Personify Health
Personify Health is a personalized health platform serving 7,500+ employer clients and 25 million members globally, integrating wellbeing, third-party administration, navigation, care management, and payment integrity through its proprietary PercyIQ AI engine.
- Company typePrivate
- Founded2024
- HeadquartersProvidence, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Personify Health does
Personify Health is a personalized health platform company formed in 2024 through the merger of Virgin Pulse and HealthComp, headquartered in Providence, Rhode Island. The company integrates five core solution modules into a unified platform: Health Engagement & Wellbeing (gamified wellness programs with live coaching), Third-Party Administration (full-service benefits administration with validated cost savings), Healthcare Navigation & Advocacy (expert-guided care navigation), Care & Condition Management (personalized clinical support for chronic conditions), and Payment Integrity (AI-powered claims accuracy and cost containment). At the center of the platform is PercyIQ, a proprietary human-centered AI intelligence engine that combines artificial intelligence, behavioral science, and human expertise to personalize member experiences and drive measurable health outcomes.
The platform serves 7,500+ employer clients across 190+ countries, including approximately 21% of Fortune Global 500 companies, with 25 million members engaged. Named enterprise customers include Dow, Toyota, TIAA, Bally's Corporation, Vanderbilt University, Corteva, Dentons, and Coralisle Group. Personify Health's revenue is generated through annual enterprise subscription contracts on a per-employee-per-month (PEPM) basis, with additional managed services revenue from TPA claims processing, payment integrity, and care management programs delivered by 300+ in-house clinicians. The company also operates a Partner Marketplace and Developer Portal enabling ecosystem partners to integrate with the platform via APIs.
The business model combines recurring subscription revenue with services-based revenue from claims administration, cost containment, and clinical care management. Reported outcomes include 23% lower healthcare costs (validated by Wakely Consulting Group), 51% average member engagement rate (highest in the industry per TIME recognition), 95% client retention, and management of approximately $40 billion in client medical spend. Strategic partnerships with DataRobot (AI infrastructure), LucyRx (GLP-1 medication management), and ecosystem partners including Headspace, Sworkit, and Monj Health extend the platform's capabilities. The company is privately held with an estimated $3 billion valuation and reports approximately $750 million in Annual Recurring Revenue.
Personify Health firmographics
Firmographics- Name
- Personify Health
- Legal name
- Personify Health, Inc.
- Website
- https://personifyhealth.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Personify Health is a personalized health platform serving 7,500+ employer clients and 25 million members globally, integrating wellbeing, third-party administration, navigation, care management, and payment integrity through its proprietary PercyIQ AI engine.
- Ownership category
- akta.pro rank
Personify Health industry classification
Industry- Product category
- Corporate Health and Wellbeing Platform
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114), Health and Welfare Funds (525120)
- SIC
- Services-Health Services (8000), Hospital & Medical Service Plans (6324), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)
- akta.pro secondary industries
- Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ), Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored) (HLALACAK), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)
Keywords
Where Personify Health is headquartered
LocationHeadquarters
- HQ city
- Providence
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Personify Health business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Health Platform Subscription: Annual subscription model for employers and health plans accessing the full Personify Health platform including wellbeing, navigation, care management, and administration services. Pricing appears to be per-employee-per-month (PEPM) based on clinical program data showing $63.58 PEPM average savings.
- Third-Party Administration Services: Claims processing, benefits administration, and payment integrity services for self-funded employers. Revenue derived from administrative fees and cost containment savings sharing.
- Care Management Programs: In-house clinical programs including early intervention, chronic condition management, and wellness coaching delivered by 300+ clinicians.
- Partner Marketplace Access: Partners integrate into Personify's platform to reach 25 million members. Developer Portal enables digital health providers to integrate via APIs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise employer pricing (500+ employees) |
| Subscription | Annual | Health plan platform pricing |
| Subscription | Annual | Broker and consultant pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Personify Health product offering
Product offeringCore offering
Personify Health sells a unified personalized health platform that combines health engagement and wellbeing programs, healthcare navigation and advocacy, third-party administration (TPA) of health plans, care and condition management, and payment integrity/cost containment services. The platform is powered by PercyIQ, a proprietary AI engine, and serves large employers, health plans, health systems, and brokers across 190+ countries.
Product overview
Personify Health is the first and only personalized health platform company, formed from the 2024 merger of Virgin Pulse and HealthComp. The unified platform integrates five core solution modules: Health Engagement & Wellbeing (gamified wellness programs with live coaching), Third-Party Administration (full-service benefits administration with 23% average savings), Healthcare Navigation & Advocacy (expert-guided care navigation), Care & Condition Management (personalized clinical support), and Payment Integrity (AI-powered claims accuracy and cost containment). All capabilities are powered by PercyIQ, the company's proprietary human-centered AI intelligence engine that combines artificial intelligence, behavioral science, and data analytics to personalize member experiences and drive measurable health outcomes across 25 million members and 7,500+ employer clients.
Differentiator
Problem solved
Functional benefit
Brands
- PercyIQ: Human-centered AI intelligence engine combining artificial intelligence, human expertise, and behavioral science to enhance health engagement for members.
- Zest Wellness
Quantifiable outcome
- 23% lower healthcare costs ($762.96 per employee per year)
- +10 more outcomes
Companies that use Personify Health
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles5 records
Personify Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature5 records
Personify Health partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor, historical, case study and ecosystem.
- Coralisle Groupcore12-year wellbeing partnership renewal and expansion with Coralisle Group's Zest Wellness program. Added three integrated partners (Headspace, Monj Health, Sworkit) to the program supporting 28,000 members across seven Caribbean markets. Program grew 26% over five years. Coralisle Group received Thrive Award for achieving 65% of high-risk individuals becoming more active.
