Advokatguiden.no
- Company typePrivate
- Founded2020
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
Advokatguiden.no firmographics
Firmographics- Name
- Advokatguiden.no
- Legal name
- Advokatguiden AS
- Website
- https://advokatguiden.no
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Advokatguiden.no is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Advokatguiden.no business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Premium Subscription (Lawyers): Lawyers and law firms can upgrade to a Premium subscription at 2,100 NOK per month (billed semi-annually at 12,600 NOK, or 25,200 NOK annually). Premium provides enhanced profile customization, higher search ranking, front-page visibility, and access to the lead generation feature.
- Lead Generation Fees: Premium subscribers can activate the leads feature, which forwards verified client inquiries to lawyers. Each lead incurs a fee of 300 NOK, billed individually per inquiry. Leads are manually reviewed by the Advokatguiden team before forwarding.
- Custom Enterprise Agreements: Tailored pricing agreements for larger law firms with dedicated account management, custom contracts, and volume-based lead pricing. Available upon request via sales demo booking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Basic (Free) — Profile control and review reception for lawyers |
| Subscription | Annual | Premium — 2,100 NOK/month for enhanced visibility and all features |
| Subscription | Multi-year contract | Custom/Tailored Agreement — Volume pricing for law firms |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Advokatguiden.no product offering
Product offeringCore offering
Advokatguiden.no is a two-sided online legal marketplace that lists all Norwegian lawyers, attorney assistants, and legal aid providers, allowing consumers to search, compare profiles, read verified client reviews, and receive up to three free non-binding quotes. Lawyers can claim and customize profiles for free under a Basic tier or upgrade to a Premium subscription (2,100 NOK/month) for enhanced visibility, top search ranking, front-page placement, and access to a lead generation system that charges 300 NOK per qualified client inquiry. The platform operates across Norway, Denmark, Switzerland, the Netherlands, Sweden, and the USA under TheLawyerGuide.com parent brand.
Product overview
Advokatguiden.no is a lawyer directory and review platform operating as a core platform with multiple integrated modules. The core offering includes a searchable directory of all Norwegian lawyers, a verified review system, and a free quote request service. For lawyers, the platform offers tiered access: a free Basic Plan for profile management and lead reception, and a Premium Plan (2,100 kr/month) providing enhanced visibility, SEO optimization, and advanced features. Additional products include a website widget/module for embedding profiles on law firm sites, a statistics dashboard for performance tracking, and a Legal Index content section. The platform is available across multiple countries including Norway, Denmark, Switzerland, Netherlands, and the USA under TheLawyerGuide.com brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Advokatguiden Lawyer Directory Platform Web-based marketplace platform that lists all Norwegian lawyers (sourced from Tilsynsrådet for Advokatvirksomhet), allowing consumers to search by name, practice area, or location, compare profiles and verified client reviews, and request free non-binding quotes from up to three matched attorneys.
- Free Quote Request Service Lead generation service that lets users submit a free, non-binding quote request routed to up to three matched attorneys based on legal expertise and geography. Requests are manually verified by the Advokatguiden team before forwarding.
- Verified Lawyer Review System Verified client review platform where past clients rate lawyers on legal skills, availability, work quality, punctuality, and communication. The lawyer must confirm the client relationship; if no response within 2 weeks the review is auto-published. Reviews log reviewer name, email verification, and IP address and are reviewed by the Advokatguiden team for quality assurance.
- Lawyer Ranking System Algorithm-based ranking page that positions lawyers by page views, review scores, and review volume over the past 30 days, highlighting top-rated attorneys in each practice area and geography.
- Juridisk Indeks (Legal Index) Educational content library publishing articles on Norwegian legal topics including tax deductions, divorce and separation, inheritance, property rights, contracts, corporate law, criminal law, and employment law, written in Norwegian to inform consumers and drive organic search traffic.
Quantifiable outcome
- Over 10,000 lawyer profiles listed in Norway
- +3 more outcomes
Companies that use Advokatguiden.no
Customer profileSegments2 records
Ideal customer profiles2 records
Advokatguiden.no technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
Advokatguiden.no partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tilsynsrådet for Advokatvirksomhet (Supervisory Council for Legal Practice)coreAdvokatguiden sources its core lawyer data from the official Norwegian Supervisory Council for Legal Practice (Tilsynsrådet for Advokatvirksomhet). The platform lists all registered lawyers, attorney assistants, and legal aid providers in Norway based on this public register. This data partnership ensures the platform's comprehensive coverage and regulatory accuracy.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Advokatguiden.no competitors and assessment
Company assessmentBroad incumbents
- Super Lawyers: Lawyer selection service using peer nominations, independent research, and third-party benchmarking to identify top attorneys by practice area. Comparable curated lawyer-rating concept, but adds editorial selectivity not present on Advokatguiden's open directory.
- Justia: US legal information portal offering free case law, statutes, lawyer profiles, and a Q&A forum. Comparable consumer-facing legal information and directory offering, with broader legal content breadth than Advokatguiden.
- FindLaw: Thomson Reuters-owned legal information portal and lawyer directory serving US consumers with attorney profiles, legal articles, and case-law search. Comparable directory + content strategy, but operates as a division of a much larger legal-information incumbent.
- Yelp: General-purpose consumer review platform that includes attorney profiles with ratings and reviews. Comparable consumer-review and discovery mechanic for lawyers, but operates as a broad local-business directory rather than a legal-vertical specialist.
- Nolo: Consumer-focused legal publisher offering self-help legal guides, do-it-yourself forms, and a lawyer directory. Comparable consumer-to-lawyer resource destination, with an adjacent DIY forms/content line beyond Advokatguiden's scope.
- Martindale-Hubbell: Long-established lawyer rating and directory service (founded 1868) with peer-review ratings and AV/Premium designations. Comparable rating/directory model, but with a much longer history and entrenched brand authority in the US legal market.
Direct peers
- Avvo: US-based consumer-facing lawyer directory and review platform offering attorney profiles, peer/client ratings, and lead-generation tools. Closely comparable to Advokatguiden in two-sided marketplace model: free consumer access, paid lawyer subscriptions, and lead routing. Now part of Internet Brands.
- Lawyers.com: Consumer-facing lawyer directory operated by Martindale-Hubbell (Thomson Reuters). Lets users search by legal issue and location, read attorney profiles, and request consultations. Mirrors Advokatguiden's free-for-consumer, paid-for-lawyer directory plus matching model.
- Legelisten.no: Norwegian lawyer directory referenced in the TOSLO-2019-98312 court ruling cited by Advokatguiden. Operates in the same Norwegian legal-services directory category and serves the same consumer/lawyer segments, making it Advokatguiden's primary domestic competitor.
Emerging players
- Legal 500: International legal directory that ranks law firms and lawyers across multiple jurisdictions using independent research and client feedback. Comparable cross-border lawyer-ranking and directory, but skewed toward B2B law-firm marketing rather than B2C consumer lead-gen.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Advokatguiden.no social profiles
Digital presenceAdvokatguiden.no financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advokatguiden.no leadership team
Management profileNumber of profiles
Profiles3 records
Advokatguiden.no funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advokatguiden.no M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advokatguiden.no
What does Advokatguiden.no do?
Advokatguiden.no is a two-sided online legal marketplace that lists all Norwegian lawyers, attorney assistants, and legal aid providers, allowing consumers to search, compare profiles, read verified client reviews, and receive up to three free non-binding quotes. Lawyers can claim and customize profiles for free under a Basic tier or upgrade to a Premium subscription (2,100 NOK/month) for enhanced visibility, top search ranking, front-page placement, and access to a lead generation system that charges 300 NOK per qualified client inquiry. The platform operates across Norway, Denmark, Switzerland, the Netherlands, Sweden, and the USA under TheLawyerGuide.com parent brand.
Is Advokatguiden.no a public or private company?
Advokatguiden.no is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advokatguiden.no founded?
Advokatguiden.no was founded in 2020. It employs 1 to 10 people.
Where is Advokatguiden.no based?
Advokatguiden.no is headquartered in Oslo, Norway, in the Europe region.
How does Advokatguiden.no make money?
Three revenue lines are on record. Premium Subscription (Lawyers) is the primary driver. The others are lead Generation Fees and custom Enterprise Agreements.
Who are Advokatguiden.no's main competitors?
Broad incumbents on record are Super Lawyers, Justia, FindLaw, Yelp, Nolo and Martindale-Hubbell. Direct peers are Avvo, Lawyers.com and Legelisten.no. Legal 500 is listed as an emerging player.
Does Advokatguiden.no have an API?
No public API is recorded for Advokatguiden.no.