National Alliance on Mental Illness Fox Valley

What National Alliance on Mental Illness Fox Valley does

NAMI Fox Valley is an independent 501(c)(3) nonprofit mental health organization founded in 1981 and based in Appleton, Wisconsin. It is a local affiliate of the National Alliance on Mental Illness (NAMI), operating as a financially independent entity that does not receive monetary support from the national organization. The organization serves Calumet, Outagamie, Waupaca, and northern Winnebago counties in Wisconsin, reaching over 10,000 participants annually with 14 paid staff supplemented by volunteer facilitators with lived experience.

The organization's service portfolio spans three primary lines: peer and family support groups (offered in-person and online via Zoom), evidence-based mental health education classes (Peer-to-Peer, Family-to-Family, Hearts+Minds, NAMI Basics OnDemand+, Family & Friends), and community outreach including classroom presentations for K-12 schools, workplace trainings, and presentations to civic and faith-based groups. A distinctive operating asset is Iris Place, a state-funded five-bedroom peer-run respite center where Certified Peer Support Specialists provide free short-term stays of up to seven nights for adults in mental health distress. The organization delivers no proprietary technology; its digital infrastructure is limited to Zoom for virtual programming, Google Forms for registration, and a website for information dissemination and donations.

Revenue is generated through a diversified nonprofit mix: individual and corporate donations, state funding from the Wisconsin Division of Care and Treatment Services (specifically for Iris Place), annual memberships at three tiers ($5, $40, $60), fee-for-service workplace training at $200/hour, and branded merchandise sales. Go-to-market is community-led, relying on grassroots outreach, the annual NAMIWalks Fox Valley fundraising event, partner venue hosting (churches, coffee shops), and direct relationships with schools and employers.

Name

National Alliance on Mental Illness Fox Valley

Legal name

National Alliance on Mental Illness Fox Valley

Website

https://namifoxvalley.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

NAMI Fox Valley is a Wisconsin-based nonprofit mental health organization serving over 10,000 participants annually across four counties with peer support groups, evidence-based education classes, school and workplace outreach, and Iris Place, a state-funded peer-run respite center.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093), Services-Membership Organizations (8600)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Mental Health & Crisis Support Services (BPAGAEAH), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Mental health support
• Peer support groups
• Mental health education
• Crisis respite services
• Mental health advocacy

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations: Individual and corporate donations from community members who support mental health programs and services. Donations help fund support groups, peer education, school outreach, and Iris Place peer-run respite center.
2. Membership Fees: Annual membership options including Individual ($40), Household ($60), and Open Door low-income ($5). Members receive newsletters (The Advocate, The Iris, The Alliance), convention discounts, and access to NAMI's online member community.
3. Workplace Training: Fee-for-service workplace mental health training at $200/hour. Includes presentations on mental health awareness, crisis navigation, suicide prevention, and wellness promotion. Customized presentations may have additional costs.
4. Merchandise Sales: Sale of branded merchandise including t-shirts, pride apparel, and tie-dye items ranging from $10-$25. Revenue supports general operations and programs.
5. State Funding for Iris Place: Iris Place Peer Run Respite is funded by the State of Wisconsin Division of Care and Treatment Services, providing a 5-bedroom free respite center for adults experiencing mental health challenges.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

NAMI Fox Valley provides free and low-cost mental health support groups, structured peer and family education classes, school and workplace presentations, and operates Iris Place, a 5-bedroom peer-run respite center. Services are delivered to over 10,000 participants annually across four Wisconsin counties, funded through donations, memberships, state grants, and fee-for-service workplace training.

