Green Games

What Green Games does

Green Games is an early-stage Italian video game development studio founded in 2019 and headquartered in Genoa, Italy. The company develops video games focused on environmental education, operating through its website at greengames.app as a privately held for-profit entity. With a lean team of 1-10 employees led by three co-founders — Alexander Puppo (CEO), Davide Cifarelli (CTO), and Jacopo Mela (COO) — the company is positioned as an independent developer in the educational gaming vertical.

The company has secured $120,000 in seed funding from Techstars in September 2022, representing its only disclosed funding round to date. As a micro-scale independent developer, Green Games operates with limited publicly disclosed operational detail beyond its core mission, founding team, and accelerator backing. No revenue figures, paying-user counts, distribution partnerships, platform arrangements, or specific product portfolio details have been disclosed in the firmographic data.

Note on data integrity: A substantial portion of the aggregated input material describes Pin Up Casino / Carletta N.V. — an offshore online gambling platform licensed in Curacao and targeting Indian players — under the same greengames.app domain attribution. This content is materially inconsistent with the first-party firmographic profile (environmental education game studio in Genoa, Italy) and is treated as a domain mis-attribution or scraping artifact rather than descriptive of Green Games' actual business.

Name

Green Games

Legal name

Carletta N.V.

Website

https://greengames.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Games is an early-stage Italian video game studio founded in 2019 in Genoa that develops video games for environmental education, backed by Techstars seed funding and led by three co-founders.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Casinos (except Casino Hotels) (71321)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Finance Services (6199)

akta.pro primary industry

Card & Alternative Payment Processing (PSPs, Acquirers, Aggregators) (MPAEALAA)

akta.pro secondary industries

Cash-to-Digital Networks (PayNearMe, Barcode/Cash-in) (MPAEALAF), Cross-Border Payments & FX for Gaming (MPAEALAH), Crypto Payments & Digital Asset Settlement for Gaming (MPAEALAL)

Keywords

• Online casino gaming
• Sports betting platform
• Live dealer games
• Mobile gambling app
• Virtual sports betting

Headquarters

HQ city

Genoa

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Others

Revenue model

1. Casino Gaming Revenue: Platform generates revenue from casino gaming through house edge on slot games, table games, live dealer games, and crash games. Players wager real money on games with the platform retaining a percentage through game mathematics (RTP ranges from 95.4% to 97.85% on various games). Revenue is realized through player losses net of payouts and bonuses offered.
2. Sports Betting Revenue: Sportsbook generates revenue through margin built into betting odds across 40+ sports types with 1,500+ daily events. The platform offers pre-match and live betting options with various bet types including winner, handicap, and accumulator wagers.
3. Bonus and Promotional Margin: Platform offers welcome bonuses (120% up to INR 450,000 + 250 FS for casino, up to 125% for sports) and ongoing promotions including cashback (5-10%), free spins, and reload bonuses. Revenue is partially offset by promotional expenses but includes wagering requirements that create theoretical hold.
4. Affiliate Program Revenue Share: Platform operates an affiliate program where clients can attract new gamblers and earn money from referred players' activity, creating a cost-per-acquisition model for customer growth.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Green Games operates an online gambling platform branded as Pin Up Casino India, offering casino gaming (10,000+ games including slots, live dealer, crash, table, and virtual sports) and sports betting (40+ sports with 1,500+ daily events). The platform supports Indian Rupee transactions through local payment methods such as UPI, PhonePe, Paytm, BHIM, and WhatsApp Pay, plus cryptocurrency deposits, accessible via web and dedicated mobile applications for Android.

Product overview

Pin Up Casino is a single unified online gambling platform operated by Carletta N.V., combining casino gaming and sports betting services. The platform features a core casino product with 10,000+ games including slots, table games, crash games, live dealers, and TV games, alongside a dedicated sportsbook covering 40+ sports. The platform offers mobile access through both a native Android APK app and a browser-based mobile web version, with a VIP/loyalty program providing bonuses, cashback, and promotional offers. The platform integrates multiple Indian payment methods (UPI, PhonePe, Paytm, BHIM, WhatsApp Pay) and cryptocurrencies for deposits and withdrawals.

