Rogers Behavioral Health

What Rogers Behavioral Health does

Rogers Behavioral Health (legally Rogers Memorial Hospital, Inc.) is a 501(c)(3) not-for-profit behavioral healthcare provider founded in 1907 and headquartered in Oconomowoc, Wisconsin. It operates one of the largest multi-specialty behavioral health practices in the United States, delivering the full continuum of mental-health and addiction care - inpatient, residential, partial hospitalization (PHP), intensive outpatient (IOP), outpatient, and telehealth (Rogers Connect Care) - to children (age 8+), adolescents, young adults, adults, and seniors across 10 states (Wisconsin, California, Colorado, Florida, Georgia, Illinois, Minnesota, Pennsylvania, Tennessee, and Washington). The organization specializes in OCD, anxiety, depression, eating disorders, trauma/PTSD, addiction, bipolar disorder, emotional dysregulation, and co-occurring disorders through evidence-based modalities including CBT, DBT, Exposure and Response Prevention (ERP), Prolonged Exposure Therapy, Transcranial Magnetic Stimulation (TMS), and experiential therapy, supported by specialty programs such as the Eating Disorder Center, FOCUS (young-adult mood disorders), The Child Center, Fire Watch (military/veterans), and the new Lifewell program for adults 55+.

The platform is built around five differentiated operating assets: (1) a fully integrated continuum-of-care model allowing patients to step between levels without leaving the Rogers system; (2) the Rogers Research Center and Biobank, which has tracked patient outcomes for more than two decades and houses a genetics repository for mental-health research; (3) multidisciplinary clinical teams including board-certified psychiatrists, master's-level clinicians, registered dietitians, experiential therapists, and spiritual-care staff; (4) Rogers Connect Care telehealth extending PHP/IOP to six states; and (5) Joint Commission Gold Seal and LegitScript certifications underpinning payor contracting and regulatory credibility. The organization also runs the Rogers Behavioral Health Foundation (Tax ID 39-1363507) for charitable contributions supporting treatment access and community programs.

Rogers generates revenue primarily through patient treatment services billed to insurance carriers and self-pay patients across its contracted national health-plan network, supplemented by foundation donations. Go-to-market is sales-led via direct patient intake (phone and online screening), a dedicated referral-partner channel targeting primary-care and specialty providers, and community outreach (notably an 18-Affiliate partnership with The Jason Foundation for youth suicide prevention). Capital expansion is partially supported by state funding, exemplified by a $10 million Wisconsin Joint Finance Committee appropriation for the Chippewa Falls treatment center. The company is privately held as a nonprofit with no parent company or private-equity sponsor disclosed, governed by its own board of directors.

Name

Rogers Behavioral Health

Legal name

Rogers Memorial Hospital, Inc.

Website

https://rogersbh.org

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rogers Behavioral Health is a 501(c)(3) not-for-profit provider operating a full continuum of mental-health and addiction treatment (inpatient, residential, PHP, IOP, outpatient, telehealth) across 10 U.S. states, serving children, teens, adults, and seniors with evidence-based specialty care.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420), Psychiatric and Substance Abuse Hospitals (622210)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industries

Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH), Virtual Behavioral Health Integration Platforms (HLALABAE)

Keywords

• Behavioral health treatment
• Mental health services
• Addiction recovery programs
• Psychiatric care
• Residential treatment

Headquarters

HQ city

Oconomowoc

HQ country

United States

HQ region

North America

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Patient Treatment Services: Rogers Behavioral Health generates revenue through patient treatment services billed to insurance carriers and patients directly. The organization is contracted with many national health plans and offers financial assistance programs. Services span multiple levels of care including inpatient, residential, partial hospitalization, and outpatient programs.
2. Donations and Foundation: As a not-for-profit organization, Rogers Behavioral Health accepts charitable contributions through the Rogers Behavioral Health Foundation (501(c)(3), Tax ID: 39-1363507) to support treatment services and community programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rogers Behavioral Health is a nonprofit behavioral health system that provides specialized mental health and addiction treatment across multiple levels of care—including inpatient, residential, partial hospitalization (PHP), intensive outpatient (IOP), outpatient programs, and telehealth (Rogers Connect Care). The organization serves children, adolescents, and adults with conditions such as OCD, anxiety, depression, eating disorders, and substance use disorders, using evidence-based modalities such as CBT, DBT, ERP, and TMS.

Product overview

Rogers Behavioral Health is a not-for-profit, independent provider offering specialized mental health and addiction treatment across a multi-site platform. The organization operates a continuum of care including inpatient, residential, partial hospitalization, intensive outpatient, and outpatient services, supplemented by telehealth through Rogers Connect Care. Specialized treatment tracks include Eating Disorder Center, FOCUS (depression/mood disorders for young adults), The Child Center (adolescents), Lifewell (adults 55+), and Fire Watch (military). Therapeutic modalities include CBT, DBT, Exposure and Response Prevention, Prolonged Exposure Therapy, TMS, experiential therapies, and medication management. The organization maintains a Research Center with a Biobank for data-driven care improvement.

