Vendoo
Vendoo is a cloud-based SaaS platform that lets online resellers list, manage, and synchronize inventory across 10+ marketplaces from a single dashboard, serving primarily individual and small-business sellers via tiered subscriptions with automated sale detection, AI listing enhancement, and mobile apps.
- Company typePrivate
- Founded2017
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Vendoo does
Vendoo, Inc. is a cloud-based SaaS platform that enables online resellers to create, manage, and synchronize inventory listings across 10+ marketplaces — including eBay, Poshmark, Mercari, Etsy, Depop, Facebook Marketplace, Whatnot, Grailed, Vestiaire Collective, Shopify, and Vinted — from a single dashboard. The platform's core technology centers on direct API integrations (notably an eBay Gold Tier Partnership), automated sale detection that removes items from connected marketplaces once sold on any one of them, bulk delist/relist engines for refreshing stale inventory, and a centralized inventory management system with cost-of-goods and profit tracking. Recent feature additions include AI Listing Enhancement (generative descriptions and field auto-fill), PhotoRoom-powered background removal, marketplace sharing/auto-sharing tools, listing templates, and native iOS/Android mobile applications.
The company monetizes via a tiered subscription model — Starter at $14.99/month, Growth at $29.99/month, Pro at $59.99/month, and a custom Enterprise tier for high-volume operations — with all plans including unlimited listings and unlimited crossposting. Revenue is supplemented by a $9.99/month Shopify integration fee billed via Shopify starting October 2025. Distribution is product-led: a 14-day no-credit-card free trial, self-serve signup, community-driven referral/affiliate programs, ambassador networks, and content marketing via a YouTube channel and blog drive low-CAC acquisition. Vendoo serves primarily individual and small-business resellers (hobbyist to full-time), with a horizontal segmentation approach and an emerging upmarket push via the Enterprise tier.
Vendoo is privately held, Y Combinator-backed (with additional investment from True Capital Management and a Google for Startups grant), and operates with 1–10 employees. Scale metrics disclosed include 81,000+ active users, 78 million+ listings created, and 22 million+ items sold through the platform. The company is incorporated in the United States, headquartered in Washington, and distributes globally.
Vendoo firmographics
Firmographics- Name
- Vendoo
- Legal name
- Vendoo, Inc.
- Website
- https://vendoo.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vendoo is a cloud-based SaaS platform that lets online resellers list, manage, and synchronize inventory across 10+ marketplaces from a single dashboard, serving primarily individual and small-business sellers via tiered subscriptions with automated sale detection, AI listing enhancement, and mobile apps.
- Ownership category
- akta.pro rank
Vendoo industry classification
Industry- Product category
- Reseller Crosslisting Software
- akta.pro primary industry
- Managed Consignment & Authentication-led Resale (CRAFAGAN)
Keywords
Where Vendoo is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
Vendoo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Vendoo operates on a subscription-based SaaS model with three main tiers (Starter, Growth, Pro) and an Enterprise tier for high-volume sellers. Revenue is generated through recurring monthly or annual subscription fees. Pricing scales based on feature tiers rather than listing volume, with all plans including unlimited items and unlimited crossposting. Additional revenue comes from Shopify integration fees ($9.99/month charged through Shopify Billing starting October 2025).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Entry-level plan for new and casual resellers |
| Subscription | Monthly | Growth (Recommended) - For serious part-time resellers |
| Subscription | Monthly | Pro - For experienced and full-time resellers |
| Subscription | Multi-year contract | Enterprise - Custom solution for businesses creating 1,000+ new items monthly |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Vendoo product offering
Product offeringCore offering
Vendoo is a cloud-based SaaS platform that enables online resellers to create a single listing and simultaneously publish it across 10+ marketplaces (eBay, Poshmark, Mercari, Etsy, Depop, Facebook Marketplace, Whatnot, Grailed, Vestiaire Collective, Shopify, Vinted). It automates sale detection and delisting to prevent double-selling, provides centralized inventory management, bulk actions, AI-powered listing enhancement, analytics, and is accessible via web and native mobile apps for iOS and Android.
Product overview
Vendoo is a unified crosslisting and inventory management platform for resellers, consisting of a core crosslisting application with integrated tools. The platform centers on the Crosslisting App as its primary product, supplemented by automation features including Sale Detection and Auto Delist, Bulk Actions, Inventory Management, Multi-Quantity Manager, Send Offers (including Auto Send Offers), Analytics, Marketplace Sharing, and Listing Templates. AI capabilities are delivered through AI Listing Enhancement (generative AI for descriptions) and PhotoRoom Background Removal (computer vision). Additional utilities include Size Chart Tool, Marketplace Fee Calculator, and Profit Margin Calculator. Pricing is structured in four tiers: Starter ($14.99/mo), Growth ($29.99/mo), Pro ($59.99/mo), and Enterprise (custom). A native Mobile App provides iOS and Android functionality. All plans include unlimited items and crossposting across 10+ marketplaces (eBay, Poshmark, Mercari, Etsy, Depop, Facebook Marketplace, Whatnot, Grailed, Vestiaire Collective, Shopify, and Vinted).
