What Yooji does

Yooji is a French direct-to-consumer food company that designs, manufactures, and sells pre-portioned frozen organic baby meals for the French infant food diversification market (4–23 months). Founded in 2012 and headquartered in Bordeaux, the company operates a manufacturing facility in Agen, France, applying low-temperature steam cooking followed by flash freezing to preserve taste and nutrients in single-serve portions calibrated at 20g for vegetable/fruit purées and 10g for protein portions. The product portfolio is structured around a developmental-stage ladder: smooth single-ingredient purées (from 4 months), mixed and mashed textures such as P'tit Dîner and Écrasés (from 8 months), and Baby-Led Weaning (DME) finger foods including Bâtonnets and Pancakes (from 12 months), with complementary MSC-certified wild fish and organic meat Hachés as protein offerings. All products carry EU Agriculture biologique certification and the French NF V90_001 infant food safety standard, with French-origin poultry and Fabriqué en France manufacturing credentials.

Yooji's business model is a direct-to-consumer e-commerce operation through yooji.fr, complemented by physical retail placement and recommended by pediatric and healthcare professionals. Pricing is unit-based for individual SKUs (€3.95–€8.95) with higher-value multi-week meal packs sold at €39.90–€49.90, supported by home delivery through an exclusive partnership with Chronofresh for temperature-controlled 48-hour shipping. The company also runs a content-marketing engine ('Baby Mag'), email and influencer marketing, and co-branded collaborations (e.g., Manger et Grandir, Justine Piluso) that extend brand reach into healthcare-professional and creator communities.

The company has raised approximately $19.3 million across five disclosed funding rounds between 2014 and 2020, anchored by Danone (2017 lead) and a 2020 round including Danone Manifesto Ventures, Capagro, Caravelle SA, DS Participation, and Pymwymic. It reports more than 100,000 parents as cumulative adopters with a 4.5/5 average review. Operating geographies are explicitly France-only today, and the company is privately held with no disclosed parent or subsidiary structure.

Name

Yooji

Legal name

Yooji

Website

https://yooji.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Yooji is a French DTC food company selling pre-portioned frozen organic baby meals (smooth purées to Baby-Led Weaning finger foods) for infants aged 4–23 months, manufactured in Agen and distributed direct-to-consumer via its yooji.fr storefront and Chronofresh cold-chain delivery.

Ownership category

akta.pro rank

Product category

Frozen Organic Baby Food

NAICS

Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Baby Meals & Ready-to-Eat Foods (Pouches, Bowls, Refrigerated/Frozen) (CRADAEAG)

akta.pro secondary industries

Baby Purees & Jarred Foods (Fruits, Vegetables, Mixed Meals) (CRADAEAE), Functional Baby & Kids Foods Manufacturing (Fortified Infant/Toddler Foods, Kids Nutrition) (AFAKAJAJ), Baby Food & Infant Fruit/Vegetable Products (Purees, Pouches) (AFAKAFAJ)

Keywords

• Frozen baby food
• Organic infant meals
• Baby food portions
• Baby-led weaning
• Flash-frozen purées

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct product sales: Yooji generates revenue through direct sales of frozen baby food products via its e-commerce platform. Products are sold as individual items, themed packs, and subscription-style meal plans. Customers purchase portions of purees, proteins, and ready meals designed for specific age groups and meal occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Yooji manufactures and sells flash-frozen, organic, pre-portioned baby food meals for infants aged 4-23 months. The portfolio spans smooth vegetable and fruit purées, fork-mashed purées, evening dinner purées (P'tit Dîner), finger-food sticks and pancakes for baby-led weaning (DME), and pre-portioned organic meats and MSC-certified wild fish. Products are prepared using low-temperature steam cooking and flash-freezing, are ready in roughly two minutes, and are sold via the yooji.fr e-commerce site, Chronofresh home delivery, and partner retail stores.

Product overview

Yooji is a French frozen organic baby food company offering ready-to-cook portions that replicate homemade meals. The product portfolio centers on texture progression aligned with infant development stages: smooth purées (from 4 months), mashed purées and dinner recipes (from 8 months), and finger food products for Baby-Led Weaning/DME (from 12 months). Core offerings include vegetable purées, fruit purées, protein portions (organic meats and MSC-certified wild fish), pancakes, and meal sticks. Products are organized into product lines (P'tit Dîner, Écrasés, Pancakes, Bâtonnets, Hachés) with supplementary bundled packs for different diversification stages. The company uses steam cooking and flash-freezing to preserve taste and nutrients, with portion sizes of 20g for purées and 10g for proteins to minimize waste.

