NetEnt
NetEnt is a B2B online casino software provider, owned by Evolution Group, supplying online casino operators with an HTML5-based portfolio of 200+ slot games, table games, live casino, and the CasinoModule B2B platform with licensed, RNG-certified content across regulated global markets.
- Company typePrivate
- Founded1996
- HeadquartersStockholm, Sweden
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What NetEnt does
NetEnt is a B2B online casino software provider founded in Sweden in 1996 and now operating as a studio brand under Evolution Group following Evolution Gaming's 2019 acquisition. The company supplies casino operators with a portfolio of more than 200 RNG-based video slot games, table games (Blackjack, Roulette, Baccarat variants), and a live casino offering broadcast from Malta. Its core technical product is the CasinoModule — an integrated B2B casino system combining back-office transaction management, hosting, and responsible-gaming tooling (self-exclusion, play limits, reality checks, visible clock, minimum spin intervals). Game mechanics span classic slots, branded IP titles (Starburst, Gonzo's Quest, Jumanji, Street Fighter II, Narcos, Vikings), franchise series (Dead or Alive 1/2/3, Divine Fortune/God Gold, Fruit Shop series), and recent titles (What's Up? Witches, In and Out) that introduce features like Avalanche cascades, expandable grids, hold-and-spin Heist Mode, and the Elevate Feature buy-in option.
Revenue is generated through two streams: B2B casino software licensing (royalties calculated as a percentage of operator casino result after tax, plus hosting fees) and one-time integration/professional services fees covering system integration, testing, launch, branding, BI, marketing services, and training. Distribution is exclusively B2B through direct licensing to online casino operators across regulated markets globally, with operator-side restrictions covering jurisdictions such as the UK, Netherlands, Belgium, Canada, and Australia among others. Games are built in HTML5 and certified by four independent accredited test facilities (eCOGRA, GLI, iTech Labs, TSB) for fairness and security compliance.
Go-to-market is supported by the Playin platform (playin.com, netent.com), which provides free demo play, leaderboards, tournaments, and an affiliate embed program distributing iframe and JSON game data to third-party content sites. The platform processes over 71 million game transactions daily. NetEnt holds Malta Gaming Authority license MGA/CRP/187/2010 (issued 08/04/2022) via Evolution Malta Limited and is licensed by the UK Gambling Commission. The company has won multiple EGR, Global Gaming Awards, and International Gaming Awards titles between 2016 and 2021, including Slot Supplier of the Year and multiple Mobile Supplier recognitions.
NetEnt firmographics
Firmographics- Name
- NetEnt
- Legal name
- Evolution Malta Limited
- Website
- https://netent.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- NetEnt is a B2B online casino software provider, owned by Evolution Group, supplying online casino operators with an HTML5-based portfolio of 200+ slot games, table games, live casino, and the CasinoModule B2B platform with licensed, RNG-certified content across regulated global markets.
- Ownership category
- akta.pro rank
NetEnt industry classification
Industry- Product category
- Online Casino Gaming Software
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
- akta.pro secondary industries
- Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where NetEnt is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
NetEnt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- B2B Casino Software Licensing: NetEnt is a B2B casino software provider supplying casino games and gaming systems to online casino operators. Revenue is generated through licensing fees, royalties calculated as a percentage of casino result after tax deduction, and hosting fees.
- System Integration and Professional Services: One-time upfront fees for system integration, testing, and launch, plus professional services including game branding, business intelligence, marketing services, and training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable betting ranges per game title |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
NetEnt product offering
Product offeringCore offering
NetEnt is a B2B online casino software provider that develops, certifies, and licenses HTML5-based slot games, RNG table games, and live casino products to online casino operators through its CasinoModule platform. The company generates revenue via licensing fees, royalties as a percentage of casino result, hosting fees, and one-time integration/professional services. Games are certified by independent test facilities (eCOGRA, GLI, iTech Labs, TSB) and licensed in multiple jurisdictions including Malta (MGA/CRP/187/2010) and the UK.
Product overview
NetEnt is a B2B online casino software provider (part of Evolution Group) operating under the Playin platform brand. Its core offering is the CasinoModule — a technical casino system and game platform integrated with licensee/operator systems — hosting a large portfolio of video slots, table games, and live casino products. The slot portfolio includes multiple named game series: the Dead or Alive series (Wild West slots — Dead or Alive, Dead or Alive 2, Dead or Alive 3: Wanted), the Divine Fortune series (Greek mythology slots — Divine Fortune, Divine Fortune Gold), the Fruit Shop series (fruit-themed slots including Fruit Shop Grand Re-Opening), What's Up? Witches (supernatural-themed with Arcane spell mechanics), and In and Out (heist-themed with Avalanche and Heist Mode mechanics). Beyond these, NetEnt maintains a broad catalogue of classic and branded slots including Starburst, Gonzo's Quest, Jumanji, Street Fighter II, Narcos, Vikings, and Motörhead, as well as RNG table games (Blackjack, Roulette, Baccarat) and Live Casino broadcast from its Malta studio. The B2B CasinoModule also includes responsible gaming tools (self-exclusion, play limits, reality checks, game speed, visible clock) provided to operators. Games are developed in HTML5, tested by independent ATFs (eCOGRA, GLI, iTech Labs, TSB), and certified for regulated markets. The Playin platform (playin.com, including netent.com) provides free-play demo access, leaderboards, and tournaments to consumers.
