Clayton Homes

What Clayton Homes does

Clayton Homes, founded in 1956 in Tennessee by Jim Clayton and now a wholly-owned subsidiary of Berkshire Hathaway, is the largest U.S. manufacturer of manufactured housing. Headquartered in Maryville, Tennessee, the company operates 17 manufacturing facilities and 878 home center retail locations across 46 states, employing 20,000+ team members. Kevin Clayton, son of the founder, has served as CEO since 1999.

Clayton's core offering spans a layered product portfolio: traditional manufactured and modular homes priced from the $60,000s to $220,000+; the CrossMod single-section home line priced at $250,000-$350,000 with land, combining manufactured and modular construction with site-applied finishes; the TRU Mini collection of compact homes under 900 sq ft targeting entry-level and infill buyers; and the eBuilt energy-efficient line launched in 2025 through a partnership with Samsung, offering 30-50% annual energy savings. The company also operates at least 13 wholly-owned regional site-built homebuilder subsidiaries (Arbor, Oakwood, Mungo, Goodall, Summit, Highland, and others).

Clayton generates revenue through four primary streams: one-time home sales (manufactured, modular, CrossMod, and site-built), mortgage lending through Clayton Home Lending Group, sale of developed land parcels bundled with home purchases, and recurring homeowner insurance. Distribution combines direct-to-consumer sales through company-owned home centers, channel partner sales through independent retailers, and enterprise field sales to housing developers and community projects. An Oracle partnership supports supply chain and production planning across manufacturing facilities, while partnerships with Freddie Mac and nonprofit organizations (Family Promise, Operation HOPE, Arbor Day Foundation) support policy advocacy, homebuyer education, and sustainability initiatives.

Name

Clayton Homes

Legal name

Clayton

Website

https://claytonhomes.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Clayton Homes is a Berkshire Hathaway subsidiary and the largest U.S. manufacturer of manufactured, modular, and CrossMod housing, serving first-time and moderate-income homebuyers across 46 states through 878 retail centers and 17 manufacturing facilities, complemented by in-house mortgage lending and insurance.

Ownership category

akta.pro rank

Product category

Manufactured Housing

NAICS

Manufactured Home (Mobile Home) Manufacturing (321991), Manufactured (Mobile) Home Dealers (45993), New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

Mobile Homes (2451), Loan Brokers (6163), Retail-Mobile Home Dealers (5271)

akta.pro primary industry

Residential Modular & Prefabricated Home Construction (IMAFABAF)

akta.pro secondary industries

Manufactured / Mobile Home Mortgage Origination (FSALAAAK), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA), Custom Home Building (IMAFABAC)

Keywords

• Manufactured housing
• Modular homes
• Factory-built homes
• Site-built homes
• Home lending

Headquarters

HQ city

Maryville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Home Sales: One-time sale of factory-built homes (manufactured, modular, and CrossMod). Revenue from home sales is the primary revenue stream, with homes ranging from entry-level to premium product lines.
2. Mortgage Lending: Clayton Home Lending Group provides financing solutions for home purchases. Retail installment contracts and traditional mortgages offered through affiliated lenders.
3. Land Development: Sale of developed land parcels for home placement, often bundled with home sales in planned communities.
4. Homeowner Insurance: Insurance products offered through Clayton Home Lending Group for homeowners with financed homes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Clayton Homes manufactures, sells, finances, and insures factory-built homes including manufactured, modular, and CrossMod homes through 878 home center retail locations across 46 states. The company also offers site-built homes through subsidiary regional builders and provides mortgage lending and homeowner insurance through its affiliated financial services arm.

Product overview

Clayton Homes, a Berkshire Hathaway subsidiary and the largest U.S. manufacturer of manufactured housing, operates as a platform of home building and retail brands offering traditional site-built, CrossMod, modular, and modern manufactured homes across 46 states. The core product portfolio includes CrossMod homes ($250K-$350K with land, ~$118/month utilities), the TRU Mini Home Collection (under 900 sq ft, 2-3 bedrooms for infill sites), the eBuilt energy-efficient product line (30-50% energy savings via Samsung partnership), and standard manufactured/modular homes ranging from $60,000s to $220,000s. The company operates through multiple regional builder brands (Arbor Homes, Oakwood Homes, Mungo Homes, Goodall Homes, Summit Homes) and offers complementary financing and insurance services, supported by a network of 878 retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• TRU Mini: Compact housing collection featuring units under 900 square feet with two- and three-bedroom floor plans designed for narrower infill lots.
• CrossMod
• eBuilt

