Freedom Forever
Freedom Forever is a Temecula, California-based residential solar installer that designs, finances, and installs rooftop solar and battery storage systems for U.S. homeowners across 30+ states through a dealer and direct-sales network. The company filed for Chapter 11 bankruptcy in April 2026.
- Company typePrivate
- Founded2011
- HeadquartersTemecula, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Freedom Forever does
Freedom Forever is a U.S. residential solar installation company founded in 2011 and headquartered in Temecula, California, that designs, sells, finances, and installs customized rooftop solar panel systems and home battery storage solutions for individual homeowners. At its peak the company operated across more than 30 states through a network of state-licensed subsidiary LLCs, Independent Authorized Dealers, door-to-door sales teams, and an in-house direct-to-consumer sales motion, supported by a proprietary technology stack anchored on the LIGHTSPEED CRM platform and the Volt mobile canvassing app. The company differentiated on a 25-year production guarantee, integration with Aurora Solar for automated design and quoting, and financing programs branded as Aura by Freedom Forever in partnership with Mosaic and GoodLeap.
The business model combined one-time hardware and installation fees, dealer revenue-share arrangements, and financing referrals, with revenue heavily dependent on the federal residential solar tax credit. In 2025 Freedom Forever launched Raya, an AI-powered support tool built on LIGHTSPEED, and deployed ElevenLabs Agents for customer and sales call automation, reporting a 90% improvement in support efficiency. The company also built a branded ecosystem — including the Solar Disruption Theory podcast, Solar Academy, and Solar Dictionary — and secured flagship partnerships with the Los Angeles Rams and Ace Hardware retail locations. It ranked No. 1 on the 2024 Top Solar Contractors List and appeared on the Inc. 5000 for seven consecutive years.
Following the expiration of the 30% federal rooftop solar tax credit at the end of 2025 and the loss of policy support under the One Big Beautiful Bill, Freedom Forever abandoned 10 of 30 state markets, laid off 20% of its workforce, and filed for Chapter 11 bankruptcy in Delaware on April 15, 2026, listing assets of $100–500 million against debts of $500 million to $1 billion. The company also faced a Texas Attorney General investigation into alleged fraudulent and deceptive sales practices and furloughed remaining employees. Multiple subsidiary entities, including Freedom Forever Procurement LLC and Freedom Forever Pennsylvania LLC, subsequently filed for bankruptcy protection in May 2026.
Freedom Forever firmographics
Firmographics- Name
- Freedom Forever
- Legal name
- Freedom Forever LLC
- Website
- https://freedomforever.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Closed
- Headcount range
- 1,001–5,000 employees
- Short description
- Freedom Forever is a Temecula, California-based residential solar installer that designs, finances, and installs rooftop solar and battery storage systems for U.S. homeowners across 30+ states through a dealer and direct-sales network. The company filed for Chapter 11 bankruptcy in April 2026.
- Ownership category
- akta.pro rank
Freedom Forever industry classification
Industry- Product category
- Residential Solar Installation
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), Residential & Multi-Family BTM Storage (Home Batteries, Apartment Systems) (EUAFAJAE), Distributed Storage (Behind-the-Meter Batteries) (EUAMAJAE), Residential / Behind-the-Meter Storage Installation & Integration (EUAEAEAC)
Keywords
Where Freedom Forever is headquartered
LocationHeadquarters
- HQ city
- Temecula
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Freedom Forever business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D
Revenue model
- Solar Panel Installation Services: Residential solar panel installation services including custom system design, permitting, installation, and ongoing monitoring. Revenue generated from one-time installation fees with 25-year production guarantee.
- Home Battery Storage Systems: Energy storage battery installations including Tesla Powerwall and other battery options for whole home backup and grid services.
- Aura Financing Program: Aura by Freedom Forever offers financing with predictable monthly payments, long-term value, and flexibility to own the system. Revenue from financing arrangements and dealer programs.
- Dealer Program Revenue: Network of Independent Authorized Dealers who sell and install solar systems under the Freedom Forever brand, paying fees or revenue share for platform access, training, and operational support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom residential solar system pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Freedom Forever product offering
Product offeringCore offering
Freedom Forever designs, permits, and installs customized residential rooftop solar panel systems and home battery storage solutions (including Tesla Powerwall 3) for U.S. homeowners, backed by a 25-year production guarantee and 24/7 system monitoring. The company finances customer purchases through the Aura by Freedom Forever program and supports its operations and dealer network with proprietary technology (LIGHTSPEED CRM, Volt mobile app, Raya AI).
