Roomvo
Roomvo is an AI-powered room visualization platform that lets consumers preview flooring, tile, paint, furniture, and other home products in their own photos, serving manufacturers, 7,000+ retailers, and MLS real estate networks globally.
- Company typePrivate
- Founded2017
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Roomvo does
Roomvo, operated by Leap Tools Inc. (Toronto, Canada, founded 2017), is an AI-powered room visualization platform that enables consumers to preview flooring, tile, paint, wallpaper, rugs, countertops, furniture, and exterior products applied photorealistically to their own room photos in seconds. The core technology combines computer vision for surface detection with generative AI for hyper-realistic rendering, protected by seven granted patents across the US, Canada, and Europe. The platform spans a modular product suite including the multi-surface Visualizer engine, Roomvo Inspire (generative style transfer), an AI Chatbot for 24/7 shopper support, Roomvo Sites (turnkey retailer websites), Roomvo PRO (CRM for territory managers), Roomvo Kiosk (in-store displays), Virtual Samples, Roomvo Studio (AI product image/video generation), and — following the 2025 QFloors merger — QFX, a cloud platform consolidating ERP/CRM with visualization for flooring dealers.
The business model combines SaaS subscriptions (Roomvo Sites, PRO, Kiosk, enterprise deployments) with a marketplace-style Partner Program in which 6,000+ manufacturer brands pay to distribute catalogs across 7,000+ retailer websites. Go-to-market is hybrid: self-serve product-led growth through a free Roomvo Assistant tier for independent dealers, combined with enterprise field sales targeting large manufacturers and big-box retailers, plus embedded distribution through MLS integrations (Hive MLS, Realcomp II Ltd., FBS Flexmls, Zoopla, Tribus Group) in real estate. Pricing is tiered — free, monthly subscription, and annual enterprise contracts — with public pricing not disclosed.
Roomvo serves manufacturers (Mohawk, Shaw, Home Depot, MSI, Behr, Dulux, Ethan Allen, Dal-Tile, Engineered Floors), independent retailers, distributors, and real estate professionals across 180+ countries. The company is private with no disclosed funding rounds or revenue, has been recognized on Deloitte's Technology Fast 500 for four consecutive years (2021-2024), and has won the FCNews Award of Excellence: Technology three consecutive years (2024-2026). Leadership is anchored by founder/CEO Pawel Rajszel.
Roomvo firmographics
Firmographics- Name
- Roomvo
- Legal name
- Leap Tools Inc.
- Website
- https://get.roomvo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Roomvo is an AI-powered room visualization platform that lets consumers preview flooring, tile, paint, furniture, and other home products in their own photos, serving manufacturers, 7,000+ retailers, and MLS real estate networks globally.
- Ownership category
- akta.pro rank
Where Roomvo is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Roomvo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Visualization Platform: Subscription-based SaaS platform providing room visualization tools for manufacturers, retailers, distributors, and real estate professionals. Pricing tiers include free Roomvo Assistant for basic dealer use, paid plans for enhanced features, and enterprise pricing for large deployments.
- Roomvo Partner Program: Manufacturer-partner program enabling product catalog distribution across 7,000+ dealer websites. Manufacturers pay to participate and gain access to retailer network, while dealers receive free visualization access.
- Enterprise Licensing: Custom enterprise agreements with large manufacturers and big-box retailers including brand-controlled visualization deployments, analytics dashboards, and dedicated support.
- QFX Platform (from QFloors Merger): Cloud-based platform consolidating business management (ERP/CRM) and visualization tools for flooring dealers, created from the merger of Roomvo and QFloors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for independent dealers - Roomvo Assistant |
| Subscription | Monthly | Roomvo Sites - Turnkey retailer websites |
| Subscription | Annual | Enterprise/Manufacturer Plans |
| Subscription | Monthly | QFX Platform (Floors merger) |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels11 records
Roomvo product offering
Product offeringCore offering
Roomvo sells an AI-powered SaaS room visualization platform that lets shoppers upload a room photo and instantly see flooring, tile, paint, wallpaper, rugs, countertops, furniture, and exterior products applied with photorealistic accuracy. The platform is delivered to manufacturers, retailers, distributors, and real estate MLS organizations through enterprise licensing, freemium self-serve (Roomvo Assistant), a Partner Program reaching 7,000+ dealers, and embedded MLS integrations.
Product overview
Roomvo is a room visualization platform operated by Leap Tools Inc. (Toronto, Ontario, Canada) that provides AI-powered product visualization tools for the home decor and real estate industries. The platform's core product is the Roomvo Visualizer, which uses computer vision and generative AI to render hyper-realistic product visualizations (flooring, tile, paint, wallpaper, rugs, countertops, furniture, and exterior products) applied to consumers' own room photos in seconds. The platform targets manufacturers, independent retailers, large retailers, distributors, and real estate professionals. Roomvo's product portfolio includes the core Roomvo Visualizer engine; specialized surface-specific visualizers for flooring, tile, paint, wallpaper, rugs, countertops, furniture, and exteriors; Roomvo Sites (turnkey retailer websites); Roomvo Assistant (free retailer visualizer); Roomvo Catalog (digital showroom); Roomvo SiteAds (paid advertising management for Google, Meta, and Bing Ads); Roomvo PRO (all-in-one CRM app with visualization, sample tracking, and lead management); Roomvo Kiosk (in-store display unit); Roomvo Virtual Samples (3D virtual samples); Roomvo Studio (AI product image and video generation); Roomvo Partner Program (catalog distribution to 7,000+ dealers); Roomvo Inspire (AI room restyling); Roomvo AI Chatbot (automated customer support); and QFloors X (cloud-based flooring dealer management and visualization platform following 2025 merger with QFloors). The platform also integrates with real estate MLS networks (HiveMLS, Realcomp II Ltd., FBS, Zoopla) to provide visualization tools embedded in property listings.
