American Honda Motor Company

What American Honda Motor Company does

American Honda Motor Co., Inc. is the U.S. sales, manufacturing, and R&D subsidiary of Honda Motor Co., Ltd. (HMC), incorporated in 1959 and headquartered in Torrance, California. The company sells and manufactures Honda and Acura automobiles, motorcycles, ATVs, side-by-side vehicles, power equipment, marine outboard motors, and the HondaJet aircraft through a network of 1,073 authorized dealers across the United States, supported by 12 U.S. manufacturing plants and 21 R&D facilities across 8 states with cumulative U.S. investment exceeding $25.7 billion.

The company's core technology portfolio spans internal combustion engines, hybrid powertrains, hydrogen fuel cell systems, electric drivetrains (Fastport eQuad), and advanced driver-assistance systems (Honda Sensing/AcuraWatch deployed on 8M+ vehicles). It generates revenue primarily through one-time vehicle and equipment sales to retail consumers via the dealer network, supplemented by recurring revenue streams from Honda Financial Services (captive financing and leasing), Honda Insurance Solutions (launched 2025), and emerging Fleet-as-a-Service revenue from Fastport's B2B micromobility deployment. Customer segments span individual retail buyers (Honda/Acura autos, powersports, power equipment), commercial fleet operators (SCE, ODOT, Bird/Spin), marine and aviation customers, and government/education clients through CSR programs.

Name

American Honda Motor Company

Legal name

American Honda Motor Co., Inc.

Website

https://honda.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

American Honda Motor Co., Inc. is the U.S. subsidiary of Honda Motor Co., Ltd., selling Honda and Acura automobiles, powersports, power equipment, marine, and aviation products through 1,073 dealers and 12 U.S. manufacturing plants, serving retail consumers, commercial fleets, and government/enterprise customers across the United States.

Ownership category

akta.pro rank

Product category

Automotive Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

E-scooters & E-mopeds Manufacturing (IMACAOAB)

akta.pro secondary industries

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH), Cycling & Micromobility Products Distribution (CRAOAJAF)

Keywords

• Automotive manufacturing
• Powersports vehicles
• Outboard marine motors
• Power equipment products
• Financial services

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices30 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Sales (Honda & Acura): Primary revenue stream from sale of Honda and Acura automobiles through an authorized dealer network. In 2025, American Honda sold 1,430,577 units (best year since 2021), with CR-V achieving record sales over 400,000 units. Electrified models set a record for the third consecutive year with hybrids comprising 54% of CR-V sales. Projected 2026 sales of about 1.5 million units.
2. Powersports Products: Revenue from motorcycles, ATVs, scooters, and side-by-side (SxS) vehicles under the Honda Powersports brand, sold through authorized dealers. Includes the Pioneer 1000 platform (10-year anniversary in 2026), FourTrax ATVs, and the all-electric Fastport eQuad for B2B fleet operations.
3. Honda Power Equipment: Generators, lawn mowers (including new battery-powered walk-behind and zero-turn-radius ProZision mowers), pumps, snow blowers, and tillers sold through dealers and the new Amazon storefront. Battery-powered lawn mower lineup launched in November 2025 priced $899–$1,999 MSRP.
4. Honda Marine: Four-stroke outboard motors and related accessories for commercial, government, and private boaters. Honda Marine has earned the NMMA Customer Satisfaction Index Award for 23 consecutive years and recently launched the BF350 V8 flagship motor.
5. Honda Financial Services: Financing and leasing services for Honda and Acura vehicle purchases through Honda Financial Services and Acura Financial Services, providing retail and lease financing to customers and serving as a revenue-generating financial services operation.
6. Honda Insurance Solutions: Licensed insurance agency launched in 2025 offering competitive pricing and coverage options for Honda and Acura customers across all 50 states, partnering with VIU by HUB for comparative quotes from multiple providers including OEM parts coverage.
7. Honda Aircraft (HondaJet): Revenue from the sale of HondaJet advanced light jets and related aviation services. Honda Aircraft Company operates from Greensboro, NC, with the HondaJet achieving FAA type certification and entering service.
8. Honda Engines (Small Engines): Sale of Honda GX commercial, GC residential, and Mini 4-Stroke small engines to equipment manufacturers and end users. These engines power a wide range of commercial and residential equipment.
9. Home Energy Solutions: Home electrification products including EV charging, solar solutions, and home energy management. Honda partnered with Southern California Edison to test vehicle-to-home (V2H) and vehicle-to-grid (V2G) technologies, positioning future EVs as 'Virtual Power Plants.'