Product overview
Freedom Forever is a residential solar installation company offering a comprehensive suite of products and services. The core offering includes customized solar panel installation with a unique 25-year production guarantee. The company provides add-on energy storage solutions (home battery systems including Tesla Powerwall 3) and financing options through Aura. The technology stack includes proprietary LIGHTSPEED CRM platform and Volt mobile app for sales teams. The company recently launched Raya AI (June 2025) for real-time intelligence and automated support. Educational resources include Solar Academy, Solar Dictionary, and the Solar Disruption Theory Podcast. Freedom Forever operates through a network of Independent Authorized Dealers and serves customers across over 30 states.
Differentiator
Problem solved
Functional benefit
Brands
- Volt: Solar lead management and canvassing mobile app for sales teams
- LIGHTSPEED
- Aura by Freedom Forever
- Solar Disruption Theory
- Raya
- ElevenLabs Agents
Products and services
- Solar Panel Installation Custom-designed residential rooftop solar panel installation service for U.S. homeowners, customized to sun exposure, shading, roof condition, and family energy needs. Includes system design, permitting, utility coordination, HOA and inspection handling, and a 25-year production guarantee.
- Home Battery Storage Systems Home battery storage add-on installations (including Tesla Powerwall 3) that store solar energy for evening use, provide whole-home backup during grid outages, and enable Virtual Power Plant grid-participation revenue for the homeowner.
- Aura by Freedom Forever (Solar Financing) Solar financing program offering predictable monthly payments, long-term value, and flexibility to take ownership of the system down the road, distributed through Freedom Forever's Independent Authorized Dealers and complemented by long-term financial partnerships with Mosaic (2021) and GoodLeap (2024).
Quantifiable outcome
- 14,548,800+ metric tons of CO2 offset in first 15 years of operations
- +4 more outcomes
Companies that use Freedom Forever
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Freedom Forever technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature9 records
Freedom Forever partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor, core, flagship and major.
- Indigenized EnergyminorPartnership announced August 2025 to bring solar energy to Indian Country, powering communities with sustainable energy solutions.
- Raya (Self-developed)coreAI-powered tool built on LIGHTSPEED platform launched June 2025. Delivers real-time intelligence, automated issue resolution, and 24/7 phone support to sales partners nationwide.
- Los Angeles RamsflagshipMulti-year partnership with NFL's Los Angeles Rams announced September 2024. Freedom Forever branded as official solar partner, providing visibility at games and community events. The Rams partnership represents Freedom Forever's largest sports marketing investment.
- Meraki SolarmajorStrategic partnership announced August 2024 to expand dealer network and installation capacity.
- SolarEdgecoreMulti-year agreement for PV and battery storage systems announced February 2023. SolarEdge supplies inverters for Freedom Forever installations as primary equipment provider.
- PayKeepercoreTwo-year partnership celebration (2023-2025) focused on improving payment processes and customer confidence. Collaboration resulted in millions of dollars in reduced accounts receivable, streamlined operations, and enhanced customer experience.
- VivintcoreStrategic partnership announced July 2021 to offer integrated smart energy offering combining Vivint's smart home technology with Freedom Forever's solar installations.
- ElevenLabscoreDeployed ElevenLabs Agents to automate customer and sales support operations. Achieved 90% improvement in support efficiency, instant response times, and resolved tens of thousands of calls per month through AI automation. AI handles inbound sales and customer support with bilingual capabilities.
- ElevenLabscoreAI customer support automation partnership achieving 90% support efficiency improvement. Bilingual AI system handles sales and customer service calls with seamless handoffs to human representatives.
- Ace HardwareflagshipFreedom Forever experts stationed at select Ace Hardware store locations across Maryland, New Jersey, Pennsylvania, and Virginia to provide homeowners with solar and energy storage guidance. Partnership aims to reach homeowners at familiar retail locations.
- GivePower FoundationcorePartnership to provide solar-based solutions for people in developing regions of the world. Freedom Forever's Give Freedom campaign supports solar water farms and life-changing sustainable energy solutions internationally. Also partnered on Northern Cheyenne Tribe project.
- Aurora SolarcoreDesign and visualization integration partnership. Aurora Sales Mode empowers dealers to generate accurate proposals directly from LIGHTSPEED. Includes 3D modeling with Autoroof tool, panel layout adjustments, and solar output calculation.
- SEIA (Solar Energy Industries Association)coreAdvocacy partnership supporting protection and expansion of the U.S. solar market. SEIA represents the entire industry and supports strong protection for solar access rights.
- Solar Rights AlliancecoreAdvocacy partnership with statewide nonprofit of California solar users working to protect the right to solar energy without unreasonable utility interference.
- California Solar & Storage Association (CALSSA)coreAdvocacy partnership promoting widespread deployment of smart, local, clean energy technologies in California while supporting consumer confidence.
