Minube
Minube is a Madrid-based travel discovery platform and community founded in 2007, serving Spanish, French, Italian, and Portuguese travelers with user-generated destination reviews, AI-personalized recommendations, and offline guides, while monetizing via tourism-provider advertising and destination-marketing partnerships.
- Company typePrivate
- Founded2007
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Minube does
Minube is a Spanish travel discovery platform and social community founded in 2007 and headquartered in Madrid (Las Rozas business park). The platform serves individual travelers seeking authentic, peer-generated recommendations across destinations, accommodations, restaurants, tours, and activities, primarily across Spain, France, Italy, and Portugal, and also serves tourism boards and tourism providers (hotels, restaurants, activity operators) seeking visibility among the Minube community. Core products include a website (minube.com), iOS and Android mobile applications, an editorial property called "minube Tips," and offline downloadable travel guides; the Android app crossed 1 million downloads and became the first Spanish app to receive Google Play "Editor's Choice." A premium tier (MINUBE+) is indicated through commercial contact channels, though public pricing is not disclosed.
The technology stack is a user-generated content platform enhanced by a personalized recommendation engine ("Spotify of travel") and deep-learning-based photo classification applied to over 4.1 million user-uploaded photos, with supporting integrations for Facebook, Google+, and Booking.com affiliate links in editorial content. The community comprises more than 3 million travelers contributing opinions, reviews, and photos, with 1.9 million-plus destinations catalogued worldwide.
The business model is asymmetric: travelers use the platform free of charge, and revenue is generated on the supply side through advertising and promotional partnerships. Documented revenue streams include tourism-provider advertising (hotels, restaurants, tour operators), destination marketing campaigns with regional and national tourism boards (e.g., UNWTO, FITUR, Turismo Lanzarote, La Rioja Turismo), and the emerging MINUBE+ subscription. Go-to-market combines community-led content acquisition, product-led growth via the mobile apps, and event-driven activation at tourism fairs such as FITUR. The company is privately held and has raised approximately $3M in disclosed equity funding across rounds in 2013, 2015, and 2019, with leadership comprising Raúl Jiménez (CEO), Gonzalo Moreno de León (CPO), and Rocío Rumayor (CMO).
Minube firmographics
Firmographics- Name
- Minube
- Legal name
- minube
- Website
- https://minube.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Minube is a Madrid-based travel discovery platform and community founded in 2007, serving Spanish, French, Italian, and Portuguese travelers with user-generated destination reviews, AI-personalized recommendations, and offline guides, while monetizing via tourism-provider advertising and destination-marketing partnerships.
- Ownership category
- akta.pro rank
Minube industry classification
Industry- Product category
- Travel Discovery Platform
- NAICS
- Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- Review-Led Travel Discovery & Booking Platforms (THAKAAAN)
- akta.pro secondary industry
- Travel, Hospitality & Local Discovery Recommendations (HDAAAGAG)
Keywords
Where Minube is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Minube business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Tourism Provider Advertising: Promotional partnerships with hotels, restaurants, tour operators, and tourism boards to advertise destinations and services to the Minube community of travelers
- Destination Marketing: Collaboration with regional and national tourism boards for destination promotion campaigns, including promotional videos and tourism promotion content
- Tourism Board Partnerships: Official partnerships with organizations like OMT for sustainable tourism initiatives and regional tourism boards for promoting destinations
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Minube product offering
Product offeringCore offering
Minube operates a travel discovery and social community platform available on web, iOS, and Android, where more than 3 million travelers share destination reviews, photos, and recommendations. The platform provides personalized trip planning tools, downloadable offline travel guides, and itinerary builders. It monetizes primarily by enabling tourism boards, hotels, restaurants, and tour operators to advertise to this engaged traveler audience.
Product overview
Minube is a travel discovery platform and social community available as a web platform, iOS app, and Android app. The core offering combines user-generated reviews, photos, and recommendations from over 3 million travelers to help users discover destinations, accommodations, restaurants, and activities. The platform includes minube Tips (travel articles), downloadable travel guides for offline access, and AI-powered personalized recommendations. Users can create custom lists and build personalized travel itineraries. The platform operates primarily in Spanish-speaking markets and serves as a comprehensive travel planning tool.
Differentiator
Problem solved
Functional benefit
Products and services
- minube Web Platform Web-based travel discovery platform where users discover destinations, read community reviews, find accommodations, restaurants, tours and activities, access travel guides, and receive personalized recommendations. Available globally at minube.com.
- minube iOS App Mobile application for iOS devices providing travel discovery, AI-powered personalized recommendations, itinerary building, and offline travel guides for travelers on the go.
- minube Android App Android mobile application with over 1 million downloads and Google Play Editor's Choice selection, offering personalized recommendations, offline guides, and itinerary planning.
