Green Games
Green Games is an early-stage Italian video game studio founded in 2019 in Genoa that develops video games for environmental education, backed by Techstars seed funding and led by three co-founders.
- Company typePrivate
- Founded2019
- HeadquartersGenoa, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Green Games does
Green Games is an early-stage Italian video game development studio founded in 2019 and headquartered in Genoa, Italy. The company develops video games focused on environmental education, operating through its website at greengames.app as a privately held for-profit entity. With a lean team of 1-10 employees led by three co-founders — Alexander Puppo (CEO), Davide Cifarelli (CTO), and Jacopo Mela (COO) — the company is positioned as an independent developer in the educational gaming vertical.
The company has secured $120,000 in seed funding from Techstars in September 2022, representing its only disclosed funding round to date. As a micro-scale independent developer, Green Games operates with limited publicly disclosed operational detail beyond its core mission, founding team, and accelerator backing. No revenue figures, paying-user counts, distribution partnerships, platform arrangements, or specific product portfolio details have been disclosed in the firmographic data.
Note on data integrity: A substantial portion of the aggregated input material describes Pin Up Casino / Carletta N.V. — an offshore online gambling platform licensed in Curacao and targeting Indian players — under the same greengames.app domain attribution. This content is materially inconsistent with the first-party firmographic profile (environmental education game studio in Genoa, Italy) and is treated as a domain mis-attribution or scraping artifact rather than descriptive of Green Games' actual business.
Green Games firmographics
Firmographics- Name
- Green Games
- Legal name
- Carletta N.V.
- Website
- https://greengames.app
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Green Games is an early-stage Italian video game studio founded in 2019 in Genoa that develops video games for environmental education, backed by Techstars seed funding and led by three co-founders.
- Ownership category
- akta.pro rank
Green Games industry classification
Industry- Product category
- Online Gambling
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290), Casinos (except Casino Hotels) (71321)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Finance Services (6199)
- akta.pro primary industry
- Card & Alternative Payment Processing (PSPs, Acquirers, Aggregators) (MPAEALAA)
- akta.pro secondary industries
- Cash-to-Digital Networks (PayNearMe, Barcode/Cash-in) (MPAEALAF), Cross-Border Payments & FX for Gaming (MPAEALAH), Crypto Payments & Digital Asset Settlement for Gaming (MPAEALAL)
Keywords
Where Green Games is headquartered
LocationHeadquarters
- HQ city
- Genoa
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Green Games business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Others
Revenue model
- Casino Gaming Revenue: Platform generates revenue from casino gaming through house edge on slot games, table games, live dealer games, and crash games. Players wager real money on games with the platform retaining a percentage through game mathematics (RTP ranges from 95.4% to 97.85% on various games). Revenue is realized through player losses net of payouts and bonuses offered.
- Sports Betting Revenue: Sportsbook generates revenue through margin built into betting odds across 40+ sports types with 1,500+ daily events. The platform offers pre-match and live betting options with various bet types including winner, handicap, and accumulator wagers.
- Bonus and Promotional Margin: Platform offers welcome bonuses (120% up to INR 450,000 + 250 FS for casino, up to 125% for sports) and ongoing promotions including cashback (5-10%), free spins, and reload bonuses. Revenue is partially offset by promotional expenses but includes wagering requirements that create theoretical hold.
- Affiliate Program Revenue Share: Platform operates an affiliate program where clients can attract new gamblers and earn money from referred players' activity, creating a cost-per-acquisition model for customer growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time | Casino Welcome Bonus: 120% match up to INR 450,000 + 250 Free Spins |
| Transaction based/ take rate | One time | Sports Welcome Bonus: 100-125% match up to INR 450,000 |
| Transaction based/ take rate | Weekly | Weekly Cashback: 5-10% refund on losses |
| Transaction based/ take rate | Annual | Birthday Bonus: 500 INR gift |
| Other | Pay-as-you-go | Game RTP Range: 95.4% - 97.85% |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Green Games product offering
Product offeringCore offering
Green Games operates an online gambling platform branded as Pin Up Casino India, offering casino gaming (10,000+ games including slots, live dealer, crash, table, and virtual sports) and sports betting (40+ sports with 1,500+ daily events). The platform supports Indian Rupee transactions through local payment methods such as UPI, PhonePe, Paytm, BHIM, and WhatsApp Pay, plus cryptocurrency deposits, accessible via web and dedicated mobile applications for Android.
Product overview
Pin Up Casino is a single unified online gambling platform operated by Carletta N.V., combining casino gaming and sports betting services. The platform features a core casino product with 10,000+ games including slots, table games, crash games, live dealers, and TV games, alongside a dedicated sportsbook covering 40+ sports. The platform offers mobile access through both a native Android APK app and a browser-based mobile web version, with a VIP/loyalty program providing bonuses, cashback, and promotional offers. The platform integrates multiple Indian payment methods (UPI, PhonePe, Paytm, BHIM, WhatsApp Pay) and cryptocurrencies for deposits and withdrawals.
Differentiator
Problem solved
Functional benefit
Products and services
- Pin Up Casino Platform Comprehensive online casino and gambling platform offering 5,000-10,000+ games including slots, table games, live dealer games, crash games, virtual sports, and TV games, with INR-denominated deposits and withdrawals, targeted at Indian online gambling players.
- Pin Up Sportsbook Sports betting section covering 40+ sports including cricket, football, tennis, MMA, basketball, and esports with 1,500+ daily events, offering pre-match and live in-game betting with various bet types (winner, handicap, accumulator) and 100+ daily live betting events.
- Pin Up Live Casino Live dealer gaming offering with 200+ live games including live roulette, poker, blackjack, baccarat, and game shows (Crazy Time, Lightning Roulette), with multi-language dealer options and real-time video streaming.
