GoElectric Vehicle Corporation

What GoElectric Vehicle Corporation does

GoElectric Vehicle Corporation is a Calgary-based, Alberta-incorporated retailer founded in 2018 that operates exclusively in the certified pre-owned electric vehicle and plug-in hybrid segment. From a single showroom at 2605 17 Avenue SW, the company sells used EVs from brands including Audi, Hyundai, Nissan, Chevrolet, Kia, BMW, Fiat, Smart, and Volkswagen, with inventory prices historically ranging from roughly $16,975 to $33,895 per unit. Each transaction is supported by a battery health diagnostic report and a multi-point inspection covering charging systems, drivetrain, and major wear items; a 30-day bumper-to-bumper warranty and a 3-day free test drive program are included as standard. The company has announced it will permanently close on June 30, 2026, with post-sale service obligations transitioned to the adjacent OK Tire 17th Ave SW location.

The business model is primarily transactional used-vehicle retail, supplemented by three adjacent revenue streams. First, the company distributes Level 1, 2, and 3 EV charging hardware (JuiceBox from Enel X, EVoInnovate, and Canadian-made Grizzl-E from United Chargers), with professional installation services. Second, it sells accessory attach packages — dash cam, remote start, inverter power, and trailer hitch — each carrying a multi-year warranty. Third, it acts as a financing originator by brokering customer credit applications through multiple partner lenders, with no in-house lending balance sheet. Trade-ins of gasoline, diesel, and electric vehicles are accepted. Distribution is omnichannel but low-tech: a website-based inventory catalog and credit application funnel traffic into the Calgary showroom, where a five- to six-person team handles sales. Geographic reach at peak extended across six provinces and two territories (BC, SK, MB, ON, YT, NT) via direct shipping.

GoElectric positions itself as an EV-specialist rather than a generalist auto dealer, and that positioning is its primary commercial differentiator. The team is composed of EV owners with region-specific knowledge (cold-weather performance, Alberta charging networks), and the business has been an active participant in Alberta EV community events including Charged Up Calgary and EV Adoption Week. Reported outcomes include "hundreds" of EVs placed on roads since 2018 and a 2-3x increase in customer leads when Alberta fuel prices exceeded $1.70 per litre. The company is privately held by co-founders David Lloyd and Greg Gillette, with a single disclosed funding event of approximately $211,983 in April 2020 and no institutional investors on record.

Name

GoElectric Vehicle Corporation

Legal name

GoElectric Vehicle Corporation

Website

https://goelectricyyc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

GoElectric Vehicle Corporation is a Calgary-based used electric vehicle and plug-in hybrid dealership, founded in 2018, serving individual Alberta consumers and shipping across six Canadian provinces and two territories with charging hardware and accessories.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Used EV Sales: One-time sales of certified pre-owned electric vehicles and plug-in hybrids. Revenue from vehicle transactions with no mandatory add-ons or hidden fees.
2. EV Charging Equipment Sales: Sales of Level 2 home chargers including JuiceBox, EVoInnovate, and Grizzl-E brands. Professional installation services also offered.
3. Accessories & Upgrades: Dash cam packages, remote start packages, inverter power packages, and trailer hitch packages with professional installation and warranties.
4. Financing Services: Partnership with multiple lenders to provide financing solutions. Revenue generated through financing arrangements with partner financial institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GoElectric Vehicle Corporation operates a Calgary-based used-vehicle dealership that sells certified pre-owned battery-electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). The offering is complemented by Level 1, 2, and 3 EV charging solutions, accessory/upfit packages (dash cam, remote start, inverter power, trailer hitch), trade-in services, financing referrals, a 3-day free test drive, and a 30-day bumper-to-bumper warranty.

Product overview

GoElectric Vehicle Corporation is a Calgary-based used electric vehicle and plug-in hybrid dealership founded in 2018. The company offers a curated portfolio of certified pre-owned electric vehicles from brands including Audi, Hyundai, Nissan, Chevrolet, Kia, BMW, Fiat, Smart, Volkswagen, and Tesla. The core product is used EV sales, complemented by Level 1/2/3 charging equipment (featuring JuiceBox, EVoInnovate, and Grizzl-E brands), four accessory upgrade packages (Dash Cam, Remote Start, Inverter Power, Trailer Hitch), financing services, and a 3-day free test drive program with 30-day bumper-to-bumper warranty. Battery health reports are included with vehicle sales. The company positions itself as EV specialists providing education and support throughout the ownership journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Battery-Electric Vehicles (BEVs) Certified pre-owned fully battery-electric vehicles (BEVs) sold to individual and small-business buyers in Alberta, each backed by GoElectric's Certified EV Inspection, battery health reporting, 3-day free test drive, and 30-day bumper-to-bumper warranty.
• Used Plug-In Hybrid Electric Vehicles (PHEVs) Certified pre-owned plug-in hybrid electric vehicles (PHEVs) sold to retail and small-business buyers in Alberta, with the same Certified EV Inspection, battery health reporting, test drive, and warranty support as BEVs.
• EV Charging Solutions (Level 1, Level 2, Level 3) Supply and sale of Level 1, Level 2, and Level 3 EV charging equipment, presented as part of the vehicle purchase experience so buyers can complete a turnkey transition to electric ownership.
• Dash Cam Package Aftermarket dash cam package sold as a standalone accessory add-on to a vehicle purchase, backed by a dedicated product warranty.
• Remote Start Package Aftermarket remote start package sold as a standalone accessory add-on to a vehicle purchase, backed by a dedicated 2-year product warranty.
• Inverter Power Package Aftermarket inverter power package sold as a standalone accessory add-on to a vehicle purchase, marketed as a 2-year warranty product.
• Trailer Hitch Package Aftermarket trailer hitch package sold as a standalone accessory add-on to a vehicle purchase, marketed as a 5-year warranty product.

