What ASUS IoT does

ASUS IoT is a sub-brand and operating division of ASUSTeK Computer Inc. (TWSE: 2357), a Taiwanese multinational computer and electronics company founded in 1989 and headquartered in Taipei. Under the ASUS IoT umbrella, the company designs and sells industrial motherboards, single board computers (including the Tinker Series and Computer-On-Modules), embedded and edge AI systems (PE series, RUC-2000H, NUCs, PE3000N, PE1000U), GPU and AI accelerators (UGen300 USB AI accelerator, Ascent GX10 personal AI supercomputer), rack-scale liquid-cooled AI infrastructure built on the NVIDIA Vera Rubin platform, and specialized healthcare devices (VivoWatch wearables, DuoScan handheld ultrasound). The technical core is an AIoT stack that integrates industrial-grade hardware (MIL-STD-810H validated) with a proprietary AI software layer — AI Hub for agentic AI, AISVision 365 for computer vision, InsightOne as the modular edge-to-cloud data platform, AISSENS/AISPHM for sensor and predictive maintenance analytics, AIEHS for worker safety, plus Face Recognition SDK and ALPR Edge AI Dev Kit — all managed through the ASUS IoT Cloud Console (AICC). The portfolio targets vertical markets: manufacturing (defect detection, predictive maintenance, automated optical inspection), transportation (autonomous shuttles, EV charging, smart parking, ALPR), smart city (surveillance, smart poles), healthcare (telemedicine, remote monitoring, AI diagnostics), retail (smart signage, kiosks, inventory), and gaming/amusement (infotainment, casino systems).

The business model is predominantly enterprise hardware sales with custom quote-based pricing facilitated by direct ASUS sales teams, supported by the Configure-to-Order Service (CTOS) for tailored configurations, a channel of regional system integrators under the Recommended Channel Partner program, and OEM/embedded partnerships where ASUS IoT hardware is integrated by third parties such as Navya, Algorized and Comau. Software and platform offerings (AI Hub, InsightOne, AICC, AI software SKUs) introduce a subscription/SaaS-style recurring layer on top of the hardware base. Go-to-market combines enterprise field sales, vertical-industry partnerships, and major trade show presence at COMPUTEX, Embedded World, CES and NVIDIA GTC, while marketing is driven through the iot.asus.com blog and resource center, case studies, whitepapers and ASUS corporate PR. The service backbone is hundreds of local ASUS service centers worldwide for repair and warranty handling.

ASUS IoT's strategic posture has shifted decisively toward AI infrastructure in 2025-2026: the parent company announced in January 2026 it will wind down its Zenfone and ROG Phone smartphone lines to redirect R&D into AI-driven products, and ASUS IoT has launched a dense sequence of AI products spanning edge (RUC-2000H, PE3000N), workstation and prosumer (Ascent GX10, ExpertCenter Pro ET900N G3, UGen300), and data center (ASUS AI POD with NVIDIA Vera Rubin). Revenue scale is reported only at the consolidated level — ASUS achieved NT$738.91 billion (approximately $23B USD) in 2025 revenue with 26.1% YoY growth, with the global commercial business up 85% and contributing 27% of total revenue; ASUS IoT-specific segment revenue is not disclosed. Reported scale signals include 300+ AI engineers across ASUS, AI Hub deployed internally to 10,000+ employees, 100+ AI server customers in India, and partnerships with NVIDIA, Intel, AMD, Phoenix AI, Comau, Navya, CTHINGS.CO, UMC, Yimei and Yotta Data.

Name

ASUS IoT

Legal name

ASUSTeK Computer Inc.

Website

https://iot.asus.com

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

ASUS IoT is a sub-brand of ASUSTeK Computer Inc. that designs industrial motherboards, edge AI systems, AI supercomputers, and proprietary AIoT software for manufacturers, transportation operators, smart cities, healthcare providers, retailers, and gaming venues worldwide.

Ownership category

akta.pro rank

Product category

Industrial Edge AI Computing

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Electronic Computers (3571), Electronic Components & Accessories (3670)

akta.pro primary industry

Edge AI Hardware & NPUs (SoCs, modules, accelerators) (HDAAAJAC)

akta.pro secondary industries

Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE), AI Datacenter Power, Cooling & Racks (liquid cooling, power delivery) (HDAAAAAH), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Industrial edge AI
• AIoT platforms
• Embedded computing
• Industrial motherboards
• Edge AI hardware

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AI Infrastructure & Server Systems: High-performance AI servers including ESC8000A-E13P, RS720A-E13-RS8G, Ascent GX10, and liquid-cooled AI POD systems for enterprise AI training, inference, and supercomputing applications. Revenue from rack-scale AI factories and enterprise deployments.
2. Industrial IoT Hardware: Embedded computers, edge AI systems, industrial motherboards, single board computers, NUCs, and rugged computing platforms sold to vertical markets including manufacturing, transportation, healthcare, smart city, and gaming
3. Software & AI Platforms: AI software solutions (AISVision, AISSENS, AIEHS, AISPHM, AISDetector), AI Hub enterprise platform, InsightOne platform, and cloud console services
4. Configure-to-Order Services (CTOS): Customized system configurations with tailored hardware, software, and accessories for specific industrial and commercial applications
5. Healthcare Devices: VivoWatch wearable health devices, handheld ultrasound systems (LU700, DuoScan), and health AI platforms for telemedicine and remote patient monitoring

