ANC
- Company typePrivate
- Founded2023
- HeadquartersPurchase, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
ANC firmographics
Firmographics- Name
- ANC
- Legal name
- ANC
- Website
- https://anc.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
ANC industry classification
Industry- Product category
- Sports Venue Technology & Digital Signage Integration
- NAICS
- Spectator Sports (71121), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)
Keywords
Where ANC is headquartered
LocationHeadquarters
- HQ city
- Purchase
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ANC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Technology Integration & Installation: Design, supply, and installation of professional-grade AV technology systems including LED/LCD displays, audio, broadcast, and lighting hardware for sports and entertainment venues. Revenue is project-based, one-time per installation with potential for follow-on service contracts.
- Venue Services & Operations: Ongoing venue support services including on-site technicians, preventative maintenance, display network management, game-day operations, parts and repairs, and 24/7 content scheduling. Revenue is recurring through long-term service agreements with venue partners.
- Media & Sponsorship Sales: ANC acts as Agency of Record for sports signage, brokering and negotiating TV-visible multimedia placements, media plans, brand sponsorships, and hospitality integrations for brands across professional and collegiate sports venues. Revenue derives from media sales commissions and advertising contracts.
- Software Licensing (LiveSync): Licensing and deployment of the LiveSync proprietary venue control software platform, including cloud and local deployment options, with features for live production, content scheduling, and display network management.
- Creative Content Services: In-house content creation including motion graphics, interactive content, brand integrations, and anamorphic content for live events and venue digital experiences.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
ANC product offering
Product offeringCore offering
ANC is a sports entertainment agency that designs, integrates, and operates venue technology systems for premier sports and entertainment venues, including LED/LCD display systems, audio, broadcast, and lighting infrastructure. Its proprietary LiveSync software platform synchronizes and controls all venue displays, live productions, and content. The company complements its technology integration with ongoing venue services (on-site technicians, maintenance, gameday operations) and a media/sponsorship sales division that acts as Agency of Record connecting brands with TV-visible sports inventory.
Product overview
ANC is a sports entertainment agency offering a unified portfolio of turnkey venue solutions. The core offering consists of three integrated verticals: (1) Technology Integration (design, build, and install LED/LCD display systems, audio, broadcast, and lighting), (2) LiveSync (proprietary venue software control platform for synchronizing and managing displays, live events, and content), and (3) Venue Services (ongoing operations, maintenance, and support). These are complemented by ANC Studios (in-house creative content), Media/Sponsorships Division (advertising and brand partnerships), Design & Consulting, Project Management, and Customer Success services. The platform enables venues to manage displays individually or as one cohesive canvas with capabilities for live video, sports scoring, real-time feeds, and social media integration.
Differentiator
Problem solved
Functional benefit
Brands
- LiveSync: ANC's proprietary software control platform that synchronizes and drives all aspects of sports, live events, and scheduled experiences. Features include agnostic CMS integration, control room buildouts, live production, schedule automation, display management, and complex data capabilities including sports scoring and real-time feeds.
Products and services
- LiveSync ANC's proprietary venue software control platform that synchronizes and drives all aspects of sports, live events, and scheduled experiences. Manages displays individually and as one cohesive canvas with live video, 3D graphics, and complex data capabilities including sports scoring, real-time feeds, social media, and emergency messaging. Deployed locally or via cloud. Available as a standalone licensed software product integrated across ANC's technology deployments.
- Technology Integration Design, supply, and installation of professional-grade AV technology systems for sports and entertainment venues, including LED/LCD scoreboard and custom display systems, concourse/suites/IPTV systems, content management systems, control rooms, broadcast and video production, and audio and lighting systems. Revenue is project-based, one-time per installation with potential for follow-on service contracts.
- Venue Services Ongoing venue support services including on-site technicians, preventative maintenance, display network management, game-day/live-event operations, parts and repairs, and rapid response support. Revenue is recurring through long-term service agreements with venue partners.
- ANC Studios In-house creative team providing creative strategy and brand integration, motion graphics and interactive content, anamorphics, and content scheduling and deployment support for enhanced guest engagement and venue identity.
- Media & Sponsorships Division Agency of Record services connecting major brands with sports leagues, teams, and venues through TV-visible multimedia placements, broadcast-visible advertising, property representation, and strategic media plan development. Revenue derives from media sales commissions and advertising contracts.
Quantifiable outcome
- Revenue increased 40% since January 2023 under new leadership
- +4 more outcomes
Companies that use ANC
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
ANC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
ANC partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered secondary and core.
- Hankook Tire (TGL Partnership)secondaryANC negotiated a multi-year partnership between Hankook Tire and TGL presented by SoFi, making Hankook the first-ever Official Tire Partner and Founding Partner of TGL. Hankook is a longtime ANC agency partner grounded in shared commitment to technological innovation.
- LG ElectronicscoreANC and LG Electronics formed a marketing 'alliance' where LG's scoreboards, ribbon boards, and venue hardware systems are sold and serviced by ANC in North American sports and entertainment venues. ANC provides LG with sales support, technical integration, and ongoing technology services. ANC's Advertising division acts as an LG Business Solutions sports marketing partner, negotiating and executing sports marketing programs. Partnerships include LG as Official TV Partner of the Boston Red Sox and Official Home Appliance and Television Partner of the Baltimore Ravens.
- The Famous GroupsecondaryANC and The Famous Group announced a strategic partnership combining TFG's creative technology (Vixi Suite) with ANC's turnkey venue solutions. The Vixi Suite software deploys self-streaming, photo/video aggregation, and AI-powered image augmentation for fan engagement and sponsorship activations. All ANC customers can immediately use the Vixi Suite integrated into ANC's LiveSync platform.
