What Event Arena does

Event Arena (legally EVENT ARENA s.r.o.) is a Prague-headquartered corporate event management agency founded in 2000 that delivers end-to-end event production for large enterprises. The company organizes internal and external conferences, VIP galas, product launches, roadshows and activation campaigns, teambuilding and family events, incentive trips, trade fair exhibition stands, Christmas and New Year parties, and milestone anniversary celebrations. Its core capability is creative concept development combined with technical production, stage design, audiovisual systems, and experiential technology including Kinect motion capture, programmable LED wristbands for synchronized audience light shows, AI-powered photo booths, HoloBox holographic displays, and multisensory design spanning light, sound, scent, and texture.

The business operates on a project-based professional services model with custom per-event quotations and multi-year enterprise engagements; pricing is not publicly disclosed and clients engage via direct inquiry. Revenue is concentrated among 35+ named enterprise clients spanning banking (Česká spořitelna, ČSOB, Komerční banka, Raiffeisenbank, mBank), automotive (Škoda Auto, Kia, Porsche Česká republika, IVECO BUS), technology (Microsoft, IBM, Huawei, Mastercard), retail (Lidl, Albert, Kaufland, Datart, H&M), and energy and beverages (E.ON, ČEZ, Plzeňský Prazdroj, Budějovický Budvar), with marquee scaled deliveries such as the Česká spořitelna 200th anniversary at O2 Arena (14,000–15,000 attendees, 300+ production staff) and the recurring Allwyn Summit in London. Geographic reach is Czech-domestic primary with selective international production capability, and the company is a member of the Czech Event Association (ČEA) and WOW, accumulating 19+ years of industry recognition including multiple 1st place ČEA awards and a Bea World shortlist.

Name

Event Arena

Legal name

EVENT ARENA s.r.o.

Website

https://eventarena.cz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Event Arena is a Prague-based event management agency that designs and produces corporate conferences, product launches, VIP galas, roadshows, and anniversary celebrations for large enterprises across banking, automotive, technology, retail, and energy sectors in Central Europe.

Ownership category

akta.pro rank

Product category

Corporate Event Management

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Corporate event management
• Event production services
• Brand activation agency
• Experiential marketing services
• Conference organization

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Event Organization Services: Full-service event organization including concept development, production, logistics, catering coordination, technical support, and event execution for corporate clients across various event types

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Event Arena is a Prague-based event management and brand experience agency that designs, produces, and executes corporate events end-to-end. The offering spans concept development, technical production (sound, lighting, video, stage design), logistics, and on-site coordination for corporate clients across Central Europe.

Product overview

Event Arena is an event management agency that provides a comprehensive portfolio of event organization services. The company operates as a service-based business rather than a software platform. Their core offering includes internal and business conferences, ceremonial/VIP events, virtual and online events, Christmas and New Year's parties, special event projects, product launches, roadshows, employee and family events, teambuilding activities, incentive trips, exhibition stands, and company anniversary celebrations. The services are delivered as professional event management solutions tailored to client specifications, with no SaaS platform, API, or software product components.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events
• Conferences and Congresses
• Gala Evenings
• Product Launches
• Team Building Programs
• Virtual and Hybrid Events
• Corporate Celebrations and Christmas Parties
• Event Design and Creative Concept
• Technical Production (Sound, Lighting, Video, Staging)
• Brand Activations and Experiential Marketing
• Interactive Event Technologies

Quantifiable outcome

• 14,000 employees engaged at single Česká spořitelna 200th anniversary event
• +2 more outcomes

Named customers61 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Czech Event Association (ČEA)coreOthersProfessional industry association membership, participates in annual awards, event talks, and industry development initiatives
• WOW (Event Industry Association)coreOthersProfessional industry association membership for event professionals
• Scott.Weber Praga Office GardenminorOthersCoworking and conference space provider used for AI training sessions for Event Arena team
• Dudes&BarbiesminorStrategic or Co-development PartnerCreative collaboration on H&M Elements Festival Zone at Colours of Ostrava, combining Event Arena's event production with Dudes&Barbies' creative expertise
• Jaromír JágrminorOthersCelebrity appearance at Huawei P9 roadshow, signing autographs and taking photos with visitors

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GL Events: French-listed global event services group operating venues and providing event organization, staging, and exhibition services worldwide. Broader incumbent that overlaps with Event Arena's event production and exhibition stand offerings.

Direct peers

• George P. Johnson Experience Marketing: Large U.S.-based experiential marketing agency specializing in corporate events, product launches, conferences, and brand activations — directly comparable to Event Arena's conferences, launches, and brand experience services.
• BCD Meetings & Events: Global corporate event management agency serving enterprise clients with strategic meetings, conferences, incentives, and event programs. Comparable to Event Arena's enterprise corporate events and incentive travel offerings.
• Jack Morton Worldwide: Global experiential brand experience agency producing live events, brand activations, and immersive experiences for major brands. Directly comparable to Event Arena in its creative-led corporate event execution and technology-integrated brand experiences.
• MCI Group: Global event management and association management company headquartered in Switzerland, delivering corporate events, conferences, and experiential programs for enterprise clients worldwide — the closest large-scale peer to Event Arena's full-service corporate events business.
• Sparks: Global experiential marketing agency (part of FCB) producing brand experiences, pop-ups, and corporate events. Comparable to Event Arena in its creative, technology-enabled brand activations and corporate event design.
• VOK DAMS: German full-service event agency delivering corporate events, brand experiences, and live communications across Europe — a regional comparable to Event Arena's premium corporate event positioning in the DACH/CEE market.
• Mazarine Events: French luxury and corporate event agency producing high-end events for brands across fashion, beauty, and lifestyle. Comparable to Event Arena's premium ceremonial and VIP events business, including clients like Sephora and H&M.

Regional players

• Eventity: Czech event management agency delivering corporate events, conferences, and brand activations — a Prague-based regional peer competing for the same Czech enterprise client base as Event Arena.
• Adam Events: Czech corporate event and brand activation agency serving local enterprise clients — the closest direct Czech regional competitor to Event Arena in Prague-based corporate event organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EventArenaPraha
• Facebookfacebook.com/EventArena
• LinkedInlinkedin.com/company/event-arena

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Arena