Ca Roule Montréal on Wheels

What Ca Roule Montréal on Wheels does

Ça Roule Montréal on Wheels is a privately held Montreal-based bicycle tourism operator founded in 1995 at 27 rue de la Commune Est in Old Montreal, directly on the Saint Lawrence River bike path. The company offers guided bike tours (public group departures capped at 10 participants, plus private and custom tours), multi-tier bike rentals (city, electric, performance hybrid, carbon road, children's, trailers, Trail-a-Bikes), corporate group events for up to 80 participants, school group rides, bike repair and tune-up services (Basic $49.99 through Plus $149.99), and used bike sales. It also refers customers to Guidatour for Old Montreal walking tours under a partnership arrangement. The business operates seasonally from April through November.

The company runs a fleet described as the largest rental bike fleet in Montreal, supported by a small team of 1-10 employees and operating from a single retail storefront that doubles as the tour departure point and repair workshop. Its technology stack is intentionally light: third-party booking platforms FareHarbor (tour reservations) and BikeRentalManager (rental inventory) handle core commerce, with no proprietary platform, no API offering, and no mobile app. Distribution is multi-channel — direct retail, the company's own website, and listings on six global travel platforms (TripAdvisor, Viator, GetYourGuide, Expedia, Airbnb, Civitatis) — supplemented by a Tourisme Montréal official recommendation.

Revenue is generated through unit-priced pay-as-you-go transactions across all service lines, with prices ranging from ~$15 (children's bike 2-hour rental) to $347 (carbon road bike 7-day rental) for rentals, and from $75 to $329+ for guided tours. Online booking promotions of 10-15% and aggressive time-based discounting (Mondays 25-27%, end-of-day 3-6pm, last-minute 15%) drive utilization. The only disclosed external capital is a $100,000 grant from Economic Development Canada in June 2023, and revenue figures are not publicly disclosed. The company is founder-operated with no parent, subsidiaries, or external investors identified.

Name

Ca Roule Montréal on Wheels

Legal name

Ça Roule Montréal

Website

https://caroulemontreal.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Ça Roule Montréal on Wheels is a Montreal-based bicycle tourism operator, founded in 1995, offering guided bike tours, multi-category bike rentals, repair services, and used bike sales to tourists, families, schools, and corporate groups from its Old Montreal storefront.

Ownership category

akta.pro rank

Product category

Bicycle Tourism and Rental Services

NAICS

Recreational Goods Rental (532284), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)

akta.pro industry

PRIMARYTHAAALAG

Cycling / MTB / E-Bike Guiding & Rentals

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure & Ecotourism Equipment Rental & Guiding Services

SECONDARYCRAMAHAJ

Bike Rental, Demo & Tour Operators (Retail-Adjacent)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMAHAH

Bike Service, Repair & Maintenance Shops

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMABAH

Cycling & Bike Retail (Sales, Service & Accessories)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Guided bike tours
• Bicycle rental services
• Bike repair workshop
• Used bike sales
• Cycling tourism

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Bike Rentals: Ça Roule Montréal generates revenue from renting a diverse fleet of bicycles including city bikes, electric bikes, performance hybrids, carbon road bikes, children's bikes, trailers, and Trail-a-Bikes. Rentals are priced per duration block (2h, 4h, 8h, 24h, 48h, 7 days) with online booking discounts. Multi-day and multi-bike family packages are also available.
2. Guided Bike Tours: The company offers guided group bike tours (public departures with up to 10 people) and private/custom tours. Public tours include a local snack, full-day bike rental for the rest of the day, and a complimentary beverage. Private tours include a certified guide, bike, helmet, water bottle, snack, and drink.
3. Used Bike Sales: Inspected and reconditioned rental bikes are sold directly to consumers when they exit the rental fleet. The company also runs periodic clearance events (e.g., 'Clear the Floor' sale) offering up to 20% off used bikes. Individual bikes include Louis Garneau, Velec, Jeep, Trax, and Nakamura models.
4. Bike Repair and Tune-up Services: A complete bike repair and tune-up workshop service offers multiple service tiers: Basic ($49.99), Intermediate ($74.99), Plus ($149.99), Internal hub ($39.99), and Single speed/fixie ($29.99). Replacement parts are charged separately. The service is available to both rental customers and the general public.
5. Walking Tours (via Guidatour partnership): Ça Roule Montréal collaborates with Guidatour to offer Old Montreal walking tours, earning referral fees or commissions from bookings made through its platform. Walking tour pricing: adults $35, seniors/students $29.50, youth (6-17) $18, children under 6 free.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ça Roule Montréal on Wheels is a bicycle fleet and tourism company that rents bikes (city, electric, performance hybrid, carbon road, children's, trailers, Trail-a-Bikes) and operates guided bike tours of Montreal led by certified local guides. The company also provides a multi-tier bike repair and tune-up workshop, sells inspected used bikes, and runs group programs for families, schools, corporates, and tour operators from a single Old Montreal storefront on the Saint Lawrence bike path.

