What Turismo Lanzarote does

Turismo Lanzarote (legal name: Sociedad de Promoción Exterior de Lanzarote, S.A.) is the official destination marketing organization for Lanzarote island in Spain's Canary Islands. Founded in 2007 as a mixed public-private entity ("sociedad mercantil de carácter mixto"), it is majority-owned by the Cabildo de Lanzarote (52%), with the remaining shareholding distributed among EPEL-CACTs, the Chamber of Commerce, tourism associations (ASOLAN, FTL, FELAPYME), and the island's seven municipalities. The organization's purpose is to promote Lanzarote as a tourist destination to international markets, leveraging the island's UNESCO Biosphere Reserve and Geopark designations, César Manrique's artistic heritage, and year-round mild climate.

The organization's operational product is a WordPress-based multilingual website available in six languages (Spanish, English, German, French, Italian, Dutch), complemented by a network of physical tourist offices across the island, a Mailchimp-powered newsletter, Google Analytics for traffic analysis, and an active social media presence across Facebook, Instagram, Pinterest, Twitter/X, and YouTube. Beyond the main site, Turismo Lanzarote operates six vertical sub-brands targeting distinct tourism segments: Lanzarote Convention Bureau (MICE), Lanzarote Sports Destination (sports tourism), Lanzarote Film Commission (production support), Lanzarote Music Festivals (event promotion), Saborea Lanzarote (gastronomy), and Lanzarote Superyacht Destination (luxury yachting). The platform also publishes curated directories of accommodations, restaurants, wellness facilities, leisure operators, and shopping centers.

Turismo Lanzarote's business model is not commercial; as a public tourism promotion body, it does not sell products or services directly to tourists but instead provides free information services through its websites and physical offices. Its operating budget derives from shareholder contributions, with the Cabildo de Lanzarote as the dominant 52% funder and twelve other public/private entities as minority contributors. Its primary "customers" are international tourists seeking nature, culture, gastronomy, sports, and wellness experiences, with secondary target segments including corporate MICE buyers, film production companies, and niche verticals such as superyacht operators and sports training camps.

Name

Turismo Lanzarote

Legal name

SOCIEDAD DE PROMOCIÓN EXTERIOR DE LANZAROTE, S.A.

Website

https://turismolanzarote.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Turismo Lanzarote is the official mixed public-private destination marketing organization for Lanzarote island, promoting international tourism through a six-language website, physical tourist offices, and six vertical sub-brands covering MICE, sports, film, gastronomy, music festivals, and superyacht tourism.

Ownership category

akta.pro rank

Product category

Tourism Destination Marketing

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Weddings & Social Groups (Non-Corporate Groups) (THAHADAL)

akta.pro secondary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing organization
• Tourism promotion services
• MICE tourism services
• Sports tourism promotion
• Film commission services

Headquarters

HQ city

Las Palmas

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion Services: Public tourism promotion body funded by shareholder contributions from public administration (Cabildo de Lanzarote and municipalities) and private entities. Operates as a mixed capital entity to promote Lanzarote as a tourist destination.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

Turismo Lanzarote is the official destination marketing organization for Lanzarote island, promoting the island as a tourist destination through a multilingual website, physical tourist offices, and specialized sub-brands targeting leisure tourists, MICE (meetings, incentives, conferences, events) clients, sports tourists, film productions, and gastronomy travelers. The organization provides free visitor information services rather than selling products directly, operating as a mixed public-private promotional body funded by shareholder contributions.

Product overview

Turismo Lanzarote operates a comprehensive tourism destination marketing platform comprising the main website providing visitor information and multiple specialized initiatives. The core offering includes the official website with sections for discovering Lanzarote, trip planning, attractions, and activities. Supporting initiatives include CACT Lanzarote (seven art/culture/tourism centers), Saborea Lanzarote (gastronomy), Lanzarote Convention Bureau (MICE), Lanzarote Sports Destination (sports tourism), Lanzarote Film Commission (production support), Lanzarote Music Festivals, and Lanzarote Superyacht Destination. The platform also features directories of spas/wellness venues, leisure activities, restaurants, and shopping markets to serve different visitor segments.

Differentiator

Problem solved

Functional benefit

Brands

• Lanzarote Convention Bureau: MICE tourism promotion and convention services for Lanzarote
• Lanzarote Sports Destination
• Lanzarote Film Commission
• Lanzarote Music Festivals
• Saborea Lanzarote
• Lanzarote Superyacht Destination

