Internacional De Ceramica

What Internacional De Ceramica does

Internacional De Ceramica, S.A.P.I. de C.V. (Interceramic), headquartered in Chihuahua, Mexico, is a vertically integrated Mexican manufacturer and omnichannel retailer of ceramic floor and wall tiles, porcelain tiles, large-format slabs, bathroom furniture (sanitaryware, washbasins, cabinets, faucets, tubs, showers), kitchen accessories (sinks, faucets), and installation materials (adhesives, grouts, profiles, cleaners). Founded approximately in 1983 (43 years of operating history as of 2026), the company sells primarily under its own Interceramic brand and distributes premium partner brand Kohler within its bathroom category.

Interceramic operates more than 400 owned retail stores across Mexico and maintains dedicated branded counters inside Home Depot Mexico stores, supported by distribution centers (CEDIS), an in-house home-delivery fleet, and country-localized e-commerce storefronts in Mexico, USA (interceramicusa.com), Canada, China (icctc.cn), and Guatemala. The technology stack is built on Salesforce Commerce Cloud (Demandware) for e-commerce, SAP (with internal Fiori and BTP development) for ERP and human capital management, and Oracle WMS for finished-product warehouse operations.

Revenue is generated primarily through retail hardware sales (tiles, sanitaryware, kitchen fixtures) at per-piece MXN pricing ranging from approximately $2,590 MXN for entry-level toilets to $29,990 MXN for smart toilets, complemented by e-commerce direct sales, B2B project sales to commercial and residential developers (Sonoran Star Resort, SNTE S60, Magno Corporativo, FOMA bar, Sevillana Gourmet Plaza Tenerife, Casa Club Alada), and consumer financing revenue through its in-house SOFOM (Interpass) and bank-financed Meses Sin Intereses plans with Banamex and Santander. Reported revenue was approximately $705M USD in 2023 against EBITDA of approximately $73M USD.

Name

Internacional De Ceramica

Legal name

Internacional de Cerámica, S.A.P.I. de C.V.

Website

https://interceramic.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Ceramic tiles and bathroom/kitchen surfacing materials

NAICS

Home Furnishings Retailers (44912), Furniture Retailers (449110), Floor Covering Retailers (449121), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Carpets & Rugs (2273)

akta.pro primary industry

Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)

akta.pro secondary industries

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE), Arts, Crafts & Hobby Stationery Distribution (CRAOALAI), Home Décor, Housewares & Gifts Distribution (CRAOAFAB)

Keywords

• Ceramic floor tiles
• Porcelain wall tiles
• Bathroom fixtures
• Installation materials
• Kitchen accessories

Headquarters

HQ city

Chihuahua

HQ country

Mexico

HQ region

Latin America

Offices15 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Retail Hardware Sales (Tiles, Bathroom Furniture, Kitchen Accessories): Core revenue from sale of ceramic floor/wall tiles (pisos, azulejos, porcelánicos, slabs), bathroom furniture (sanitarios, lavabos, gabinetes, llaves, tinas, regaderas, canceles), and kitchen accessories (tarjas, llaves). Products sold both through 400+ own-brand retail stores and via direct e-commerce, with per-piece pricing in MXN (e.g., $2,590 - $29,990 MXN per piece for toilets, ~$3,690 - $5,760 MXN for kitchen faucets).
2. E-commerce Direct Sales: Direct-to-consumer online sales through interceramic.com and country-localized sites (Mexico, USA at interceramicusa.com, Canada, China at icctc.cn, Guatemala). Customers can purchase for home delivery, in-store pickup, or CEDIS (distribution center) pickup. Account-based quotation workflow ("Cotización") supports larger orders.
3. Consumer Financing - SOFOM (Interpass): Own financial entity (SOFOM / Interpass) extends consumer credit for purchases. Includes preventive, early, and administrative collections operations with KPIs (recovery rate, fulfilled promises, contact rate). Salary-deduction channels include Fonacot, Mejoravit, and Coppel invoices.
4. Bank Installment Plans (Meses Sin Intereses): Partnered with Banamex (12 MSI on $15,000+ purchases) and Santander (6 and 12 MSI on $5,000+ with up to 8,000 MXN cashback cap) to drive card-based installment revenue during Hot Sale and Buen Fin promotional periods.
5. Promotional / Outlet Sales: Recurring promotional campaigns (Buen Fin 2025, Hot Sale 2026) plus dedicated Outlet pricing on selected inventory, generating time-bound demand.
6. B2B Project Sales: Project-based sales to commercial and residential developments (e.g., Sonoran Star Resort, Casa Club Alada, Anthro Salon, Magno Corporativo, SNTE S60, Sevillana Gourmet Plaza Tenerife, Form & Matter FOMA bar), delivering tile and surfacing solutions for hospitality, corporate, retail, government, and residential developers.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Core offering

