Goodwill of Colorado

What Goodwill of Colorado does

Goodwill of Colorado is a 501(c)(3) nonprofit organization founded in 1918 and headquartered in Colorado Springs with a second regional campus in Denver. It operates a social-enterprise model that combines a retail thrift business — including standard thrift stores, outlet stores, the upscale Déjà Blue Boutique, and online sales via shopgoodwill.com — with a workforce-development and community-services division. Workforce programs include IT training (LIFT), the BankWork$ banking certification (700+ graduates since 2016, 73% placement rate), The Excel Center tuition-free adult high school, the Clean Tech Accelerator for EV and renewable-energy careers, ReHire Colorado for workforce re-entry, and micro-credentials training. Community services span GoodWheels transportation, Voyages adult day care, AgrAbility agricultural support, residential and in-home care, and LEAP heating assistance. Business-to-business services include Goodwill Staffing Services, commercial laundry, custodial services, and fleet maintenance.

Revenue is generated across three streams: retail sales of donated goods, business-services contracts, and donations/contributions from individuals and organizations. The technology stack is conventional — a web-based retail platform, the shopgoodwill.com online marketplace, UKG UltiPro for HR, and Power BI for reporting — with no proprietary AI components disclosed. The organization reports serving more than 143,000 Coloradans annually and a $291 million economic contribution to the state, and maintains CARF, ACHC, BBB charity, and GuideStar Platinum accreditations. Long-standing partnerships (most notably the 22-year Dell Reconnect alliance for electronics recycling) plus a deep network of corporate, university, and community-food partners anchor the donation and program-delivery pipeline.

Name

Goodwill of Colorado

Legal name

Goodwill of Colorado

Website

https://goodwillcolorado.org

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

101–250 employees

Short description

Goodwill of Colorado is a 501(c)(3) nonprofit operating thrift retail stores and business services whose proceeds fund free workforce development, adult education, and community programs for individuals with disabilities, job seekers, seniors, veterans, and others across Colorado.

Ownership category

akta.pro rank

Product category

Thrift Retail and Workforce Development Services

NAICS

Vocational Rehabilitation Services (62431)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)

akta.pro secondary industry

Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)

Keywords

• Thrift retail operations
• Workforce development services
• Job training programs
• Community support services
• Nonprofit social enterprise

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Sales: Revenue generated from the sale of donated goods through thrift stores, outlet stores, and online marketplace platforms.
2. Business Services Revenue: Revenue from commercial services including Goodwill Staffing Services (temporary and permanent staffing), commercial laundry services, custodial services, and fleet maintenance services.
3. Donations and Contributions: Financial donations from individuals and organizations supporting the mission. Vehicle donations and material donations that fuel the retail operation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Goodwill of Colorado is a nonprofit social enterprise operating thrift retail stores (standard stores, outlet stores, and the Déjà Blue upscale boutique) alongside an online marketplace, while delivering free workforce development programs (IT training, BankWork$, Clean Tech/EV technician certification, The Excel Center adult high school) and community support services (transportation, in-home care, residential services, disability and senior programs). Retail revenues, commercial business services, and financial donations cross-subsidize the no-cost mission-driven programs.

Product overview

Goodwill of Colorado is a nonprofit organization operating a multi-service portfolio combining retail thrift operations with workforce development and community support services. The core retail business includes thrift stores, outlet stores, the Déjà Blue Boutique upscale resale concept, and online shopping through shopgoodwill.com. The workforce development division offers IT training (LIFT), BankWork$ banking certification, The Excel Center adult high school diploma program, and Clean Tech Accelerator training for electric vehicle and renewable energy careers. Community services include GoodWheels transportation, Voyages adult day care, AgrAbility agricultural support, residential and in-home care services, and emergency heating assistance (LEAP). Business solutions services provide staffing, commercial laundry, custodial, and fleet maintenance to corporate clients. All services are provided at no cost to participants and are funded by retail store revenues and donations.

Differentiator

Problem solved

Functional benefit

Brands

• The Excel Center: Colorado's first tuition-free high school for adults
• Déjà Blue Boutique
• BankWork$
• Thrive
• GoodWheels Community Transportation
• Goodwill Staffing Services
• LIFT (IT Training)

Products and services

• Thrift Stores Retail stores selling donated clothing, housewares, furniture, and accessories at discounted prices across multiple locations in Colorado. Targeted at individual value-conscious shoppers.
• Outlet Stores Discount retail locations offering deeper savings on donated goods, sold by weight or at bargain prices for budget-conscious shoppers and resellers.
• Déjà Blue Boutique Upscale thrift boutique offering higher-end and designer donated clothing and accessories at premium prices.
• Online Shopping E-commerce platform allowing shoppers to purchase donated items online through shopgoodwill.com/colorado.
• Goodwill Staffing Services Employment placement and staffing agency connecting job seekers with employers across various industries for temporary and permanent roles.
• IT Training (LIFT) Information technology training program providing technology skills and certifications for career advancement.
• BankWork$ 8-week banking industry training course covering industry skills, resume preparation, and interview practice; over 700 students completed since 2016 with a 73% placement rate.
• The Excel Center Colorado's first tuition-free, in-person high school for adults offering adult education and diploma programs.
• GoodWheels Community Transportation Community transportation services providing mobility solutions for individuals with disabilities and other transportation barriers.
• Voyages Adult Day Program Adult day care program providing recreation and socialization services for seniors.
• AgrAbility / FarmAble Agricultural support program providing education, grants, loans, and technical assistance to farmers and ranchers with disabilities or economic challenges.
• ReHire Colorado Career re-entry program helping individuals return to the workforce after extended absence.
• Clean Tech Accelerator Clean technology training and job placement program including EV charging technician training, solar, and heat pump installation skills.
• Commercial Laundry Commercial laundry services for businesses and healthcare facilities.
• Custodial Services Professional cleaning and custodial services for commercial facilities.
• Fleet Maintenance Vehicle maintenance services for commercial and organizational fleets.
• Micro-Credentials Training Short-term skills certification programs providing industry-recognized credentials for employment.
• Residential Services Housing and residential support services for individuals with disabilities.
• Your Life Your Way In-Home Care In-home personal care and support services for individuals needing assistance with daily activities.
• EV Supply Equipment Technician Training Intensive 4-week certification course for electric vehicle charging station service technicians, part of Clean Tech initiative.

