What Sodimac Colombia does

Sodimac Colombia S.A. is a Bogotá-headquartered, large-format home-improvement and construction retailer that operates exclusively under the Homecenter banner across Colombia. Founded in 1993 and a subsidiary of Chilean retail conglomerate Falabella, the company serves individual consumers, construction professionals, and commercial buyers through a national network of physical stores spanning more than 30 Colombian cities (Bogotá, Medellín, Cali, Barranquilla, Cartagena, and secondary markets such as Manizales, Pereira, Bucaramanga, Ibagué, and Villavicencio). Store formats are differentiated by customer segment: standard Homecenter outlets for general home improvement, Constructor stores for professional contractors, Petizoos for pet supplies, and Car Center for automotive products and services.

The product portfolio spans construction materials, hardware, paints, flooring, doors and windows, tools, major appliances, electronics, furniture, outdoor and garden, automotive supplies, and pet products, complemented by exclusive private-label brands (Just Home Collection, Bauker, Casa Bonita, Ubermann, Kolor), professional installation services, a tool-rental service, and a mobile shopping application. The company runs an omnichannel operation — physical retail, e-commerce (homecenter.com.co), phone sales (018000127373), and WhatsApp sales (310 242 7373) — with home delivery to 800+ destinations and in-store pickup.

The business model is retail-led omnichannel revenue: one-time unit-priced sales across physical and digital channels, supplemented by volume B2B sales through the Homecenter Empresas division. Customer monetization is reinforced through the Falabella ecosystem: the CMR Puntos loyalty program, the CMR Falabella co-branded credit card issued with Banco Falabella (offering up to 40% promotional savings and cashback), and cross-promotion of Seguros Falabella insurance products. Pricing is displayed in Colombian Pesos, with flash deals and seasonal promotions (e.g., birthday sales) running 20–50% off. With 5,001–10,000 employees and no public listing, Sodimac Colombia is the Colombian operating entity through which Falabella captures a leading share of the country's organized home-improvement market.

Name

Sodimac Colombia

Legal name

Sodimac Colombia S.A.

Website

https://homecenter.com.co

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Sodimac Colombia (Homecenter) is a Falabella subsidiary operating a nationwide omnichannel home-improvement and construction retail chain across 30+ Colombian cities, serving consumers, contractors, and businesses via stores, e-commerce, and specialized banners.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales - Physical Stores: In-store sales through Homecenter retail locations across Colombia, offering construction materials, home improvement products, furniture, appliances, and related merchandise
2. E-commerce Sales: Online sales through homecenter.com.co website with home delivery and in-store pickup options
3. Phone and WhatsApp Sales: Remote sales through call center (320 88 999 33) and WhatsApp (310 242 7373) with delivery services
4. Wholesale/B2B Sales: B2B sales through Constructor stores for construction professionals and Homecenter Empresas division for large volume commercial customers

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Sodimac Colombia (Homecenter) operates a large-format home improvement and construction retail chain in Colombia, selling construction materials, hardware, paints, tools, flooring, doors, windows, furniture, major appliances, electronics, outdoor/garden equipment, pet supplies, and automotive products through nationwide physical stores, an e-commerce platform, and a mobile app. The company also offers professional installation services, tool rental, exclusive private-label brands, the CMR Puntos loyalty program, and operates specialized store formats (Constructor for professionals, Petizoos for pets, Car Center for automotive services).

