Apree Health

Name

Apree Health

Legal name

Vera Whole Health Inc.

Website

https://apreehealth.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Healthcare Navigation and Primary Care Services

NAICS

Offices of Physicians (6211), Health Care and Social Assistance (62)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

akta.pro secondary industry

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

Keywords

• Healthcare navigation platform
• Primary care services
• Value-based care
• Employee health benefits
• Care coordination

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employer Health Benefits: Apree Health provides its navigation and primary care services as employee benefits offered by self-insured employers and health plans. Revenue is generated through contractual arrangements with enterprise clients on a per-member-per-month or bundled basis.
2. Value-Based Care Contracts: The company offers performance guarantees and takes upside and downside risk for total cost of care, indicating value-based care contracting arrangements where revenue is tied to healthcare outcomes and cost reductions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Apree Health provides an integrated healthcare solution that combines a tech-enabled healthcare navigation platform (Castlight Health) with an advanced primary care delivery model (Vera Whole Health). Services are offered as employee or member benefits through contracts with self-insured employers and health plans, including care navigation, advocacy, and in-person primary and preventive care at care centers nationwide. The company supports its offering with personalized Care Guides, performance guarantees on engagement, preventative screenings, NPS, and risk-sharing arrangements for total cost of care.

Product overview

Apree Health is the parent company of a family of integrated health brands, offering a combined tech-enabled navigation platform and primary care model for value-based care. The portfolio consists of two main sub-brands: Castlight Health (a comprehensive healthcare navigation platform) and Vera Whole Health (a primary and preventive care delivery model). Castlight connects members with the right care at the right time, while Vera provides in-person comprehensive primary care at care centers across the country. Together, they merge clinical navigation with advanced primary care to understand individual health needs, deliver personalized support, and coordinate care for a seamless experience.

Differentiator

Problem solved

Functional benefit

Brands

• Castlight Health: A comprehensive healthcare navigation platform making it easy for members to understand, use, and maximize their healthcare benefits by seamlessly connecting them with the right care at the right time.
• Vera Whole Health

Products and services

• Castlight Health Navigation Platform Comprehensive healthcare navigation platform that helps members understand, use, and maximize their healthcare benefits by seamlessly connecting them with the right care at the right time. Offered to employers and health plans as an employee or member benefit, supported by Care Guides and personalized advocacy.
• Vera Whole Health Primary Care Comprehensive primary and preventive care delivered at care centers across the country, offered as an employee or member benefit. Supports whole-person health including physical and mental health needs.

Quantifiable outcome

• 60% of population engaged in navigation and advocacy programs
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Accolade: Accolade provides healthcare navigation, advocacy, and virtual care for employer-sponsored health plans. It competes head-to-head with Apree's Castlight navigation platform on enterprise benefits buyers and increasingly bundles primary care through PlushCare.
• Quantum Health: Quantum Health is a healthcare navigation and care coordination firm serving large self-insured employers and health plans. It overlaps with Castlight on navigation and care guide workflows, often competing for the same enterprise benefits RFPs.
• Marathon Health: Marathon Health delivers employer-sponsored primary care through onsite, near-site, and virtual care centers. It is a direct peer to Vera Whole Health in the worksite/advanced primary care category serving self-insured employers.
• Included Health: Included Health (formerly Doctor On Demand + Grand Rounds) combines 24/7 navigation with a national virtual primary care practice for employers and health plans. Its integrated navigation + primary care model is the closest functional analog to Apree's Castlight + Vera stack.
• Personify Health: Personify Health (formerly Virgin Pulse) sells an employee wellbeing and benefits navigation platform to employers. It competes with Castlight on member engagement and navigation workflows within the same enterprise benefits category.
• Transcarent: Transcarent sells a single-app navigation, virtual care, and surgery benefit experience to self-insured employers, mirroring Apree's B2B2C model. Both compete for the same self-insured employer buyers with overlapping value-based care narratives.
• HealthJoy: HealthJoy is a benefits navigation and virtual care platform sold to employers. Its combination of decision-support navigation and virtual primary care overlaps with the Castlight + Vera offering for mid-market employer buyers.
• Premise Health: Premise Health operates employer-sponsored onsite and near-site primary care centers, competing directly with Vera Whole Health for self-insured employer contracts. Its scale in primary care delivery makes it a key operational benchmark.

Broad incumbents

• One Medical: One Medical (now owned by Amazon) operates a national membership-based primary care platform with strong technology and virtual care components. It is comparable to Vera's advanced primary care model, with significantly broader brand and member reach.
• Carelon Health: Carelon Health, the care delivery arm of Elevance Health, operates value-based primary care and care navigation for health plan members. It competes with the integrated Apree offering as a payer-owned incumbent with deeper capital and pre-existing member relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apree-health
• Xx.com/apreehealth

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apree Health