Product overview

NAMI Fox Valley is a nonprofit mental health organization that offers a coordinated portfolio of support services, educational programs, and community outreach. The organization provides in-person and online peer and family support groups, operates Iris Place, a 5-bedroom peer-run respite center for adults experiencing mental health challenges. Educational offerings include Peer-to-Peer and Hearts+Minds classes for individuals living with mental illness, and Family-to-Family, NAMI Basics OnDemand+, and Family & Friends programs for family members and caregivers. The organization also delivers classroom, workplace, and community presentations on mental health topics. Membership options (Individual, Household, and Open Door) provide access to NAMI resources at national, state, and local levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Peer Support Groups

Quantifiable outcome

• Over 10,000 participants served annually through mental health programs
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• NAMI (National Alliance on Mental Illness)coreStrategic or Co-development PartnerNAMI Fox Valley is a local affiliate of the national NAMI organization. As an affiliate, they offer signature mental health programs developed by NAMI and participate in NAMI's nationwide voice for mental health advocacy. NAMI Fox Valley is an independent nonprofit that does not receive monetary support from NAMI but benefits from the national brand, programs, and advocacy network.
• St. Joseph's Food PantryminorOthersSt. Joseph's Food Pantry provides basic kitchen staples for Iris Place guests. The food pantry partnership supports the homelike environment of the respite center by ensuring guests have access to food during their stays.
• First Congregational United Church of ChristminorOthersThe church provides meeting space for the faith-based family support group on the 3rd Thursday of each month. This venue partnership enables culturally appropriate support services that incorporate spirituality.
• Copper Rock CoffeeminorOthersThe coffee shop provides a private room for parent support group meetings on the 2nd Monday of each month. Venue partnership enables community-based support group access.
• United Way 211minorOthersNAMI Fox Valley lists United Way 211 as a resource on their website, connecting community members with social services and mental health resources through the 211 helpline.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NAMI Wisconsin: State-level NAMI affiliate providing the same signature mental health education programs (Family-to-Family, Peer-to-Peer, NAMI Basics), advocacy, and support group infrastructure to Wisconsin residents — directly comparable mission and program model.
• NAMI Greater Milwaukee: Sibling NAMI affiliate serving the Milwaukee area with comparable peer/family support groups, education classes, and community outreach — same affiliate model, same NAMI-developed curriculum, different Wisconsin geography.
• Mental Health Association of Milwaukee County: Regional Wisconsin-based mental health nonprofit offering peer support, education, advocacy, and community-based mental health services — overlapping mission with NAMI Fox Valley but operating in a different Wisconsin region.
• Samaritan Counseling Center of the Fox Valley: Fox Valley-based counseling and mental health nonprofit serving the same Appleton-area community — comparable regional mission and nonprofit delivery model, but focused on professional counseling rather than peer-led support groups.

Broad incumbents

• Mental Health America: National nonprofit network focused on mental health education, advocacy, and peer support — operates a federated affiliate model analogous to NAMI, making it a close national-level peer for mental health support and education delivery.
• National Council for Mental Wellbeing: National membership and advocacy organization for mental health and substance use providers — comparable mission of advancing community mental health, but its focus is provider advocacy and policy rather than direct service delivery like NAMI Fox Valley.
• Rogers Behavioral Health: Wisconsin-headquartered behavioral health system offering inpatient and outpatient mental health and addiction treatment — overlapping in mental health services for Wisconsin residents but operating a clinical model rather than a peer-support nonprofit model.
• ThedaCare Behavioral Health: Fox Valley-based integrated health system with behavioral health services — serves the same Wisconsin region as NAMI Fox Valley with overlapping patient populations, but as a clinical provider rather than a peer-support and education nonprofit.

Emerging players

• Crisis Text Line: National tech-enabled crisis intervention service providing 24/7 text-based mental health support — overlaps with NAMI Fox Valley's crisis prevention mission but delivers services via a digital, volunteer-staffed model rather than in-person peer support.

Regional players

• Wellpoint Care Network: Wisconsin-based nonprofit providing mental health, family, and community services — overlapping in mental health support and family education but operating in southeastern Wisconsin rather than the Fox Valley region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/namifoxvalley
• Xx.com/namiwisconsin
• LinkedInlinkedin.com/company/nami-fox-valley

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Alliance on Mental Illness Fox Valley