Good Gout
Good Gout is a French organic baby food brand within the Biostime Nos Marques group, selling certified-organic pouches, dairy brassés, ready meals, biscuits, and breakfast products to parents of infants and toddlers across France, the UK, and the Netherlands via direct-to-consumer e-commerce.
- Company typePrivate
- Founded2010
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Good Gout does
Good Gout is a French organic baby and infant food brand founded in 2010 and headquartered in Paris. It operates as a sub-brand within the Biostime Nos Marques group, which also owns Biostime (infant formula), Inostime (goat milk products), and Dodie (baby care). The brand offers a comprehensive portfolio of certified-organic food products for infants and toddlers, including fruit puree pouches (Gourdes Fruits), dairy-based brassés (Brassés Bio), ready-to-eat savory meals (Plats Bio), first purees for diversification, biscuits and snacks, and breakfast products. Products are segmented by developmental stage from birth through 4+ years and sold primarily through the group's biostime-nosmarques.com direct-to-consumer platform.
The business model is direct-to-consumer e-commerce with two revenue streams: one-time product purchases (individual items priced €1.39-€3.05, variety packs ~€10.90) and a no-commitment subscription service offering a 10% discount on recurring orders. Distribution covers France, the United Kingdom, and the Netherlands via home delivery and relay-point (point relais) fulfillment, with free relay shipping from €39. Marketing is built on Instagram (@goodgout), the Blog des Parents content hub, an email newsletter, and the La Tribu loyalty program.
The brand differentiates through organic certification, age-segmented product ranges, a parent-founded identity, and explicit quality-assurance positioning (the company states its infant formulas are unaffected by the ARA oil contamination recalls affecting competitors). It holds a 4.8/5 customer rating on Avis Vérifiés. No AI capabilities, funding rounds, or management details are publicly disclosed.
Good Gout firmographics
Firmographics- Name
- Good Gout
- Legal name
- Good Gout
- Website
- https://goodgout.fr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Good Gout is a French organic baby food brand within the Biostime Nos Marques group, selling certified-organic pouches, dairy brassés, ready meals, biscuits, and breakfast products to parents of infants and toddlers across France, the UK, and the Netherlands via direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
Good Gout industry classification
Industry- Product category
- Organic Baby Food
- NAICS
- Specialty Food Retailers (4452), Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)
- SIC
- Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Organic & Clean-Label Baby Nutrition (CRADAEAK)
- akta.pro secondary industries
- Baby Snacks (Puffs, Biscuits, Teething Snacks) (CRADAEAF), Baby Cereals & Grain-Based Foods (CRADAEAD)
Keywords
Where Good Gout is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Good Gout business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Product Sales: One-time product sales of organic baby food items including pouches, purees, brassés (yogurt drinks), breakfast items, and snacks through e-commerce platform.
- Subscription Model: Custom subscription service offering 10% discount on all orders with flexible, commitment-free management. Provides recurring revenue and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing for pouches and food items |
| Subscription | Monthly | Subscription discount tier |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Good Gout product offering
Product offeringCore offering
Good Gout is an organic baby and toddler food brand that sells a portfolio of certified-organic products including fruit puree pouches (gourdes), dairy-based baby foods (brassés), ready-to-eat baby meals (plats bio), first purees for dietary diversification, organic biscuits, finger-food snacks, and breakfast items. Products are age-segmented from birth through 4+ years and sold primarily through the Biostime Nos Marques direct-to-consumer e-commerce platform with a subscription option.
Product overview
Good Gout is an organic baby and infant food brand under the Biostime Nos Marques parent company. The brand offers a comprehensive portfolio of organic food products for babies and toddlers, including fruit puree pouches (gourdes fruits), dairy-based baby foods (brassés bio), ready-to-eat organic meals (plats bio), first purees for dietary diversification, organic biscuits and snacks, and breakfast products. Good Gout products are designed for different developmental stages from birth through 36+ months, covering age groups 0-6 months, 6-12 months, 12-36 months, and 4+ years. The brand emphasizes organic ingredients and age-appropriate nutrition as part of a complete infant feeding ecosystem alongside other brands in the Biostime family (Biostime for infant formulas, Inostime for goat milk products, and Dodie for baby care items).
Differentiator
Problem solved
Functional benefit
Products and services
- Good Gout Gourdes Fruits (Fruit Pouches) Organic fruit puree pouches for babies and toddlers, available in various fruit combinations such as Mango, Fig Peach, Strawberry Banana, and Carrot Raspberry.
- Good Gout Brassés Bio (Organic Dairy Baby Food) Organic dairy-based baby food made with cow's milk, available in fruit flavors such as Banana Blueberry, Strawberry Blackberry, and Pear Vanilla.
- Good Gout Plats Bio (Organic Baby Meals) Organic ready-to-eat baby meals including savory dishes such as courgette, rice, coconut milk, curry and shrimp compote, and tomatoes, carrots, polenta and cashews.
- Good Gout Mes Premières Purées (First Purees) Organic baby purees for dietary diversification, including butternut squash, broccoli polenta, and other vegetable combinations designed for introducing solid foods to infants.
