What SAVVI Financial does

SAVVI Financial is a Waltham, Massachusetts-based fintech that builds a Decision Intelligence Optimization Engine to deliver personalized financial guidance to employees of mid-to-large employers, primarily through benefits enrollment and year-round paycheck optimization. The platform's core product, SelectSmart, is a survey-less benefits decision support system that ingests existing employee and benefits data to recommend optimal choices across healthcare plans, HSAs/HRAs, retirement contributions, supplemental insurance, and tax-advantaged savings, replacing traditional 7-to-10-minute questionnaire-based enrollment tools. Supporting products include NextDollar (year-round paycheck optimization), retireSAVVI (retirement income planning, including a tool launched with Voya Financial in December 2025), Financial Wellness (broader household financial goal tracking), and SAVVI Wealth Partners (advisory services). The company is an SEC-registered investment adviser and SOC 2 Type II certified.

SAVVI's underlying technology relies on proprietary deterministic mathematical equations developed by MIT PhDs rather than generative AI for core guidance, which the company cites as the basis for consistent, auditable recommendations. Generative AI is used selectively in a conversational chatbot layer and in internal workflow automation. The platform's data model ingests existing benefits and financial data and uses the MEPS national database to maintain accurate healthcare usage modeling when employees opt out of claims sharing. The product suite is delivered both as a standalone tool and as an embedded guidance engine inside major benefits administration platforms, including Benefitfocus, PlanSource, Voya Financial, and (upcoming) Alight.

The company operates a B2B SaaS subscription model priced on a per-employee-per-year (PEPY) basis at approximately $4 PEPY, with revenue derived primarily from employer contracts and broker-sourced relationships. Go-to-market combines direct enterprise sales to HR and benefits decision-makers, an OEM/embedded distribution channel through benefits administration platforms, a broker and benefits advisor channel (e.g., USI Insurance Services), and online self-service demand generation via the SelectSmart ROI Analyzer. As of late 2025, SAVVI guidance had reached more than 850,000 users and the company was privately held with no disclosed external funding.

Name

SAVVI Financial

Legal name

SAVVI Financial LLC

Website

https://savvifi.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Benefits Decision Intelligence Software

NAICS

Portfolio Management and Investment Advice (523940), Software Publishers (513210)

SIC

Investment Advice (6282), Services-Prepackaged Software (7372)

akta.pro primary industry

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

akta.pro secondary industries

Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF), Retirement Income Planning & Decumulation Advisory (FSAEABAD), Tax Planning & Personal Tax Optimization Tools (FSAGADAJ)

Keywords

• Benefits decision intelligence
• Financial wellness platform
• Retirement income guidance
• Benefits enrollment optimization
• Prescriptive financial analytics

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SelectSmart Platform Subscription: SAVVI Financial operates on a subscription model, charging employers on a per-employee-per-year (PEPY) basis for access to the SelectSmart decision intelligence platform. The ROI analyzer tool indicates a cost structure of approximately $4 PEPY for SelectSmart services. Revenue is derived from employer contracts for benefits decision support, with pricing based on employee headcount rather than usage. The platform provides value through quantified employer savings on FICA taxes, combined premium contributions, and HSA contributions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SAVVI Financial develops and sells a Decision Intelligence Optimization Engine that delivers survey-less, deterministic financial guidance to employees during benefits enrollment and throughout the year. Its core product SelectSmart, plus modules NextDollar, retireSAVVI, Financial Wellness, and SAVVI Wealth Partners, are sold to employers and embedded within benefits administration platforms to optimize healthcare, retirement, taxes, and savings decisions.

Product overview

SAVVI Financial is a technology-enabled financial wellness platform offering a suite of interconnected products centered on its Decision Intelligence optimization engine. The core product SelectSmart provides survey-less, data-driven benefits decision support that integrates with benefits administration platforms. Supporting modules include NextDollar (year-round paycheck optimization), retireSAVVI (retirement income planning), Financial Wellness (broader financial goal tracking), and SAVVI Wealth Partners (comprehensive wealth advisory). The platform is designed to work as a unified system where SelectSmart guides enrollment decisions while NextDollar extends guidance throughout the year. All products leverage SAVVI's proprietary prescriptive analytics engine developed by MIT PhDs to deliver deterministic, mathematically-optimized financial recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• SelectSmart A survey-less benefits decision intelligence platform that delivers personalized guidance to employees during open enrollment. Uses existing benefits and financial data to provide recommendations across healthcare coverage, retirement savings, healthcare accounts, and take-home pay without requiring lengthy employee questionnaires.
• NextDollar Year-round paycheck savings and optimization tool that guides employees on how to maximize take-home pay by allocating earnings to maximize tax breaks, leverage employer matches, and achieve targeted savings goals including healthcare accounts, emergency savings, and retirement contributions.
• retireSAVVI Retirement guidance product that applies SAVVI's optimization technology to retirement income planning, including key rollovers and income planning with personalized, actionable guidance based on each participant's unique financial situation.
• Financial Wellness