Differentiator
Problem solved
Functional benefit
Products and services
- Vendoo Crosslisting App Cloud-based SaaS platform that lets resellers create a single listing and crosspost it to 10+ marketplaces (eBay, Poshmark, Mercari, Etsy, Depop, Facebook Marketplace, Whatnot, Grailed, Vestiaire Collective, Shopify, Vinted), with centralized inventory management, automated sale detection, bulk delist/relist, AI listing enhancement, and analytics.
- Vendoo Mobile App Native iOS and Android app that lets resellers create, edit, and crosspost listings, manage inventory, and receive real-time push notifications across 8+ marketplaces from a mobile device, with in-app camera and photo editing.
- Vendoo Enterprise Custom-priced enterprise solution for teams, warehouses, and large catalogs producing 1,000+ new listings per month, including team workflows, bulk operations, CSV exports, custom integrations, and dedicated support.
Quantifiable outcome
- Users listing on 3+ marketplaces have 180% higher sell-through rate than single-platform sellers
- +4 more outcomes
Companies that use Vendoo
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Vendoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature10 records
Vendoo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- eBay (Gold Tier Partner)coreVendoo holds official eBay Gold Tier Partner status, providing direct API-level integration with eBay systems. This partnership ensures stable marketplace connections, compliance with eBay policies, and reduced risk of account penalties compared to scraping-based automation methods used by competitors.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Vendoo competitors and assessment
Company assessmentBroad incumbents
- Shopify: Shopify is a broad e-commerce incumbent whose multi-channel selling tools and marketplace integrations overlap with Vendoo's offerings; Shopify's new app billing rules (Oct 2025) already affect Vendoo's Shopify integration economics.
- Poshmark: Poshmark (owned by Naver) is a leading resale marketplace that Vendoo integrates with; it could build or acquire competing crosslisting capabilities that would directly threaten Vendoo's value proposition.
- eBay: eBay is both Vendoo's largest integration partner (Gold Tier) and a broad incumbent in the resale space, with strategic incentive to disintermediate third-party crosslisting tools via native functionality.
Direct peers
- Flyp: Flyp is a direct crosslisting competitor offering multi-marketplace listing and inventory management for resellers, overlapping significantly with Vendoo's core feature set on platforms like Poshmark, eBay, and Mercari.
- Crosslist: Crosslist provides cross-marketplace posting and inventory tools for resellers, directly competing with Vendoo on eBay, Poshmark, Etsy, and other platforms referenced in Vendoo's own blog comparison content.
- List Perfectly: List Perfectly is a crosslisting platform for online resellers offering multi-marketplace listing, sale detection, and inventory features that overlap with Vendoo's core functionality.
- Nifty: Nifty is a crosslisting and inventory tool targeted at resellers, frequently referenced in Vendoo's blog comparison content and offering overlapping multi-marketplace listing automation.
- SellerAider: SellerAider provides crosslisting and pricing/automation tools for resellers, competing in the same SMB reseller tooling category as Vendoo.
Emerging players
- ZIK Analytics: ZIK Analytics provides sourcing and analytics tools for resellers, with partial overlap on the inventory/analytics side of Vendoo's offering.
- ResoList: ResoList is an emerging crosslisting tool targeting resellers with multi-marketplace listing features that compete for the same SMB reseller segment as Vendoo.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Vendoo social profiles
Digital presenceVendoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vendoo leadership team
Management profileNumber of profiles
Profiles4 records
Vendoo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vendoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vendoo
What does Vendoo do?
Vendoo is a cloud-based SaaS platform that enables online resellers to create a single listing and simultaneously publish it across 10+ marketplaces (eBay, Poshmark, Mercari, Etsy, Depop, Facebook Marketplace, Whatnot, Grailed, Vestiaire Collective, Shopify, Vinted). It automates sale detection and delisting to prevent double-selling, provides centralized inventory management, bulk actions, AI-powered listing enhancement, analytics, and is accessible via web and native mobile apps for iOS and Android.
Is Vendoo a public or private company?
Vendoo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vendoo founded?
Vendoo was founded in 2017. It employs 1 to 10 people.
Where is Vendoo based?
Vendoo is headquartered in Washington, United States, in the North America region.
How does Vendoo make money?
One revenue line is on record: subscription SaaS.
Who are Vendoo's main competitors?
Broad incumbents on record are Shopify, Poshmark and eBay. Direct peers are Flyp, Crosslist, List Perfectly, Nifty and SellerAider. Emerging players are ZIK Analytics and ResoList.
Does Vendoo have an API?
No public API is recorded for Vendoo.
What industry is Vendoo in?
Vendoo's product category is Reseller Crosslisting Software. Its primary akta.pro industry code is CRAFAGAN, Managed Consignment & Authentication-led Resale.