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels21 records

Core offering

American Honda Motor Co., Inc. sells and manufactures Honda and Acura automobiles, Honda Powersports (motorcycles, ATVs, side-by-sides, scooters), Honda Power Equipment (generators, lawn mowers, pumps, snow blowers), Honda Marine four-stroke outboard motors, HondaJet advanced light jets, and Honda Engines small commercial/residential engines in the United States. It also offers Honda Financial Services (financing, leasing), Honda Insurance Solutions, Honda Home Electrification solutions, and the Fastport eQuad micromobility platform for last-mile urban logistics. Distribution is anchored by 1,073 authorized Honda dealers nationwide plus an Amazon storefront for power equipment.

Product overview

American Honda Motor Company offers a diverse portfolio of mobility and power products spanning automobiles, powersports, power equipment, marine, aviation, and emerging technologies. The core automobile business includes Honda and Acura brands, while Powersports covers motorcycles, ATVs, scooters, and side-by-side vehicles. Power Equipment offers generators, lawn mowers, and related tools including new battery-powered lines. Honda Marine provides outboard motors, Honda Aircraft manufactures the HondaJet, and Honda Hydrogen focuses on fuel cell technology for vehicles and power generation. Fastport addresses micromobility for last-mile delivery. These products are supported by connected services (HondaLink/AcuraLink), safety technologies (Honda Sensing/AcuraWatch), and financial services, with Honda and Acura dealers providing sales and service across the U.S.

Differentiator

Problem solved

Functional benefit

Brands

• Acura: Luxury vehicle division of Honda offering premium automobiles with precision engineering and performance.
• Honda Powersports
• Honda Power Equipment
• Honda Marine
• HondaJet
• Honda Motocompacto
• Honda Home Electrification
• Fastport
• Honda Racing Corporation USA (HRC US)
• Honda Sensing
• AcuraWatch

Products and services

• Honda Autos (Honda and Acura Automobiles) Full-line automobile brand offering sedans, SUVs, trucks, and minivans including Civic, Accord, CR-V, Odyssey, Pilot, Passport, and Ridgeline, with hybrid and electric options, plus the Acura luxury division (TLX, RDX, MDX, Integra, ZDX). Sold through 1,073 Honda and Acura dealers to retail consumers and fleet buyers.
• Honda Powersports Motorcycles, ATVs, scooters, and side-by-side (SxS) vehicles including CRF dirt bikes, Pioneer side-by-sides (10th anniversary overhaul in 2026), FourTrax ATVs, and various scooter models. Sold through authorized Honda Powersports dealers to retail and government/conservation customers.
• Honda Power Equipment Generators, lawn mowers (walk-behind and zero-turn-radius), snow blowers, pumps, and tillers for residential and commercial use, including new battery-powered walk-behind and ProZision ZTR lines. Products available through authorized dealers and Honda's official Amazon storefront.
• Honda Engines Small engines including GX Commercial series, GC Residential series, and Mini 4-Stroke engines sold to equipment manufacturers and end users for a wide range of commercial and residential applications.
• Honda Marine Four-stroke outboard motors including the BF350 V8 flagship motor and smaller models for commercial, government, and recreational boating applications. Sold through authorized marine dealers.
• HondaJet (Honda Aircraft Company) Advanced light jet aircraft produced by Honda Aircraft Company featuring up to 20% more cabin space than competitors and superior fuel efficiency, marketed to business and personal aviation customers.
• Honda Motocompacto Ultra-compact folding electric scooter for last-mile urban mobility, designed for individual consumers seeking portable zero-emission transportation.
• Honda Home Electrification Home electrification products including EV charging, solar solutions, and home energy management, integrating future Honda and Acura EVs as 'Virtual Power Plants' through vehicle-to-home (V2H) and vehicle-to-grid (V2G) technology.
• Honda Hydrogen (Fuel Cell Products) Hydrogen fuel cell technology products including next-generation 150 kW fuel cell modules (2027 production), 250 kW to 3 MW stationary fuel cell power generators (2026 mass production), and the CR-V e:FCEV plug-in fuel cell vehicle, marketed to commercial, government, and stationary power customers.
• Fastport (eQuad Micromobility and Fleet-as-a-Service) All-electric eQuad micromobility vehicle for last-mile urban logistics delivered via a Fleet-as-a-Service platform to fleet operators including Bird and Spin. The platform integrates modular hardware, swappable Honda Mobile Power Pack batteries, and AI insights for battery swapping, vehicle rebalancing, and routine maintenance.
• Honda Financial Services and Acura Financial Services Retail financing, leasing, and insurance services for Honda and Acura vehicle purchases, delivered through authorized Honda and Acura dealers. Honda Insurance Solutions offers comparative auto insurance through a VIU by HUB brokerage partnership.

