Weichert Realtors

What Weichert Realtors does

Weichert Realtors is a U.S.-based residential real estate brokerage that operates under a franchisor model, with each Weichert office independently owned and operated across all 50 states. Founded in 1969 and headquartered in New Jersey, the company serves three primary end-user segments — home buyers, home sellers, and renters — while also recruiting licensed brokers and agents as franchisees. The central consumer platform, weichert.com, indexes over 2.5 million property listings aggregated from multiple regional MLS systems (BrightMLS, GardenStateNJ, NewJerseyMLS, SouthJerseyShoreMLS), and provides an account portal with saved searches, favorites, email alerts, and agent contact management. International portals in Aruba and Portugal extend the platform to cross-border buyer inquiries, and affiliation with Leading Real Estate Companies of the World provides global referral capability.

The product surface extends well beyond traditional brokerage. Weichert bundles home valuation tools (weichert.findbuyers.com), mortgage pre-approval and calculators, homeowners insurance quoting and claims, title insurance with an FNF-powered rate calculator, rental listings, and property management for landlords. The Weichert Advantage program and dedicated franchise infrastructure support affiliated agents and independent broker/owners with technology, marketing, and operational resources.

Weichert earns revenue primarily through real estate commissions on residential transactions and recurring franchise fees paid by independently owned offices. Pricing is transaction-based and not publicly disclosed; commission rates vary by market, transaction value, and broker agreement. The company is privately held (no public ticker, no disclosed institutional investors, no venture funding), employs between 1,001 and 5,000 people, and has a small direct corporate footprint relative to its affiliated agent network. The principal recent regulatory event is a $44.05 million class-action settlement (approved by a U.S. District Court in Atlanta) addressing home seller commission litigation alongside eXp World Holdings, Mark Spain Real Estate, and Atlanta Communities Real Estate Brokerage.

Name

Weichert Realtors

Legal name

Weichert, Realtors

Website

https://weichert.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Weichert Realtors is a privately held, 1969-founded residential real estate franchisor operating independently owned offices across all 50 U.S. states, serving home buyers, sellers, and renters through its weichert.com platform and integrated mortgage, insurance, and title services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Real estate franchise
• Home buying services
• Property listing search
• Mortgage and title services

Headquarters

HQ city

Silver Spring

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Revenue: Weichert Realtors generates revenue through real estate commission fees from residential property sales and purchases. The company operates as a franchise network where each independently owned office pays franchise fees and shares in the commission revenue. Additional revenue streams include mortgage services, home insurance, and title insurance services offered through the platform.
2. Franchise Fees: Revenue is generated through franchise fees from independently owned and operated Weichert offices across the United States. Each franchised office operates under the Weichert brand with access to the company's technology platform, marketing resources, and national brand recognition.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Weichert Realtors is a residential real estate brokerage franchise that helps consumers buy, sell, and rent homes through a nationwide network of independently owned franchise offices and a centralized web platform offering 2,521,744 property listings. Integrated mortgage, home insurance, title insurance, and property management services support the end-to-end real estate transaction. The company also sells franchise opportunities to licensed real estate brokers and agents.

Product overview

Weichert Realtors operates as a residential real estate brokerage franchise offering a platform-plus-services model. The core Weichert.com portal serves as the central hub, providing access to over 2,521,744 property listings with integrated search, agent finder, and account management capabilities. This platform is complemented by a suite of integrated services including home buying guidance, home selling tools (featuring weichert.findbuyers.com for home valuation), rental services, mortgage financing, insurance, and title insurance. The My Account portal enables customers to manage saved searches, favorites, and agent communications. The company also operates a franchise model allowing independent brokerages to affiliate with the Weichert brand, offering the Weichert Advantage program and various support systems. Services span the complete real estate lifecycle from property search through closing, with integrated financial products and property management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Weichert.com Property Search Platform Central consumer-facing web platform that allows users to search over 2,521,744 property listings, find Weichert agents, locate offices, and manage account features such as saved searches, favorites, and email alerts. Targeted at home buyers, sellers, and renters.
• Weichert Home Buying Services Service that connects prospective buyers with Weichert sales associates and provides affordability calculators, mortgage pre-approval tools, and open house scheduling to support the home purchase journey.
• Weichert Home Selling Services Service offering home valuation, listing placement, marketing, and seller guidance, anchored by the weichert.findbuyers.com home valuation tool, for homeowners looking to sell residential property.
• Weichert Rental Services Service enabling renters to find rental properties and landlords to list rentals, with property management options for rental property owners.
• Weichert Mortgage Services Mortgage financing services offering pre-approval, affordability calculators, refinancing options, and access to multiple loan programs and financial advisors for homebuyers and homeowners.
• Weichert Insurance Homeowners insurance offering with online quote requests and claims filing support, integrated into the Weichert real estate transaction experience.
• Weichert Title Insurance Title insurance services for real estate transactions, with an online rate calculator powered by Fidelity National Financial (FNF) to estimate title insurance premiums.
• Weichert Franchise Program Franchise offering for licensed real estate brokers and agents to own and operate their own Weichert-branded brokerage office, gaining brand recognition, technology platform access, marketing support, and operational guidance.
• Weichert Property Management Property management service for rental property owners, providing listing placement and ongoing management of rental properties through Weichert's network and platform.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Leading Real Estate Companies of the WorldcoreChannel Partner/ Reseller/ DistributorWeichert is affiliated with Leading Real Estate Companies of the World, a global network of independent real estate brokerages. This affiliation provides Weichert with access to international referral networks and additional resources for serving relocating clients across global markets.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RE/MAX: Global residential real estate franchise network with a comparable agent-based, franchise-owned model and international footprint — the most direct independent franchise competitor to Weichert.
• Coldwell Banker: Long-established residential real estate franchise brand owned by Realogy/Anywhere Real Estate, offering a similar franchise model, integrated services, and national agent network competing directly with Weichert.
• Century 21 Real Estate: Global residential real estate franchise system with comparable agent recruitment, brand licensing, and integrated mortgage and title services — a top-tier competitor in the independent franchise segment.
• Berkshire Hathaway HomeServices: National residential real estate franchise network leveraging the Berkshire Hathaway brand, with a comparable premium-franchise model and full-service brokerage offering competing for the same agent and consumer relationships.
• Keller Williams Realty: Largest residential real estate franchise by agent count in the US, with a comparable technology-centric, agent-centric model and aggressive franchise expansion — a primary direct competitor.
• eXp World Holdings: Cloud-based residential real estate brokerage operating on a low-overhead franchise/agent model with global reach — listed alongside Weichert in the same commission lawsuit settlement and competing in the same agent-recruitment market.
• Howard Hanna Real Estate: Large privately held residential real estate company with a mix of owned and franchised offices across the Eastern US, comparable to Weichert in Northeast market concentration and family-led ownership.
• HomeSmart International: Fast-growing national residential real estate franchise offering a tech-enabled, low-fee model that competes directly with Weichert for agent affiliations and franchise expansion in secondary markets.

Emerging players

• Compass: Tech-forward residential brokerage that has rapidly scaled a national agent network, competing with Weichert for top-producing agents and consumer mindshare through proprietary technology and marketing platforms.
• Redfin: Technology-led residential brokerage and portal that competes with Weichert's weichert.com platform for consumer property search and increasingly for agent-mediated transactions through its own brokerage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weichert
• Facebookfacebook.com/weichert
• Instagraminstagram.com/weichertrealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weichert Realtors