Products and services

• Turismo Lanzarote Official Website Official tourism destination marketing website for Lanzarote island providing comprehensive visitor information including attractions, accommodations, dining, activities, events, and practical travel guidance in six languages.
• CACT Lanzarote Network of seven art, culture, and tourism centers managed by EPEL-CACTs including Montañas del Fuego, Jameos del Agua, Cueva de Los Verdes, Jardín de Cactus, Mirador del Río, MIAC Castillo de San José, and Casa-Museo del Campesino.
• Saborea Lanzarote Culinary and wine tourism initiative promoting local gastronomy, restaurants, and wineries across the island.
• Lanzarote Convention Bureau Service facilitating meeting, incentive, conference, and events (MICE) tourism, supporting corporate group bookings and event organization on the island.
• Lanzarote Sports Destination Platform promoting sports tourism covering diving, trekking, surfing, windsurfing, kitesurfing, and golf activities.
• Lanzarote Film Commission Service supporting film and audiovisual production companies with permits, locations, and logistics for shooting in Lanzarote.
• Lanzarote Music Festivals Collection of music festival events and cultural performances across the island.
• Lanzarote Superyacht Destination Service promoting superyacht tourism and maritime experiences around Lanzarote.
• Wellness & Spa Directory Directory of spa, wellness, and relaxation facilities including U-Spa Barceló Teguise Beach, Seaside Los Jameos, Thalasso & Spa Costa Calero, and Secrets Lanzarote Resort & Spa.
• Leisure Activities Directory Directory of adventure activities including Lanzabuggy, Paracraft Lanzarote watersports, Waverider Rib Experience cetacean watching, and various guided tour operators.
• Restaurant Directory Directory of featured restaurants including El Kiosko, La Bodega Capricho Italiano, La Cascada Puerto, La Cuadra, La Marea, Mamma Rossa, Mumbai Masala, and Puerto Bahía.
• Shopping & Markets Directory Directory of shopping centers (Open Mall Lanzarote, Biosfera Plaza, Marina Lanzarote, Marina Rubicón, Puerto Calero) and local markets across various municipalities.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Cámara de Comercio de LanzarotecoreStrategic or Co-development PartnerChamber of Commerce holds 4% share. Provides business networking and tourism sector coordination.
• ASOLANcoreStrategic or Co-development PartnerTourism association holding 4% share. Represents tourism businesses on the island.
• FTL (Federación de Turism)coreStrategic or Co-development PartnerTourism federation holding 4% share. Coordinates tourism promotion efforts.
• FELAPYMEminorStrategic or Co-development PartnerSmall business federation holding 4% share representing SME interests.
• Municipal Governments (7 municipalities)coreStrategic or Co-development PartnerArrecife, Haría, Teguise, San Bartolomé, Tías, Tinajo, and Yaiza municipalities each hold 4% shares totaling 28% collective ownership.
• Biosphere Responsible TourismcoreStrategic or Co-development PartnerLanzarote certified under Biosphere Responsible Tourism program, promoting sustainable tourism practices.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Patronato de Turismo de Fuerteventura: Official DMO for Fuerteventura. Competes head-to-head for sun-and-beach demand, sharing the same Canary Islands source-market mix and overlapping airlift from European hubs.
• Turismo de Tenerife: Official DMO for Tenerife, the largest of the Canary Islands. Direct peer in destination marketing, multilingual website delivery, and MICE/sports sub-brand structure, competing for the same European feeder markets.
• Turismo de Gran Canaria: Official tourism board for Gran Canaria with a similar multilingual website, MICE/sports sub-brands, and a UNESCO Biosphere Reserve designation. Closest functional comparator at island scale.

Regional players

• Turismo de la Graciosa (neighboring island, Lanzarote province): Smaller island within Lanzarote's own province. Already promoted on Turismo Lanzarote's site, it represents the most immediate adjacent destination subject to spillover demand from Lanzarote's marketing efforts.
• Turisme de Catalunya / Agència Catalana de Turisme: Official regional DMO for Catalonia. Compares on Spanish regional DMO governance, multi-language content (Catalan, Spanish, English, French), and a portfolio of culture, gastronomy, and sports sub-brands.

Emerging players

• Visit Azores: DMO for the Azores, a Portuguese volcanic archipelago. Shares the volcanic-landscape sustainability narrative (UNESCO Geopark/Biosphere overlap) and competes with Lanzarote for nature- and adventure-driven travelers from mainland Europe.

Broad incumbents

• Turespaña (Instituto de Turismo de España): Spain's national tourism authority. Operates a tier above regional DMOs like Turismo Lanzarote, running Spain-branded international campaigns and trade-fair presence that complement the island-level marketing effort.
• Promotur Turismo de Canarias: Archipelago-level DMO promoting all seven Canary Islands as a unified destination. Sits above Turismo Lanzarote in the destination-marketing hierarchy and shapes demand allocation among the islands.
• Agència d'Estratègia Turística de les Illes Balears (AETIB) / Visit Balearic Islands: Regional DMO for the Balearic Islands (Mallorca, Menorca, Ibiza, Formentera). Comparable as a Spanish-archipelago public tourism entity emphasizing culture, gastronomy, and sustainability-led branding.
• Fáilte Ireland (National Tourism Development Authority): Ireland's national DMO. Functionally analogous as a publicly-funded destination marketing organization with sustainability, culture, and regional-product sub-brands and a strong international trade-fair presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TurismoLZT
• YouTubeyoutube.com/channel/UCAH4tTvJ9gljYDoH9CnAttA
• Facebookfacebook.com/TurismoLZT
• Instagraminstagram.com/turismolzt
• Pinterestpinterest.es/TurismoLzt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turismo Lanzarote