Quantifiable outcome

• Honda Sensing deployed on over 8 million Honda vehicles, forming foundation of collision-free society vision (zero traffic fatalities by 2050)
• +7 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature8 records

Partnerships

22 partnerships are on record, tiered minor, core and strategic.

• General Motors (Ultium Battery / Prologue Production)minorOEM/ Whitelabel/ Licensing Partner · 17 July 2026The Honda Prologue electric SUV was jointly manufactured at GM's assembly plant in Ramos Arizpe, Coahuila, Mexico using GM's Ultium battery architecture. This 2022 GM-Honda alliance for affordable mass-market EVs is being effectively dismantled as Honda pivots to hybrids. The Prologue ends production after the 2026 model year with a 52% production decline in first half 2026.
• Deloitte (ServiceNow HR Transformation)coreImplementation/ SI/ Consulting Partner · 7 May 2026American Honda partnered with Deloitte to modernize its HR technology infrastructure using the ServiceNow platform, consolidating multiple point solutions into a unified HRConnect portal serving over 30,000 US-based employees. The transformation delivered a self-service portal with virtual and live agent chat, knowledge repository, and AI tools. Deloitte and Honda teams deployed 42 HR services, 5 virtual agent topics supporting over 85 HR groups, and trained more than 200 HR power users. Achieved 29% employee adoption in first two months.
• Third Lane Mobility (Bird and Spin)coreChannel Partner/ Reseller/ Distributor · 16 April 2026Fastport, Honda's micromobility venture established in 2023, announced a customer relationship with Third Lane Mobility, parent company of Bird and Spin shared micromobility brands, for commercial deployment of Fastport eQuad vehicles and a Fleet-as-a-Service platform. All-electric eQuad vehicles will be integrated into Bird and Spin field operations in select university campus and major metropolitan markets across the U.S., initially launching in 2026. Vehicles will be used for battery swapping, vehicle rebalancing, and routine maintenance.
• LG Energy Solution (L-H Battery Company)strategicStrategic or Co-development Partner · 18 March 2026Honda's joint venture with LG Energy Solution, the L-H Battery Company in Jeffersonville, IN, remains uncertain as Honda pivots from its EV program. The facility, previously planned for EV battery production, is being reconsidered for hybrid battery production as Honda abandons the North American EV program and cancels the Honda 0 SUV, Honda 0 Saloon, and Acura RSX.
• U.S. House of Representatives / Autonomous Vehicle Industry Association (SELF DRIVE Act)strategicGTM or Marketing Partner · 10 February 2026American Honda Motor Company endorsed the SELF DRIVE Act of 2026 (H.R. 7390), bipartisan legislation to establish a federal policy framework for autonomous vehicles, strengthening safety requirements, clarifying NHTSA authority, and improving crash data transparency. Honda joined the Autonomous Vehicle Industry Association, Alliance for Automotive Innovation, Consumer Technology Association, and Tesla in supporting the bill to promote U.S. leadership in autonomous vehicles.
• MythiccoreStrategic or Co-development Partner · 6 February 2026Honda R&D Co., Ltd. and Mythic announced a joint development agreement to co-develop an automotive-grade AI system-on-chip using Mythic's energy-efficient analog compute-in-memory architecture, targeting over 100,000 TOPS of AI performance for Honda's next-generation software-defined vehicles. The partnership aims to deliver approximately 100x better energy efficiency than conventional digital AI chips. Prototype chips are expected to be tested in vehicles by the late 2020s or early 2030s, supporting Honda's goal of zero traffic collision fatalities by 2050.
• DriveOhio (Ohio Department of Transportation)strategicStrategic or Co-development Partner · 2 February 2026Honda demonstrated its Proactive Roadway Maintenance System in a two-year project funded by the Ohio Department of Transportation, achieving 89% accuracy for potholes, 93% for damaged guardrails, and 99% for damaged signs across approximately 3,000 miles of Ohio roads. The technology uses edge AI to transmit data to transportation officials, potentially saving ODOT over $4.5 million annually by enabling proactive maintenance instead of manual inspections.
• University of CincinnatistrategicStrategic or Co-development Partner · 29 January 2026Part of the Honda Proactive Roadway Maintenance System pilot, the University of Cincinnati collaborated with Honda and DriveOhio on testing over 3,000 miles of Ohio roads to detect road hazards using vehicle sensors and cameras. The project is described as a first-of-its-kind collaboration among an automotive OEM, a state DOT, a university, and industry partners (Parsons Corp and i-Probe Inc).
• Parsons CorpminorImplementation/ SI/ Consulting Partner · 29 January 2026Industry partner in the Honda Proactive Roadway Maintenance System pilot alongside Honda, DriveOhio, University of Cincinnati, and i-Probe Inc, contributing to the 3,000-mile Ohio road testing program.
• i-Probe IncminorImplementation/ SI/ Consulting Partner · 29 January 2026Industry partner in the Honda Proactive Roadway Maintenance System pilot alongside Honda, DriveOhio, University of Cincinnati, and Parsons Corp, contributing to the 3,000-mile Ohio road testing program for detecting road hazards.