- minube Tips Editorial travel articles and blog featuring recommendations from thousands of travelers, organized by destination, theme, hotel guides, activities, and travel inspiration.
- MINUBE+
Quantifiable outcome
- Over 4.1 million photos organized and classified using deep learning
- +1 more outcomes
Companies that use Minube
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Minube technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature3 records
Minube partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- SamsungminorSamsung and Minube partnered to promote tourism in La Palma through photography, combining technology and travel content to reach audiences interested in destination discovery.
- Organización Mundial del Turismo (OMT)coreMinube became Official Sponsor of the International Year of Sustainable Tourism for Development 2017, supporting UNWTO's initiative and positioning the community as a responsible travel advocate.
- La Rioja TurismominorCollaboration to help travelers discover secret spots in La Rioja through 'descubridores' (discoverers), creating authentic local content for the region.
- UNWTO/ OMT Travel.Enjoy.Respect CampaignminorMinube became Official Sponsor of the 'Travel.Enjoy.Respect' campaign as part of sustainable tourism initiatives.
- Turismo LanzaroteminorOrganized the first Minube Talks event in Lanzarote with high-level speakers, aimed at mutual learning and promoting tourism opportunities on the island.
- FITURcoreFITUR and Minube partnered to redesign traveler activities including the first Hackathon in a Spanish tourism fair, focusing on responsible tourism solutions.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Minube competitors and assessment
Company assessmentEmerging players
- Lonely Planet: Lonely Planet is a long-standing travel content and discovery brand combining editorial, community reviews and booking links. Minube's editorial 'minube Tips' articles and review-led pages compete for the same inspirational and planning queries.
- GetYourGuide: GetYourGuide is a discovery and booking marketplace for tours, activities and attractions, with strong review and personalization features. Minube's 'tours and activities' discovery surface addresses a similar use case, but GetYourGuide captures the booking economics that Minube does not.
- Viator: Viator (a Tripadvisor company) is one of the largest tours-and-activities marketplaces globally, combining reviews, photos and booking. Minube competes for the same trip-planning session and includes activities discovery within its UGC platform.
Broad incumbents
- Kayak: Kayak is a leading travel metasearch and comparison platform covering hotels, flights and experiences. Minube's accommodation and activity discovery functions overlap with metasearch-style use cases, though Minube is content-led rather than price-comparison-led.
- Booking.com: Booking.com integrates travel inspiration, review-led discovery and end-to-end booking across accommodations, attractions and ground transport. Minube integrates with Booking.com via affiliate links for hotels, making it a complementary discovery layer rather than a direct head-to-head competitor on booking.
- Yelp: Yelp pioneered the review-led local discovery model and operates as a community-driven UGC platform monetized through advertising. While broader than travel, Yelp shares the same GTM motion, ad-supported revenue model and content-quality challenges as Minube.
- Google Travel: Google Travel aggregates flights, hotels, things to do and reviews into a personalized discovery experience inside Google Search and Maps. Minube's personalized recommendations and itinerary tools compete for the same travel-planning intent and must coexist with Google's distribution power.
Direct peers
- TripAdvisor: TripAdvisor is the global category leader in review-led travel discovery, letting users browse destinations, hotels, restaurants and attractions with peer reviews and photos. Minube operates the same core model but in a Spanish-speaking niche, making the product mechanics, GTM motion and content challenges directly comparable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Minube social profiles
Digital presenceMinube financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minube leadership team
Management profileNumber of profiles
Profiles5 records
Minube funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minube M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minube
What does Minube do?
Minube operates a travel discovery and social community platform available on web, iOS, and Android, where more than 3 million travelers share destination reviews, photos, and recommendations. The platform provides personalized trip planning tools, downloadable offline travel guides, and itinerary builders. It monetizes primarily by enabling tourism boards, hotels, restaurants, and tour operators to advertise to this engaged traveler audience.
Is Minube a public or private company?
Minube is a private company. It is classified as venture growth investor backed and is currently operating.
When was Minube founded?
Minube was founded in 2007. It employs 11 to 50 people.
Where is Minube based?
Minube is headquartered in Madrid, Spain, in the Europe region.
How does Minube make money?
Three revenue lines are on record. Tourism Provider Advertising is the primary driver. The others are destination Marketing and tourism Board Partnerships.
Who are Minube's main competitors?
Emerging players on record are Lonely Planet, GetYourGuide and Viator. Broad incumbents are Kayak, Booking.com, Yelp and Google Travel. TripAdvisor is listed as a direct peer.
Does Minube have an API?
No public API is recorded for Minube.
What industry is Minube in?
Minube's product category is Travel Discovery Platform. Its primary akta.pro industry code is THAKAAAN, Review-Led Travel Discovery & Booking Platforms, with a secondary code of HDAAAGAG, Travel, Hospitality & Local Discovery Recommendations. Its NAICS code is 519290.