Daktronics
Daktronics designs, engineers, and manufactures large-format LED video displays, scoreboards, digital billboards, and transportation signage for sports venues, commercial businesses, out-of-home advertising, and government customers globally.
- Company typePublic
- Founded1968
- HeadquartersBrookings, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Daktronics does
Daktronics is a publicly-traded designer, engineer, and manufacturer of large-format LED video display systems, electronic scoreboards, digital billboards, intelligent transportation signage, and audio systems, headquartered in Brookings, South Dakota. Founded in 1968 and listed on NASDAQ (ticker DAKT) since 1994, the company serves four primary verticals: sports venues (professional, collegiate, high school, and park/recreation), commercial/business (retail, healthcare, worship, and petroleum/c-store), out-of-home advertising, and transportation/government. Named enterprise customers include the New York Yankees, Real Madrid C.F., Inter Miami CF, the Tennessee Titans, the Arizona Diamondbacks, Los Angeles World Airports, the Seattle Mariners, and multiple state departments of transportation.
The company's core technology platform combines proprietary LED display hardware with an integrated software ecosystem that includes the Venus Control Suite (cloud-based content management), Show Control (live event production automation), Camino (automated sports graphics packages used across NHL, NBA, and NCAA venues), Data Studio (real-time sports data integration), and All Sport scoreboard consoles. In December 2025, Daktronics acquired MicroLED and MicroIC fabrication technologies along with 15 engineers from X Display Company Technology Limited, positioning the company for next-generation high-brightness, energy-efficient displays. Recent product launches include Camino 8 (July 2026), the Fuelight 5000 fuel price display series (July 2025), and the DXB-1000 sustainability-focused digital billboard (July 2025).
Daktronics generates revenue primarily through custom project-based hardware sales supplemented by recurring software subscriptions (e.g., Venus Control Suite tiers), DST Certification program subscriptions, and professional services including installation, creative content production, and ongoing maintenance. The go-to-market combines direct enterprise sales for large venue and government projects with a channel partner network of sign companies and AV integrators, supported by a Partner Portal and an annual Sales Expo event running since 1983. Manufacturing capacity spans Brookings and Redwood Falls, with a new Saltillo, Mexico facility scheduled to begin production in July 2026. The company posted FY2026 revenue of $838.7M (up 10.9% YoY), record annual orders of $860.8M, an operating margin of 7.3% (up 290 bps), and entered FY2027 with a $356.2M backlog.
Daktronics firmographics
Firmographics- Name
- Daktronics
- Legal name
- Daktronics, Inc.
- Website
- https://daktronics.com
- Company type
- Public
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Daktronics designs, engineers, and manufactures large-format LED video displays, scoreboards, digital billboards, and transportation signage for sports venues, commercial businesses, out-of-home advertising, and government customers globally.
- Ownership category
- akta.pro rank
Daktronics industry classification
Industry- Product category
- LED Video Display Systems
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- akta.pro primary industry
- VP Hardware: LED Panels, Processors, Media Servers & Render Nodes (MPAHADAL)
- akta.pro secondary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
Keywords
Where Daktronics is headquartered
LocationHeadquarters
- HQ city
- Brookings
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Daktronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- LED Video Display Systems: Sale of large-format LED video displays for sports venues, commercial applications, and transportation. Custom-designed and manufactured displays sold as capital equipment purchases with project-based pricing.
- Scoreboard and Timing Systems: Electronic scoreboards and timing systems for various sports levels from park and recreation to professional sports venues.
- Digital Billboards and OOH Displays: Digital billboard and out-of-home advertising displays for the OOH advertising industry, including urban billboards, street furniture, and wallscapes.
- Software Subscriptions: Venus Control Suite cloud-based software subscriptions with various package tiers (Basic, Select, Professional, Enterprise, Live). DST Certification program subscriptions at $200 (1 seat) or $500 (unlimited seats) annually.
- Dynamic Message Signs (ITS): Intelligent Transportation System dynamic message signs for state DOTs and transportation authorities for highway information display.
- Professional Services: Installation, configuration, creative services, event production support, and ongoing maintenance services for display systems.
- Content Management Services: Full-service content management where Daktronics handles content creation, scheduling, and display control for customers who lack internal resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | DST Certification Program - 1 Seat Annual Subscription |
| Subscription | Annual | DST Certification Program - Unlimited Seats Annual Subscription |
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Daktronics product offering
Product offeringCore offering
Daktronics designs, engineers, and manufactures large-format LED video displays, electronic scoreboards, digital billboards, transportation dynamic message signs, and integrated audio systems for sports venues, commercial businesses, out-of-home (OOH) advertising, and transportation/government customers. Its offerings pair custom-built hardware with proprietary cloud and on-premise control software (Venus Control Suite, Show Control, Camino, All Sport consoles, Data Studio) to manage content, live event production, and real-time data integration across display networks. The company also provides installation, creative content, managed content services, and partner certification (DST) programs.