Differentiator

Problem solved

Functional benefit

Products and services

• Inpatient Treatment 24/7 supervised hospital-based behavioral health treatment for individuals with acute mental health and addiction conditions.
• Residential Treatment Live-in structured treatment programs for patients requiring extended behavioral health care outside of a hospital setting.
• Partial Hospitalization Program (PHP) Day-treatment behavioral health program that provides intensive therapy while allowing patients to return home in the evenings.
• Intensive Outpatient Program (IOP) Structured outpatient behavioral health program providing several hours of therapy per day on multiple days per week.
• Outpatient Treatment Standard outpatient therapy and psychiatry services for individuals with mental health and addiction conditions.
• Rogers Connect Care (Telehealth) Telehealth-based delivery of Rogers' outpatient behavioral health services, allowing patients to receive care remotely.
• Lifewell (Older Adults Program) Specialized behavioral health program designed for adults aged 55 and older addressing mental health and addiction needs unique to older adults.
• Fire Watch (Military & Veterans Program) Specialized behavioral health program tailored for active-duty military personnel and veterans, addressing service-related mental health conditions.
• FOCUS (Young Adults Program) Specialized behavioral health program for young adults experiencing depression and mood disorders.
• The Child Center (Adolescent Girls Program) Specialized behavioral health program dedicated to adolescent girls with mental health conditions.
• Eating Disorder Center Specialized behavioral health program providing treatment for patients with eating disorders across the Rogers continuum of care.
• Transcranial Magnetic Stimulation (TMS) Non-invasive neuromodulation therapy offered as part of Rogers' treatment programs for conditions such as depression.

Quantifiable outcome

• Patients who complete the full continuum of care are more likely to sustain their gains and continue to make progress after treatment
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Jason FoundationcoreStrategic or Co-development Partner · 3 February 2026Rogers Behavioral Health and The Jason Foundation announced a nationwide strategic collaboration to enhance education and awareness of youth suicide prevention. The initiative established 18 Affiliate locations across the United States to provide youth suicide prevention education and resources to community groups with free programs. Youth suicide is a leading cause of death among 10 to 24-year-olds, and the collaboration emphasizes expanding community support and awareness through educational outreach.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Brightside Health: Brightside Health is a telehealth-first mental health provider offering psychiatric evaluation, therapy, and medication management to adults across the U.S. It represents the digital-native competitor threat to Rogers at the lower-acuity end of the behavioral health continuum, including telemedicine delivery of treatment that Rogers also offers via Rogers Connect Care.
• Charlie Health: Charlie Health provides virtual intensive outpatient and partial hospitalization treatment primarily for adolescents and young adults with mental health and substance use conditions. Its virtual PHP/IOP model competes for the same acuity of patient as Rogers Connect Care telehealth and the step-down phases of the Rogers continuum.

Direct peers

• Acadia Healthcare: Acadia is the largest publicly traded pure-play behavioral health provider in the U.S., operating a national network of inpatient and residential behavioral health facilities. Rogers mirrors Acadia's model of operating multiple levels of care across multiple states and treating similar conditions (psychiatric, addiction, specialty tracks), only at a smaller scale and as a nonprofit.
• Springstone Behavioral Health: Springstone operates a national network of inpatient and outpatient behavioral health hospitals across multiple states and is now part of HCA Healthcare. Its acute psychiatric and behavioral health hospital footprint directly parallels Rogers' inpatient/residential service model and geographic dispersion.
• Newport Healthcare: Newport operates residential, PHP, and IOP programs for adolescents and young adults dealing with mood, anxiety, eating disorder, and trauma conditions. Newport's youth-focused, multi-level continuum treatment tracks overlap directly with Rogers' FOCUS program, The Child Center, and Eating Disorder Center.
• Eating Recovery Center (ERC Pathlight): ERC Pathlight is a national specialty provider of treatment for eating disorders, operating residential, PHP, and IOP programs for adolescents and adults. It directly parallels Rogers' Eating Disorder Center offering the same condition focus and multi-level structure.
• Walden Behavioral Care: Walden is a specialty behavioral health provider focused on eating disorders across residential, PHP, and outpatient settings in the Northeast. It is one of the closest pure-condition peers to Rogers' Eating Disorder Center and operates a comparable evidence-based treatment model.
• Pyramid Healthcare: Pyramid Healthcare is a Mid-Atlantic behavioral health provider offering residential, inpatient, and outpatient services for adolescents and adults with mental health and substance use disorders. Its multi-state, multi-level continuum and addiction programming make it a regional counterpart to Rogers' integrated offering.

Broad incumbents

• Universal Health Services (Behavioral Health Division): UHS is a large, diversified hospital company whose behavioral health division operates one of the largest networks of acute psychiatric and residential treatment facilities in the U.S. UHS competes directly with Rogers for inpatient psychiatric and specialty residential patients but at much greater scale and across acute care in addition to behavioral health.
• HCA Healthcare (Psychiatric Services): HCA is a large, diversified acute care hospital operator whose footprint includes inpatient psychiatric and behavioral health units. Its behavioral health services overlap with Rogers' inpatient offerings, though behavioral health is a small fraction of HCA's overall portfolio compared with Rogers' specialization.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCoKMuiMSxWVVF9-tTCXHZvQ
• Facebookfacebook.com/rogers.behavioral.health
• LinkedInlinkedin.com/company/rogers-behavioral-health
• Instagraminstagram.com/rogersbehavioralhealth
• TikToktiktok.com/@rogers_behavioral_health
• Xx.com/Rogers_BH

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers Behavioral Health