Weichert Realtors
Weichert Realtors is a privately held, 1969-founded residential real estate franchisor operating independently owned offices across all 50 U.S. states, serving home buyers, sellers, and renters through its weichert.com platform and integrated mortgage, insurance, and title services.
- Company typePrivate
- Founded1969
- HeadquartersSilver Spring, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Weichert Realtors does
Weichert Realtors is a U.S.-based residential real estate brokerage that operates under a franchisor model, with each Weichert office independently owned and operated across all 50 states. Founded in 1969 and headquartered in New Jersey, the company serves three primary end-user segments — home buyers, home sellers, and renters — while also recruiting licensed brokers and agents as franchisees. The central consumer platform, weichert.com, indexes over 2.5 million property listings aggregated from multiple regional MLS systems (BrightMLS, GardenStateNJ, NewJerseyMLS, SouthJerseyShoreMLS), and provides an account portal with saved searches, favorites, email alerts, and agent contact management. International portals in Aruba and Portugal extend the platform to cross-border buyer inquiries, and affiliation with Leading Real Estate Companies of the World provides global referral capability.
The product surface extends well beyond traditional brokerage. Weichert bundles home valuation tools (weichert.findbuyers.com), mortgage pre-approval and calculators, homeowners insurance quoting and claims, title insurance with an FNF-powered rate calculator, rental listings, and property management for landlords. The Weichert Advantage program and dedicated franchise infrastructure support affiliated agents and independent broker/owners with technology, marketing, and operational resources.
Weichert earns revenue primarily through real estate commissions on residential transactions and recurring franchise fees paid by independently owned offices. Pricing is transaction-based and not publicly disclosed; commission rates vary by market, transaction value, and broker agreement. The company is privately held (no public ticker, no disclosed institutional investors, no venture funding), employs between 1,001 and 5,000 people, and has a small direct corporate footprint relative to its affiliated agent network. The principal recent regulatory event is a $44.05 million class-action settlement (approved by a U.S. District Court in Atlanta) addressing home seller commission litigation alongside eXp World Holdings, Mark Spain Real Estate, and Atlanta Communities Real Estate Brokerage.
Weichert Realtors firmographics
Firmographics- Name
- Weichert Realtors
- Legal name
- Weichert, Realtors
- Website
- https://weichert.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Weichert Realtors is a privately held, 1969-founded residential real estate franchisor operating independently owned offices across all 50 U.S. states, serving home buyers, sellers, and renters through its weichert.com platform and integrated mortgage, insurance, and title services.
- Ownership category
- akta.pro rank
Weichert Realtors industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Weichert Realtors is headquartered
LocationHeadquarters
- HQ city
- Silver Spring
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Weichert Realtors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission Revenue: Weichert Realtors generates revenue through real estate commission fees from residential property sales and purchases. The company operates as a franchise network where each independently owned office pays franchise fees and shares in the commission revenue. Additional revenue streams include mortgage services, home insurance, and title insurance services offered through the platform.
- Franchise Fees: Revenue is generated through franchise fees from independently owned and operated Weichert offices across the United States. Each franchised office operates under the Weichert brand with access to the company's technology platform, marketing resources, and national brand recognition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based real estate commissions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Weichert Realtors product offering
Product offeringCore offering
Weichert Realtors is a residential real estate brokerage franchise that helps consumers buy, sell, and rent homes through a nationwide network of independently owned franchise offices and a centralized web platform offering 2,521,744 property listings. Integrated mortgage, home insurance, title insurance, and property management services support the end-to-end real estate transaction. The company also sells franchise opportunities to licensed real estate brokers and agents.
Product overview
Weichert Realtors operates as a residential real estate brokerage franchise offering a platform-plus-services model. The core Weichert.com portal serves as the central hub, providing access to over 2,521,744 property listings with integrated search, agent finder, and account management capabilities. This platform is complemented by a suite of integrated services including home buying guidance, home selling tools (featuring weichert.findbuyers.com for home valuation), rental services, mortgage financing, insurance, and title insurance. The My Account portal enables customers to manage saved searches, favorites, and agent communications. The company also operates a franchise model allowing independent brokerages to affiliate with the Weichert brand, offering the Weichert Advantage program and various support systems. Services span the complete real estate lifecycle from property search through closing, with integrated financial products and property management capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Weichert.com Property Search Platform Central consumer-facing web platform that allows users to search over 2,521,744 property listings, find Weichert agents, locate offices, and manage account features such as saved searches, favorites, and email alerts. Targeted at home buyers, sellers, and renters.
- Weichert Home Buying Services Service that connects prospective buyers with Weichert sales associates and provides affordability calculators, mortgage pre-approval tools, and open house scheduling to support the home purchase journey.
- Weichert Home Selling Services Service offering home valuation, listing placement, marketing, and seller guidance, anchored by the weichert.findbuyers.com home valuation tool, for homeowners looking to sell residential property.
