Corona

What Corona does

Corona, founded in 1881 and headquartered in Bogotá, Colombia, is the country's leading home remodeling and construction-materials brand, operated through Corona Industrial S.A.S. as the parent and Almacenes Corona S.A.S. for retail and e-commerce. The company manufactures and sells ceramic and porcelain floor and wall tiles (including proprietary Porcelanato and Porcelatech lines), sanitary ware (toilets, including smart/inteligent toilets, lavatories, faucets, showers, bathtubs, bathroom furniture), paints, kitchen furniture and sinks, construction materials (cement under the ALIÓN brand, Pegacor tile adhesive, grouts), plumbing, lighting, tools, tableware (Vajillas Corona), and electrical porcelain insulators, organized across wholly-owned subsidiaries such as Colcerámica S.A.S., Sumicol, Minerales Industriales, Iacol Agregados, Ecoldecem, Concretos Alión, Grival and Locería Colombiana. Core technologies include structured tile systems (ARD PRO), antimicrobial surface finishes on sanitary ware, lifetime and multi-decade warranty-backed porcelain lines, AR-based room visualization (Simulador de ambientes), and an AI-powered spare-parts finder.

Corona's business model is anchored in a single-country Colombian B2C/B2-small-institutional retail and e-commerce motion, complemented by installation services, financing, and a certified-contractor ecosystem (Club Maestros Corona). Revenue is generated through one-time product purchases at Centro Corona physical stores nationwide, the corona.co direct e-commerce site with 24-hour express delivery in Bogotá, Medellín and Cali, phone and WhatsApp-assisted sales, and per-unit professional installation services priced between approximately $60,000 and $345,000 COP; payments are processed via MercadoPago and financed via Addi BNPL. The primary customer base is Colombian residential homeowners undertaking renovation and remodeling, with a secondary institutional vertical serving offices, cafeterías and public bathrooms. Brand and channel are reinforced by the Casa Corona sustainable-housing showcase, the Inspírame content platform, and A' Design Award recognition, with value capture extended through extended warranty programs (lifetime on Porcelanato, 30-year on ceramics and Porcelatech) that raise switching costs for both consumers and contractors.

Name

Corona

Legal name

Corona Industrial S.A.S.

Website

https://corona.co

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Corona is a Colombian home remodeling and construction-materials manufacturer and retailer, serving homeowners and institutional buyers with tiles, sanitary ware, paints, kitchen furniture, and installation services through Centro Corona stores and the corona.co e-commerce platform.

Ownership category

akta.pro rank

Product category

Home Building and Remodeling Materials

NAICS

Home Centers (444110), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711), Building Material and Supplies Dealers (4441), Paint and Wallpaper Retailers (44412), Household and Institutional Furniture Manufacturing (33712)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

akta.pro secondary industries

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Home remodeling materials
• Ceramic floor tiles
• Sanitary ware products
• Bathroom fixtures
• Construction supplies

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Corona operates a network of Centro Corona physical retail stores across Colombia, selling tiles, sanitary ware, paints, kitchen products, and construction materials directly to consumers and contractors.
2. E-commerce (corona.co): Direct online sales through corona.co with multiple fulfillment options: standard home delivery (2 days), express 24-hour delivery in Bogotá/Medellín/Cali, scheduled delivery, and in-store pickup at Centro Corona locations.
3. Phone and Chat Sales: Assisted sales via telephone and WhatsApp/chat for customers outside major metropolitan areas, coordinated by Corona store advisors who confirm availability, shipping costs, and payment methods.
4. Installation Services: Corona offers professional installation services for sanitary products, bathroom furniture, kitchen fixtures, and plumbing, priced per unit (e.g., toilet installation at $105,000 COP, bathroom furniture combo from $190,000-$295,000 COP).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Corona manufactures and retails home remodeling and construction materials in Colombia, including ceramic and porcelain floor/wall tiles (Porcelanato®, Porcelatech®), sanitary ware (toilets, smart toilets, sinks, faucets, showers, bathroom furniture), paints, kitchen furniture and sinks, construction materials (cement, adhesives), plumbing, lighting, and tools. The company sells directly to Colombian homeowners and institutional buyers through Centro Corona retail stores, the corona.co e-commerce site, and phone/chat-assisted sales, and complements products with professional installation services and a certified contractor network.

Product overview

Corona is a Colombian home remodeling and construction materials retailer and manufacturer operating a unified multi-category platform under Corona Industrial S.A.S. and Almacenes Corona S.A.S. The portfolio spans core building material categories — floor/wall tiles and ceramic coverings (Revestimientos), porcelain tiles (Porcelanato®, Porcelatech®), sanitary ware (sanitarios, lavamanos, griferías, duchas, muebles para baños), paints, kitchen furniture and sinks, construction materials, plumbing, tools, and lighting — complemented by digital tools (Simulador de ambientes, AI-powered repuestos assistant) and installation services (Servicio de Instalaciones). The offering is organized around sub-brands including 1200° Corona (premium tiles), Grival (sanitary ware), and Vajillas Corona (tableware), with additional programs like Club Maestros (certified contractor network), Centros Corona (retail stores), and Casa Corona (sustainable housing initiative). The company also sells a limited-edition Aniversario collection annually. Corona does not appear to be a software/API platform.

Differentiator

Problem solved

Functional benefit

Brands

• Grival: Kitchen and home organization products brand
• Vajillas Corona
• 1200° Corona
• Club Maestros
• Centros Corona
• HabitArt
• Porcelanato
• Porcelatech
• Pegacor
• ALIÓN

Products and services

• Pisos y paredes (Revestimientos) Ceramic and porcelain floor tiles and wall coverings available in multiple formats, colors, textures, and finishes, including the Porcelanato® and Porcelatech® porcelain lines with extended warranties. Sold to Colombian homeowners, contractors, and institutional buyers through Centro Corona stores and corona.co.
• Sanitarios (Inodoros) Toilets and toilet fixtures including two-piece tanks, one-piece units, smart/inteligent toilets, wall-hung and flushometer models, with installation services available. Sold to Colombian residential and institutional buyers.
• Griferías Faucet and tapware range including lavatory, kitchen, and electronic/sensor faucets with water-saving models and multiple finishes. NTC 1644 certified and Sello Ambiental Colombiano certified.
• Lavamanos Bathroom sinks available in over-counter, under-counter, vessel, classic, and integrated countertop styles for residential and institutional bathrooms.
• Muebles para baños Bathroom furniture and vanities, including combo packages with mirrors and accessories, designed for space optimization and storage.
• Duchas y paneles de ducha Shower enclosures, panels, and fixtures including glass divisions, with installation services available.
• Tinas e hidromasajes Bathtubs and jacuzzi/spa units, including Firplak-branded models with associated warranty coverage.
• Accesorios para baño Bathroom accessories including towel bars, soap dispensers, paper holders, and safety bars, with installation services available.
• Pinturas Corona Indoor and specialty paints including low-odor (bajo olor) formulations for healthier interior environments, available in over 1,400 colors via a color palette tool.
• Cocinas (muebles y lavaplatos)
• Materiales de construcción Construction materials including cement (ALIóN brand), adhesives (Pegacor®), grouts, plumbing supplies, and general building materials for home projects.
• Herramientas Tools and equipment for home construction and remodeling projects.
• Iluminación Lighting products including plafones (ceiling lights) with RETILAP certification.
• Plomería Plumbing products and components for water conduction, including pipes, valves, and related infrastructure.
• Servicio de Instalaciones a Domicilio Professional installation services for bathrooms, kitchens, and plumbing, including toilet installation ($105,000 COP), washbasin installation ($157,000 COP), bathroom furniture combos ($190,000–$295,000 COP), smart toilet setup, and verification visits ($60,000 COP). Offered as a separate paid service.
• 1200° Corona Premium/high-end tile brand line under the Corona portfolio, targeting upper-tier market segments for specialized design projects at 1200corona.com.
• Vajillas Corona Tableware and dishware brand operating as a separate digital property under the Corona group at vajillascorona.com.co.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• MercadoPago Colombia LTDAcoreGTM or Marketing PartnerMercadoPago serves as Corona's primary online payment gateway, processing credit card payments (Visa, MasterCard, Diners, American Express, Codensa) and debit cards (Maestro, Electron). Corona explicitly states it does not collect or store financial data, delegating payment validation entirely to MercadoPago.
• Addi (Adelante Soluciones Financieras S.A.S.)coreGTM or Marketing PartnerAddi provides installment financing for Corona's e-commerce and phone/chat purchases, offering consumers direct credit to spread payments. Addi manages the credit relationship independently, and Corona does not collect financial data. Addi facilitates Corona's 'buy now, pay later' option for customers seeking flexible payment terms.
• Despacom International (DIC S.A.S.)coreChannel Partner/ Reseller/ DistributorDespacom Internacional de Colombia S.A.S. is Corona's contracted logistics carrier for e-commerce home delivery across Colombia. They provide coverage to 22 Colombian departments with standard, express, scheduled, and national delivery options. Delivery excludes 11 remote departments (Amazonas, Arauca, Caquetá, Casanare, Chocó, Guainía, Guaviare, La Guajira, Putumayo, San Andrés, Sucre, Vaupés, Vichada).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mohawk Industries: Mohawk Industries is the world's largest flooring manufacturer, producing ceramic, porcelain, and stone tiles alongside carpet and laminate. Comparable to Corona's Porcelanato/Porcelatech tile portfolio at scale, though Mohawk operates globally with a much broader category set.
• Roca (Roca Sanitario): Roca is a Spanish global leader in bathroom and sanitary ware products, including toilets, basins, faucets, and bathroom furniture. Comparable to Corona's Grival and Sanitarios Inteligentes product lines, with broader global scale and premium positioning.
• Kohler Co. Kohler is a US-headquartered global manufacturer of kitchen and bath products, including sanitary ware, faucets, and smart toilets. Comparable to Corona's intelligent toilets and Grival faucets, with global premium brand presence and broader category coverage.

