ANC

Name

ANC

Legal name

ANC

Website

https://anc.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Sports Venue Technology & Digital Signage Integration

NAICS

Spectator Sports (71121), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)

Keywords

• Sports venue technology
• LED display systems
• Venue software platform
• Digital signage integration
• Sports media sponsorships

Headquarters

HQ city

Purchase

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Technology Integration & Installation: Design, supply, and installation of professional-grade AV technology systems including LED/LCD displays, audio, broadcast, and lighting hardware for sports and entertainment venues. Revenue is project-based, one-time per installation with potential for follow-on service contracts.
2. Venue Services & Operations: Ongoing venue support services including on-site technicians, preventative maintenance, display network management, game-day operations, parts and repairs, and 24/7 content scheduling. Revenue is recurring through long-term service agreements with venue partners.
3. Media & Sponsorship Sales: ANC acts as Agency of Record for sports signage, brokering and negotiating TV-visible multimedia placements, media plans, brand sponsorships, and hospitality integrations for brands across professional and collegiate sports venues. Revenue derives from media sales commissions and advertising contracts.
4. Software Licensing (LiveSync): Licensing and deployment of the LiveSync proprietary venue control software platform, including cloud and local deployment options, with features for live production, content scheduling, and display network management.
5. Creative Content Services: In-house content creation including motion graphics, interactive content, brand integrations, and anamorphic content for live events and venue digital experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ANC is a sports entertainment agency that designs, integrates, and operates venue technology systems for premier sports and entertainment venues, including LED/LCD display systems, audio, broadcast, and lighting infrastructure. Its proprietary LiveSync software platform synchronizes and controls all venue displays, live productions, and content. The company complements its technology integration with ongoing venue services (on-site technicians, maintenance, gameday operations) and a media/sponsorship sales division that acts as Agency of Record connecting brands with TV-visible sports inventory.

Product overview

ANC is a sports entertainment agency offering a unified portfolio of turnkey venue solutions. The core offering consists of three integrated verticals: (1) Technology Integration (design, build, and install LED/LCD display systems, audio, broadcast, and lighting), (2) LiveSync (proprietary venue software control platform for synchronizing and managing displays, live events, and content), and (3) Venue Services (ongoing operations, maintenance, and support). These are complemented by ANC Studios (in-house creative content), Media/Sponsorships Division (advertising and brand partnerships), Design & Consulting, Project Management, and Customer Success services. The platform enables venues to manage displays individually or as one cohesive canvas with capabilities for live video, sports scoring, real-time feeds, and social media integration.

Differentiator

Problem solved

Functional benefit

Brands

• LiveSync: ANC's proprietary software control platform that synchronizes and drives all aspects of sports, live events, and scheduled experiences. Features include agnostic CMS integration, control room buildouts, live production, schedule automation, display management, and complex data capabilities including sports scoring and real-time feeds.

Products and services

• LiveSync ANC's proprietary venue software control platform that synchronizes and drives all aspects of sports, live events, and scheduled experiences. Manages displays individually and as one cohesive canvas with live video, 3D graphics, and complex data capabilities including sports scoring, real-time feeds, social media, and emergency messaging. Deployed locally or via cloud. Available as a standalone licensed software product integrated across ANC's technology deployments.
• Technology Integration Design, supply, and installation of professional-grade AV technology systems for sports and entertainment venues, including LED/LCD scoreboard and custom display systems, concourse/suites/IPTV systems, content management systems, control rooms, broadcast and video production, and audio and lighting systems. Revenue is project-based, one-time per installation with potential for follow-on service contracts.
• Venue Services Ongoing venue support services including on-site technicians, preventative maintenance, display network management, game-day/live-event operations, parts and repairs, and rapid response support. Revenue is recurring through long-term service agreements with venue partners.
• ANC Studios In-house creative team providing creative strategy and brand integration, motion graphics and interactive content, anamorphics, and content scheduling and deployment support for enhanced guest engagement and venue identity.
• Media & Sponsorships Division Agency of Record services connecting major brands with sports leagues, teams, and venues through TV-visible multimedia placements, broadcast-visible advertising, property representation, and strategic media plan development. Revenue derives from media sales commissions and advertising contracts.

Quantifiable outcome

• Revenue increased 40% since January 2023 under new leadership
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered secondary and core.

