Mizuiro

What Mizuiro does

Mizuiro Co., Ltd. is a privately held Japanese company founded in 2014 and headquartered in Aomori, Japan, with a headcount of 11-50 employees. The firm is documented as offering design services across graphic design, product design, and spatial design, and has extended into contract manufacturing through its proprietary Vegetable Crayon Technology. As the production partner in a three-company collaboration announced 2026-02-26, Mizuiro manufactures 'Crayons Harvested from the Field,' a children's crayon line whose core binding material is derived from upcycled orange peels collected from IJOOZ Corporation's fresh-squeezed orange juice vending machines (IJOOZ has deployed 1,650+ such machines across Japan). Einojin Co., Ltd. acts as the product planner and seller, while Yatsugatake Energy Farm operates the EC Shop e-commerce storefront that distributes the crayon product.

The company's technical core is the Vegetable Crayon Technology — a process that transforms post-juicing citrus waste into a non-toxic, vegetable-based pigment binder suitable for children's art supplies. This places Mizuiro inside a circular-economy value chain: IJOOZ supplies feedstock, Einojin handles brand and sales, and Mizuiro executes manufacturing, with all three parties jointly addressing the dual problem of food-waste disposal and demand for safe, natural children's art materials among eco-conscious parents and families. The firm's customer segmentation is horizontal, targeting Parents and Families (B2C persona) for the crayon product.

Mizuiro's revenue mechanics are not publicly disclosed. Based on available signals, the firm generates revenue from (i) design services across graphic, product, and spatial categories and (ii) contract manufacturing of the branded crayon line, sold through a single third-party e-commerce channel. Pricing for either line is not publicly disclosed. The company is private, with no disclosed parent organization, subsidiaries, named enterprise customers, or M&A activity; ownership, investor, and founder information is not present in the source-attributed data, representing a clear informational gap for any investor diligence.

Name

Mizuiro

Legal name

Mizuiro Co., Ltd.

Website

https://mizuiroinc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Mizuiro Co., Ltd. is a privately held Japanese design and manufacturing firm, founded 2014 in Aomori, that produces children's crayons using proprietary Vegetable Crayon Technology converting upcycled orange peels from IJOOZ vending machines into non-toxic art supplies for eco-conscious parents and families.

Ownership category

akta.pro rank

Headquarters

HQ city

Aomori

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations

Distribution channels1 record

Core offering

Mizuiro Co., Ltd. manufactures children's crayons using its proprietary vegetable crayon technology, which transforms upcycled orange peels sourced from IJOOZ Corporation's fresh-squeezed orange juice vending machines into safe, non-toxic art materials. The company also offers design services spanning graphic design, product design, and spatial design.

Product overview

Mizuiro Co., Ltd. is a manufacturing company that produces vegetable crayons. The company's primary product is the 'Crayons Harvested from the Field' line, which utilizes vegetable crayon technology to transform food waste (orange peels from IJOOZ vending machines) into safe, natural children's products. Mizuiro serves as the manufacturer in a three-company collaboration, working with Einojin Co., Ltd. (planner/seller) and IJOOZ Corporation (material supplier).

Differentiator

Problem solved

Functional benefit

Products and services

• Crayons Harvested from the Field Children's crayons manufactured by Mizuiro Co., Ltd. using proprietary vegetable crayon technology, made from upcycled orange peels sourced from IJOOZ Corporation's fresh-squeezed orange juice vending machines. Marketed as safe, natural, non-toxic art materials for children, addressing both eco-conscious gifting and educational use cases.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• IJOOZ CorporationcoreStrategic or Co-development Partner · 26 February 2026IJOOZ Corporation supplies upcycled orange peels from its fresh-squeezed orange juice vending machines as raw material for Mizuiro's vegetable crayon production. IJOOZ has deployed over 1,650 vending machines across Japan and pursues circular economy initiatives by converting juicing waste into new value streams.
• Einojin Co., Ltd.coreStrategic or Co-development Partner · 26 February 2026Einojin Co., Ltd. plans and sells the 'Crayons Harvested from the Field' children's crayon product, which is manufactured by Mizuiro using vegetable crayon technology. This is a three-company collaboration to transform food waste into safe, natural children's products.
• Yatsugatake Energy FarmcoreChannel Partner/ Reseller/ Distributor · 26 February 2026Yatsugatake Energy Farm operates the EC Shop where the 'Crayons Harvested from the Field' product is available for sale, serving as the e-commerce distribution channel for the collaborative three-company product.

Recent moves3 records

Expansion highlights4 records

Emerging players

• Stockmar: German manufacturer of beeswax block crayons and art supplies popular in Waldorf/Steiner education. Comparable because both target the natural-material, education-oriented children's crayon segment where parents prioritize non-toxic ingredients.
• Honeysticks: New Zealand-based maker of natural beeswax crayons and art products for children. Comparable to Mizuiro's 'Crayons Harvested from the Field' because both sell premium, naturally sourced children's crayons to eco-conscious parents.
• Filana: Producer of natural fiber- and beeswax-based crayons designed as an eco-friendly alternative to conventional crayons. Comparable to Mizuiro because the value proposition centers on natural, non-toxic materials for children, sold through niche/online channels.
• Eco-Kids: US-based maker of natural, non-toxic art supplies for children, including plant-based crayons. Comparable because it competes in the same eco-conscious children's art-supply category and sells primarily through specialty and online retail.

Broad incumbents

• Crayola: Dominant global crayon and children's art-supply manufacturer with very broad retail distribution. Comparable to Mizuiro because it defines the crayon category against which any eco-premium entrant must position, and it has begun introducing sustainability-themed product lines.
• Maped: French global art-supplies and stationery manufacturer with broad product lines including children's coloring products. Comparable to Mizuiro as a broader incumbent competing in the children's art and coloring category.
• Faber-Castell: Large global art-supplies and writing-instruments manufacturer with established eco-friendly product lines (e.g., EcoPencil, sustainably sourced wood pencils). Directly comparable because it competes in the natural-material children's art-supply niche with much greater scale and distribution.

Direct peers

• Sargent Art: Manufacturer of crayons, colored pencils, and other art supplies sold primarily through educational and mass-retail channels. Comparable to Mizuiro as a directly competing crayon producer targeting the same end customers (families and schools).
• Carioca: Italian maker of children's art supplies including crayons, markers, and coloring products sold across Europe. Comparable to Mizuiro as a directly competing children's crayon and art-supply brand, though at greater scale and broader geographic reach.
• Prang (Dixon Ticonderoga): Long-established crayon and art-supply brand widely used in schools and homes. Comparable to Mizuiro as a directly competing crayon manufacturer, though at much larger scale and through mainstream retail rather than eco-niche channels.

Market position

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights3 records

Customer concentration

• Xx.com/mizuiro_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mizuiro