Differentiator
Problem solved
Functional benefit
Brands
- Roomvo Visualizer: The core room visualization platform allowing shoppers to preview flooring, paint, wallpaper, tile, rugs, countertops, and furniture in their own spaces.
- Roomvo Sites
- Roomvo PRO
- Roomvo Kiosk
- Roomvo Studio
- Roomvo Virtual Samples
- Roomvo Catalog
- Roomvo Assistant
- Roomvo Partner Program
- Roomvo Inspire
- Roomvo SiteAds
Products and services
- Roomvo Visualizer Core AI-powered multi-surface visualization platform that overlays flooring, tile, paint, wallpaper, rugs, countertops, furniture, and exterior products on user-uploaded room photos with photorealistic accuracy in seconds. Sold to manufacturers, retailers, distributors, and real estate MLS platforms.
- Roomvo Sites Turnkey retailer website builder with built-in Roomvo visualization, lead generation forms, SEO optimization, and analytics, sold to independent retailers.
- Roomvo Assistant Free room visualizer designed for independent retailers and small businesses, providing basic visualization capabilities with access to partner manufacturer catalogs at no cost.
- Roomvo Catalog Digital showroom module that turns a retailer's website into a 24/7 interactive product display by syncing manufacturer catalogs.
- Roomvo PRO All-in-one CRM app for retailers and territory managers, combining product visualization, sample tracking, and lead management. Free for qualifying retailers.
- Roomvo Kiosk In-store visualization display hardware and software for physical retail showrooms, enabling shoppers to interactively visualize products without downloading an app.
- Roomvo Virtual Samples 3D virtual sample technology that delivers hyper-realistic digital samples for product display and marketing without physical products.
- Roomvo Studio AI-powered product image and video generation tool that creates consistent, scalable product visuals for manufacturers with high speed and cost efficiency.
- Roomvo Partner Program Manufacturer participation program distributing brand catalogs across Roomvo's 7,000+ retailer websites with brand controls and analytics dashboards. Manufacturers pay to participate; dealers receive free visualization access.
- Roomvo Inspire AI-powered room restyling feature that lets users upload a room photo and instantly transform it with curated design styles such as Modern or Coastal.
- Roomvo AI Chatbot AI-powered chatbot providing smart, immediate answers to customer questions 24/7 and capturing leads around the clock for retailers and manufacturers using Roomvo.
- Roomvo Real Estate Visualization Roomvo visualization embedded within MLS platforms and property portals, allowing homebuyers to reimagine listing photos by changing flooring, wall colors, and furniture before scheduling showings. Distributed via HiveMLS, Realcomp II Ltd., FBS Flexmls, Zoopla, and Tribus Group integrations.
- QFloors X (QFX) Cloud-based platform consolidating business management (ERP/CRM) and Roomvo visualization tools for flooring dealers, launched following the 2025 Roomvo merger with QFloors.
- Roomvo Furniture Visualizer Furniture visualization capability that places furniture virtually in a shopper's room photo with photorealistic accuracy, supporting fabrics, finishes, and modular pieces. Targeted at furniture manufacturers such as Ethan Allen, Homelegance, Nebraska Furniture Mart.
Quantifiable outcome
- Shoppers who use Roomvo are 5x more likely to purchase
- +14 more outcomes
Companies that use Roomvo
Customer profileNamed customers45 records
Segments12 records
Ideal customer profiles5 records
Roomvo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature10 records
Roomvo partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Realcomp II Ltd.coreMichigan-based MLS partnered with Roomvo to provide interactive home visualization tools to its 16,000+ subscribers. The Roomvo platform allows homebuyers to reimagine listing photos by changing flooring, wall colors, and furniture. Partnership includes compliance safeguards with watermarking and disclosure language.
- Hive MLScoreNorth Carolina-based Hive MLS launched AI-powered visualization tools through Roomvo integration on redesigned website. The platform enables users to modify flooring, wall colors, and finishes within property listing photos, helping buyers preview renovations and evaluate properties with outdated interiors.
- Hive MLScoreHive MLS serves over 19,450 brokers and appraisers across Southeast US (North Carolina, South Carolina, Georgia, Virginia, Tennessee, Alabama). Roomvo visualization technology integrated into new HiveMLS.com website.
- Tribus Group (Nautilent and Solid Earth)coreStrategic partnership integrating Roomvo's interactive room visualization technology into Tribus Group enterprise real estate platforms. Enables brokerages to deliver immersive AI-powered home browsing experiences with automated deployment across Nautilent-managed marketing websites while maintaining brand consistency.