Product overview
Daktronics offers a comprehensive portfolio of LED display and audiovisual systems organized around core hardware platforms (video displays, scoreboards, digital billboards, transportation signs) and integrated software solutions. The software ecosystem centers on Venus Control Suite (cloud-based content management), Show Control/Camino (live event production automation), All Sport scoreboard consoles, and Data Studio (real-time sports data integration). Hardware products span multiple categories including commercial LED displays (Galaxy GS6), fuel price displays (Fuelight 5000/3000), digital billboards (DB-7000, DXB-1000), LCD video walls, and specialized displays for sports, transportation, and advertising applications. The company recently expanded MicroLED and MicroIC capabilities through acquisition from X Display Company Technology Limited. Services include creative content production, technical certification programs (DST), and installation/support services.
Differentiator
Problem solved
Functional benefit
Brands
- Venus Control Suite: Cloud-based software platform for controlling and managing digital displays
- Show Control
- Camino
- Data Studio
- Fuelight
- Galaxy
- All Sport
- FrameWrx
- DakClassroom
- Sportsound
Products and services
- Venus Control Suite Cloud-based content management and control system for managing digital display networks. Includes scheduling, web editor, media library, display health monitoring, and user management applications for commercial and live-event display operators.
- Show Control Professional show control system for live events enabling operators to coordinate complex LED display presentations with video production elements. Powers game-day graphics and synchronized content across multiple displays in sports and entertainment venues.
- Camino Graphics content package system for professional sports venues that automates sports statistics displays, team comparisons, player information, and live data visualizations. Deployed in NHL, NBA, and NCAA venues.
- All Sport Pro Scoreboard control console for professional and college sports, expanded to include fixed-digit scoreboard integration alongside video display control capabilities.
- All Sport Lite
Quantifiable outcome
- Daktronics responsible for 8 of the 10 largest college football displays, with 7 of the 10 largest installed in past six years
- +2 more outcomes
Companies that use Daktronics
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles5 records
Daktronics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature7 records
Daktronics partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major, minor and core.
- StröermajorPartnership to deliver 'The Whale' display, the latest in Ströer's Public Video Giant Screens portfolio, installed at Hamburg Central Station, Germany's busiest train station.
- Street Media Groupminor16-person OOH company leveraging Daktronics digital display technology to grow rapidly across multiple states.
- Circle City OutdoorminorPartnership to deliver new digital billboard in Lonsdale, Minnesota, strengthening community connections.
- DCL (Design Communications, Ltd.)corePartnership with DCL to design, manufacture and install 26 LED displays totaling nearly 10,000 square feet at Inter Miami CF's Nu Stadium at Miami Freedom Park.
- SEGD (Society for Experiential Graphic Design)minorSigned as Platinum Industry Partner including support of SEGD's Branded Environments event. Two decades of partnership celebrated.
- Cree LEDcoreLicensing agreement for LED display technology, announced December 17, 2024.
- OCVIBEmajor$25 million technology partnership to deploy 20,000 square feet of LED digital displays across the 100-acre mixed-use development surrounding Honda Center in Anaheim, California. Includes a 36-foot-high by 126-foot-wide media screen in the Urban Park and displays on parking structures. First phase opening early 2027.
- AuvisominorPartnership with AV integrator Auviso to deliver SBB Clock Replica display for 'Railway Experience Switzerland' new rail hall in Luzern, Switzerland.
- American Association of Professional BaseballminorOfficial video display and control equipment provider partnership to bring education and professional sports together, connecting students with real-world career game-day experience.
- Grass ValleycoreIndustry-first Show Control API integration enabling Grass Valley production switchers to read workspace structures, retrieve button definitions and metadata, and remotely trigger playback elements directly from Grass Valley interfaces. Reduces setup time, minimizes operator error, and provides visibility into display operations during live events.
- Grass ValleycoreIndustry-first Show Control API integration - two-way communication layer between Grass Valley production switchers and Daktronics Show Control and Display Studio. Reduces setup time and minimizes operator error during live events.
- High Point NetworksminorCollaboration for Pueblo Police Department's Real-Time Crime Center LED video wall installation in Colorado.
- Al Arabia Out Of HomeminorPartnership to manufacture and deliver 10 LED displays on skybridges above major roadways in Dubai, UAE.