• U.S. Olympic and Paralympic Committee (Team USA)coreGTM or Marketing Partner · 22 January 2026Honda is a Founding Partner of the LA28 Olympic and Paralympic Games and Official Automotive Partner of Team USA, supporting both Milano Cortina 2026 and LA28 Games. Honda will provide an accessible vehicle fleet for the Olympic Games featuring a wide range of mobility products. Campaign 'This is The Power of Dreams' features 10 Team Honda athlete ambassadors alongside Honda engineers.
• General Motors (Hydrogen Fuel Cells)strategicStrategic or Co-development Partner · 13 October 2025GM and Honda will continue their joint venture for fuel cell production for data centers and power generation, even as GM ended development of HYDROTEC hydrogen fuel cells for vehicles. The GM-Honda fuel cell JV remains active in stationary power applications.
• Southern California EdisonstrategicStrategic or Co-development Partner · 3 September 2025American Honda entered into a partnership with Southern California Edison to test vehicle-to-home (V2H) and vehicle-to-grid (V2G) technologies using future Honda and Acura EVs. ChargeScape supports the initiative. Honda's vision includes using future EVs as 'Virtual Power Plants' that can charge during off-peak times and send energy back to homes or the grid during high-demand periods.
• South Carolina Waterfowl AssociationminorGTM or Marketing Partner · 7 August 2025Honda announced a three-year partnership with the South Carolina Waterfowl Association (SCWA), providing a fleet of FourTrax ATVs and Pioneer side-by-side vehicles along with an annual donation of $55,000 to support wildlife education, habitat restoration, and conservation fundraising programs. Honda will help build a dedicated ATV safety course at SCWA's Wildlife Education Center, the nation's largest wildlife education facility.
• VIU by HUBcoreChannel Partner/ Reseller/ Distributor · 24 July 2025Honda Insurance Solutions, a licensed insurance agency launched by American Honda in 2025, partnered with VIU by HUB (an omnichannel insurance brokerage) to offer comparative quotes from multiple insurance providers across all 50 states. The offering includes auto insurance with optional OEM parts coverage using Honda and Acura Genuine Parts. This launch marks the beginning of Honda's strategy to integrate insurance into digital vehicle sales platforms and the customer ownership journey.
• Tesla (Supercharger Network)strategicTechnology or Integration · 22 July 2025Acura announced availability of its first Acura-approved NACS-CCS DC fast-charging adapter for the Acura ZDX, enabling owners to access over 23,500 selected Tesla Superchargers across the United States. Honda committed to NACS standard as part of the industry-wide transition from CCS1.
• USA Bobsled and Skeleton (USABS)coreGTM or Marketing Partner · 16 July 2025USA Bobsled and Skeleton signed a multi-year endorsement deal with American Honda through 2030 Olympics, making Honda the official premier technology partner of the sliding sports federation. The partnership provides USABS access to Honda's wind tunnel in Ohio for aerodynamic research and development, with plans to collaborate on sled design. Acura logos will appear on sleds for competitions through the 2030 Winter Olympics in the French Alps. Deal described as one of the most significant in USABS history.
• Astrobotic TechnologycoreStrategic or Co-development Partner · 4 April 2025American Honda and Astrobotic Technology established a joint development agreement to explore scalable lunar power solutions, integrating Honda's regenerative fuel cell system with Astrobotic's Vertical Solar Array Technology (VSAT) and LunaGrid service. The collaboration aims to enable continuous power during the approximately 14-Earth-day lunar night, supporting extended lunar missions. The study includes detailed illumination studies and hardware/software integration assessments at various lunar South Pole sites. Honda's Space Development Division, established in late 2024, oversees this and other space initiatives.
• Sierra SpacestrategicStrategic or Co-development Partner · 4 April 2025Honda partnered with Sierra Space for the ISS mission as part of its high-differential pressure water electrolysis system to produce hydrogen and oxygen in space for sustainable lunar missions. The system is being validated aboard the International Space Station.
• Tec-MastersstrategicStrategic or Co-development Partner · 4 April 2025Honda partnered with Tec-Masters alongside Sierra Space for the ISS mission validation of Honda's high-differential pressure water electrolysis system designed to produce hydrogen and oxygen in space.
• Discovery EducationstrategicGTM or Marketing Partner · 1 October 2023Honda partnered with Discovery Education to launch 'Honda Safety Driven,' a young driver safety initiative targeting students and young drivers who account for nearly one-third of annual U.S. traffic fatalities. The program has reached over one million students with video series featuring professional racers, an interactive crash test video game 'Crash Course,' and pedestrian safety curriculum. This supports Honda's global goal of zero traffic collision fatalities involving Honda motorcycles and automobiles by 2050.
• BMW Group, GM, Hyundai, Kia, Mercedes-Benz, Stellantis (Charging Network JV)coreStrategic or Co-development Partner · 1 July 2023A joint venture of seven major automakers including BMW Group, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, and Stellantis announced plans in July 2023 to build a new North American fast-charging network with at least 30,000 chargers compatible with both CCS1 and NACS standards, with the first stations launching in summer 2024.