- Weichert Rental Services Service enabling renters to find rental properties and landlords to list rentals, with property management options for rental property owners.
- Weichert Mortgage Services Mortgage financing services offering pre-approval, affordability calculators, refinancing options, and access to multiple loan programs and financial advisors for homebuyers and homeowners.
- Weichert Insurance Homeowners insurance offering with online quote requests and claims filing support, integrated into the Weichert real estate transaction experience.
- Weichert Title Insurance Title insurance services for real estate transactions, with an online rate calculator powered by Fidelity National Financial (FNF) to estimate title insurance premiums.
- Weichert Franchise Program Franchise offering for licensed real estate brokers and agents to own and operate their own Weichert-branded brokerage office, gaining brand recognition, technology platform access, marketing support, and operational guidance.
- Weichert Property Management Property management service for rental property owners, providing listing placement and ongoing management of rental properties through Weichert's network and platform.
Companies that use Weichert Realtors
Customer profileSegments4 records
Ideal customer profiles3 records
Weichert Realtors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Weichert Realtors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Leading Real Estate Companies of the WorldcoreWeichert is affiliated with Leading Real Estate Companies of the World, a global network of independent real estate brokerages. This affiliation provides Weichert with access to international referral networks and additional resources for serving relocating clients across global markets.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Weichert Realtors competitors and assessment
Company assessmentDirect peers
- RE/MAX: Global residential real estate franchise network with a comparable agent-based, franchise-owned model and international footprint — the most direct independent franchise competitor to Weichert.
- Coldwell Banker: Long-established residential real estate franchise brand owned by Realogy/Anywhere Real Estate, offering a similar franchise model, integrated services, and national agent network competing directly with Weichert.
- Century 21 Real Estate: Global residential real estate franchise system with comparable agent recruitment, brand licensing, and integrated mortgage and title services — a top-tier competitor in the independent franchise segment.
- Berkshire Hathaway HomeServices: National residential real estate franchise network leveraging the Berkshire Hathaway brand, with a comparable premium-franchise model and full-service brokerage offering competing for the same agent and consumer relationships.
- Keller Williams Realty: Largest residential real estate franchise by agent count in the US, with a comparable technology-centric, agent-centric model and aggressive franchise expansion — a primary direct competitor.
- eXp World Holdings: Cloud-based residential real estate brokerage operating on a low-overhead franchise/agent model with global reach — listed alongside Weichert in the same commission lawsuit settlement and competing in the same agent-recruitment market.
- Howard Hanna Real Estate: Large privately held residential real estate company with a mix of owned and franchised offices across the Eastern US, comparable to Weichert in Northeast market concentration and family-led ownership.
- HomeSmart International: Fast-growing national residential real estate franchise offering a tech-enabled, low-fee model that competes directly with Weichert for agent affiliations and franchise expansion in secondary markets.
Emerging players
- Compass: Tech-forward residential brokerage that has rapidly scaled a national agent network, competing with Weichert for top-producing agents and consumer mindshare through proprietary technology and marketing platforms.
- Redfin: Technology-led residential brokerage and portal that competes with Weichert's weichert.com platform for consumer property search and increasingly for agent-mediated transactions through its own brokerage.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Weichert Realtors social profiles
Digital presenceWeichert Realtors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weichert Realtors leadership team
Management profileNumber of profiles
Profiles3 records
Weichert Realtors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weichert Realtors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weichert Realtors
What does Weichert Realtors do?
Weichert Realtors is a residential real estate brokerage franchise that helps consumers buy, sell, and rent homes through a nationwide network of independently owned franchise offices and a centralized web platform offering 2,521,744 property listings. Integrated mortgage, home insurance, title insurance, and property management services support the end-to-end real estate transaction. The company also sells franchise opportunities to licensed real estate brokers and agents.
Is Weichert Realtors a public or private company?
Weichert Realtors is a private company. It is classified as family owned and is currently operating.
When was Weichert Realtors founded?
Weichert Realtors was founded in 1969. It employs 1,001 to 5,000 people.
Where is Weichert Realtors based?
Weichert Realtors is headquartered in Silver Spring, United States, in the North America region.
How does Weichert Realtors make money?
Two revenue lines are on record. Real Estate Commission Revenue is the primary driver. The others are franchise Fees.
Who are Weichert Realtors's main competitors?
Direct peers on record are RE/MAX, Coldwell Banker, Century 21 Real Estate, Berkshire Hathaway HomeServices, Keller Williams Realty, eXp World Holdings, Howard Hanna Real Estate and HomeSmart International. Emerging players are Compass and Redfin.
Does Weichert Realtors have an API?
No public API is recorded for Weichert Realtors.
What industry is Weichert Realtors in?
Weichert Realtors's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.