Internacional de Cerámica manufactures, distributes, and retails ceramic floor tiles, wall tiles (azulejos), porcelain slabs, bathroom furniture (sanitaryware, washbasins, cabinets, faucets, tubs, showers, glass enclosures), kitchen accessories (sinks and faucets, including the Kohler brand), and installation materials (adhesives, grouts, profiles, cleaners). The portfolio is delivered through more than 400 own-brand stores across Mexico, in-store branded space at Home Depot Mexico, e-commerce sites serving five countries, and CEDIS-driven home delivery and pickup fulfillment.

Product overview

Internacional De Ceramica (Interceramic) operates a unified omnichannel retail platform — combining physical stores with a Demandware/Salesforce Commerce Cloud–powered e-commerce site — that delivers a single coherent offering across ceramic surfaces, bathroom, and kitchen categories. The platform is organized around core product categories: Pisos (floors), Pisos Porcelánicos (porcelain floors), Slabs, and Azulejos (wall tiles) form the surfacing backbone; these are complemented by Muebles para Baño (bathroom furniture including sanitaryware, washbasins, and cabinets) and Accesorios para Cocina (kitchen sinks and faucets, including the carried Kohler brand). Materiales de Instalación (adhesives, grouts) wraps around the core as installation consumables. Merchandising modules — Lo más nuevo (newest arrivals), Nuevas Tecnologías (new product technologies), and Promociones (current promotions) — sit on top of the catalog as curated discovery layers, with branded lines such as Aurastone featured within. A native Roomvo integration adds an in-page room visualizer on the homepage, while a payments integration accepts Visa, Mastercard, and major Mexican bank cards at checkout.

Differentiator

Problem solved

Functional benefit

Brands

• Interpass: Interpass is the company's customer loyalty/account program linked from the main site navigation (www.cuentainterpass.com).

Products and services

• Ceramic and Porcelain Floor Tiles (Pisos y Pisos Porcelánicos) Ceramic and porcelain floor tiles for residential and commercial spaces, sold through Interceramic retail stores and the e-commerce catalog with more than 2,200 SKUs filtered by appearance, color, and format. Includes standard Pisos and premium Pisos Porcelánicos.
• Porcelain Slabs (Slabs) Large-format porcelain slabs (including formats 60x120 and 80x80 and larger) for countertops, walls, and high-end surface applications in residential and commercial projects.
• Wall Tiles (Azulejos) Ceramic wall tiles (azulejos) sold alongside floor products to deliver full-room ceramic surfacing solutions for kitchens, bathrooms, and other interior spaces.
• Installation Materials (Materiales de Instalación) Adhesives (adhesivos), grouts (boquillas), specialized materials, cleaners and additives, installation tools, and decorative profiles required to install Interceramic tiles and sanitaryware. Use of Interceramic installation materials is required to maintain the Garantía de por vida.
• Bathroom Furniture (Muebles para Baño) Bathroom furniture and fixtures including toilets (sanitarios), washbasins (lavabos), cabinets (gabinetes), faucets (llaves), tubs (tinas), showers (regaderas), glass enclosures (canceles), accessories, institutional fixtures, and replacement parts. Catalog lists 1,477+ SKUs.
• Kitchen Accessories (Accesorios para Cocina) Kitchen sinks (tarjas), faucets (llaves) in finishes such as cromo pulido, negro mate, and dorado satinado, plus accessories. Catalog lists 79+ SKUs.
• Kohler Bathroom Brand Line Premium Kohler sanitaryware, faucets, and accessories distributed by Interceramic as a dedicated sub-section within the Muebles para Baño category, with special-order return handling.