- Pin Up Slots Collection Slot gaming library featuring 10,000+ titles from providers including BetSoft, NetEnt, Microgaming, Pragmatic Play, Play'n GO, including popular titles like Sweet Bonanza and Book of Dead.
- Pin Up Crash Games Instant crash-style multiplier games including Aviator (Spribe provider, 97% RTP, x1,000 max win), JetX (Smartsoft Gaming, x25,000 max win), and Space XY (Bgaming, x10,000 max win).
- Pin Up Virtual Sports Virtual sports betting section with 70+ options including Instant Football, Football Single Match, Virtual Keno, and England League, with demo modes available for practice.
- Pin Up Mobile App (Android) Dedicated Android APK application providing push notifications for bonuses and events and full access to casino games, sports betting, and payment methods for Indian players.
Quantifiable outcome
- Welcome bonus up to 120% first deposit match + 250 free spins
- +3 more outcomes
Companies that use Green Games
Customer profileSegments3 records
Ideal customer profiles1 record
Green Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature5 records
Green Games partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MicrogamingcoreGame provider supplying casino game titles to the Pin Up platform. One of the major software providers mentioned alongside NetEnt, Pragmatic Play, Evolution, and others.
- NetEntcoreGame provider supplying casino game titles to the Pin Up platform. Major slot game provider alongside BetSoft, Gaming, and others.
- Pragmatic PlaycoreGame provider supplying popular slot titles including Sweet Bonanza to the Pin Up platform.
- Evolution GamingcoreLive dealer game provider supplying live casino content including Crazy Time and Lightning Roulette to the Pin Up platform.
Scale indicators9 records
Expansion highlights1 record
Green Games competitors and assessment
Company assessmentBroad incumbents
- Betway: Established global sportsbook and casino operator with tier-1 licensing (MGA, UKGC) and significant brand equity. Overlaps with the subject in casino + sportsbook, INR support in India, and crypto-friendly cashiering, but competes from a stronger regulatory and brand position.
Direct peers
- 1xBet: Large offshore operator combining a multi-thousand-title casino with a 40+ sport sportsbook and crypto/local-rail cashiering. Most direct comparison to the subject: similar aggregator model, similar bonus-led GTM, and overlapping markets including India.
- 22Bet: Casino + sportsbook hybrid under a Curacao license with deep sports coverage, 1,000+ daily events, multi-currency and crypto cashiering, and an India-facing site — essentially the same template as the subject.
- Leon Bet: Curacao-licensed casino + sportsbook with multi-currency and crypto support, sportsbook-heavy product, and bonus-led acquisition — directly comparable on regulatory posture, product mix, and growth-market focus.
- Melbet: Curacao-licensed multi-product gambling operator with casino, live dealer, crash games, and a 40+ sport sportsbook; closely comparable aggregation and bonus economics to the subject, with strong India presence.
- Parimatch: Eastern-European-origin operator with a combined casino + sportsbook product, Curacao-class licensing, and active India/CIS/Latam push with local payments and aggressive welcome bonuses — a close peer on product, regulatory posture, and target geography.
- Stake: Crypto-first casino and sportsbook with deep game aggregation and live dealer coverage. Direct peer on the crypto cashiering, aggregator model, and live-casino content (Evolution-powered) that the subject leans on.
- Mostbet: Offshore casino + sportsbook with Curacao licensing, INR/banking support for India, and a 5,000+ game library — comparable on product mix, licensing posture, and India go-to-market.
Regional players
- 4rabet: India-focused casino and sportsbook with INR deposits, local payment support, and cricket-centric marketing. Comparable on India-first positioning and bonus structure, though with a smaller international footprint than the subject.
- 10Cric: India-only casino and sportsbook with cricket-anchored sportsbook and INR-native cashiering. Comparable in target customer and cricket-first sportsbook, but more geographically concentrated.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Green Games social profiles
Digital presenceGreen Games compliance and trust
Trust signalCompliance1 record
Green Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Games leadership team
Management profileNumber of profiles
Green Games funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Games
What does Green Games do?
Green Games operates an online gambling platform branded as Pin Up Casino India, offering casino gaming (10,000+ games including slots, live dealer, crash, table, and virtual sports) and sports betting (40+ sports with 1,500+ daily events). The platform supports Indian Rupee transactions through local payment methods such as UPI, PhonePe, Paytm, BHIM, and WhatsApp Pay, plus cryptocurrency deposits, accessible via web and dedicated mobile applications for Android.
Is Green Games a public or private company?
Green Games is a private company. It is classified as unknown and is currently operating.
When was Green Games founded?
Green Games was founded in 2019. It employs 1 to 10 people.
Where is Green Games based?
Green Games is headquartered in Genoa, Italy, in the Europe region.
How does Green Games make money?
Four revenue lines are on record. Casino Gaming Revenue is the primary driver. The others are sports Betting Revenue, bonus and Promotional Margin and affiliate Program Revenue Share.
Who are Green Games's main competitors?
Betway is listed as a broad incumbent. Direct peers are 1xBet, 22Bet, Leon Bet, Melbet, Parimatch, Stake and Mostbet. Regional players are 4rabet and 10Cric.
Does Green Games have an API?
No public API is recorded for Green Games.
What industry is Green Games in?
Green Games's product category is Online Gambling. Its primary akta.pro industry code is MPAEALAA, Card & Alternative Payment Processing (PSPs, Acquirers, Aggregators), with a secondary code of MPAEALAF, Cash-to-Digital Networks (PayNearMe, Barcode/Cash-in). Its NAICS code is 7132 and its SIC code is 7990.