Products and services

• CrossMod Homes Factory-built homes combining features of manufactured and site-built housing, priced at $250,000-$350,000 with land, featuring energy efficiency with utility costs around $118/month.
• TRU Mini Home Collection Compact factory-built homes under 900 square feet featuring two- and three-bedroom floor plans designed for narrower infill lots, targeting entry-level buyers, vacation homes, and ADU applications.
• eBuilt Energy-Efficient Homes Energy-efficient home product line with Samsung appliance partnership offering up to 50% annual energy bill savings, including heat pump water heaters, solar-ready capability, enhanced insulation, and high-efficiency HVAC systems.
• Modular Homes

Quantifiable outcome

• 15-30% cost savings vs. comparable site-built homes
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Family PromiseminorStrategic or Co-development PartnerNonprofit partnership where Clayton Homes donates factory-built homes to Family Promise, an organization supporting families experiencing homelessness. Homes are placed in Family Promise communities nationwide.
• Operation HOPEminorStrategic or Co-development PartnerFinancial coaching partnership providing homebuyer education and financial literacy programs for Clayton customers. Helps first-time buyers understand financing options and homeownership responsibilities.
• Arbor Day FoundationminorStrategic or Co-development PartnerTree planting partnership supporting environmental sustainability. For each eBuilt home sold, Clayton plants trees through the Arbor Day Foundation's programs.
• SamsungcoreTechnology or IntegrationSamsung provides appliances for the eBuilt energy-efficient home line, including refrigerators, ranges, and microwaves. Partnership enables energy-efficient appliance packages in eBuilt homes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Boxabl: Boxabl is an emerging prefab home startup producing factory-built, foldable housing units focused on affordable, fast-assembly residential and ADU applications. Its compact, factory-built approach and ADU focus overlap with Clayton's TRU Mini collection and CrossMod infill strategy.

Broad incumbents

• D.R. Horton: D.R. Horton is the largest U.S. homebuilder by volume, offering site-built homes across entry-level, move-up, luxury, and active adult segments. It competes with Clayton for first-time and missing-middle buyers, particularly in markets where CrossMod and TRU Mini overlap with D.R. Horton's entry-level single-family construction.
• Lennar Corporation: Lennar is one of the largest U.S. homebuilders with national reach across site-built construction and a growing focus on rental and multifamily housing. It competes with Clayton for affordable single-family demand and overlaps in markets where Clayton's site-built subsidiaries (e.g., Mungo Homes) operate.
• Toll Brothers: Toll Brothers is a national luxury homebuilder with growing exposure to entry-level and urban infill segments. It overlaps with Clayton at the upper end of the CrossMod product range and in markets where Clayton's site-built subsidiaries compete for move-up buyers.

Regional players

• Method Homes: Method Homes is a Pacific Northwest-based prefab and modular home builder focused on sustainable, custom-designed factory-built residences. While operating primarily on the West Coast, its prefab approach and missing-middle targeting are directly comparable to Clayton's CrossMod and modular product lines.

Direct peers

• Skyline Champion Corporation: Skyline Champion is the second-largest U.S. manufactured and modular home builder, formed by the merger of Skyline Homes and Champion Home Builders. It directly competes with Clayton across factory-built housing, including manufactured, modular, and park model RV segments, and shares Clayton's exposure to first-time and affordable buyers.
• Fleetwood Homes: Fleetwood Homes, a subsidiary of Cavco Industries, is one of the largest manufactured home builders in the U.S. with retail centers across multiple states. It competes directly with Clayton in the entry-level manufactured housing segment with comparable floor plans and pricing.
• Cavco Industries: Cavco Industries is a leading designer and producer of factory-built homes including manufactured, modular, and park model homes, sold under brands like Cavco, Fleetwood, Palm Harbor, and Lexington. It competes head-to-head with Clayton in affordable factory-built housing and through its own retail and community operations.
• Palm Harbor Homes: Palm Harbor Homes, also under Cavco Industries, focuses on manufactured, modular, and tiny homes for residential and ADU applications. Its product portfolio overlaps with Clayton's manufactured, modular, and TRU Mini collections, serving similar first-time and missing-middle buyer segments.

Others

• 21st Mortgage Corporation: 21st Mortgage Corporation, a subsidiary of Vanderbilt Mortgage & Finance and part of Jeff Bezos-related holdings, specializes in chattel and mortgage lending for manufactured and modular homes. It is comparable to Clayton Home Lending Group as a captive financing provider for factory-built housing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clayton Homes