- Cooper Lighting Solutions & Ephesus Sports LightingsecondaryANC formed an official partnership with Cooper Lighting Solutions and Ephesus Sports Lighting to combine the expertise and innovation of three industry leaders to deliver modernized lighting for sports and entertainment venues nationwide.
- Discount Tire (WNBA Partnership)secondaryANC negotiated the WNBA's partnership with Discount Tire and Continental Tire, establishing Discount Tire as the first Official Tire Retailer and Official Tire of the WNBA.
- Discount Tire (MLS Partnership)coreANC negotiated the first-ever multi-year exclusive partnership between MLS and Discount Tire as the Official Tire Retailer of MLS and MLS clubs including Inter Miami CF. ANC has worked with Discount Tire for over 8 years, helping develop high-impact sports partnerships and comprehensive TV-visible signage for the retailer in key markets. ANC serves as Discount Tire's Sports Agency of Record for TV-visible signage.
- GoVisionsecondaryANC turns to GoVision for mobile display and rental needs beyond traditional in-bowl sports venue experiences, including portable wayfinding ingress signage, pregame tailgating lots, and large-scale public watch parties. ANC and GoVision share a centrally located warehouse in Texas for parts repair and RMA support. Recent joint projects include Charlotte Motor Speedway, Boston Celtics 2024 NBA Championship Ring ceremony, and the 'Big Hoss' giant fixed LED screen at Texas Motor Speedway.
- Diamond Baseball HoldingssecondaryDiamond Baseball Holdings (DBH) partnered with ANC to deliver enhanced digital experiences for Minor League Baseball fans. DBH operates multiple MLB-affiliated minor league ballparks. ANC provides digital signage, technology integration, and operational support at DBH-operated facilities.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
ANC competitors and assessment
Company assessmentDirect peers
- Daktronics: Daktronics is the leading manufacturer of large-format LED video displays, scoreboards, and timing systems for sports venues, arenas, and commercial applications. They directly compete with ANC in the sports venue display technology market and also offer integration and ongoing services.
- Van Wagner Sports & Entertainment: Van Wagner is a sports marketing and media company that manages venue signage, in-stadium advertising, and sponsorship sales for major sports venues. They directly compete with ANC's Media/Sponsorships Division in brokering TV-visible signage and brand partnerships for sports properties.
- Diversified: Diversified is a major AV integrator providing technology solutions for venues, corporate, and broadcast environments. They compete with ANC's Technology Integration business for sports and entertainment venue AV contracts at the same marquee venues.
- Ford Audio-Video Systems: Ford AV is a leading AV systems integrator serving sports venues, houses of worship, corporate, and entertainment clients. They compete with ANC in the venue technology integration space, particularly for sports and entertainment facility projects.
- Encore Global: Encore Global (formerly PSAV) is the largest provider of event technology, AV production, and venue services for hotels, convention centers, and sports venues. They overlap directly with ANC in providing AV technology and on-site support for live event venues.
- Lighthouse Technologies: Lighthouse Technologies is a global manufacturer of LED display solutions for sports venues, advertising, and live events. They supply LED hardware similar to ANC's display systems and compete in the broader venue display technology ecosystem.
- Learfield: Learfield is a college sports media and technology company that owns multimedia rights for universities. ANC was previously owned by Learfield before the 2023 acquisition by Jerry Cifarelli Jr., and Learfield remains a direct comparable in sports media/sponsorship sales.
Broad incumbents
- Prismview (Samsung): Prismview is Samsung's LED display division serving sports venues, retail, and architectural markets. As part of Samsung's broader portfolio, they offer both hardware and increasingly integrated venue solutions that compete with ANC's display technology offering at the high end of the market.
Others
- Populous: Populous is the leading architecture firm specializing in sports venues and event spaces, designing many of the same stadiums and arenas where ANC provides technology. They are an adjacent ecosystem partner in the venue design/build value chain rather than a direct competitor.
Emerging players
- Octagon: Octagon is a global sports marketing agency connecting brands with sports properties and athletes. They overlap with ANC's media/sponsorship business in brand-to-sports property matchmaking, though focused more on athlete endorsements and broader marketing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ANC social profiles
Digital presenceANC financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANC leadership team
Management profileNumber of profiles
Profiles6 records
ANC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANC
What does ANC do?
ANC is a sports entertainment agency that designs, integrates, and operates venue technology systems for premier sports and entertainment venues, including LED/LCD display systems, audio, broadcast, and lighting infrastructure. Its proprietary LiveSync software platform synchronizes and controls all venue displays, live productions, and content. The company complements its technology integration with ongoing venue services (on-site technicians, maintenance, gameday operations) and a media/sponsorship sales division that acts as Agency of Record connecting brands with TV-visible sports inventory.
Is ANC a public or private company?
ANC is a private company. It is classified as venture growth investor backed and is currently operating.
When was ANC founded?
ANC was founded in 2023. It employs 251 to 500 people.
Where is ANC based?
ANC is headquartered in Purchase, United States, in the North America region.
How does ANC make money?
Five revenue lines are on record. Technology Integration & Installation is the primary driver. The others are venue Services & Operations, media & Sponsorship Sales, software Licensing (LiveSync) and creative Content Services.
Who are ANC's main competitors?
Direct peers on record are Daktronics, Van Wagner Sports & Entertainment, Diversified, Ford Audio-Video Systems, Encore Global, Lighthouse Technologies and Learfield. Prismview (Samsung) is listed as a broad incumbent. Populous is listed as an others. Octagon is listed as an emerging player.
Does ANC have an API?
No public API is recorded for ANC.
What industry is ANC in?
ANC's product category is Sports Venue Technology & Digital Signage Integration. Its primary akta.pro industry code is MPAGAKAI, Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture). Its NAICS code is 71121 and its SIC code is 7311.