- Spring HealthminorSponsor at Thrive Summit 2026, presenting sessions alongside McKinsey and other ecosystem partners across breakout sessions and Partner Exhibit Hall.
- Virgin PulsehistoricalVirgin Pulse merged with HealthComp in 2024 to form Personify Health. Legacy Virgin Pulse platform continues serving some international markets with member login and support portals.
- Bally's Corporationcase studyGlobal entertainment company implemented Personify Health platform to unify wellbeing initiatives for approximately 10,000 employees across nine countries. Case study demonstrates platform's ability to serve multinational workforces with diverse health needs.
- HeadspaceecosystemMental health and mindfulness partner integrated into Personify's ecosystem offering meditation and stress reduction resources.
- SworkitecosystemFitness and workout partner providing personalized exercise programs integrated into wellbeing platform.
- Monj HealthecosystemHealth partner integrated into Coralisle Group's expanded Zest Wellness program for Caribbean markets.
- LucyRxcoreStrategic partnership to provide employers with integrated GLP-1 medication and weight care management strategy. Combines LucyRx pharmacy benefit expertise with Personify's Transform Weight Management program including coach-led counseling and personalized care plans. Partnership includes targeted prior authorization criteria and real-time clinical reviews powered by LucyIQ AI platform. Pilot achieved 22-pound average weight loss per member in 12 weeks, 40% medication adherence improvement, $3.2 million healthcare savings, and 90% member satisfaction.
- DataRobotcoreAI partnership enabling Personify Health to reduce AI model development time by 82%, cutting delivery from three weeks to an average of 21 hours per model. DataRobot platform unified fragmented AI infrastructure, enabling data scientists to train and compare hundreds of models in parallel while maintaining over 80% accuracy. Plans to expand use of DataRobot applications to scale generative AI capabilities.
Scale indicators12 records
Recent moves10 records
Expansion highlights6 records
Personify Health competitors and assessment
Company assessmentDirect peers
- Lyra Health: Lyra Health is an employer-sponsored mental health benefits platform integrated into wellbeing ecosystems—comparable to Personify's mental health and coaching offerings via its partner marketplace.
- Accolade: Accolade provides personalized healthcare navigation, advocacy, and virtual care for employers and health plans—closely paralleling Personify's navigation/advocacy and care management modules and competing for the same enterprise buyer.
- HealthEquity: HealthEquity is a benefits administration platform specializing in HSAs, HRAs, FSAs, and COBRA—overlapping with Personify Health's TPA and benefits administration product line for self-funded employers.
- WEX Health: WEX Health provides cloud-based benefits administration platforms (HSA, HRA, FSA, COBRA, billing) for health plans, TPAs, and employers—competing directly with Personify's TPA services.
- Sharecare: Sharecare offers an enterprise wellbeing, navigation, and condition management platform serving large employers and health plans—overlapping directly with Personify's engagement and care management products.
- Castlight Health: Castlight Health provides a healthcare navigation and benefits engagement platform for large employers—directly comparable to Personify's navigation/advocacy and wellbeing offerings.
Broad incumbents
- Evernorth (Cigna): Evernorth is Cigna's health services arm offering pharmacy, care management, navigation, and behavioral health solutions for employers—overlapping with Personify's TPA, navigation, and care management lines.
- Optum (UnitedHealth Group): Optum is the largest U.S. health services platform offering navigation, care management, analytics, pharmacy benefit management, and wellbeing to employers and health plans—a broad incumbent competing across Personify's full solution set.
- Carelon (Elevance Health): Carelon is Elevance Health's health services division providing care management, navigation, behavioral health, and pharmacy services to employers and payers—competing with Personify across multiple modules.
Emerging players
- Modern Health: Modern Health is an employer-focused mental health and wellbeing platform with global coverage—emerging competitor within Personify's wellbeing and partner ecosystem categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Personify Health social profiles
Digital presencePersonify Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Personify Health leadership team
Management profileNumber of profiles
Personify Health funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Personify Health M&A and investment
M&A and investmentM&A9 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Personify Health
What does Personify Health do?
Personify Health sells a unified personalized health platform that combines health engagement and wellbeing programs, healthcare navigation and advocacy, third-party administration (TPA) of health plans, care and condition management, and payment integrity/cost containment services. The platform is powered by PercyIQ, a proprietary AI engine, and serves large employers, health plans, health systems, and brokers across 190+ countries.
Is Personify Health a public or private company?
Personify Health is a private company. It is classified as private equity controlled and is currently operating.
When was Personify Health founded?
Personify Health was founded in 2024. It employs 1,001 to 5,000 people.
Where is Personify Health based?
Personify Health is headquartered in Providence, United States, in the North America region.
How does Personify Health make money?
Four revenue lines are on record. Health Platform Subscription is the primary driver. The others are third-Party Administration Services, care Management Programs and partner Marketplace Access.
Who are Personify Health's main competitors?
Direct peers on record are Lyra Health, Accolade, HealthEquity, WEX Health, Sharecare and Castlight Health. Broad incumbents are Evernorth (Cigna), Optum (UnitedHealth Group) and Carelon (Elevance Health). Modern Health is listed as an emerging player.
Does Personify Health have an API?
Yes. The Developer Portal enables digital health providers to integrate with Personify's platform via APIs to reach its 25 million members. The portal represents an open, interoperable digital health ecosystem with easier interactions between partners, clients, and members. Developer documentation is at marketplace.personifyhealth.com.
What industry is Personify Health in?
Personify Health's product category is Corporate Health and Wellbeing Platform. Its primary akta.pro industry code is HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms, with a secondary code of HLALACAE, Chronic Condition Virtual Care & Disease Management (Payer-Sponsored). Its NAICS code is 524292 and its SIC code is 8000.