Differentiator
Problem solved
Functional benefit
Brands
- NetEnt: Slot game studio specializing in online casino games and slot machines.
Products and services
- CasinoModule
- NetEnt Slots - Dead or Alive Series
- NetEnt Slots - Divine Fortune Series
- NetEnt Slots - Fruit Shop Series
- What's Up? Witches
- In and Out
- NetEnt Classic Slots Portfolio
- NetEnt Table Games
- NetEnt Live Casino
- Responsible Gaming Tools
- Playin Platform
Quantifiable outcome
- 71+ million game transactions processed daily
Companies that use NetEnt
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
NetEnt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
NetEnt partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Evolution GroupcoreNetEnt operates as part of Evolution Group. Evolution Malta Limited operates the Playin platform (netent.com, playin.com and other studio sites). Evolution is licensed by Malta Gaming Authority and regulated in multiple jurisdictions.
- eCOGRAcoreIndependent accredited test facility providing live casino testing and certification for NetEnt's games and platform.
- Gaming Laboratories International (GLI)coreIndependent accredited test facility providing onsite security inspection and certification services for NetEnt's platform and games.
- iTech LabscoreIndependent accredited test facility providing platform and game testing and certification for NetEnt.
- GambleAwareminorUK-based organization receiving financial support from NetEnt for research into prevention and treatment of problem gambling.
- Gambling TherapyminorInternational organization providing support for problem gamblers, receiving financial support from NetEnt.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
NetEnt competitors and assessment
Company assessmentDirect peers
- Red Tiger: Sister Evolution Group studio with daily jackpot mechanics and a broad slot catalogue. Directly competes with NetEnt within Evolution's portfolio and across B2B operator deals.
- Big Time Gaming: Sister Evolution Group studio and inventor of the Megaways mechanic. Direct peer within the parent group, competing for slot placements on operator sites.
- Pragmatic Play: One of the largest multi-product B2B iGaming suppliers, with a dominant slot portfolio (e.g., Gates of Olympus, Sweet Bonanza) and live casino. Directly competes with NetEnt for operator real estate in regulated markets.
- Play'n GO: Established Swedish-origin B2B slot studio (Book of Dead, Reactoonz) supplying online casino operators globally. Comparable product focus, customer base, and go-to-market as NetEnt.
- Yggdrasil Gaming: Slot-focused B2B studio (Vikings, Valley of the Gods) with proprietary GEM and Splitz mechanics. Competes with NetEnt on premium slot content for licensed operators.
- Nolimit City: Sister studio under Evolution Group producing high-volatility mechanic-driven slots (Mental, San Quentin). Direct competitor to NetEnt within the same parent and to other volatility-focused studios.
Broad incumbents
- Evolution Gaming: Parent company and the global leader in live casino; broad incumbent iGaming platform whose live offering anchors the same operators NetEnt serves with slots. Closely aligned commercially as parent.
- Microgaming (Games Global): Long-standing iGaming content network and Mega Moolah progressive jackpot owner. A broad incumbent whose slot portfolio directly overlaps NetEnt's and shares the same B2B operator channel.
Emerging players
- Hacksaw Gaming: Fast-growing mobile-first slot and instant-win studio (Le Bandit, Wanted Dead or a Wild) competing for operator slot lobbies and streamer attention.
- ELK Studios: Independent Swedish B2B slot studio (Wild Toro, Pirots) with a math-driven, mobile-first catalogue. A more boutique but directly comparable slot peer for NetEnt.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NetEnt social profiles
Digital presenceNetEnt compliance and trust
Trust signalCompliance6 records
NetEnt financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetEnt leadership team
Management profileNumber of profiles
Profiles6 records
NetEnt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetEnt M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetEnt
What does NetEnt do?
NetEnt is a B2B online casino software provider that develops, certifies, and licenses HTML5-based slot games, RNG table games, and live casino products to online casino operators through its CasinoModule platform. The company generates revenue via licensing fees, royalties as a percentage of casino result, hosting fees, and one-time integration/professional services. Games are certified by independent test facilities (eCOGRA, GLI, iTech Labs, TSB) and licensed in multiple jurisdictions including Malta (MGA/CRP/187/2010) and the UK.
Is NetEnt a public or private company?
NetEnt is a private company. It is classified as corporate owned and is currently operating.
When was NetEnt founded?
NetEnt was founded in 1996. It employs 1,001 to 5,000 people.
Where is NetEnt based?
NetEnt is headquartered in Stockholm, Sweden, in the Europe region.
How does NetEnt make money?
Two revenue lines are on record. B2B Casino Software Licensing is the primary driver. The others are system Integration and Professional Services.
Who are NetEnt's main competitors?
Direct peers on record are Red Tiger, Big Time Gaming, Pragmatic Play, Play'n GO, Yggdrasil Gaming and Nolimit City. Broad incumbents are Evolution Gaming and Microgaming (Games Global). Emerging players are Hacksaw Gaming and ELK Studios.
Does NetEnt have an API?
No public API is recorded for NetEnt.
What industry is NetEnt in?
NetEnt's product category is Online Casino Gaming Software. Its primary akta.pro industry code is MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer), with a secondary code of MPAEABAK, Online Casino Platform Providers (PAM, Wallet, CMS, Back Office). Its NAICS code is 7132.