Family Promise

Name

Family Promise

Legal name

Family Promise, Inc.

Website

https://familypromise.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Family Promise is a 501(c)(3) nonprofit that prevents and ends homelessness for families with children through prevention, shelter, stabilization, and housing programs delivered via a national network of 200+ local affiliates across the United States.

Ownership category

akta.pro rank

Product category

Homelessness Services

NAICS

Other Individual and Family Services (624190), Temporary Shelters (624221), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Family & Parenting Support Services (BPAGAEAC)

Keywords

• Homelessness prevention services
• Emergency shelter programs
• Family housing assistance
• Community-based nonprofit
• Affordable housing support

Headquarters

HQ city

Summit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Family Promise raises funds from individual donors through direct mail, online campaigns, recurring giving programs (Promise Guild), and special events. The organization operates a 24-hour Giving Day campaign annually.
2. Corporate Partnerships: National corporate partners provide financial contributions, in-kind donations, employee engagement programs, event sponsorships, and cause-marketing relationships. Partners include companies across housing, retail, healthcare, and financial services sectors.
3. Foundation Grants: Family Promise receives grants from private foundations including Stand Together Foundation (Catalyst Impact Grant Program), M.J. Murdock Charitable Trust, and others supporting specific initiatives and regional development.
4. Government Contracts: Government contracts and public funding support affiliate operations and specific programs addressing family homelessness.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Family Promise prevents and ends homelessness for families with children through a community-based response delivered via a national network of more than 200 local affiliates. Its core offerings span four integrated program areas: Prevention & Diversion Programs (case management, rental and utility assistance, landlord mediation), Emergency Shelter (rotational, static, and scattered-site models with meals and intensive case management), Stabilization Programs (tenancy training, financial capability, career pathways, health and wellness), and Housing Programs (master leasing, bridge housing, and repurposing underutilized community structures). All services are provided free of charge to families and are funded by donations, grants, corporate partnerships, and government contracts.

Product overview

Family Promise is a nonprofit organization (not a technology company) offering a comprehensive suite of services to prevent and end family homelessness. The organization operates a network-based model consisting of core service programs including Prevention & Diversion Programs (case management, rental assistance, utility support, landlord mediation), Emergency Shelter (rotational, static, and scattered site models), Stabilization Programs (tenancy training, financial capability, career pathways), Housing Programs (master leasing, bridge housing), and Community Services (food pantries, clothing closets, diaper banks). Supporting infrastructure includes Case Management, Volunteer Programs, and Advocacy initiatives. The organization also offers the Promise Guild recurring giving program and partners with Google for career certificate training. All programs are delivered through a national network of over 170 affiliates and 200 locations across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Prevention & Diversion Programs Programs that work to prevent families from losing housing, including case management, rental assistance, utility support, landlord mediation, and housing location assistance; serves families at risk of homelessness.
• Emergency Shelter Temporary accommodations for families experiencing homelessness with meals, intensive case management, and support services delivered through rotational, static, or scattered-site models; serves families with children who need immediate safe housing while staying together.
• Stabilization Programs Post-shelter programming including tenancy training, home ownership support, financial capability education, career pathways, technology support, and health and wellness services; serves families moving from shelter toward long-term stability.
• Housing Programs Housing solutions that make existing stock affordable through master leasing, risk pool funding, and bridge housing, and create new affordable housing by repurposing underutilized community structures; serves families transitioning out of homelessness into permanent housing.
• Community Services Wraparound services including food pantries, furniture donation, drop-in community centers, clothing closets, diaper banks, and holiday gift drives; serves families and individuals experiencing or at risk of homelessness.
• Advocacy Program National policy advocacy efforts to create lasting federal and state solutions for family homelessness, including support for the Homeless Children and Youth Act (HCYA); serves families and the broader field of family homelessness policy.
• Grow with Google Career Certificate Program Partnership with Grow with Google providing adults experiencing or at risk of homelessness access to rapid reskilling certificate programs in data analytics, project management, UX design, and IT support, without requiring college degrees or prior experience; serves family-promising parents seeking career pathways.
• Promise Guild Recurring Giving Program Monthly recurring gift program through which individual donors provide ongoing financial support to help children and families avoid or recover from homelessness.

Quantifiable outcome

• 78-80% of families in shelter program exit to stable housing
• +5 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, major and minor.