Differentiator

Problem solved

Functional benefit

Products and services

• Pin Up Casino Platform Comprehensive online casino and gambling platform offering 5,000-10,000+ games including slots, table games, live dealer games, crash games, virtual sports, and TV games, with INR-denominated deposits and withdrawals, targeted at Indian online gambling players.
• Pin Up Sportsbook Sports betting section covering 40+ sports including cricket, football, tennis, MMA, basketball, and esports with 1,500+ daily events, offering pre-match and live in-game betting with various bet types (winner, handicap, accumulator) and 100+ daily live betting events.
• Pin Up Live Casino Live dealer gaming offering with 200+ live games including live roulette, poker, blackjack, baccarat, and game shows (Crazy Time, Lightning Roulette), with multi-language dealer options and real-time video streaming.
• Pin Up Slots Collection Slot gaming library featuring 10,000+ titles from providers including BetSoft, NetEnt, Microgaming, Pragmatic Play, Play'n GO, including popular titles like Sweet Bonanza and Book of Dead.
• Pin Up Crash Games Instant crash-style multiplier games including Aviator (Spribe provider, 97% RTP, x1,000 max win), JetX (Smartsoft Gaming, x25,000 max win), and Space XY (Bgaming, x10,000 max win).
• Pin Up Virtual Sports Virtual sports betting section with 70+ options including Instant Football, Football Single Match, Virtual Keno, and England League, with demo modes available for practice.
• Pin Up Mobile App (Android) Dedicated Android APK application providing push notifications for bonuses and events and full access to casino games, sports betting, and payment methods for Indian players.

Quantifiable outcome

• Welcome bonus up to 120% first deposit match + 250 free spins
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• MicrogamingcoreTechnology or IntegrationGame provider supplying casino game titles to the Pin Up platform. One of the major software providers mentioned alongside NetEnt, Pragmatic Play, Evolution, and others.
• NetEntcoreTechnology or IntegrationGame provider supplying casino game titles to the Pin Up platform. Major slot game provider alongside BetSoft, Gaming, and others.
• Pragmatic PlaycoreTechnology or IntegrationGame provider supplying popular slot titles including Sweet Bonanza to the Pin Up platform.
• Evolution GamingcoreTechnology or IntegrationLive dealer game provider supplying live casino content including Crazy Time and Lightning Roulette to the Pin Up platform.

Scale indicators9 records

Expansion highlights1 record

Broad incumbents

• Betway: Established global sportsbook and casino operator with tier-1 licensing (MGA, UKGC) and significant brand equity. Overlaps with the subject in casino + sportsbook, INR support in India, and crypto-friendly cashiering, but competes from a stronger regulatory and brand position.

Direct peers

• 1xBet: Large offshore operator combining a multi-thousand-title casino with a 40+ sport sportsbook and crypto/local-rail cashiering. Most direct comparison to the subject: similar aggregator model, similar bonus-led GTM, and overlapping markets including India.
• 22Bet: Casino + sportsbook hybrid under a Curacao license with deep sports coverage, 1,000+ daily events, multi-currency and crypto cashiering, and an India-facing site — essentially the same template as the subject.
• Leon Bet: Curacao-licensed casino + sportsbook with multi-currency and crypto support, sportsbook-heavy product, and bonus-led acquisition — directly comparable on regulatory posture, product mix, and growth-market focus.
• Melbet: Curacao-licensed multi-product gambling operator with casino, live dealer, crash games, and a 40+ sport sportsbook; closely comparable aggregation and bonus economics to the subject, with strong India presence.
• Parimatch: Eastern-European-origin operator with a combined casino + sportsbook product, Curacao-class licensing, and active India/CIS/Latam push with local payments and aggressive welcome bonuses — a close peer on product, regulatory posture, and target geography.
• Stake: Crypto-first casino and sportsbook with deep game aggregation and live dealer coverage. Direct peer on the crypto cashiering, aggregator model, and live-casino content (Evolution-powered) that the subject leans on.
• Mostbet: Offshore casino + sportsbook with Curacao licensing, INR/banking support for India, and a 5,000+ game library — comparable on product mix, licensing posture, and India go-to-market.

Regional players

• 4rabet: India-focused casino and sportsbook with INR deposits, local payment support, and cricket-centric marketing. Comparable on India-first positioning and bonus structure, though with a smaller international footprint than the subject.
• 10Cric: India-only casino and sportsbook with cricket-anchored sportsbook and INR-native cashiering. Comparable in target customer and cricket-first sportsbook, but more geographically concentrated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/green-games1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Games