Poshmark
Poshmark is a social commerce marketplace where individual consumers buy and sell secondhand fashion, beauty, home, and electronics via mobile-first listing tools, live shopping events, and AI-assisted discovery, serving 130 million registered users in the U.S. and Canada.
- Company typePrivate
- Founded2011
- HeadquartersRedwood City, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Poshmark does
Poshmark operates a mobile-first social commerce marketplace for fashion, beauty, home, and electronics resale, founded in 2011 and headquartered in Redwood City, California. The platform enables individual consumers to list items from their closets in under 60 seconds and engage in peer-to-peer transactions through social features such as Posh Parties (themed virtual events), Posh LIVE/Posh Shows (live shopping broadcasts), and follower-based sharing. Trust infrastructure is built around Posh Protect (money-back buyer guarantee) and Posh Authenticate (free verification for items priced $500 or more). Underlying technology includes AI-powered listing tools (Smart List AI reduces listing time by 48%), personalized recommendation feeds (Guided Discovery), and integrations with Google AI, EON Exchange NFC product passports, and the Silvr visual shopping platform. The company has 130 million registered users, more than 120 million active listings, and over $8 billion in cumulative GMV.
Poshmark firmographics
Firmographics- Name
- Poshmark
- Legal name
- Poshmark, Inc.
- Website
- https://poshmark.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Short description
- Poshmark is a social commerce marketplace where individual consumers buy and sell secondhand fashion, beauty, home, and electronics via mobile-first listing tools, live shopping events, and AI-assisted discovery, serving 130 million registered users in the U.S. and Canada.
- Ownership category
- akta.pro rank
Where Poshmark is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Poshmark business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Supply Chain
Revenue model
- Marketplace Commission (Seller Fees): Poshmark charges sellers a commission on completed sales. Current fee structure is 20% for sales over $15 and $2.95 flat fee for sales $15 and under, following the October 2024 reversion to original fee structure and removal of the Buyer Protection Fee.
- Shipping Labels: Sellers purchase prepaid shipping labels through Poshmark for USPS Ground Advantage shipping, providing an additional revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard seller fee - 20% commission on sales over $15 |
| Transaction based/ take rate | Pay-as-you-go | Low-value item fee - $2.95 flat rate for sales $15 and under |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Poshmark product offering
Product offeringCore offering
Poshmark operates a mobile-first social marketplace where individual users buy and sell new and pre-owned fashion, home decor, beauty, electronics, and accessories directly with one another. The platform combines peer-to-peer listings with social discovery features (Posh Parties, Posh LIVE), trust services (Posh Protect buyer guarantee, free Posh Authenticate for items $500+), and AI-powered seller tools, monetizing through a commission on completed sales and shipping label fees.
Product overview
Poshmark operates as a social peer-to-peer resale marketplace with a platform-plus-services architecture. The core Poshmark Platform enables users to buy and sell fashion, home goods, electronics, and beauty products through a mobile-first social commerce experience. Key integrated services include Posh Protect (buyer protection), Posh Authenticate (luxury item verification for $500+ items), Posh LIVE (live shopping events), and Posh Parties (themed social shopping events). The platform recently added AI capabilities including Smart List AI for automated listing creation and Guided Discovery for personalized recommendations. Poshmark also operates the Consignment Network for bulk seller fulfillment.
Differentiator
Problem solved
Functional benefit
Products and services
- Poshmark Marketplace Platform Peer-to-peer social marketplace available on iOS, Android, and web where individual users list, discover, buy, and sell fashion, home decor, beauty, electronics, and accessories. Features social discovery (Posh Parties, sharing, followers), under-60-second mobile listing, prepaid USPS shipping labels, and integrated payments.
- Posh Protect Buyer protection policy guaranteeing a full refund if an item is not as ordered, providing trust and security for transactions on the platform.
- Posh Authenticate Free third-party item authentication service available on all items priced $500 or more, verifying luxury item authenticity before shipment to the buyer.
- Posh LIVE (Posh Shows) Interactive live shopping events streamed on the Poshmark app where hosts showcase items from their closets in real time, including celebrity and influencer closet drops.
- Posh Parties Daily themed virtual shopping events on Poshmark where users share listings with followers, enabling discovery through themed community engagement.
- Poshmark Consignment Network Consignment service enabling sellers to send items in bulk for Poshmark to handle listing, photography, and shipping, simplifying fulfillment for high-volume sellers.
- Poshmark NFC Instant Resale (Coachtopia) Brand-branded resale program launched with Coach's Coachtopia brand using NFC-enabled digital product IDs that automatically list items for resale on Poshmark with pre-filled product information.
Quantifiable outcome
- Smart List AI reduces listing time by 48%
- +2 more outcomes
Companies that use Poshmark
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Poshmark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature8 records
Poshmark partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- SilvrcoreVisual shopping platform partnership making Poshmark's 120+ million resale listings accessible through Silvr's app. Users can photograph or screenshot outfits to find matching items, redirecting purchases to Poshmark's marketplace. Launched in the U.S. across apparel and accessories.
- LØREN (artist)flagshipExclusive collaboration featuring two closet drops of 85+ unique items from LØREN's personal wardrobe, accompanied by Posh LIVE shopping events. LØREN debuted new song 'EMERGENCY' through his label AYLA during live show. Portion of proceeds benefit MusiCares charity.
- MusiCaresminorCharity supporting the music community receives portion of proceeds from LØREN's exclusive closet drop and live shopping events on Poshmark.