• ClaytoncoreStrategic or Co-development PartnerClayton, a national home builder, is a flagship partner that has donated homes to Family Promise. As of December 2025, Clayton celebrated its 20th home donation to Family Promise, serving as transitional housing. The partnership has supported over 39,000 families since 2019. Clayton is making its largest-ever annual investment in Family Promise in 2026.
• Ashley HomeStoremajorStrategic or Co-development PartnerAshley HomeStore is a national partner providing furniture and home goods support for families served by Family Promise affiliates.
• BelkmajorStrategic or Co-development PartnerBelk department stores partner with Family Promise to provide in-kind donations and employee engagement programs.
• TargetmajorStrategic or Co-development PartnerTarget is a national partner providing in-kind donations and employee volunteer programs for Family Promise affiliates.
• IKEAmajorStrategic or Co-development PartnerIKEA partners with Family Promise to provide furniture and home furnishing donations along with employee volunteer programs.
• GooglemajorStrategic or Co-development PartnerGoogle is a national partner supporting Family Promise through technology and employee engagement programs.
• Sesame Street in CommunitiesmajorStrategic or Co-development PartnerFamily Promise partners with Sesame Street in Communities to provide educational resources and support for children experiencing homelessness.
• Bristol Myers SquibbmajorStrategic or Co-development PartnerBristol Myers Squibb is a national partner supporting Family Promise through corporate philanthropy and employee engagement.
• ProgressivemajorStrategic or Co-development PartnerProgressive Insurance is a national partner providing support for Family Promise programs.
• Bob's Discount FurnituremajorStrategic or Co-development PartnerBob's Discount Furniture provides furniture donations to support families served by Family Promise affiliates.
• Extended Stay AmericamajorStrategic or Co-development PartnerExtended Stay America provides hotel accommodations and support for families in Family Promise programs.
• Red Roof InnmajorStrategic or Co-development PartnerRed Roof Inn partners with Family Promise to provide temporary lodging for families experiencing homelessness.
• Motel 6majorStrategic or Co-development PartnerMotel 6 provides discounted or donated hotel stays for families in Family Promise shelter programs.
• TJX CompaniesmajorStrategic or Co-development PartnerTJX Companies (parent of TJ Maxx, Marshalls, HomeGoods) supports Family Promise through corporate donations and employee engagement.
• HomeAidmajorStrategic or Co-development PartnerHomeAid America, a nonprofit of the Home Builders Association, provides home building and renovation support for Family Promise housing programs.
• Free Charity CarsmajorStrategic or Co-development PartnerFree Charity Cars provides vehicle donations to help families in Family Promise programs achieve transportation independence.
• Grow with GooglemajorStrategic or Co-development PartnerFamily Promise affiliates offer the Grow with Google Career Certificate program, providing access to in-demand jobs through rapid reskilling in data analytics, project management, UX design, and IT support.
• Luxury Experience & CominorGTM or Marketing PartnerLuxury Experience & Co (LE&Co) hosted a celebrity gifting lounge at the Petersen Automobile Museum during NBA All-Star Week, raising awareness for Family Promise as a foundation partner.
• AthleteprenuerminorGTM or Marketing PartnerAthleteprenuer was an organizational partner for the LE&Co NBA All-Star Week event benefiting Family Promise.
• Help Us Move InmajorStrategic or Co-development PartnerHelp Us Move In is a national partner focused on helping families move into stable housing.
• Living SpacesmajorStrategic or Co-development PartnerLiving Spaces provides furniture donations to support families transitioning to stable housing through Family Promise.
• SchoolHouse ConnectionmajorStrategic or Co-development PartnerSchoolHouse Connection partners with Family Promise on advocacy and policy efforts related to student homelessness.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Catholic Charities USA: National network of 167 Catholic Charities agencies delivering housing, shelter, family, and emergency-assistance services. Operates a similar affiliate-style service model across the U.S. and serves overlapping client populations (low-income families), but with a broader social services scope beyond family homelessness.
• United Way Worldwide: National umbrella raising and distributing funds to local United Ways that fund family stability, housing, and emergency assistance programs. Comparable as a federated nonprofit model and as a large-scale fundraising/distribution entity, with Family Promise's Mike Kerkorian having previously led United Way corporate relations.
• Salvation Army USA: Large faith-inspired nonprofit operating emergency shelters, transitional housing, and family-support programs nationwide. Comparable in providing direct, in-person services to families experiencing housing instability, but with a much broader mandate (disaster relief, thrift, rehabilitation programs).

Direct peers

• YWCA USA: Federated network of 200+ YWCA local associations delivering housing, shelter, and family-support services, with a strong focus on women and children. Closely aligned with Family Promise on the family-focused service mission and federated affiliate structure.
• Mercy Housing: National nonprofit providing affordable housing and supportive services to low-income families, seniors, and individuals. Directly comparable on the housing-placement and family-stability mission, though Mercy Housing primarily develops and operates its own housing portfolio.
• Habitat for Humanity International: Operates a national affiliate model of 1,100+ local Habitats addressing housing affordability and homelessness for low-income families. Directly comparable in network structure, affordable-housing mission, and corporate partnership model (e.g., home-builder relationships like Clayton).
• Volunteers of America: National nonprofit with programs in family homelessness prevention, shelter, and supportive housing across hundreds of U.S. communities. Closely aligned with Family Promise on target population (families with children), service mix (prevention through stable housing), and decentralized affiliate-style delivery.

Others

• National Low Income Housing Coalition: Advocacy organization focused on expanding access to affordable housing for low-income households. Comparable as a federal policy voice on housing affordability, and a likely coalition partner for Family Promise's advocacy agenda.
• National Alliance to End Homelessness: Leading national advocacy and policy organization focused on preventing and ending homelessness in the U.S. Comparable in thought-leadership and federal advocacy role (e.g., Homeless Children and Youth Act), but does not directly deliver shelter or housing services.

Emerging players

• HomeAid America: Nonprofit affiliate of the Home Builders Association that builds and renovates housing for organizations serving the homeless. Direct operating partner of Family Promise, but also a peer in the affordable-housing development and family-homelessness space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/familypromise
• LinkedInlinkedin.com/company/family-promise-inc
• Instagraminstagram.com/family.promise
• Xx.com/fpnational

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Promise