- Grass ValleycoreStrategic technology partnership uniting Grass Valley's live production expertise with Daktronics' leadership in large-scale LED displays. Includes industry-first Show Control API integration allowing Grass Valley production switchers to natively access and interact with Daktronics Show Control and Display Studio environment. Co-exhibit at NAB and InfoComm shows.
- Park OutdoorcoreLongtime partnership with Park Outdoor for digital billboard installations. Park Outdoor operates 47 digital faces across Upstate New York with 19 at the Finger Lakes Division. Multiple installations including Ithaca's first digital billboard.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Daktronics competitors and assessment
Company assessmentDirect peers
- Leyard/Planar: One of the closest direct competitors in fine-pitch LED video displays, with strong positions in control rooms, broadcast, and large-venue installations. Highly comparable in product mix (LED video walls, displays) and verticals (sports, broadcast, commercial).
- Watchfire Signs: Direct competitor in digital billboards and on-premise LED signs, particularly in the OOH advertising and commercial signage markets. Competes head-to-head on hardware features, content management software, and channel partner networks.
- Lighthouse Technologies: Specializes in large-format LED video displays for sports, entertainment, and OOH applications. Direct competitor in fine-pitch LED panels for stadiums and arena installations globally.
- Absen: One of the world's largest LED display manufacturers, competing across rental, fixed installation, commercial, and OOH segments. Strong pricing pressure on standard LED products and growing presence in sports venues.
- Unilumin: Global LED display manufacturer with broad portfolio across sports, rental, commercial, and OOH verticals. Competes on price-performance in fixed installations and increasingly in fine-pitch LED.
Broad incumbents
- Barco: Large established player in projection, LED, and image processing for entertainment, enterprise, and healthcare. Overlapping in live events and control room display technology with broader portfolio.
- Samsung Electronics: Global display incumbent with broad LED, LCD, and commercial display offerings. The Samsung 'The Wall' MicroLED product and commercial signage lines compete with Daktronics at the high end of large-format displays.
- LG Electronics: Major display manufacturer with commercial LED signage, video walls, and digital signage solutions. Competes broadly with Daktronics in commercial signage, transportation, and QSR digital menu boards.
- Christie Digital: Established projection and LED display provider serving cinemas, live events, and large venues. Overlaps with Daktronics in sports venues, theme parks, and large-format installations.
Emerging players
- ROE Visual: High-end LED display maker focused on virtual production (LED volumes), broadcast, and live events. Strong in the same Grass Valley ecosystem and increasingly competing for premium sports/venue installations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Daktronics social profiles
Digital presenceDaktronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daktronics leadership team
Management profileNumber of profiles
Profiles5 records
Daktronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daktronics M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daktronics
What does Daktronics do?
Daktronics designs, engineers, and manufactures large-format LED video displays, electronic scoreboards, digital billboards, transportation dynamic message signs, and integrated audio systems for sports venues, commercial businesses, out-of-home (OOH) advertising, and transportation/government customers. Its offerings pair custom-built hardware with proprietary cloud and on-premise control software (Venus Control Suite, Show Control, Camino, All Sport consoles, Data Studio) to manage content, live event production, and real-time data integration across display networks. The company also provides installation, creative content, managed content services, and partner certification (DST) programs.
Is Daktronics a public or private company?
Daktronics is a public company. It is classified as public and is currently operating.
When was Daktronics founded?
Daktronics was founded in 1968. It employs 1,001 to 5,000 people.
Where is Daktronics based?
Daktronics is headquartered in Brookings, United States, in the North America region.
How does Daktronics make money?
Seven revenue lines are on record. LED Video Display Systems are the primary driver. The others are scoreboard and Timing Systems, digital Billboards and OOH Displays, software Subscriptions, dynamic Message Signs (ITS), professional Services and content Management Services.
Who are Daktronics's main competitors?
Direct peers on record are Leyard/Planar, Watchfire Signs, Lighthouse Technologies, Absen and Unilumin. Broad incumbents are Barco, Samsung Electronics, LG Electronics and Christie Digital. ROE Visual is listed as an emerging player.
Does Daktronics have an API?
Yes. Daktronics and Grass Valley announced an industry-first Show Control API integration that enables Grass Valley production switchers to natively access and interact with the Daktronics Show Control and Display Studio environment. The companies co-engineered a two-way communication layer allowing operators to read workspace structures, retrieve button definitions and metadata, and remotely trigger playback elements directly from Grass Valley interfaces.
What industry is Daktronics in?
Daktronics's product category is LED Video Display Systems. Its primary akta.pro industry code is MPAHADAL, VP Hardware: LED Panels, Processors, Media Servers & Render Nodes, with a secondary code of MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging). Its NAICS code is 33431.