Quantifiable outcome

• 2-3x increase in customer leads during fuel price spikes above $1.70/litre
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor.

• OK Tire 17th Ave SWminorImplementation/ SI/ Consulting PartnerOK Tire location next door to GoElectric will continue to service EVs sold by GoElectric after closure. They will also honour the 30-day bumper-to-bumper warranty on all vehicles sold in the final month of operation.
• ATCO (Peaks to Prairies)minorGTM or Marketing PartnerATCO operates the Peaks to Prairies EV charging network along Alberta highways. GoElectric references this as a quality-of-life improvement for EV owners and recommends it to customers.
• FLOminorGTM or Marketing PartnerFLO operates high-speed EV charging units along the Queen Elizabeth II Highway between Calgary, Red Deer, and Edmonton. Referenced as part of the expanding charging infrastructure for EV owners.
• Petro-Canada (Canada's Electric Highway)minorGTM or Marketing PartnerCanada's Electric Highway network along major highways. GoElectric mentions this as a resource for EV owners for longer distance travel.
• Enel X (JuiceBox)minorChannel Partner/ Reseller/ DistributorGoElectric sells JuiceBox Level 2 home EV chargers manufactured by Enel X. Offers professional installation and sells these directly to EV customers.
• United Chargers (Grizzl-E)minorChannel Partner/ Reseller/ DistributorGoElectric sells Grizzl-E home chargers made by Canada's leading independent EVSE manufacturer. Canadian-made chargers designed for indoor/outdoor use in Canadian winters.
• EVoInnovateminorChannel Partner/ Reseller/ DistributorGoElectric sells EVoInnovate Level 2 EV chargers, offering another option for home charging solutions with weather-resistant enclosures rated for Canadian temperatures.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Recharged: Online marketplace and battery-health-focused retailer dedicated exclusively to used electric vehicles. Closest direct comparable to GoElectric's mission of making used EVs accessible and transparent through battery diagnostics.
• Clutch: Canadian online used-car retailer offering fully-online purchase, financing, and home delivery. Direct comparable in geography (Canada) and customer experience (digital-first used car buying) to GoElectric's online showroom channel.
• Driveway: Canadian online used-car marketplace owned by autoTRADER, enabling customers to browse, finance, and take delivery of used vehicles online. Comparable model to GoElectric's e-commerce storefront and credit-application flow.
• TRED: Peer-to-peer and dealer-assisted used-vehicle marketplace with inspection services and financing. Comparable in offering used-vehicle transactions with trust-building inspection and warranty programs.

Broad incumbents

• CarMax: Largest US used-car retailer with no-haggle pricing, certified pre-owned inspections, financing across credit tiers, and a meaningful EV inventory. Comparable in transparent pricing, financing access, and certified inspection process to GoElectric's approach.
• Carvana: Online-first used-car retailer with at-home delivery, transparent fixed pricing, and financing options. Comparable in vertical online vehicle browsing, financing facilitation, and consumer-direct transaction model.
• CarGurus: Global used-car marketplace with pricing transparency tools and dealer listings. Comparable as a competitive discovery and price-comparison channel for used EV shoppers in GoElectric's served provinces.
• cars.com: Major North American used- and new-vehicle marketplace with dealer listings, pricing tools, and editorial content. Comparable as an alternative discovery channel competing for the same used-EV shopper.
• Shift (Used Vehicle Marketplace): Online used-car retailer offering home delivery, inspection, and financing. Comparable digital-only used-car transaction model and is a useful benchmark for what scaling the GoElectric online channel might have looked like.

Regional players

• AutoTrader.ca: Canada's dominant online used- and new-vehicle marketplace. Comparable as the primary discovery channel for used vehicles in Canada; GoElectric's inventory is also listed here alongside broader ICE inventory.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/top
• Instagraminstagram.com/goelectricyyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoElectric Vehicle Corporation