Round Table Pizza

What Round Table Pizza does

Round Table Pizza is a US pizza restaurant chain founded in 1959, operating approximately 400 franchise locations globally, concentrated in the western United States. The company serves individual consumers, families, and group/catering customers through dine-in, carryout, and delivery, with an online ordering platform on web and mobile and a loyalty program branded Pizza Royalty / Royal Rewards. Supporting revenue lines include gift card sales, a catering program launched in Los Angeles in November 2025 targeting groups of 10-12, and limited-time menu initiatives such as the May 2026 Nashville Hot launch and Dragon's Fire Feast bundle. Round Table has also begun expanding into non-traditional locations, opening its first military base site at Fort Bliss, Texas in June 2026.

The business is operated under a franchise model in which the brand owner (FAT Brands Inc., which acquired Round Table Pizza in 2021) collects initial franchise fees and ongoing royalties based on sales, while franchisees run individual restaurants and contribute to a shared marketing fund. The company's technology footprint is limited to a website and mobile-app ordering stack plus the loyalty program; there is no disclosed proprietary AI/ML or API platform. All product, marketing, and franchise systems are managed within the FAT Brands portfolio of 18 restaurant concepts, and Round Table's brand-level financials are not separately disclosed.

Operationally, the business is in a sustained downturn: franchisees and company commentary indicate eight consecutive years of same-store sales declines and a roughly 50% decline in store-level profitability since 2017. Round Table franchisees (organized as the Round Table Owners Association) filed suit against FAT Brands in late 2025 alleging mismanagement of the $14M marketing fund, $800K diverted to a company conference, and $57M in forgiven intercompany transfers to FAT affiliates. The parent faces bankruptcy risk after missing a required payment on nearly $1.3B in securitized debt, creating material going-concern and franchise-system risk for the Round Table brand.

Name

Round Table Pizza

Legal name

Round Table Pizza (operating brand, full legal entity name not disclosed in sources)

Website

https://RoundTablePizza.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Round Table Pizza is a US pizza chain founded in 1959, operating about 400 franchise restaurants primarily in the western United States under FAT Brands Inc., serving consumers via dine-in, carryout, delivery, loyalty, catering, and gift cards.

Ownership category

akta.pro rank

Product category

Pizza Restaurant Chain

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industries

Pizza Fast Casual (THAFABAB), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Pizza restaurant chain
• Franchise food service
• Carryout delivery pizza
• Restaurant loyalty program
• Group catering services

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food Sales: Direct revenue from pizza and food sales at company-owned and franchise locations through dine-in, carryout, and delivery orders
2. Franchise Fees and Royalties: Revenue from franchise owners through initial franchise fees and ongoing royalty payments based on sales
3. Gift Card Sales: Revenue from gift card purchases with enhanced program features for customers
4. Catering Services: Catering program offering meal bundles for groups of 10-12, including signature pizzas, shareables, salads, and wings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Round Table Pizza operates a franchise pizza restaurant chain selling dine-in, carryout, and delivery pizza and complementary menu items (shareables, salads, wings) at approximately 400 locations globally. Revenue is generated through direct food sales, franchise royalties and fees, gift cards, group catering bundles, and a digital loyalty program (Royal Rewards) tied to its website and mobile app ordering platform.

Product overview

Round Table Pizza is a single-brand pizza restaurant chain operating approximately 400 locations globally, founded in 1959. The core offering is its pizza restaurant business with dine-in, carryout, and delivery services. Supporting the core brand, the company offers a loyalty program (Pizza Royalty), an online ordering system, a catering program with group meal bundles, gift cards, and birthday party/event bookings. The company also runs limited-time menu initiatives such as the Nashville Hot Menu with items like the Dragon's Fire Feast Bundle. All operations are under FAT Brands Inc., which acquired the chain in 2021.

Differentiator

Problem solved

Functional benefit

Brands

• Pizza Royalty: Loyalty/rewards program for Round Table Pizza customers offering seamless in-app ordering, reward points, and promotional offers.

Products and services

• Round Table Pizza Restaurant Brand Pizza restaurant chain operating approximately 400 franchise locations globally, offering dine-in, carryout, and delivery of signature pizzas and complementary menu items such as shareables, salads, and wings. Founded in 1959 and positioned as "Pizza Royalty" with time-honored recipes and gold-standard ingredients.
• Catering Program Catering service featuring four meal bundles designed for groups of 10-12 people, including signature pizzas, shareables, salads, and wings. Launched in the Los Angeles market.
• Birthday Party and Event Bookings Party room booking service for birthday celebrations and events at participating Round Table Pizza restaurant locations.
• Gift Cards Physical and digital gift card program with enhanced program features for purchasing and redemption at participating Round Table Pizza locations.
• Pizza Royalty (Royal Rewards Loyalty Program) Customer loyalty rewards program enabling seamless in-app ordering, point earning through purchases, and reward redemption for repeat customers of Round Table Pizza.
• Nashville Hot Menu Limited-time menu offering featuring Nashville Hot flavored pizzas, mozzarella sticks, and wings, capitalizing on spicy Nashville Hot culinary trends. Available at participating locations through August 30, 2026.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered parent company and vendor.

• FAT Brands Inc.parent companyOthersFAT Brands Inc. is the parent company that acquired Round Table Pizza in 2021 and operates the brand alongside 17 other restaurant concepts. FAT Brands manages corporate strategy, marketing funds, and franchise relationships. Franchisees have filed lawsuits alleging mismanagement of marketing funds and intercompany transfers totaling $57 million.
• PepsivendorTechnology or IntegrationPepsi maintains a contract with Round Table Pizza franchisees for beverage supply. Franchisees allege that FAT Brands failed to send them rebates under the Pepsi contract for a year, contributing to franchisee dissatisfaction and legal disputes.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Domino's Pizza: The largest pizza chain by global retail sales, operating a heavily franchised delivery and carryout model with industry-leading digital ordering technology. Competes directly with Round Table for pizza occasions, particularly in carryout and delivery.
• Papa John's: Global pizza franchise focused on delivery and carryout with a comparable menu and franchise structure. Directly competes with Round Table in the premium-ingredient pizza segment and shares a similar mid-tier price positioning.
• Godfather's Pizza: Franchised pizza chain with dine-in, buffet, and delivery service. Competes with Round Table in the pizza family-occasion segment, particularly in Midwest and secondary markets.
• Mountain Mike's Pizza: West Coast pizza franchise known for family-friendly dine-in parlors with a similar heritage-and-quality positioning. One of Round Table's closest geographic and concept competitors in California and the western US.
• Little Caesars: Value-oriented pizza franchise with a primarily carryout-driven model, anchored by the Hot-N-Ready offering. Competes directly with Round Table on price-sensitive family pizza occasions, particularly in suburban markets.
• Pizza Hut: One of the largest pizza chains in the US with dine-in, carryout, and delivery across a comparable franchise model. Directly competes with Round Table in the pizza QSR/fast-casual segment and is the closest peer in terms of dine-in parlor experience.
• Marco's Pizza: Growing franchised pizza chain with dine-in, carryout, and delivery across similar markets. Competes with Round Table on quality-ingredient positioning in the pizza QSR segment.
• Papa Murphy's: Take-and-bake pizza franchise with a primarily franchised operating model. Overlaps with Round Table's carryout focus and franchise economics, though differentiated by the unbaked cook-at-home format.

Broad incumbents

• California Pizza Kitchen: Casual dining pizza concept with dine-in focus, premium positioning, and a broader menu beyond pizza. Overlaps with Round Table's dine-in family occasions in California markets at a higher price point.

Emerging players

• Blaze Pizza: Fast-casual assembly-line pizza concept with custom build-your-own pies and rapid growth. Competes with Round Table for dine-in pizza occasions in California and other markets with a faster, more customizable experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roundtablepizza
• Instagraminstagram.com/roundtablepizza/?hl=en
• TikToktiktok.com/@roundtablepizzaofficial
• Xx.com/roundtablepizza
• LinkedInlinkedin.com/company/round-table-pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Round Table Pizza