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ASUS IoT manufactures and sells industrial-grade AIoT hardware — including industrial motherboards, single board computers, computer-on-modules, edge AI systems, NUCs, and rugged rack edge computers — bundled with proprietary AI software platforms (AI Hub, InsightOne, AICC cloud console, AISVision, AISSENS, AISPHM, AIEHS, AISDetector, ALPR, Face Recognition). It also delivers Configure-to-Order Service (CTOS) customization, healthcare devices (VivoWatch, Handheld Ultrasound) and AI supercomputers (Ascent GX10, RUC-2000H) targeting manufacturing, transportation, smart city, healthcare, retail, and gaming/amusement verticals.

Product overview

ASUS IoT is a sub-brand of ASUSTeK Computer Inc. dedicated to AI and IoT solutions, positioning itself as an AIoT Solution Provider. The portfolio spans industrial computing hardware (Industrial Motherboards, Single Board Computers, Computer-On-Modules), edge AI systems (PE series rugged edge computers, RUC-2000H rugged rack systems), AI software platforms (AI Hub for enterprise agentic AI, AISVision 365 for computer vision, InsightOne modular AI platform, Face Recognition SDK, ALPR Edge AI Dev Kit), GPU and AI accelerators (UGen300 USB AI Accelerator, Ascent GX10 personal AI supercomputer), and specialized healthcare devices (VivoWatch wearables, Handheld Ultrasound). The ASUS IoT Cloud Console (AICC) provides unified device management across Windows, Ubuntu, Debian, Yocto, and Android. These products serve vertical markets including Manufacturing (predictive maintenance, quality inspection), Transportation (traffic management, autonomous vehicles), Smart City (surveillance, smart parking), Healthcare (telemedicine, diagnostics), Retail (digital signage, smart retail), and Gaming (casino systems, infotainment).

Differentiator

Problem solved

Functional benefit

Brands

• Republic of Gamers (ROG): Gaming sub-brand of ASUS focusing on gaming hardware including laptops, desktops, monitors, and peripherals
• ProArt
• ExpertBook
• ExpertCenter
• VivoWatch
• Tinker Board
• ASUS IoT AI Hub
• Ascent GX10
• AIoT Alliance Program

