Purelight Power

What Purelight Power does

Purelight Power was a privately held residential solar installation company founded in 2019 and headquartered in Medford, Oregon. The company designed, sold, and installed solar panel systems for homeowners through a direct sales-led go-to-market model that emphasized transparent, no-pressure consultations, custom 3D-modeled system designs, in-house permitting, and local specialized installation crews. Its core offering was a four-step process — consultation, design and savings report, permitting, and installation — supported by $0-down financing programs, web-enabled production monitoring, and storm-rated equipment (130 mph wind, 50 mph hail). The company expanded its product set over time to include battery storage (January 2025) and a roofing sub-brand, and it grew geographically from its Oregon origins to 13 U.S. states by late 2025.

The business generated revenue through one-time system sales to residential homeowners, with quote-based pricing that varied by roof analysis and system size. Marketing relied on local SEO, state-specific landing pages, content marketing through a blog and Solar 101 educational hub, social media presence, and customer referrals, supported by a 4.9-star Google rating across more than 1,000 completed installations. Purelight Power employed a direct sales force with local phone numbers in each state market, targeting homeowners seeking to reduce energy costs, hedge against utility rate increases (averaging 4.7% annually), and increase home value.

In December 2025, Purelight Power filed for Chapter 7 bankruptcy in the U.S. Bankruptcy Court for the Eastern District of Washington, resulting in the loss of 109 jobs and cessation of operations across all 13 states. The company attributed the closure to the expiration of the 30% federal residential solar tax credit at the end of 2025, which it stated eliminated consumer demand for rooftop solar. As of early 2026, the company's assets — including over $7 million in solar inventory and more than 150 service fleet vehicles — were being liquidated through online auctions conducted by CA Global Partners and Onyx Asset Advisors.

Name

Purelight Power

Legal name

Purelight Power Newco LLC

Website

https://purelightpower.com

Company type

Private

Founded year

2019

Operating status

Closed

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Residential Solar Installation Services

NAICS

Roofing Contractors (23816)

SIC

Electric Services (4911), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)

Keywords

• Residential solar installation
• Solar panel systems
• Solar energy services
• Home solar design
• Rooftop solar installation

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Solar Panel System Sales and Installation: Purelight Power generated revenue through the sale and installation of residential solar panel systems. The company offered complete solutions including custom system design, permitting, and installation. Revenue was generated through one-time system sales to homeowners, with financing options including $0 down programs. The company also offered battery storage additions to solar systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Purelight Power designs, sells, and installs residential rooftop solar panel systems through a standardized 4-step process: consultation, custom system design and savings report, permitting, and professional installation. The company provides complete turnkey solar solutions across 13 U.S. states, with complementary offerings in battery storage and roofing services to support solar deployments.

Product overview

Purelight Power is a residential solar panel installation company operating as a single unified service offering across 13 U.S. states. The core product is solar panel installation, which follows a standardized 4-step process: Consultation, Design & Savings Report, Permitting, and Installation. The company offers complementary add-on modules including web-enabled monitoring systems for real-time energy production tracking, battery storage solutions for enhanced energy independence, and roofing services to support solar installations. All installations are backed by industry-leading warranties including a 25-year performance guarantee and 10-year workmanship guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Purelight Roofing: Roofing services offered as a complementary service to solar installation, accessible via roofing.purelight.com

Products and services

• Solar Panel Installation Turnkey residential solar panel installation service targeting homeowners across 13 U.S. states. Includes no-pressure consultation, custom system design with savings report, full permitting handling, and professional installation by local specialized teams. Backed by a 25-year performance guarantee and 10-year workmanship guarantee.
• Battery Storage Home battery storage solutions that allow homeowners to store excess solar energy generated by their rooftop panels for later use, increasing energy independence and providing backup power capability.
• Roofing Services Roofing services offered alongside solar installation to ensure proper roof infrastructure for solar panel mounting, accessible via the Purelight Roofing sub-brand.

Quantifiable outcome

• Up to 94% reduction in energy costs for homeowners
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• CA Global PartnersminorOthers · 16 March 2026CA Global Partners was engaged to conduct online auctions to liquidate over $7 million in solar inventory and more than 150 service fleet vehicles from Purelight Power following its bankruptcy filing in the U.S. Bankruptcy Court for the Eastern District of Washington.
• Onyx Asset AdvisorsminorOthers · 16 March 2026Onyx Asset Advisors partnered with CA Global Partners to conduct seven online auctions liquidating Purelight Power's assets including solar modules, power walls, electrical components, trucks, and warehouse equipment from facilities in Oregon, Washington, Iowa, Kentucky, and Montana.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Sunrun: Largest U.S. residential solar installer offering leases, PPAs, and cash purchases plus battery storage. Competes head-to-head with Purelight in residential rooftop solar with comparable $0-down financing structures and direct-to-consumer sales motion.
• ADT Solar: Residential solar installer offering full-service design, permitting, and installation of solar and battery systems. A direct competitor to Purelight with a similar full-service residential installation model and multi-state footprint.
• SunPower: Residential solar and storage company using a sales-led model across multiple U.S. states. Closely comparable to Purelight and also significantly impacted by the same 2024–2025 industry headwinds and tax credit changes.
• Momentum Solar: Direct-to-consumer residential solar installer operating across multiple U.S. states. Competes directly with Purelight using a similar in-house, sales-led installation model and comparable product suite of panels and battery storage.
• Blue Raven Solar: Residential solar installer operating across western and midwestern U.S. states with an in-house sales and installation model. Direct competitor to Purelight with a comparable regional installer profile and similar financing program design.
• Freedom Forever: Multi-state residential solar installer focused on in-house installation and customer experience. Direct competitor to Purelight with a similar product offering covering solar panels, batteries, and whole-home electrification.
• Pink Energy: Residential solar installer that filed for bankruptcy in 2022 amid industry headwinds, two years before Purelight's collapse. Closely comparable as a peer that offered a similar product set and was undone by the same financing-and-policy dynamics.

Broad incumbents

• Tesla Energy: Major incumbent offering Tesla Solar Roof and retrofitted solar panels plus Powerwall batteries. Overlaps with Purelight on residential solar but operates at much larger scale, with broader energy products and direct-to-consumer brand power.

Regional players

• Trinity Solar: One of the largest privately held residential solar installers in the U.S., primarily serving the Northeast and Mid-Atlantic. Comparable to Purelight as a privately held, regionally focused installer with in-house sales and installation crews.

Emerging players

• Lumio: Residential solar installer serving multiple U.S. states with an in-house installation model and emphasis on customer experience. Direct competitor to Purelight with a comparable sales-led approach and product suite.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/purelightsolar?lang=en
• Facebookfacebook.com/purelightpower
• LinkedInlinkedin.com/company/purelight-power/mycompany
• Instagraminstagram.com/purelightpower

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purelight Power