What M.Video does

M.Video is one of Russia's largest consumer electronics retail chains, founded in 1993 and headquartered in Moscow. The company operates approximately 1,000 physical stores across Russia and serves an 80 million-plus customer base through both brick-and-mortar and digital channels. It is publicly listed on the Moscow Exchange under ticker MVID and employs more than 10,000 people.

The company's core offering is an omnichannel retail platform combining physical stores, an e-commerce website (mvideo.ru), a mobile application, and a third-party online marketplace. M.Video generates revenue primarily through direct hardware sales via retail stores and a growing marketplace commission stream. The marketplace segment reached RUB 14.1 billion in full-year 2025 turnover and RUB 14.6 billion in just January-May 2026, representing 303% year-on-year growth. Under a RUB 9 billion 2026 IT investment, the company is launching a new website and mobile application and building AI-enabled business process automation.

M.Video's go-to-market model is multi-channel direct-to-consumer, targeting Russian mass-market shoppers across electronics and an expanding set of non-electronics categories. In March 2026, former Wildberries co-founder Vladislav Bakalchuk was appointed CEO with a mandate to transform the business into a multi-category platform spanning sports equipment, furniture, motorcycles, and automobiles. The company is simultaneously rationalizing 20-30% of its physical store footprint in response to marketplace competition while scaling its online marketplace as the primary growth engine.

Name

M.Video

Legal name

M.Video

Website

https://mvideo.ru

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

M.Video is a Russian consumer electronics retail chain operating approximately 1,000 stores and an online marketplace, serving 80 million-plus customers. It is publicly listed on the Moscow Exchange (MVID) and is pivoting into a multi-category platform under new CEO Vladislav Bakalchuk.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Store Sales: Physical retail sales of consumer electronics and other products through approximately 1,000 stores across Russia
2. Marketplace Commission: Online marketplace generating revenue through transaction fees from third-party sellers. Marketplace turnover reached RUB 14.6 billion in Jan-May 2026 (303% YoY growth), with full-year 2025 sales of RUB 14.1 billion
3. Digital Products and Services: Revenue from digital products and services as part of digital transformation strategy under new leadership

Go-to-market motion3 records

Distribution channels4 records

Core offering

M.Video is a Russian consumer electronics retail chain that operates approximately 1,000 physical stores across Russia alongside an online marketplace, e-commerce website (mvideo.ru), and mobile application. The company sells consumer electronics, related accessories, and digital equipment both directly and via third-party sellers on its marketplace, and is transitioning into a multi-category platform that will also offer sports equipment, furniture, motorcycles, and automobiles.

Product overview

M.Video operates as a unified retail platform combining physical stores with digital commerce. The core offering consists of an online marketplace for electronics sales, a mobile application, and an e-commerce website, supported by a network of over 1,000 physical retail locations. The company is transitioning toward a multi-category platform strategy, expanding beyond traditional electronics into sports equipment, furniture, motorcycles, and automobiles, while implementing AI-powered digital products and business process automation.

Differentiator

Problem solved

Functional benefit

Products and services

• M.Video Physical Retail Stores Network of approximately 1,000 physical retail stores across Russia where individual consumers can browse and purchase consumer electronics, digital equipment, and an expanding assortment of multi-category goods (sports equipment, furniture, motorcycles, automobiles). Under the 2026 strategy, 20-30% of stores are planned to be closed to optimize the network against marketplace competition.
• M.Video Online Marketplace E-commerce marketplace platform that enables third-party sellers to list consumer electronics and digital equipment, allowing individual consumers to purchase from a broader catalog than M.Video's owned inventory. Marketplace turnover reached RUB 14.6 billion in January–May 2026 (303% YoY growth) and is the company's key growth engine.
• M.Video E-commerce Website (mvideo.ru) Corporate e-commerce website (mvideo.ru) where consumers can browse and purchase consumer electronics and related products directly from M.Video, with a new version planned for launch in 2026 as part of the company's digital transformation.
• M.Video Mobile Application Mobile application enabling customers to browse and purchase electronics and multi-category products from M.Video, with a planned new release in 2026 incorporating improved digital products and business process automation.

Quantifiable outcome

• Marketplace turnover grew 303% year-on-year to RUB 14.6 billion in January-May 2026
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wildberries: Russia's largest online marketplace and direct competitor in the marketplace/electronics category. Particularly relevant because Wildberries is the former company of M.Video's new CEO Vladislav Bakalchuk, who is now applying that playbook at M.Video.
• Ozon: Major Russian e-commerce platform competing directly with M.Video's online marketplace across consumer electronics and adjacent categories. Ozon's multi-category marketplace model is the strategic archetype M.Video is attempting to emulate.
• DNS: One of Russia's largest consumer-electronics retail chains with both physical stores and an online platform. Closely comparable to M.Video's core electronics-retail business and a direct competitor for the same customer base.
• Citilink: Russian electronics and home-appliance retailer combining brick-and-mortar stores with a strong online platform. Overlaps with M.Video's assortment and omnichannel strategy in consumer electronics and digital equipment.
• Eldorado: Russian consumer-electronics and home-appliance retail chain historically merged with M.Video under the M.Video-Eldorado brand. Provides the most direct historical and operational comparison to M.Video's core retail business.

Broad incumbents

• Yandex.Market: Marketplace operated by Yandex, one of Russia's largest tech ecosystems. Competes with M.Video's marketplace across electronics and is leveraging Yandex's broader traffic, logistics, and fintech infrastructure that M.Video cannot easily match.
• SberMarket (SberMegaMarket): Marketplace affiliate of SberBank, providing another well-capitalized Russian marketplace competitor with deep financial-services integration. Represents the kind of platform convergence M.Video aims to build but with structural backing from Russia's largest bank.
• Best Buy: U.S. consumer-electronics specialty retailer that is the closest international analogue to M.Video's core business model. Useful as a strategic benchmark for how electronics-specialty retailers compete against broader marketplaces and adjust store footprints.
• MediaMarkt: European consumer-electronics retailer combining physical stores with online channels. Comparable to M.Video's omnichannel electronics-retail strategy and serves as a useful benchmark for multi-category platform expansion in electronics-led retail.

Regional players

• re:Store: Authorized Apple premium reseller in Russia operating physical retail stores. While narrower in assortment, re:Store competes with M.Video for premium consumer-electronics purchases in the same Russian geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/mvideo
• LinkedInlinkedin.com/company/m.video

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M.Video