Products and services

• Industrial Motherboards Line of industrial-grade motherboards designed for embedded applications across manufacturing, transportation, healthcare, retail, and smart city deployments, leveraging ASUS's #1 motherboard brand reliability.
• Single Board Computers Single board computers for embedded systems integrators and IoT device developers across industrial and commercial deployments.
• Computer-On-Modules Modular COM-Express computer-on-modules for embedded system customization and OEM integration.
• Embedded Computers & Edge AI Systems (PE series, RUC-2000H) Rugged edge AI computer line including PE1000U (fanless DIN-rail), PE6000G (GPU computer), PE5100D (high-performance edge), PE3000N (NVIDIA Jetson Thor), PE1100N (NVIDIA Jetson Orin) and RUC-2000H (2U fanless rugged rack with 180 AI TOPS on Intel Core Ultra Series 3, MIL-STD-810H, 10GbE/2.5GbE, GMSL2) for industrial, AMR, robotics, computer vision and edge AI deployments.
• Tinker Series Development Boards ARM-based single board computers including Tinker Board 3, 3S, 3N and 2S for AI, IoT prototyping and maker applications.
• NUCs Compact NUC mini PCs including NUC 16 for Windows 365 cloud PC deployment in business and embedded applications.
• GPU & Edge AI Accelerators (UGen300) USB AI accelerator UGen300 featuring Hailo-10H processor with 40 AI TOPS and 8GB LPDDR4 in USB-C form factor supporting Windows, Linux, Android with TensorFlow, PyTorch, ONNX for on-device generative AI inference.
• AI Hub Enterprise Agentic AI Platform Enterprise-grade agentic AI platform combining language models, AI assistants, prompt libraries and optimized server infrastructure with NVIDIA AI Enterprise software, supporting on-premises deployment; internally deployed across more than 10,000 ASUS employees.
• AISVision 365 AI toolkit for rapid computer vision modeling supporting defect detection, environmental monitoring, signal inspection, and predictive maintenance in industrial deployments.
• AISSENS 100AW Vibration Sensor 6KHz high-resolution vibration sensor with 2.4GHz Wi-Fi/BLE connectivity and IP68 rating for industrial environment monitoring and predictive maintenance.
• AISPHM Predictive Health Maintenance AI-based predictive health maintenance software with real-time AI analysis, intuitive alerts, and continuous updates for demanding factory environments.
• AISDetector Quality Inspection AI-based application software for product-quality inspection during production phases.
• AIEHS Worker Safety Platform AI-based worker safety management platform for industrial environments.
• ASUS IoT InsightOne Modular, lightweight AI platform for edge-to-cloud deployment with plug-and-play modules, real-time data pipeline and lifecycle management tools, supporting up to 300% faster deployment and 80% developer workload reduction.
• ASUS IoT Cloud Console (AICC) Unified SaaS platform for managing and analyzing data from IoT devices across Windows, Ubuntu, Debian, Yocto and Android with real-time monitoring and remote device control, supporting 15 device models.
• ALPR Edge AI Dev Kit Automatic license plate recognition combining hardware and AI algorithms achieving 99% accuracy and 100ms inference for parking management, EV charging, traffic enforcement and security applications.
• Face Recognition SDK Edge AI SDK for face detection and recognition with 99% recognition accuracy, 95% mask-wearing accuracy, 150ms inference speed and anti-spoofing capabilities.
• ASUS IoT Configure-to-Order Service (CTOS) Service offering customized hardware and software configurations with rapid feasibility evaluation, sample preparation and mass production support for specific industrial and commercial applications.
• ASUS VivoWatch & Handheld Ultrasound Healthcare Devices VivoWatch 6 Plus wearables and Handheld Ultrasound (LU700, DuoScan) systems for AI-powered healthcare monitoring, telemedicine and remote patient monitoring.
• Ascent GX10 Personal AI Supercomputer Compact AI supercomputer powered by NVIDIA GB10 Grace Blackwell Superchip delivering up to 1 petaflop of AI performance, scalable through dual units, designed for AI development and edge inference.
• PE1000U Rugged Fanless DIN-Rail Industrial PC Rugged fanless DIN-rail edge computer for industrial applications including AMR, robotics and computer vision. Powered by Intel Core Ultra Series 2 processor with extensive I/O connectivity and harsh-environment support.
• Industrial Accessories Industrial accessories supporting ASUS IoT hardware deployments and field installations.
• Network Interface Cards Network interface cards supporting industrial networking and connectivity for ASUS IoT edge systems and AI infrastructure.

Quantifiable outcome

• Up to 36% power consumption reduction through Thermal Radar 2.0 technology
• +7 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability16 records

Feature8 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Others

• NVIDIA: NVIDIA is the silicon and platform partner across ASUS IoT's AI stack (Jetson, GB10, GB300, Vera Rubin) and a strategic ecosystem enabler; while not a direct competitor for system sales, its MGX/IGX reference designs and Omniverse/DGX strategies influence the same AI infrastructure buyer.
• NXP Semiconductors: NXP supplies industrial and edge AI silicon (i.MX, Layerscape) and inference platforms that compete with and complement ASUS IoT's edge AI hardware designs in automotive, industrial, and smart city applications.

Direct peers

• ADLINK Technology: ADLINK focuses on edge computing, AI-at-the-edge platforms, industrial motherboards, and NVIDIA Jetson-based systems for robotics, medical imaging, and factory automation, directly overlapping ASUS IoT's PE and RUC series rugged edge computers.
• OnLogic: OnLogic builds industrial and rugged edge computers for IoT and AI deployments in harsh environments, with comparable product categories (fanless DIN-rail PCs, edge gateways) and similar target verticals.
• Advantech: Advantech is the global leader in industrial IoT and embedded computing, offering industrial motherboards, SBCs, edge AI systems, and vertical solutions across manufacturing, transportation, healthcare, and smart city - the same core verticals ASUS IoT targets.
• AAEON Technology: AAEON specializes in industrial motherboards, single-board computers, and edge AI platforms with similar ruggedized form factors and vertical market focus (smart factory, transportation, medical) as ASUS IoT.

Broad incumbents

• Supermicro: Supermicro is a major incumbent in AI/HPC servers, GPU-accelerated rack systems, and liquid-cooled data center infrastructure that competes with ASUS's AI server and ASUS AI POD product lines for enterprise and hyperscaler buyers.
• Dell Technologies: Dell's PowerEdge servers and edge gateways (including Dell NativeEdge) compete with ASUS IoT's AI servers and edge AI appliances for enterprise AI infrastructure budgets, with significantly broader portfolio scale.
• Hewlett Packard Enterprise (HPE): HPE's Edgeline and ProLiant lines, along with its Cray supercomputing portfolio, overlap with ASUS IoT's industrial edge and AI supercomputer products for large enterprise and HPC customers.
• Lenovo: Lenovo's ThinkEdge and ThinkSystem lines offer industrial edge computing and AI server infrastructure that overlap with ASUS IoT's edge systems and AI supercomputers, supported by Lenovo's broader enterprise sales force.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asus-iot

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASUS IoT