- Boundless EnergymajorDealer partnership where Boundless Energy sells and installs Freedom Forever solar systems, with CEO Riley Traveller appearing on Solar Disruption Theory podcast.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Freedom Forever competitors and assessment
Company assessmentDirect peers
- Sunrun: Sunrun is the largest U.S. residential solar installer and one of Freedom Forever's most direct competitors. Both companies offer residential solar leases, PPAs, and system sales with battery storage, and Sunrun was also named in the Texas Attorney General investigation alongside Freedom Forever.
- Lumio (formerly known as Liftoff Energy): Lumio was a residential solar installer that filed for bankruptcy in September 2024 after consumer complaints about deceptive sales practices—a near-direct precedent for Freedom Forever's collapse. It shared a similar door-to-door GTM and was named alongside Freedom Forever in the Texas AG investigation.
- Palmetto Solar: Palmetto Solar is a residential solar installer with a comparable technology-forward approach (proprietary Clean Energy Operating System), dealer/affiliate network, and U.S. geographic footprint. It competes directly with Freedom Forever for the same homeowner segment and installer talent.
- ADT Solar: ADT Solar is a major U.S. residential solar installer with overlapping GTM (door-to-door sales, dealer networks), service offerings (solar + battery storage), and target customer base (U.S. homeowners). It is one of Freedom Forever's closest direct competitors in the volume installer segment.
- SunPower: SunPower is a long-established residential and commercial solar installer with direct overlap in panel installation and dealer/partner networks. SunPower has also undergone significant restructuring, making it a particularly relevant operational and strategic comparison.
- Vivint Solar: Vivint Solar is a residential solar installer with deep smart-home integration ties (partnerships with Vivint Smart Home)—comparable to Freedom Forever's Vivint partnership. It operates a similar lease/PPA model and direct-to-homeowner sales motion across U.S. states.
Others
- SolarEdge: SolarEdge is Freedom Forever's primary inverter and PV equipment supplier under a multi-year agreement. It is an enabling technology peer rather than a direct competitor—SolarEdge provides the balance-of-system hardware that Freedom Forever installs on U.S. residential rooftops.
- Mosaic: Mosaic is a solar financing provider and Freedom Forever's long-term financing partner since 2021. While not a direct installer competitor, Mosaic's solar loan products are embedded in Freedom Forever's customer offering and shape the affordability economics that drive installation conversion.
- GoodLeap: GoodLeap is one of the largest residential solar financing platforms and a financial partner to Freedom Forever's dealer network. It is an enabling ecosystem participant that influences customer affordability and installer cash flow dynamics across the same market Freedom Forever serves.
Broad incumbents
- Tesla Energy: Tesla Energy offers residential and commercial solar plus the Powerwall battery, directly overlapping with Freedom Forever's core offering. Tesla's scale, vertical integration (SolarCity heritage), and equipment supply make it both a peer and a supplier dynamic—Freedom Forever installs Tesla Powerwall systems.
Market position
Strengths3 records
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Freedom Forever social profiles
Digital presenceFreedom Forever financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freedom Forever leadership team
Management profileNumber of profiles
Profiles5 records
Freedom Forever subsidiaries and ownership
Company hierarchySubsidiaries39 records
Freedom Forever funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freedom Forever M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freedom Forever
What does Freedom Forever do?
Freedom Forever designs, permits, and installs customized residential rooftop solar panel systems and home battery storage solutions (including Tesla Powerwall 3) for U.S. homeowners, backed by a 25-year production guarantee and 24/7 system monitoring. The company finances customer purchases through the Aura by Freedom Forever program and supports its operations and dealer network with proprietary technology (LIGHTSPEED CRM, Volt mobile app, Raya AI).
Is Freedom Forever a public or private company?
Freedom Forever is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Freedom Forever founded?
Freedom Forever was founded in 2011. It employs 1,001 to 5,000 people.
Where is Freedom Forever based?
Freedom Forever is headquartered in Temecula, United States, in the North America region.
How does Freedom Forever make money?
Four revenue lines are on record. Solar Panel Installation Services are the primary driver. The others are home Battery Storage Systems, aura Financing Program and dealer Program Revenue.
Who are Freedom Forever's main competitors?
Direct peers on record are Sunrun, Lumio (formerly known as Liftoff Energy), Palmetto Solar, ADT Solar, SunPower and Vivint Solar. Others are SolarEdge, Mosaic and GoodLeap. Tesla Energy is listed as a broad incumbent.
Does Freedom Forever have an API?
No public API is recorded for Freedom Forever.
What industry is Freedom Forever in?
Freedom Forever's product category is Residential Solar Installation. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro).