Legelisten.no

What Legelisten.no does

Legelisten.no AS operates a healthcare provider discovery and appointment-booking platform exclusively within the Norwegian market. Founded in 2012 and headquartered in Oslo, the platform lists approximately 18,000 practitioners across 40+ specialties, including all 5,839 fastleger in the national Fastlegeregisteret, and has accumulated over 100,000 published patient reviews moderated through email verification and human review. The company serves two customer segments: Norwegian patients searching for and comparing providers (free tier, with an optional Legelisten Pluss subscription at 59 kr/24h or 95 kr/3 months for availability alerts and regulatory-history lookups against Helsetilsynet), and healthcare providers paying for Premium Profil, a recurring subscription that bundles enhanced search visibility, video presentations, QR-code review posters, and direct response capability to patient reviews.

The underlying technology is a web-based directory tightly integrated with the Norwegian healthcare IT stack: 12+ Electronic Patient Journal (EPJ) and scheduling systems, including Opus Dental, Pasientsky, SolvIT, Muntra, Anita Systems, Easy-Practice, Pridok, Physica, Acuity Scheduling, MakePlans, Speare Journal, and Psykbase, expose live availability into Legelisten and route bookings back into the clinic system, with Speare Journal additionally enabling one-click Premium Profil activation from inside the psychologist's EHR. The platform's commercial engine thus combines organic SEO on provider/condition queries (e.g., long-tail searches for "fastlege i Oslo") with content marketing through a blog and expert article library. The business recorded over 3 million annual users and operates with a 1-10 person team.

Legelisten.no's revenue model rests on three streams: (1) recurring Premium Profil subscriptions from healthcare providers, which form the core B2B monetization; (2) transactional Legelisten Pluss subscriptions from patients for availability alerts and supervisory-authority data; and (3) promotional placement ("Fremhevet" featured designation) advertising slots inside search results. The model's defensibility rests on review content depth, EHR integration density, and brand recognition built since 2012, the latter reinforced by a 2021 Norwegian Supreme Court victory against Legeforeningen affirming the legality of publishing anonymized patient reviews of healthcare professionals. The company is privately held, has not raised institutional capital beyond an initial 100,000 NOK grant from Innovasjon Norge in 2012, and is led by Managing Director Patience Allen with co-founder Roger Kind Kristiansen.

Name

Legelisten.no

Legal name

Legelisten.no AS

Website

https://legelisten.no

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Legelisten.no is a Norwegian healthcare provider directory and patient review platform founded in 2012, listing 18,000+ practitioners and serving over 3 million annual users. It monetizes via Premium Profil subscriptions to providers and Legelisten Pluss subscriptions to patients, with integrated online booking across 12+ Norwegian EPJ systems.

Ownership category

akta.pro rank

Product category

Healthcare Provider Directory and Reviews

NAICS

Offices of All Other Miscellaneous Health Practitioners (621399)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLALALAB

Specialist Referral & Appointment Booking Platforms

Healthcare & Life Sciences/Telehealth Platforms/Telehealth Marketplace & Referral Platforms

SECONDARYHLACADAK

Patient Self-Service Portal for Scheduling & Management

Healthcare & Life Sciences/Digital Health & Health IT/Practice Management & Scheduling

SECONDARYHLACAEAA

Patient Portals & Self-Service Access

Healthcare & Life Sciences/Digital Health & Health IT/Patient Engagement, CRM & Experience Platforms

Keywords

• Healthcare provider directory
• Online doctor reviews
• Patient appointment booking
• Healthcare provider search
• Doctor appointment platform

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Premium Profil: Paid subscription service for healthcare providers offering enhanced profile visibility, including profile photos, video presentations, article publishing rights, and priority placement in search results. Providers with Premium Profil can also receive QR code posters with custom branding.
2. Online Appointment Booking: Timebestilling (appointment booking) service integrated with electronic patient journal systems, allowing patients to book appointments directly. Part of Premium Profil package.
3. Legelisten Pluss: Patient-facing subscription service offering 24-hour to 3-month access to features like notifications when a desired healthcare provider has availability, access to estimated wait times for waitlists, and alerts for new reviews. Priced at 59 kr for 24 hours, 95 kr for 3 months.
4. Advertising: Promotional placement services for clinics and healthcare providers within search results, with clearly marked 'Fremhevet' (Featured) designations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Legelisten.no operates a Norwegian healthcare provider discovery and review platform listing approximately 18,000 doctors, dentists, psychologists, chiropractors, and medical specialists. Patients can search providers by type and location, read anonymous moderated patient reviews, and book appointments directly through the platform. The service is offered free to patients, with paid Premium Profil subscriptions sold to healthcare providers for enhanced visibility, video/photo presentations, and integrated online appointment booking, plus a separate Legelisten.no Pluss patient subscription for real-time availability alerts.

Product overview

Legelisten.no is a unified healthcare discovery and appointment platform operating as a single integrated product, rather than a modular platform-plus-addons architecture. The core Legelisten.no platform combines a searchable directory of ~18,000 Norwegian healthcare providers (GPs, dentists, psychologists, specialists, and physical therapists) with an anonymous patient review system, appointment booking for providers with online booking enabled, expert health articles, and a company blog. The Premium Profil add-on enhances provider visibility and adds appointment booking, photo/video presentation, and QR code poster tools for subscribing practitioners. Legelisten.no Pluss is a separate patient-facing subscription adding real-time availability alerts and regulatory reactions lookup. All components share the same web platform and brand, with the core directory and Pluss serving patients while Premium Profil serves healthcare providers as the commercial counterpart.