Product overview

Ça Roule Montréal operates as a dual-service bike tourism company offering guided bicycle tours and comprehensive bike rental services. The core product portfolio consists of five guided tour formats (Hidden Treasures Tour, Other Side of Montreal Tour, Young Families Tour, Private Tours, Custom Tours) and six bike rental categories (city, electric, hybrid, road, children's, and specialty equipment). Supporting services include a full-service repair workshop, used bike sales, corporate event planning for up to 80 participants, school group programs, and a family rental package. The company also partners with Guidatour for Old Montreal walking tours. All services are available from their Old Montreal location directly on the bike path, with the season running April through November.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Bike Tours Guided bicycle tours of Montreal led by certified local guides, including the Hidden Treasures Tour (3h, 12km), Other Side of Montreal Tour (3h, 16km), Young Families Tour (2.5h, private), Private Tours (2-4h), and Custom Tours (2-4h). All tours include bike rental, helmet, snack, and complimentary beverage. Maximum 10 participants per public group.
• Bike Rental Service Multi-day and full-day bicycle rentals from a fleet of over 400 bikes including city bikes (Opus Mondano), electric bikes (Louis Garneau E-Espace P Max), performance hybrids (Opus Fortitude Tiagra), carbon road bikes (Argon 18 Equation), children's bikes (Raleigh 16/20/24 inch), Thule trailers, and Trail-a-Bikes. All rentals include helmet, lock, and bike path map.
• Young Families Bike Tour Private family-oriented guided bike tour designed for children ages 1-12, featuring a certified family guide, route along the Lachine Canal and Jean-Drapeau Park on protected bike paths, child-adapted equipment (trailers, Trail-a-Bikes, children's bikes), and a snack break. Base rate $329+tax for 2 adults and 2 children.
• Private Guided Bike Tours Exclusive small-group bike tours with a dedicated local guide covering the Plateau Mont-Royal, Mile End, McGill campus, Lachine Canal, Jean-Drapeau Park, and Habitat 67. Maximum 10 participants; includes a gourmet break at Bagel St-Viateur and a complimentary drink. Private group rates: 2h from $67/person; 3h from $82/person; 4h from $105/person.
• Old Montreal Walking Tour (via Guidatour partnership) Guided two-hour walking tour of Old Montreal conducted by partner operator Guidatour. Departs from Place d'Youville, available in English and French, maximum 16 people per guide. Pricing: adults $35, seniors/students $29.50, youth (6-17) $18, children under 6 free. Earning referral fees/commissions.
• Bike Repair and Tune-Up Service Full-service bike repair workshop offering Basic Tune-Up ($49.99), Intermediate Tune-Up ($74.99), Plus Tune-Up ($149.99), Internal Hub Bike Tune-Up ($39.99), and Single Speed/Fixie Tune-Up ($29.99). Replacement parts are charged separately.
• Used Bike Sales Direct sale of inspected and reconditioned used rental bikes including Louis Garneau, Velec, Jeep, Trax, Trail-a-Bike, Nakamura, and BMX models. Periodic clearance events offer up to 20% off.
• Corporate Group Events Team-building and corporate event services for groups up to 80 participants, including bike rentals, professionally guided tours, and supervised group rides tailored to all fitness levels. Located in Old Montreal on the bike path.
• School Group Bike Rides Educational cycling activities for student groups with three route options: Canal/Circuit (1.5h, 12km, $28+tax), Formula 1 Circuit Plus (2h, 15km, $32+tax), and Lachine La Totale (5h, 35km, $70+tax). Minimum 4 participants, ages 13+.
• Family Bike Rental Package Complete family rental package for 2 adults and 2 children (ages 13 and under) at $100 for full-day (8h). Includes 2 adult city bikes (Louis Garneau Espace 5) or electric bikes (E-Espace P Max), 2 children's bikes (Raleigh 16/20/24 inch), trailers, or Trail-a-Bikes. Additional adult $20, additional child $10. Includes helmet, lock, and map.