- KlarnaminorPoshmark is one of the integrated marketplaces available through Klarna's in-app resell feature, which grew 75% over 13 months and is available across 15 markets.
- GoogleflagshipPoshmark selected as launch partner for Google's Business Agent feature in AI Mode, enabling branded AI chatbot for shopping. Also participating in Google's 'Ask Stores' feature in Google Shopping for AI-powered discovery.
- Facebook MarketplacecoreInventory integration with Facebook Marketplace enabling Poshmark listings to appear in Facebook's shopping experience, expanding reach to Facebook's user base.
- Farm RioflagshipFarm Rio launched 'Closet-to-Closet' resale program in partnership with Poshmark (and ThredUp), allowing customers to buy and sell pre-owned Farm Rio items. First launched in U.S. market to advance brand's B-Corp certification goals.
- RampcorePoshmark implemented Ramp's automated expense management platform replacing manual tracking. Achieved free cash flow goals in 7 months instead of planned 12 months, now expanding to Canadian operations.
- LoopcoreLoop enables resale of non-returnable items, addressing missed return windows for customers. Collaboration allows consumers to resell unwanted items and provides merchants with new revenue stream amid rising retail return rates.
- Coach (Coachtopia)flagshipNFC-enabled digital product IDs on Coachtopia handbags, wallets, clothing, and shoes allow customers to automatically list items for resale on Poshmark with pre-filled product information. Partnership facilitated by EON Exchange gives Coach real-time resale data.
- EON ExchangecoreDigital identity platform that embeds NFC chips in Coach products creating digital passports linking to resale listings on Poshmark, containing product material details, manufacturing origin, environmental impact data.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Poshmark competitors and assessment
Company assessmentDirect peers
- Depop: Depop is a social-commerce fashion resale marketplace, predominantly serving Gen Z buyers and sellers. Closely comparable to Poshmark on product (fashion resale), target demographic, and social/sharing-driven discovery model.
- Vinted: Vinted is a leading C2C fashion resale marketplace in Europe, allowing individuals to buy and sell secondhand clothing. Comparable to Poshmark on core marketplace model, commission-based revenue, and fashion category focus, with stronger European geographic reach.
- ThredUp: ThredUp operates a managed B2C fashion resale platform with consignment services. Comparable to Poshmark's Consignment Network and reseller supply, and a direct partner on Farm Rio's Closet-to-Closet program.
- Mercari: Mercari is a C2C marketplace for fashion and general secondhand goods in the US and Japan. Comparable to Poshmark on P2P marketplace model, commission revenue, and mobile-first discovery, though broader in category.
- Vestiaire Collective: Vestiaire Collective is a global C2C luxury and premium fashion resale marketplace with strong authentication. Comparable to Poshmark on Posh Authenticate, luxury resale focus, and seller-paid commission model; differentiated by luxury-only positioning.
- The RealReal: The RealReal is a managed luxury consignment and resale platform with in-house authentication. Comparable to Poshmark Authenticate and the Consignment Network; differentiated by fully managed consignment versus P2P self-listing.
- StockX: StockX is a marketplace for authenticated resale of sneakers, apparel, electronics, and collectibles. Comparable to Poshmark on authentication-led resale (similar to Posh Authenticate), commission revenue, and buyer/seller mobile experience; narrower to sneakers/streetwear.
Broad incumbents
- eBay: eBay is a long-established C2C/B2C marketplace including a large fashion resale category, with authentication and managed services for luxury. Comparable to Poshmark on marketplace mechanics, commission revenue, and authenticated luxury offerings; much broader in inventory and international reach.
- Etsy: Etsy operates a marketplace for handmade, vintage, and unique goods including vintage fashion. Comparable to Poshmark on marketplace mechanics, commission revenue, and seller-driven inventory; broader in non-fashion categories.
- Facebook Marketplace: Facebook Marketplace is a broad local C2C marketplace integrated into Meta's social graph. Comparable to Poshmark as a distribution channel partner and a low-friction competitor on free local resale listings; not fashion-specialized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Poshmark social profiles
Digital presencePoshmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poshmark leadership team
Management profileNumber of profiles
Profiles15 records
Poshmark funding detail
Funding detailFunding overview
Funding rounds7 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poshmark M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poshmark
What does Poshmark do?
Poshmark operates a mobile-first social marketplace where individual users buy and sell new and pre-owned fashion, home decor, beauty, electronics, and accessories directly with one another. The platform combines peer-to-peer listings with social discovery features (Posh Parties, Posh LIVE), trust services (Posh Protect buyer guarantee, free Posh Authenticate for items $500+), and AI-powered seller tools, monetizing through a commission on completed sales and shipping label fees.
Is Poshmark a public or private company?
Poshmark is a private company. It is classified as corporate owned and is currently acquired.
When was Poshmark founded?
Poshmark was founded in 2011. It employs 501 to 1,000 people.
Where is Poshmark based?
Poshmark is headquartered in Redwood City, United States, in the North America region.
How does Poshmark make money?
Two revenue lines are on record. Marketplace Commission (Seller Fees) is the primary driver. The others are shipping Labels.
Who are Poshmark's main competitors?
Direct peers on record are Depop, Vinted, ThredUp, Mercari, Vestiaire Collective, The RealReal and StockX. Broad incumbents are eBay, Etsy and Facebook Marketplace.
Does Poshmark have an API?
No public API is recorded for Poshmark.