Scale indicators24 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Ford Motor Company: Ford is a direct U.S. auto peer with overlapping ICE and hybrid product lines (F-150, Explorer, Mustang), a similar pivot-from-BEV posture (Ford has scaled back BEV investments), comparable recall and class action exposure, and a competing powersports-adjacent portfolio through Ford Pro fleet services.
• Polaris Inc. Polaris is a direct competitor in powersports — side-by-sides (Ranger vs. Honda Pioneer), ATVs (Sportsman vs. FourTrax), and an emerging electrified powersports player — competing for the same recreational and commercial fleets that buy Honda's Timmonsville-built side-by-sides.
• General Motors: GM is simultaneously American Honda's direct ICE/hybrid competitor (Silverado, Equinox, Traverse) and former BEV partner (Ultium platform used for Prologue and ZDX). Their ongoing fuel cell JV for stationary power plus the wind-down of the Ultium-based EV partnership makes GM the most strategically entangled peer.
• Textron Aviation: Textron Aviation (Cessna, Beechcraft) competes directly with Honda Aircraft Company in the advanced light jet segment, where HondaJet's HF-120 engine and cabin-space advantage compete against Cessna Citation M2 and Beechcraft Premier — making Textron the most direct aviation peer.
• Subaru of America: Subaru is a comparable Japanese-affiliated U.S. automaker with a similar volume profile (under 2M units), AWD/all-wheel-drive crossover-focused lineup (Outback, Forester, Crosstrek), comparable U.S. manufacturing presence (SIA in Indiana), and identical positioning on hybrid/electrification choices.
• Nissan North America: Nissan is a Japanese-affiliated U.S. peer with a similar sedan/crossover portfolio (Altima, Rogue, Pathfinder) and similar struggles in electrification (Ariya underperforming). Comparable volume tier, dealer network, and exposure to the same hybrid-vs-BEV strategic question.
• Toyota Motor North America: Toyota's U.S. sales and manufacturing arm is American Honda's closest direct peer — Japanese legacy automaker with a hybrid-first U.S. strategy, comparable manufacturing footprint, similar dealer network scale, and identical exposure to the same BEV transition uncertainty and recall/regulatory landscape.
• Yamaha Motor Corporation USA: Yamaha is a direct powersports peer — motorcycles (vs. Honda's CRF and street lineup), side-by-sides (Wolverine/RYX vs. Pioneer), ATVs (Kodiak vs. FourTrax), and outboard motors (vs. Honda Marine) — competing for the same enthusiast customers across Honda's full powersports lineup.
• Hyundai Motor America: Hyundai is a direct competitor in sedans, SUVs, and increasingly hybrids (Tucson Hybrid, Santa Fe Hybrid) with a much faster BEV ramp (Ioniq 5/6) — making it a key peer on hybrid share-of-voice and a leading indicator of where Honda's hybrid-led strategy could be undercut.

Broad incumbents

• Stellantis North America: Stellantis is a broader incumbent with multiple overlapping brands (Jeep, Ram, Dodge, Chrysler) competing directly in trucks, SUVs, and minivans, and a co-stakeholder in the seven-OEM NACS charging JV with Honda — making it a comparable in scale and channel partner dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat9 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/honda
• YouTubeyoutube.com/honda
• Facebookfacebook.com/Honda
• LinkedInlinkedin.com/company/american-honda-motor-company-inc-
• Instagraminstagram.com/honda
• TikToktiktok.com/@honda?lang=en
• Pinterestpinterest.com/honda

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Honda Motor Company