Direct peers

• Easy Colombia: Easy Colombia is a home improvement and construction materials retailer with physical stores and e-commerce, offering tiles, paints, plumbing, and tools to Colombian homeowners. Directly competes with Corona's retail assortment and target market.
• Duratex (Dexco): Duratex (now Dexco) is a major Brazilian manufacturer of wood panels, ceramic tiles (Portinari brand), faucets, and bathroom fittings for the Latin American market. Comparable to Corona's Colcerámica tile and bathroom furniture manufacturing operations across the Andean/Latin American region.
• Interceramic: Interceramic is a Mexico-based manufacturer and retailer of ceramic and porcelain tiles with showrooms across North America and Latin America. Comparable to Corona's Porcelanato and Porcelatech tile product lines and premium tile retail positioning.
• Haceb: Haceb is a Colombian manufacturer of home appliances, water heaters, and sanitary ware with a strong national brand presence. Directly comparable as a Colombian household brand selling kitchen/bath products through retail and contractor channels.
• Grupo Lamosa: Grupo Lamosa is a major Mexican manufacturer of ceramic floor and wall tiles and adhesives (Crest brand), serving Latin American markets. Highly comparable to Corona's Colcerámica tile manufacturing and Pegacor adhesive businesses, with overlapping regional distribution.
• Sodimac Colombia: Sodimac is the leading home improvement retail chain in Colombia, operating stores that sell tiles, sanitary ware, paints, kitchen, and construction materials. It is the most direct retail-format competitor to Centro Corona with comparable assortment and target customer (Colombian homeowners and contractors).
• Homecenter (Falabella): Homecenter, part of the Falabella group, is a Colombian home improvement and construction materials retailer competing head-to-head with Centro Corona across tiles, sanitary ware, kitchen, and tools. Direct overlap in product categories, channel (physical stores plus e-commerce), and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights6 records

Customer concentration

• Xx.com/coronainspira
• Facebookfacebook.com/coronamejoratuvida

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corona