- ZooplacoreUK-based property portal Zoopla launched AI-driven property redesign tool in partnership with Roomvo, allowing virtual redecoration of property interiors. Expands Roomvo's presence in UK real estate market.
- QFloorscoreMerger with QFloors (celebrating 25th anniversary) to create QFX platform combining business management and visualization tools for flooring dealers. Companies unveiled QFloors X (QFX), a new cloud-based platform consolidating their tools with minimal adoption effort required.
- Amazon Web ServicescoreAWS is the sub-processor for Roomvo's IT infrastructure and servers. Data Processing Agreement in place including Standard Contractual Clauses for GDPR-compliant data transfers to third countries.
- CynclyminorAI technology company in flooring/retail software space. Mentioned alongside Roomvo as competitors in flooring industry AI tools coverage. Roomvo eclipsed Cyncly's combined votes in FCNews Award of Excellence.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Roomvo competitors and assessment
Company assessmentEmerging players
- Havenly: Online interior design service pairing consumers with designers, increasingly using 3D/AR visualization for room mockups. Comparable to Roomvo on the consumer-facing visualization and room-design experience, though focused on a service-led rather than self-serve model.
- Matterport: 3D spatial capture and digital twin platform used across real estate, construction, and retail. Comparable to Roomvo in the real estate visualization layer (especially for MLS and property listings) and in the in-store Kiosk-style digital-twin use case, though with a hardware-driven capture model.
Direct peers
- Configura (CET Designer): Space planning and configuration software used by office furniture and adjacent verticals (kitchen, material handling). Comparable to Roomvo as a manufacturer-facing visualization and configuration tool, though with a heavier space-planning and 2D/3D configurator orientation.
- Cyncly: End-to-end space planning, design, and business management software for the flooring, kitchen, bath, and furniture industries. Directly comparable to Roomvo on serving manufacturer and retailer visualization workflows, and named as a head-to-head competitor in the FCNews Award of Excellence.
- 3D Cloud by Marxent: 3D product visualization and space planning SaaS for home furnishings, flooring, and big-box retailers. Highly comparable to Roomvo's core visualizer across photo-based room rendering and PIM/ERP catalog sync.
- Broadlume: Digital marketing and business management platform for flooring retailers and dealers, offering websites, CRM, and visualization-adjacent tools. Directly comparable to Roomvo's dealer-facing stack (Sites, PRO, Kiosk) and named alongside Cyncly as a competing vote-getter at the FCNews Awards.
Broad incumbents
- Wayfair: Major home goods marketplace with native AR 'View in Room' features and a 3D model library covering furniture, rugs, and decor. Comparable to Roomvo on consumer visualization but as an embedded feature of a much larger e-commerce platform rather than a standalone SaaS.
- IKEA Kreativ (Inter IKEA): IKEA's AI-driven room visualization and design tool that lets shoppers erase existing furniture and place IKEA products in a 3D scan of their own room. Comparable to Roomvo's multi-surface visualizer and Inspire features, but vertically integrated within the IKEA retail experience.
- Houzz: Home renovation marketplace and design platform with built-in AR/visualization features and a 'View in My Room' tool. Competes with Roomvo at the consumer visualization layer, but as part of a much broader marketplace, design inspiration, and pro-software portfolio.
- Pinterest: Visual discovery platform with AR Try-On features for home decor and a shoppable room-design surface. Adjacent to Roomvo's Inspire-style style transfer and product-on-photo rendering, but operating at a much larger consumer scale and as part of a broader ad-supported platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roomvo social profiles
Digital presenceRoomvo compliance and trust
Trust signalCompliance3 records
Roomvo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roomvo leadership team
Management profileNumber of profiles
Profiles1 record
Roomvo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roomvo M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roomvo
What does Roomvo do?
Roomvo sells an AI-powered SaaS room visualization platform that lets shoppers upload a room photo and instantly see flooring, tile, paint, wallpaper, rugs, countertops, furniture, and exterior products applied with photorealistic accuracy. The platform is delivered to manufacturers, retailers, distributors, and real estate MLS organizations through enterprise licensing, freemium self-serve (Roomvo Assistant), a Partner Program reaching 7,000+ dealers, and embedded MLS integrations.
Is Roomvo a public or private company?
Roomvo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roomvo founded?
Roomvo was founded in 2017. It employs 51 to 100 people.
Where is Roomvo based?
Roomvo is headquartered in Toronto, Canada, in the North America region.
How does Roomvo make money?
Four revenue lines are on record. SaaS Visualization Platform is the primary driver. The others are roomvo Partner Program, enterprise Licensing and QFX Platform (from QFloors Merger).
Who are Roomvo's main competitors?
Emerging players on record are Havenly and Matterport. Direct peers are Configura (CET Designer), Cyncly, 3D Cloud by Marxent and Broadlume. Broad incumbents are Wayfair, IKEA Kreativ (Inter IKEA), Houzz and Pinterest.
Does Roomvo have an API?
No public API is recorded for Roomvo.