Differentiator

Problem solved

Functional benefit

Brands

• Legelisten.no Pluss: Premium subscription service for patients providing access to information about healthcare worker reactions from supervisory authorities and priority notifications.
• Premium Profil

Products and services

• Legelisten.no Core Platform Norway's healthcare provider search and review platform listing approximately 18,000 doctors, dentists, psychologists, specialists, and physical therapists; enables patients to search by type, location, and specialty, read anonymous moderated patient reviews, compare practitioners, and book appointments with providers offering online booking.
• Premium Profil Paid enhanced profile tier for healthcare providers and clinics offering increased visibility in search results, profile photo and video presentation, integrated online appointment booking, QR code posters for patient review solicitation, and priority placement via featured highlighting. Integrates with 12+ EPJ/EHR systems.
• Legelisten.no Pluss Premium subscription service for patients providing real-time SMS/email alerts when a preferred GP or other provider has an available appointment slot, plus the ability to check whether a healthcare provider has received regulatory reactions from supervisory authorities (Helsetilsynet). Priced as one-time payments for 24 hours (59 kr), 3 months (95 kr), or 1 year.

Quantifiable outcome

• Over 3 millioner brukere annually
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core.

• Opus DentalcoreTechnology or IntegrationIntegration with Opus Dental electronic patient journal system, enabling dental clinics to display available appointment slots directly on Legelisten.no for patient self-booking.
• PasientskycoreTechnology or IntegrationIntegration with Pasientsky EPJ system for appointment booking functionality, allowing patients to book appointments through Legelisten.
• SolvITcoreTechnology or IntegrationIntegration with SolvIT practice management system enabling seamless appointment booking between platforms.
• MuntracoreTechnology or IntegrationIntegration with Muntra EPJ system for dental practices to connect appointment booking with Legelisten.
• Anita SystemscoreTechnology or IntegrationIntegration partnership for appointment booking functionality with Anita Systems practice management software.
• Easy-PracticecoreTechnology or IntegrationIntegration with Easy-Practice for appointment booking capabilities accessible through Legelisten.
• PridokcoreTechnology or IntegrationIntegration with Pridok EPJ system enabling direct appointment booking functionality.
• PhysicacoreTechnology or IntegrationIntegration with Physica healthcare practice management system for appointment booking integration.
• Acuity SchedulingcoreTechnology or IntegrationIntegration with Acuity Scheduling for appointment booking functionality available to healthcare providers.
• MakePlanscoreTechnology or IntegrationIntegration with MakePlans scheduling system enabling appointment booking through Legelisten platform.
• Speare JournalcoreTechnology or IntegrationIntegration with Speare Journal psychiatric EPJ system, announced in 2024, allowing psychologists to activate Premium Profil directly from their journal system.
• PsykbasecoreTechnology or IntegrationIntegration with Psykbase psychiatric EPJ system for appointment booking and profile management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Healthgrades: Established US healthcare provider directory combining search, reviews, and appointment booking. Comparable to Legelisten's marketplace model at significantly larger scale and as part of a broader portfolio of healthcare-information assets.
• Docplanner: Global healthcare marketplace (parent of Doctoralia, ZnanyLekarz, MioDottore) offering doctor search, reviews, and SaaS booking software. A larger multi-country incumbent that operates the closest international analog to Legelisten's combined directory + booking + SaaS model.
• Doctolib: European leader in online appointment booking for healthcare providers with deep EHR integrations. A much larger incumbent offering the same core booking workflow Legelisten provides for Norwegian SMB providers, though Doctolib does not meaningfully serve Norway.
• Helsenorge.no: Norway's official public health portal operated by the state, which already handles the actual fastlege switching process. A non-commercial incumbent that competes with Legelisten on healthcare-provider discovery and could erode Legelisten's traffic and value proposition if expanded.

Direct peers

• Jameda: Germany's leading doctor directory and review platform. Closely comparable to Legelisten in combining provider search, patient reviews, and online booking for a single national market, with similar regulatory friction around healthcare reviews.
• Doctoralia: International doctor search and appointment-booking marketplace operating across Europe and Latin America. Closely comparable to Legelisten in combining provider directory, patient reviews, and online booking, although at much larger scale and across multiple countries.
• Zocdoc: US-based healthcare marketplace for finding and booking appointments with providers, incorporating patient reviews. Directly comparable business model to Legelisten, though serving a different geography at much larger scale.
• Vitals: US-based doctor directory and patient-review platform. Comparable to Legelisten in the discovery-plus-reviews side of the business, although with less emphasis on integrated online appointment booking than Legelisten's Premium Profil offering.

Regional players

• Terveystalo: Largest private healthcare provider in Finland with online booking and provider discovery on its own platform. Comparable in serving a Nordic population with combined provider-listing and booking functionality, though primarily a delivery operator rather than a third-party directory.
• Doktor.se: Swedish digital healthcare provider offering appointment booking and provider search in the Nordic region. Comparable Nordic-market footprint and integration of provider listings with online booking, though with a stronger emphasis on telehealth consultations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Legelisten
• Facebookfacebook.com/Legelisten.no
• LinkedInlinkedin.com/company/legelisten-no

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legelisten.no