Alto Vineyards
Alto Vineyards is a third-generation family-owned Illinois winery producing 22 premium wines across two tasting room locations, serving wine enthusiasts, event clients, and wholesale partners throughout Illinois with annual capacity of 25,000 gallons.
- Company typePrivate
- Founded1988
- HeadquartersChampaign, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alto Vineyards does
Alto Vineyards is a third-generation family-owned winery headquartered in Alto Pass, Illinois, founded by Guy Renzaglia in 1982 with its first vintage released in 1988. The company produces and sells a portfolio of 22 premium wines spanning white, red, sweet, and specialty categories (including Chardonel, Vidal Blanc, Chambourcin, and Norton), with annual production capacity of 25,000 gallons from its 9+ acre vineyard and production facility. Distribution extends through company-owned tasting rooms, an online e-commerce shop, retail and restaurant accounts across Illinois, and select Australian Renzaglia Wines imports.
Alto Vineyards firmographics
Firmographics- Name
- Alto Vineyards
- Legal name
- Alto Vineyards
- Website
- https://altovineyards.net
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alto Vineyards is a third-generation family-owned Illinois winery producing 22 premium wines across two tasting room locations, serving wine enthusiasts, event clients, and wholesale partners throughout Illinois with annual capacity of 25,000 gallons.
- Ownership category
- akta.pro rank
Alto Vineyards industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Alto Vineyards is headquartered
LocationHeadquarters
- HQ city
- Champaign
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Alto Vineyards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: Direct sales of wines by the bottle, glass, and case at tasting rooms and through online shop. Currently offering 22 premier wines including whites, reds, sweets, and specialties.
- Food and Beverage Service: Food service at Alto Pass location including pizzas, sandwiches, charcuterie boards, and snacks. Beer and non-alcoholic beverages also available.
- Event Rentals and Private Parties: Revenue from renting outdoor spaces (pergola, pavilion, vine deck, gazebo) and indoor spaces for weddings, private parties, and corporate events.
- Retail Distribution: Distribution of wines to retail stores and restaurants throughout Illinois.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bottled wine prices range from $17.99 to $34.99 |
| Unit Pricing | Pay-as-you-go | Heartland Buzz sparkling wine at $7 per glass |
| Unit Pricing | Pay-as-you-go | Food items priced from $3.95 to $39.95 |
| Unit Pricing | Pay-as-you-go | 2019 Porto di Guido at $28.99 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Alto Vineyards product offering
Product offeringCore offering
Alto Vineyards is a family-owned winery that produces, ages, bottles, and sells an award-winning portfolio of 22 wines (white, red, sweet, and specialty varietals) from its estate vineyards and facility in Alto Pass, Illinois. The company operates two tasting rooms in Alto Pass and Champaign where it sells wine by the bottle, glass, and case, and provides food service and event hosting services. Wines are also distributed to retail stores and restaurants throughout Illinois and sold through the company's online shop.
Product overview
Alto Vineyards operates as a multi-faceted winery and event venue with two Illinois locations (Alto Pass and Champaign). The core offering centers on their wine collection of 22 premier varieties spanning white, red, sweet, and specialty categories, complemented by beer, food service, and event hosting capabilities. The wine portfolio includes both estate wines from Illinois grapes and Australian Renzaglia imports, while the business generates additional revenue through venue rentals, food service, and retail bottle sales.
Differentiator
Problem solved
Functional benefit
Brands
- Renzaglia Wines: Australian wines from Mark Renzaglia and family, available at both Alto Vineyards tasting rooms in Alto Pass and Champaign.
Products and services
- Alto Vineyards Wine Collection Portfolio of 22 premier wines spanning white, red, sweet, and specialty varietals, including Chardonel, Vidal Blanc, Vignoles, Chambourcin, Norton, and Australian Renzaglia imports. Available by the bottle, glass, and case to tasting room visitors, online shoppers, and Illinois retail/restaurant accounts.
- Event Hosting and Venue Rentals
- Food Menu Food service offered at the Alto Pass tasting room location, including snacks (bread and oil, spinach artichoke dip), sandwiches (chicken salad, Italian beef), charcuterie boards, 12-inch pizzas, and house-made ZIA/ZIO snack items.
- Beer and Non-Alcoholic Beverages Complementary beverage offering at tasting rooms, including domestic beers (Bud Light, Coors Light, Michelob Ultra), craft beers (Big Muddy, 4204 Main Street, Civil Life varieties), ciders, and non-alcoholic beverages.
Companies that use Alto Vineyards
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Alto Vineyards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alto Vineyards partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Illinois Grape Growers and Vintners Alliance (IGGVA)coreGuy and Paul established the Illinois Grape Growers and Vintners Alliance when there were only seven wineries in Illinois. Guy served as the first President of the IGGVA, and the organization continues to be a key industry association.