Quantifiable outcome

• 93% of Montreal visitors report being delighted with their stay (Tourisme Montréal / Léger survey, 2024)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Tourisme MontréalcoreGTM or Marketing Partner · 1 May 2026Tourisme Montréal officially recommends Ça Roule Montréal in its 'Quoi faire à Montréal' seasonal activity guides for May and June 2026. This high-authority endorsement provides significant visibility in tourism marketing materials and positions the company as a trusted local operator.
• GuidatourcoreStrategic or Co-development PartnerÇa Roule Montréal collaborates with Guidatour, a professional walking tour company, to offer Old Montreal walking tours to its customers. This partnership allows Ça Roule to provide a complementary walking tour product, with referrals flowing from the bike shop to Guidatour. The walking tours depart from Place d'Youville, 450 metres from the main shop, and are priced from $18-$35 per person.
• TripAdvisorcoreChannel Partner/ Reseller/ DistributorMajor third-party distribution platform listing Ça Roule Montréal's bike tours and rentals for commission-based bookings. Provides exposure to TripAdvisor's global traveler audience and customer reviews (1,000+ reviews, 4.8/5 rating).
• Viator (by TripAdvisor)majorChannel Partner/ Reseller/ DistributorViator serves as a distribution channel for Ça Roule Montréal's tour and rental products, generating bookings and revenue through its platform.
• GetYourGuidemajorChannel Partner/ Reseller/ DistributorGetYourGuide serves as a distribution channel for Ça Roule Montréal's tour and rental products, generating bookings and revenue through its platform.
• ExpediaminorChannel Partner/ Reseller/ DistributorExpedia serves as a distribution channel for Ça Roule Montréal's tour and rental products.
• Airbnb ExperiencesmajorChannel Partner/ Reseller/ DistributorAirbnb Experiences distributes Ça Roule Montréal's bike tours as curated local experiences to Airbnb's global user base of travelers.
• CivitatisminorChannel Partner/ Reseller/ DistributorCivitatis serves as a distribution channel for Ça Roule Montréal's tours and activities, targeting international travelers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Praha Bike / Prague Bike Tours: Prague-based bike tour and rental operator with a long-established brand (since 1996) operating guided small-group tours and a diverse rental fleet including e-bikes and family equipment. Highly comparable in age, model and tourist-customer focus.
• Butterfly Bike Tours Montreal: Montreal bike tour company running guided cycling tours of the city's main districts with similar tourist-customer base and small-group format. Directly competes for the same guided-tour demand in Old Montreal.
• Unlimited Biking: New York City-based bike rental and tour operator with comparable fleet mix (city, hybrid, road, children's, e-bikes), self-guided rentals, and guided tours targeting tourists and families. Similar channel strategy with strong direct-online booking.
• Fitz & Follwell Co. Montreal-based bike tour and rental operator offering guided neighbourhood tours and self-guided bike rentals in the same Old Montreal / Plateau / Lachine Canal geographies. Closely comparable business model combining small-group tours with a curated rental fleet.
• Bike and Roll: US-based bike tour and rental operator with locations in multiple cities, offering guided tours and rental fleets with comparable customer segments (tourists, families, corporate). Same dual-revenue model (tours + rentals) and similar fleet composition including e-bikes and family equipment.
• Fat Tire Tours: Multi-city bike tour and rental operator with franchise-style offerings in Paris, Berlin, Barcelona, Washington DC and other major tourist destinations. Same small-group guided tour and self-guided rental model adapted to multiple urban markets; serves as a useful template for geographic expansion.

Broad incumbents

• BIXI Montréal: Montreal's public bike-sharing system operated by Communauto (BIXI). Overlaps with Ça Roule's rental offering at a lower price point and self-service format, but does not compete in the guided-tour or premium-rental segments. Important adjacent incumbent shaping the local cycling market.

Others

• Guidatour: Montreal walking-tour company currently in a referral partnership with Ça Roule for Old Montreal walking tours. Represents an adjacent tour-operating peer with overlapping tourist customer base but different transport modality.
• Pollen Experiences: Network of curated local tour operators across major cities, similar in scale and tour-only model. Relevant as a comparable small-tour-operator playbook and as a potential distribution channel via Pollen's booking platform.

Regional players

• Hub Cycle Toronto: Toronto-based bike tour and rental company serving the Canadian English-speaking tourism market with small-group tours and a comparable bike rental fleet. Same business model in a nearby but distinct Canadian city, useful as a regional expansion benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@caroulemontrealtour
• Facebookfacebook.com/caroulemontreal
• LinkedInlinkedin.com/company/-a-roule-montr-al-montr-al-on-wheels
• Xx.com/caroulemontreal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ca Roule Montréal on Wheels