- Good Gout Biscuits et Snacks Bio (Organic Baby Biscuits and Snacks) Organic biscuits and snack products for babies and toddlers, including creative packs and fun-shaped snacks such as Les dino explorateurs.
- Good Gout Le Petit Déj (Breakfast Products) Organic breakfast products for babies and toddlers, available in fruit flavors including Pear, Blueberry, and Apple.
- Good Gout Variety Pack (8x120g) A variety pack containing 8 units of 120g fruit pouches, offering a selection of organic fruit purees for babies.
- Good Gout Les Amuse-bouches (Finger Foods) Organic finger food snacks for toddlers, designed for self-feeding development.
- Good Gout Mon Pack Biscuits Créatifs (Creative Biscuit Pack) A bundle pack of creative organic biscuits for babies, available at promotional pricing.
- Good Gout Subscription Service Custom subscription service offering 10% discount on all orders with flexible, commitment-free management for recurring purchases of Good Gout organic baby food.
Companies that use Good Gout
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Good Gout technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Good Gout partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Good Gout competitors and assessment
Company assessmentBroad incumbents
- Hero Group: Swiss baby food manufacturer producing pouches, jars and infant cereals under multiple brands across European markets. Broad incumbent: comparable product formats and target customers, but larger multinational footprint, broader portfolio, and stronger bargaining power with European retailers.
- Gerber (Nestlé): Global baby food brand owned by Nestlé, offering pouches, cereals and snacks across Western Europe. Broad incumbent: scale leader with deep R&D, global supply chain, and grocery distribution that small organic peers must compete against on shelf and price.
- Hain Celestial (Earth's Best): US-listed organic baby food group whose Earth's Best range competes directly with Good Gout's organic positioning in Europe and via cross-border e-commerce. Broad incumbent: portfolio scale across infant formula, cereals, pouches and snacks, plus broader D2C and grocery reach.
- Blédina (Danone): Danone's French baby food subsidiary and the historical category leader in jars, pouches, cereals and meals for 0–3 years. Broad incumbent: operates in the same shelf, broader portfolio including non-organic, much larger distribution and marketing budgets, and a benchmark competitor for French parents.
Emerging players
- Once Upon a Farm: US-based organic cold-pressed baby food brand sold via D2C subscription and major US grocery chains. Emerging player: similar organic/clean-label positioning and subscription-first business model; useful comparator for how Good Gout's subscription could scale if applied more aggressively.
Direct peers
- Holle: Swiss organic baby food brand selling pouches, jars, porridges and snacks across Europe. Direct peer: organic-only positioning, Demeter/biodynamic certifications, similar age-stage range, and competing in the same premium French/UK organic shelves.
- Ella's Kitchen: UK-based organic baby and toddler food brand famous for its pouch range and age-staged portfolio. Direct peer: comparable organic positioning, pouch-led product format, similar DTC and grocery distribution across Western Europe, and overlapping parent demographic.
- Piccolo: UK-based organic baby food brand with a Mediterranean-inspired pouch and meal range sold across European specialty and grocery channels. Direct peer: overlapping age range, organic positioning, and similar pouch-led, premium-price strategy aimed at the same parent demographic.
- Babybio: French organic baby food brand offering pouches, jars, cereals and meals for the same 0–3 year age range. Direct peer: same country, same organic positioning, same product formats, and same retail and pharmacy distribution channels.
- HiPP: German-headquartered organic baby food manufacturer with a strong French and European footprint, selling pouches, jars, cereals and snacks. Direct peer: organic-certified, comparable age-staged portfolio, competes in the same French and Benelux retail aisles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Good Gout social profiles
Digital presenceGood Gout financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Gout leadership team
Management profileNumber of profiles
Good Gout funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Gout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Gout
What does Good Gout do?
Good Gout is an organic baby and toddler food brand that sells a portfolio of certified-organic products including fruit puree pouches (gourdes), dairy-based baby foods (brassés), ready-to-eat baby meals (plats bio), first purees for dietary diversification, organic biscuits, finger-food snacks, and breakfast items. Products are age-segmented from birth through 4+ years and sold primarily through the Biostime Nos Marques direct-to-consumer e-commerce platform with a subscription option.
Is Good Gout a public or private company?
Good Gout is a private company. It is classified as corporate owned and is currently operating.
When was Good Gout founded?
Good Gout was founded in 2010. It employs 11 to 50 people.
Where is Good Gout based?
Good Gout is headquartered in Paris, France, in the Europe region.
How does Good Gout make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are subscription Model.
Who are Good Gout's main competitors?
Broad incumbents on record are Hero Group, Gerber (Nestlé), Hain Celestial (Earth's Best) and Blédina (Danone). Once Upon a Farm is listed as an emerging player. Direct peers are Holle, Ella's Kitchen, Piccolo, Babybio and HiPP.
Does Good Gout have an API?
No public API is recorded for Good Gout.
What industry is Good Gout in?
Good Gout's product category is Organic Baby Food. Its primary akta.pro industry code is CRADAEAK, Organic & Clean-Label Baby Nutrition, with a secondary code of CRADAEAF, Baby Snacks (Puffs, Biscuits, Teething Snacks). Its NAICS code is 4452 and its SIC code is 2000.