- Shawnee Hills Wine TrailcorePaul co-founded and served on the first Board of the Shawnee Hills Wine Trail (SHWT), which was established in 1995. The SHWT is a regional wine trail that Alto Vineyards anchors as a founding member.
- Renzaglia Wines (Australia)minorFamily connection to Renzaglia Wines in Bathurst, Australia (Mark Renzaglia and family). The Australian winery received the Darkhorse Winery of the Year Award. Alto Vineyards sells Australian Renzaglia wines (Shiraz, Cabernet Merlot) at both tasting rooms.
Scale indicators7 records
Recent moves14 records
Expansion highlights5 records
Alto Vineyards competitors and assessment
Company assessmentDirect peers
- Galena Cellars Vineyard: Illinois family-owned winery with multiple tasting room locations and an event venue business. Directly comparable to Alto in family ownership, Illinois geography, and DTC + events revenue model.
- StarView Vineyards: Southern Illinois estate vineyard on the Shawnee Hills Wine Trail with tasting room and event venue. Directly comparable to Alto in product portfolio, channel mix, and tourism-driven GTM.
- Lynfred Winery: Illinois-based winery with multiple tasting room locations, broad varietal portfolio, and a strong events program. Closely comparable in family ownership, Illinois footprint, and tasting-room-led GTM.
- Blue Sky Vineyard: Fellow Shawnee Hills Wine Trail member and Southern Illinois estate winery with tasting room and event hosting. Directly comparable in geography, varietal focus, and DTC tourism model to Alto Vineyards.
- Hedman Vineyards & Winery: Shawnee Hills Wine Trail member producing estate-grown wines from Chambourcin and other regional varietals with on-site tasting room. Closely comparable to Alto in scale, geography, and DTC model.
Broad incumbents
- Wollersheim Winery: Wisconsin's largest and oldest winery with estate vineyard, tasting room, and event venue. Comparable as an established Midwest estate winery with heritage positioning, awards program, and tourism-driven traffic.
- St. James Winery: Missouri's largest winery, with broad Midwest distribution, multiple tasting rooms, and event hosting. Comparable as a scaled regional Midwest wine producer with DTC + wholesale channels similar to Alto.
- Oliver Winery: Indiana-based regional winery with broad distribution and tasting room operations. Comparable as a larger, established Midwest winery competing for similar regional wine consumer demand and wholesale shelf space.
Regional players
- Cedar Ridge Winery & Distillery: Iowa-based winery and distillery with tasting room, restaurant, and event venue operations. Comparable in integrated winery + events business model and Midwest regional positioning, though operating in a different state.
Others
- Shawnee Hills Wine Trail: Regional wine trail co-founded by Alto Vineyards in 1995; the broader trail association is the ecosystem in which Alto operates and serves as both a peer cohort and a strategic channel partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alto Vineyards social profiles
Digital presenceAlto Vineyards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alto Vineyards leadership team
Management profileNumber of profiles
Profiles4 records
Alto Vineyards funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alto Vineyards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alto Vineyards
What does Alto Vineyards do?
Alto Vineyards is a family-owned winery that produces, ages, bottles, and sells an award-winning portfolio of 22 wines (white, red, sweet, and specialty varietals) from its estate vineyards and facility in Alto Pass, Illinois. The company operates two tasting rooms in Alto Pass and Champaign where it sells wine by the bottle, glass, and case, and provides food service and event hosting services. Wines are also distributed to retail stores and restaurants throughout Illinois and sold through the company's online shop.
Is Alto Vineyards a public or private company?
Alto Vineyards is a private company. It is classified as family owned and is currently operating.
When was Alto Vineyards founded?
Alto Vineyards was founded in 1988. It employs 11 to 50 people.
Where is Alto Vineyards based?
Alto Vineyards is headquartered in Champaign, United States, in the North America region.
How does Alto Vineyards make money?
Four revenue lines are on record. Wine Sales are the primary driver. The others are food and Beverage Service, event Rentals and Private Parties and retail Distribution.
Who are Alto Vineyards's main competitors?
Direct peers on record are Galena Cellars Vineyard, StarView Vineyards, Lynfred Winery, Blue Sky Vineyard and Hedman Vineyards & Winery. Broad incumbents are Wollersheim Winery, St. James Winery and Oliver Winery. Cedar Ridge Winery & Distillery is listed as a regional player. Shawnee Hills Wine Trail is listed as an others.
Does Alto Vineyards have an API?
No public API is recorded for Alto Vineyards.
What industry is Alto Vineyards in?
Alto Vineyards's product category is Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.