Quantifiable outcome

• 143,000+ Coloradans supported annually through programs
• +4 more outcomes

Named customers3 records

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Dell ReconnectcoreStrategic or Co-development Partner · 1 January 200422-year national partnership for responsible electronics recycling. Consumers can drop off used electronics including computers, monitors, cell phones, cords and cables, and printers for free, responsible recycling through Dell Reconnect.
• AMDminorStrategic or Co-development PartnerAMD hosts Goodwill donation stations in their parking lot for employee donation drives, collecting gently used housewares, clothing, accessories, and hobby supplies.
• IntelminorStrategic or Co-development PartnerIntel facilities host e-waste recycling drives, with Goodwill setting up donation stations for responsible electronics recycling.
• Colorado State University (CSU) SpurminorStrategic or Co-development PartnerMonthly Second Saturday donation drive events at CSU Spur campus, promoting sustainability and community engagement.
• Loaves and Fishes MinistriesminorStrategic or Co-development PartnerHoliday food drive partnership at Goodwill Canon City store to support local families experiencing hunger. Food donations stay in the local community.
• Fresh Start CenterminorStrategic or Co-development PartnerFood drive partnership at Goodwill Falcon store to support Falcon area families in need during holiday season.
• We Don't WasteminorStrategic or Co-development PartnerMobile food pantry partnership collecting shelf-stable food at Goodwill Iliff Store to fight hunger in Denver and Aurora communities. Supports over 100 trusted nonprofits.
• Denver Human Services GIVE CenterminorStrategic or Co-development PartnerMultiple store partnerships (Lakeside, Central Park, Archer) collecting food donations to support Denver metro area families in need.
• Pueblo Community Soup KitchenminorStrategic or Co-development PartnerFood drive partnership at Goodwill Pueblo store supporting free meals for unhoused and underprivileged members of Pueblo County.
• Giggling Life Care FarmminorStrategic or Co-development PartnerPartnership for canned food drive supporting farm operations and animal care at the Brighton store opening.
• Selah CoffeeminorGTM or Marketing PartnerCoffee coupon partner for community donation drive events; provides free coffee as donor incentive.
• Little FinchminorGTM or Marketing PartnerRestaurant partner providing free drink coupons for CSU Spur Second Saturday donation drive events.
• University Partnerships (CU Boulder, Colorado School of Mines, CSU, UCCS, Air Force Academy)minorStrategic or Co-development PartnerUniversity move-out programs where Goodwill provides mobile donation stations for students to donate gently used items, keeping them out of landfills and supporting workforce programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Savers / Value Village: For-profit thrift operator that partners with nonprofits on donation buy-payout model. Represents the most relevant commercial competitive threat to Goodwill of Colorado's retail and donation supply model.
• ThredUp: Public for-profit online resale platform scaling managed marketplace and Resale-as-a-Service for retailers. Key competitive disruptor for secondhand apparel supply and demand dynamics affecting nonprofit thrift.

Direct peers

• Habitat for Humanity ReStores: Nonprofit home-furnishing resale stores operated by Habitat affiliates; sales fund affordable housing programs. Directly comparable donation-funded retail model, with overlap in Colorado (Denver Habitat ReStore).
• Arc Thrift Stores: Colorado-based nonprofit thrift chain whose mission revenue funds programs for people with intellectual and developmental disabilities. Closest geographic and operational analog to Goodwill of Colorado's IDD services and retail model.
• Goodwill of Central and Northern Arizona: Sibling Goodwill affiliate operating thrift retail plus workforce, disability, and community programs in Arizona. Useful peer for cross-state benchmarking on program economics and store productivity.
• Goodwill of the Olympic and Rainier Region: Regional Goodwill affiliate serving Washington state with the same thrift-store-funded workforce development model. Direct comparison on retail footprint, mission programs, and donation-based funding model.
• Volunteers of America Colorado: Colorado branch of a national nonprofit providing workforce development, housing, and behavioral health services. Overlapping service lines and funding sources, similar program structure.

Broad incumbents

• Goodwill Industries International: National umbrella organization for the Goodwill network of 150+ local Goodwills. Sets brand standards, technology platforms (shopgoodwill.com), and shared programs used by Goodwill of Colorado.
• Salvation Army USA: National nonprofit operating thrift stores and a wide portfolio of social services (workforce, housing, disaster relief) funded by donations. Comparable dual-mission social enterprise model, though broader scope than Goodwill of Colorado.

Regional players

• Denver Rescue Mission: Colorado-based nonprofit providing shelter, food, and rehabilitation services, with resale operations supporting programs. Similar regional, multi-program nonprofit with overlapping mission segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GoodwillofCO
• YouTubeyoutube.com/goodwillcolorado
• Facebookfacebook.com/GoodwillColorado
• LinkedInlinkedin.com/company/goodwillcolorado
• Instagraminstagram.com/goodwillcolorado
• Pinterestpinterest.com/goodwillcolorado

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill of Colorado