Quantifiable outcome

• More than 400 retail stores across Mexico
• +5 more outcomes

Named customers13 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• KohlerflagshipOEM/ Whitelabel/ Licensing PartnerKohler is carried as a dedicated product line within Interceramic's Muebles para baño category (sanitaryware, faucets, accessories). The website includes a dedicated Kohler sub-section for browsing. Interceramic also notes that "Pedidos especiales Kohler son sujetos a revisión para su posible devolución," indicating special-order handling for the brand.
• Home Depot (Mexico)flagshipChannel Partner/ Reseller/ DistributorInterceramic maintains branded sales presence inside Home Depot Mexico stores. Dedicated Interceramic roles - Asociado de Marca, Líder de Marca, and Supervisor de Ventas Home Depot - support the relationship. Supervisor role spans multiple Home Depot units per geographic zone, with active locations in Guadalajara, San José del Cabo, Aguascalientes, Tlajomulco de Zúñiga, and others.
• RoomvocoreTechnology or IntegrationRoomvo's standalone floor visualizer is embedded in the Interceramic e-commerce site (roomvo.startStandaloneVisualizer('floor', 7399)), allowing customers to upload a photo of their space and preview Interceramic tile products.
• Fundación HarpcoreStrategic or Co-development PartnerFundación Harp co-sponsors Fundación Vida Digna A.C. alongside Interceramic. The foundation has supported more than 7,000 children and youth in the Sierra Tarahumara of Chihuahua since 1995.
• SAP (and SAP SuccessFactors)coreTechnology or IntegrationInterceramic uses SAP for enterprise resource planning, with active internal development on SAP Fiori, SAP BTP, SuccessFactors (HR/Payroll/Onboarding/Recruiting). The in-house SAP Developer role is based in Chihuahua.
• Oracle (Oracle WMS)coreTechnology or IntegrationInterceramic uses Oracle Warehouse Management System (WMS) for finished-product warehouse operations: receipts, inventory, shipping, cycle counts, and shrinkage. Includes Oracle mobile application (Telnet) and barcode scanning.
• Salesforce (Commerce Cloud / Demandware)flagshipTechnology or IntegrationInterceramic's e-commerce site runs on Salesforce Commerce Cloud (Demandware - bjck-003.dx.commercecloud.salesforce.com / edge.disstg.commercecloud.salesforce.com), serving Mexico, USA, Canada, China, and Guatemala storefronts.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grupo Lamosa: Mexico's largest ceramic tile and bathroom products manufacturer (BMV: LAMOSA), serving both domestic and export markets. Directly comparable as a Mexican-headquartered producer and distributor of ceramic floor/wall tiles, adhesives, and bathroom fixtures with overlapping customer base and product portfolio.
• Vitromex: Mexican ceramic tile manufacturer and distributor with national retail footprint. Directly comparable as a domestic competitor offering ceramic floor and wall tiles through multi-channel distribution to consumers, architects, and project developers in Mexico.
• Floor & Decor Holdings: US specialty retailer of hard-surface flooring (tile, wood, stone) with 200+ warehouse-format stores. Comparable business model as a multi-store specialty retailer of ceramic tiles and surfacing products targeting pros and consumers — relevant benchmark for Interceramic's retail-store-driven GTM.
• Fanal: Mexican manufacturer and distributor of ceramic floor and wall tiles with national presence. Directly comparable as a domestic ceramic tile competitor serving similar Mexican retail, architectural, and project-developer customer segments.

Broad incumbents

• Mohawk Industries: Largest flooring manufacturer globally (NYSE: MHK), with ceramic tile operations via Dal-Tile. Comparable as a broad incumbent offering ceramic tiles, sanitaryware, and surfacing products across multiple price tiers and geographies — though more diversified in flooring categories (carpet, LVT, wood).
• Dal-Tile (Mohawk): US-based ceramic tile subsidiary of Mohawk Industries, operating manufacturing and distribution. Comparable as a large-scale ceramic tile producer with multi-channel US distribution; relevant benchmark for Interceramic's manufacturing and retail model, though primarily US-focused.
• Home Depot Mexico: Mexico's leading home-improvement big-box retailer, in which Interceramic maintains branded points-of-sale. Comparable as both a flagship channel partner and an indirect competitor through its broader surfacing, bath, and installation materials assortment.
• Lowe's: US home-improvement big-box retailer carrying ceramic tile, sanitaryware, and installation materials. Comparable as a broad incumbent retailer serving both DIY consumers and professional contractors — relevant benchmark for omnichannel home-improvement retail strategy.

Emerging players

• Roca (Roca Sanitario): Spanish global manufacturer of bathroom sanitaryware and ceramic products. Comparable as a premium bathroom brand competing in the same product category (toilets, basins, faucets) as Interceramic's Kohler partnership and proprietary bathroom furniture lines.

Others

• Kohler: US-headquartered premium bathroom and kitchen fixtures brand carried by Interceramic as a partner brand. Comparable as a supplier/partner in the bathroom category and as an indirect competitor through its own distribution in Mexico and Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/interceramicMX
• YouTubeyoutube.com/user/InterceramicMexico
• Facebookfacebook.com/interceramic.mx
• LinkedInlinkedin.com/company/interceramic
• Instagraminstagram.com/interceramicmx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Internacional De Ceramica