Differentiator

Problem solved

Functional benefit

Products and services

• Purées lisses de légumes bio (Organic smooth vegetable purées) Single-vegetable smooth organic purées in pre-portioned 20g frozen units, steam-cooked to preserve taste and nutrients, designed for infants starting solid food introduction from 4 months.
• Purées lisses de fruits bio (Organic smooth fruit purées) Single-fruit smooth organic purées in pre-portioned 20g frozen units, designed for infants from 4 months as a complement to vegetable purées or for snack occasions.
• P'tit Dîner bio (Organic baby dinner purées) Star-shaped vegetable and cereal dinner purées composed of 3/4 vegetables and 1/3 cereals, formulated specifically for evening meals to provide satiety and support infant digestion.
• Écrasés bio (Fork-mashed organic purées) Fork-mashed texture organic purées with 3/4 vegetables and 1/3 cereals, designed to gradually introduce chunks from 8 months onward.
• Pancakes bio (Organic baby pancakes) Soft-textured organic vegetable or fruit pancakes made with simple ingredients (fruit purées, milk, flour) without eggs or added sugars, designed as finger food for baby-led weaning (DME) from 8 months.
• Bâtonnets manger-main bio (Organic baby finger-food sticks) Firm yet melt-in-mouth organic vegetable and fruit sticks with a balanced composition of 3/4 vegetables, 1/3 cereals, and added fat, designed for baby-led weaning (DME) self-feeding.
• Hachés de viandes bio (Organic meat portions) Pre-portioned 10g frozen organic meat portions (chicken, turkey, beef, pork, veal) in 80g containers, steam-cooked for introducing proteins to infants from 4-6 months.
• Hachés de poissons sauvages MSC (MSC wild fish portions) Pre-portioned 10g frozen MSC-certified sustainable wild fish portions (salmon, cod, pollock), providing omega-3 for brain development of infants.
• Pack Top départ diversification (Diversification starter pack) Starter bundle of 7 vegetable purées, 1 chicken portion pack, and 1 silicone bowl, designed for beginning food diversification from 6 months, marketed as 1 month of meals.
• Pack protéines (Protein pack) Bundle of 7 recipes of organic meat and wild fish portions (beef, chicken, turkey, salmon, cod, pollock, pork) covering 2 months of protein-focused meals.
• Pack DME légumes et protéines (DME vegetable and protein pack) Bundled meal pack containing 4 vegetable stick recipes and 4 types of French organic meat portions designed for self-feeding babies practicing baby-led weaning (DME).
• Pack Let's go les morceaux Bundle targeting the 8-month age stage with vegetable purées, proteins, and dinner recipes to support the progression to chunkier textures, marketed as 2 weeks of meals.
• La box Mission Diversification! Yooji x Manger&Grandir Limited-edition collaboration box between Yooji and Manger&Grandir providing educational content and resources for parents about baby food diversification.
• Accessoires repas bébé (Baby feeding accessories) Feeding accessories including silicone spoons, bowls with lids, and mini coolers for transporting frozen portions.

Quantifiable outcome

• Over 100,000 parents have adopted Yooji products with a 4.5/5 average rating

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ChronofreshcoreChannel Partner/ Reseller/ DistributorChronofresh is Yooji's exclusive delivery partner for frozen product shipments. They specialize in temperature-controlled logistics ensuring products arrive frozen. Delivery is available within 48 hours for orders placed before 11am, Monday through Saturday.
• Manger et GrandirminorStrategic or Co-development PartnerCollaboration on 'Mission Diversification!' initiative providing educational content and resources for parents about baby food diversification. Limited edition 'Mission Diversification! Yooji x Manger&Grandir' box launched.
• Justine PilusominorStrategic or Co-development PartnerInfluencer and content creator collaboration. Justine Piluso co-develops recipes with Yooji, including the 'Écrasé Pesto' and 'Écrasé Curry' product lines. Partnership involves recipe development and promotional content.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Good Goût: French organic baby/children food brand offering pouches, meals, and snacks; competes head-on with Yooji in the same premium French organic baby food segment with similar price points and target customer.
• Babybio (Vitagermine): Major French organic baby food brand (jarred and pouched purees, meals) sold through retail and online; directly comparable in product category, organic positioning, and target parent demographic.
• Les Petites Pousses: French fresh (not frozen) baby food subscription service delivering organic, homemade-style baby meals weekly; competes with Yooji's value proposition of 'homemade without the effort' on a subscription basis.
• Picotein: French start-up offering homemade-style organic baby meals via subscription; direct competitor to Yooji in the French DTC baby food segment with similar convenience-and-quality value proposition.

Broad incumbents

• HiPP: Leading European organic baby food brand (pouches, jars, cereals); a broad incumbent with wider portfolio and stronger retail presence that competes for the same premium organic parent in France.
• Ella's Kitchen: UK organic baby/children's food brand owned by Hain Celestial; broadly comparable in organic positioning and infant/toddler meal range, with wider distribution and marketing scale.
• Gerber (Nestlé): Global mass-market baby food giant with purees, snacks, and meals; competes at the value and convenience end of the category that Yooji parents may also consider.
• Blédina (Danone): Danone's flagship French baby food brand offering jars, pouches, and cereals; particularly relevant given Danone's strategic investment in Yooji, and represents the parent-company portfolio overlap.

Emerging players

• Once Upon a Farm: US-based cold-pressed organic baby food brand with similar premium positioning, organic sourcing, and DTC emphasis; comparable business model and category positioning though geographic markets differ.
• Little Spoon: US-based organic baby food delivery subscription with fresh, cold-pressed, and organic meals; comparable in subscription/DTC business model and organic quality positioning, though operating in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yoojibabyfood

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yooji