Quantifiable outcome

• 70% reduction in HR calls during open enrollment
• +8 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Voya FinancialflagshipStrategic or Co-development Partner · 10 December 2025Voya Financial and SAVVI Financial launched a next-generation retirement income guidance tool designed to provide eligible Voya plan participants with personalized, actionable guidance as they approach and enter retirement. The tool combines Voya's workplace savings experience with SAVVI's optimization engine to deliver retirement income estimates, withdrawal optimization, and multi-factor analysis. The launch aims to make specialized financial planning insights more widely accessible, rolled out at no additional cost over the coming weeks.
• BenefitfocuscoreTechnology or IntegrationSAVVI's guidance engine is integrated into the Benefitfocus BenefitsPlace product catalog, providing financial wellness support as part of the benefits administration experience. The integration enables SelectSmart-powered enrollment guidance within the Benefitfocus platform for employer clients.
• PlanSourcecoreTechnology or IntegrationPlanSource partnered with SAVVI Financial to improve human-centered benefits through SelectSmart integration. The partnership enables PlanSource employer clients to access SAVVI's decision intelligence for benefits enrollment guidance.
• AlightcoreTechnology or IntegrationAlight is listed as an upcoming integration partner for SAVVI's guidance platform, with the integration launching in fall (per article context). Alight is a leading benefits administration and HR cloud solutions provider.
• Buckley Roberts HR Tech Consulting GroupminorStrategic or Co-development PartnerSAVVI Financial collaborated with Buckley Roberts HR Tech Consulting Group on an HVBA webinar about decision intelligence in employee benefits. The partnership provided thought leadership content and industry education on benefits engagement challenges.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Financial Engines (Morgan Stanley at Work): Largest U.S. provider of retirement plan advice and managed accounts, now part of Morgan Stanley at Work. Most direct large-scale incumbent to SAVVI's retireSAVVI and SelectSmart offerings in the participant-advice category.
• Fidelity Managed Account Services: Fidelity's retirement managed-account and planning platform serves plan participants across millions of 401(k) accounts. Comparable to SAVVI's retirement guidance and managed-account-style offerings via retireSAVVI.
• Schwab Retirement Plan Services: Charles Schwab's retirement plan advisory and participant-advice suite competes directly with SAVVI's employer-channel retirement guidance. Broad incumbent with deep plan-sponsor distribution.

Direct peers

• Betterment for Business: Digital 401(k) advice and managed-account platform for small and mid-market employers. Closest direct competitor to SAVVI in B2B SaaS financial guidance with a technology-first architecture.
• Blooom: Digital 401(k) advisory service targeting small and mid-sized employer plans, with automated portfolio management and participant guidance — overlapping with SAVVI's survey-less optimization thesis.
• Enrich Financial Wellness: Financial wellness platform sold to employers and integrated with benefits administration platforms. Directly comparable to SAVVI's Financial Wellness and SelectSmart offerings targeting HR decision-makers.

Emerging players

• Income Lab (MaxiFi): Retirement income and decumulation planning software built on Monte Carlo simulation, focused on the same retirement income planning category as SAVVI's retireSAVVI product.
• Nudge: Financial wellness platform for employers with personalized employee guidance and benefits-decision support. Comparable in channel (B2B employer) and category (financial wellness/benefits guidance) to SAVVI.
• Persona Financial: Benefits-decision support platform embedded in benefits administration experiences to guide employees through open enrollment. Directly comparable to SAVVI's SelectSmart embedded offering.
• SmartDollar (Ramsey Solutions): Employer-sponsored financial wellness platform focused on budgeting, debt, and retirement education. Adjacent competitor to SAVVI in the employer-purchased financial wellness category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/savvifinancial
• YouTubeyoutube.com/@savvifinancial3804
• LinkedInlinkedin.com/company/savvi-financial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAVVI Financial