Product overview

Sodimac Colombia (operating Homecenter) is a large-format home improvement and construction retail chain offering a comprehensive product portfolio through physical stores across Colombia and its e-commerce platform. The offering spans multiple product categories including construction materials, hardware, paints, flooring, doors and windows, tools, major appliances, electronics, furniture, outdoor and garden, automotive products, and pet supplies. The company differentiates through exclusive private label brands (Just Home Collection, Bauker, Casa Bonita, Ubermann, Kolor) and specialized store formats (Constructor for professionals, Petizoos for pets, Car Center for automotive). Core services include the CMR Puntos loyalty program, professional installation services, tool rental, and a mobile application for shopping. The ecosystem integrates the CMR credit card for financing and the Sodimac Media advertising platform for brand partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Just Home Collection (Private Label Brand) Exclusive private-label home furnishings brand offering furniture, lamps, decoration, dishes, pots, and garden items sold only at Homecenter Colombia.
• Bauker (Private Label Brand) Exclusive private-label brand of hand tools and tool storage solutions for construction professionals and DIY consumers.
• Casa Bonita (Private Label Brand) Exclusive private-label home brand offering furniture, kitchen cabinets, decoration, dishes, pots, and garden items.
• Ubermann (Private Label Brand) Exclusive private-label brand of tools and personal protection equipment for construction and hardware applications.
• Kolor (Private Label Brand) Exclusive private-label paint and accessories brand offering interior, exterior, wood, and specialty paints.
• Constructor Store Format Specialized retail store concept targeting construction professionals and contractors, offering bulk purchasing, extended hours, and dedicated inventory of professional-grade tools and materials.
• Petizoos Pet Store Format Dedicated pet supplies store offering food, accessories, and care products for dogs and cats.
• Car Center Automotive Service Automotive products and services including tire installation, alignment, battery replacement, and car care products.
• Professional Installation Services Installation services for bathrooms, kitchens, appliances, floors, doors, windows, and smart home systems.
• Tool Rental Service Rental service for professional construction and gardening tools enabling short-term access to specialized equipment.
• Homecenter Mobile App Mobile shopping application for iOS and Android enabling product browsing, purchasing, order tracking, and store locator.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Banco FalabellacoreChannel Partner/ Reseller/ DistributorBanco Falabella issues the CMR credit card used extensively at Homecenter stores and online. The partnership provides financing options, loyalty points accumulation, and exclusive promotional offers for cardholders including up to 40% savings on purchases.
• FalabellacoreChannel Partner/ Reseller/ DistributorHomecenter is part of the Falabella retail group. Cross-promotional activities include links to falabella.com.co e-commerce platform and shared loyalty ecosystem through CMR points program.
• Seguros FalabellaminorChannel Partner/ Reseller/ DistributorHomecenter website promotes Seguros Falabella insurance products, offering home insurance and other coverage options to Homecenter customers through cross-brand promotion within Falabella ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lowe's: Major US home improvement retailer offering the same category mix of appliances, tools, lumber, and home goods with a strong private label program (Kobalt, Craftsman). Useful comparable for omnichannel integration and pro segment strategy that Sodimac Colombia pursues.
• IKEA: Global furniture and home accessories retailer that competes for the same Colombian household furnishing wallet as Homecenter. While focused on ready-to-assemble furniture rather than construction materials, it directly pressures Sodimac Colombia's Casa Bonita and Just Home private label furniture lines.
• Home Depot: The global category leader in home improvement retail with an identical big-box model spanning building materials, tools, appliances, and home decor. While geographically absent from Colombia, it sets the strategic reference point for assortment, private label (HDX, Husky), and pro customer programs that Sodimac Colombia emulates.

Others

• Falabella Retail: Direct parent retail brand operating department stores in Colombia with overlapping categories (appliances, electronics, furniture) and shared CMR loyalty ecosystem. Most relevant as a strategic and ecosystem peer given cross-promotion, shared loyalty points, and Banco Falabella financing integration.
• Mercado Libre Colombia: Dominant LATAM e-commerce marketplace selling furniture, tools, appliances, and home goods across many of the same categories as Homecenter. Represents the principal digital-native competitive threat and the platform where many Homecenter products are also listed, making it an ecosystem comparable rather than direct competitor.

Direct peers

• Sodimac Chile: Sister company under Falabella and original Sodimac brand operator in Chile. Operates an almost identical big-box home improvement and construction materials retail model with shared private label brands (e.g., Bauker, Kolor), loyalty integration, and omnichannel stack—making it the most directly comparable peer.
• Leroy Merlin Colombia: Direct competitor in the Colombian home improvement market, offering a comparable assortment of construction materials, tools, furniture, appliances, and decor with in-house design and installation services. Operates a similar large-format store model and competes head-to-head for the same DIY and professional customer segments.
• Cencosud Easy: Regional LATAM home improvement chain operated by Cencosud with a near-identical product assortment and store format to Homecenter. Competes directly with Sodimac Colombia across DIY consumers, professional contractors, and B2B buyers in overlapping categories.

Regional players

• Bauhaus: European specialty retail chain for DIY, workshop, and home improvement with a comparable specialist trade (Bauhaus Pro) and consumer format split. Relevant international comparable for the Constructor professional store format that Sodimac Colombia operates.

Emerging players

• Corona (Colombian manufacturer/retailer): Leading Colombian building materials, bathroom fixtures, and home products brand with growing retail presence. Overlaps with Sodimac Colombia in construction materials, tiles, and bathroom categories where Corona's domestic manufacturing gives it structural advantages in assortment and pricing.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sodimac Colombia