• Hankook Tire (TGL Partnership)secondaryGTM or Marketing Partner · 28 October 2025ANC negotiated a multi-year partnership between Hankook Tire and TGL presented by SoFi, making Hankook the first-ever Official Tire Partner and Founding Partner of TGL. Hankook is a longtime ANC agency partner grounded in shared commitment to technological innovation.
• LG ElectronicscoreStrategic or Co-development Partner · 22 January 2025ANC and LG Electronics formed a marketing 'alliance' where LG's scoreboards, ribbon boards, and venue hardware systems are sold and serviced by ANC in North American sports and entertainment venues. ANC provides LG with sales support, technical integration, and ongoing technology services. ANC's Advertising division acts as an LG Business Solutions sports marketing partner, negotiating and executing sports marketing programs. Partnerships include LG as Official TV Partner of the Boston Red Sox and Official Home Appliance and Television Partner of the Baltimore Ravens.
• The Famous GroupsecondaryTechnology or Integration · 25 November 2024ANC and The Famous Group announced a strategic partnership combining TFG's creative technology (Vixi Suite) with ANC's turnkey venue solutions. The Vixi Suite software deploys self-streaming, photo/video aggregation, and AI-powered image augmentation for fan engagement and sponsorship activations. All ANC customers can immediately use the Vixi Suite integrated into ANC's LiveSync platform.
• Cooper Lighting Solutions & Ephesus Sports LightingsecondaryTechnology or Integration · 16 July 2024ANC formed an official partnership with Cooper Lighting Solutions and Ephesus Sports Lighting to combine the expertise and innovation of three industry leaders to deliver modernized lighting for sports and entertainment venues nationwide.
• Discount Tire (WNBA Partnership)secondaryGTM or Marketing Partner · 13 June 2024ANC negotiated the WNBA's partnership with Discount Tire and Continental Tire, establishing Discount Tire as the first Official Tire Retailer and Official Tire of the WNBA.
• Discount Tire (MLS Partnership)coreGTM or Marketing Partner · 26 April 2024ANC negotiated the first-ever multi-year exclusive partnership between MLS and Discount Tire as the Official Tire Retailer of MLS and MLS clubs including Inter Miami CF. ANC has worked with Discount Tire for over 8 years, helping develop high-impact sports partnerships and comprehensive TV-visible signage for the retailer in key markets. ANC serves as Discount Tire's Sports Agency of Record for TV-visible signage.
• GoVisionsecondaryTechnology or IntegrationANC turns to GoVision for mobile display and rental needs beyond traditional in-bowl sports venue experiences, including portable wayfinding ingress signage, pregame tailgating lots, and large-scale public watch parties. ANC and GoVision share a centrally located warehouse in Texas for parts repair and RMA support. Recent joint projects include Charlotte Motor Speedway, Boston Celtics 2024 NBA Championship Ring ceremony, and the 'Big Hoss' giant fixed LED screen at Texas Motor Speedway.
• Diamond Baseball HoldingssecondaryGTM or Marketing PartnerDiamond Baseball Holdings (DBH) partnered with ANC to deliver enhanced digital experiences for Minor League Baseball fans. DBH operates multiple MLB-affiliated minor league ballparks. ANC provides digital signage, technology integration, and operational support at DBH-operated facilities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Daktronics: Daktronics is the leading manufacturer of large-format LED video displays, scoreboards, and timing systems for sports venues, arenas, and commercial applications. They directly compete with ANC in the sports venue display technology market and also offer integration and ongoing services.
• Van Wagner Sports & Entertainment: Van Wagner is a sports marketing and media company that manages venue signage, in-stadium advertising, and sponsorship sales for major sports venues. They directly compete with ANC's Media/Sponsorships Division in brokering TV-visible signage and brand partnerships for sports properties.
• Diversified: Diversified is a major AV integrator providing technology solutions for venues, corporate, and broadcast environments. They compete with ANC's Technology Integration business for sports and entertainment venue AV contracts at the same marquee venues.
• Ford Audio-Video Systems: Ford AV is a leading AV systems integrator serving sports venues, houses of worship, corporate, and entertainment clients. They compete with ANC in the venue technology integration space, particularly for sports and entertainment facility projects.
• Encore Global: Encore Global (formerly PSAV) is the largest provider of event technology, AV production, and venue services for hotels, convention centers, and sports venues. They overlap directly with ANC in providing AV technology and on-site support for live event venues.
• Lighthouse Technologies: Lighthouse Technologies is a global manufacturer of LED display solutions for sports venues, advertising, and live events. They supply LED hardware similar to ANC's display systems and compete in the broader venue display technology ecosystem.
• Learfield: Learfield is a college sports media and technology company that owns multimedia rights for universities. ANC was previously owned by Learfield before the 2023 acquisition by Jerry Cifarelli Jr., and Learfield remains a direct comparable in sports media/sponsorship sales.

Broad incumbents

• Prismview (Samsung): Prismview is Samsung's LED display division serving sports venues, retail, and architectural markets. As part of Samsung's broader portfolio, they offer both hardware and increasingly integrated venue solutions that compete with ANC's display technology offering at the high end of the market.

Others

• Populous: Populous is the leading architecture firm specializing in sports venues and event spaces, designing many of the same stadiums and arenas where ANC provides technology. They are an adjacent ecosystem partner in the venue design/build value chain rather than a direct competitor.

Emerging players

• Octagon: Octagon is a global sports marketing agency connecting brands with sports properties and athletes. They overlap with ANC's media/sponsorship business in brand-to-sports property matchmaking, though focused more on athlete endorsements and broader marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ANCexperiences

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANC