What Sweet Night does

SweetNight is a direct-to-consumer sleep wellness brand headquartered in Wilmington, Delaware (1226 N King St #396), selling mattresses and sleep accessories primarily to US households. The company positions itself around accessible premium sleep for everyday families, with declared focus on hot sleepers, couples seeking motion isolation, and individuals with back or pressure-point pain. Operating geographies are limited to the continental US plus Alaska/Hawaii and territories excluded from the shipping policy; distribution is a mix of owned Shopify storefront and an exclusive retail partnership with Walmart signed in June 2026 for the CoolNest Essential mattress. The legal entity 'sweetnightmattress' lists Terms of Service governed by Chinese law, while contact, fulfillment, and product warranties all run through the Delaware US address — a dual-jurisdiction structure worth flagging for diligence.

The product portfolio centers on three CoolNest® mattress variants plus accessory line extensions. Underlying technology is the proprietary CoolNest cooling stack: an ice silk cover with micro-pores exceeding 10,000/cm², PCMflux® High Resilience Foam infused with phase-change gel particles, gel-infused memory foam, and ventilated foam structures with ~300 breathable holes in select models. The CoolNest Memory Foam mattress uses 5-zone ergonomic support; the CoolNest Pro adds a fourth cooling stage, 7-zone precision support, and full-depth ventilation; the CoolNest Hybrid integrates the cooling stack with pocket coils for motion isolation. Separately, the patented TMContouring Curve enables a flippable Prime mattress delivering four firmness profiles in one SKU. All foams are CertiPUR-US certified, textiles carry OEKO-TEX Standard 100, and the CoolNest design is endorsed by the American Chiropractic Association for spinal support. Accessories include cooling memory-foam pillows, a tri-folding topper, and an upholstered bed-frame line (wood, velvet, corduroy, and lamb-wool variants, some with RGB LED and integrated charging).

The business model is one-time direct mattress sales, with a price ladder from $329.99 (entry-level CoolNest Memory Foam) to $829.99 (CoolNest Pro, Queen/King). Financing is provided through Affirm (0% APR) and HSA/FSA eligibility, lowering purchase friction for higher-ticket SKUs. Every mattress ships compressed in a box with free US shipping, a 100-night risk-free trial, and a 10-year warranty. Go-to-market blends performance/content marketing (educational blog, mattress quiz, sleep guides), seasonal promotional events (4th of July, Memorial Day, Walmart Summer Deals), earned media placements in Forbes, Reuters, Wirecutter, and LA Times, and the 'Dream Job' Sleep Consultant community program that converts consumer feedback into content and product iteration. The company remains privately held with no disclosed funding rounds, no subsidiary structure, and no institutional investors named in source material.

Name

Sweet Night

Legal name

sweetnightmattress

Website

https://sweetnight.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SweetNight is a direct-to-consumer sleep wellness brand selling memory foam and hybrid mattresses featuring proprietary CoolNest cooling technology, targeting everyday families, hot sleepers, and couples in the United States through its own e-commerce site and an exclusive Walmart retail partnership.

Ownership category

akta.pro rank

Product category

Sleep Products and Mattresses

NAICS

Mattress Manufacturing (33791)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)

Keywords

• Memory foam mattresses
• Hybrid mattresses
• Cooling sleep technology
• Bed frames
• Sleep accessories

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Direct mattress sales: SweetNight generates revenue primarily through direct-to-consumer sales of mattresses, pillows, and bed frames via its e-commerce website. Products are sold in compressed mattress-in-a-box format with free shipping. The company offers financing options through Affirm (0% APR) and accepts HSA/FSA payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SweetNight designs, manufactures, and sells memory foam and hybrid mattresses built around its proprietary CoolNest multi-stage cooling system, along with complementary sleep accessories such as cooling pillows and bed frames. Products are sold primarily direct-to-consumer via sweetnight.com and through an exclusive retail partnership with Walmart, shipped compressed in mattress-in-a-box format with free shipping, 100-night trial, and 10-year warranty.

Product overview

SweetNight is a direct-to-consumer modern sleep wellness brand headquartered in Wilmington, Delaware. The company offers a portfolio of mattresses and sleep accessories centered around its proprietary CoolNest technology. The core product line includes the CoolNest Memory Foam Mattress (5-zone support, entry-level cooling), CoolNest Pro Memory Foam Mattress (7-zone precision support, advanced 4-stage cooling for hot sleepers), and CoolNest Hybrid Mattress (pocket coils with cooling foam). Beyond the CoolNest series, additional mattress offerings include Twilight Hybrid (pillow-top softness), Dreamy S1 (gel memory foam with PCM cooling), and Prime (flippable with 4 firmness options). Accessories encompass cooling and comfort pillows, and a range of bed frames including wood platform, upholstered, and storage designs with features like RGB LED lights and charging stations. Products are available through direct-to-consumer online sales via SweetNight.com and exclusive retail partnerships (Walmart for CoolNest Essential), with financing options (Affirm), HSA/FSA eligibility, and a 100-night risk-free trial with 10-year warranty backing purchases.

Differentiator

Problem solved

Functional benefit

Brands

• CoolNest®: Proprietary cooling mattress technology system featuring multi-stage cooling with ice silk cover, PCMflux High Resilience Foam, and gel-infused memory foam. Used across CoolNest Memory Foam, CoolNest Pro, and CoolNest Hybrid mattress lines.

Products and services

• CoolNest Memory Foam Mattress Memory foam mattress with CoolNest cooling technology, 5-zone ergonomic support, and CertiPUR-US certification. Features multi-layer cooling system designed to feel up to 8 degrees cooler than conventional designs.
• CoolNest Pro Memory Foam Mattress Premium memory foam mattress with advanced 4-stage cooling system and 7-zone precision support for full-body relief. Features full-depth ventilation for faster heat release, designed specifically for hot sleepers.
• CoolNest Hybrid Mattress Hybrid mattress combining pocket coils with foam comfort layers and the proprietary CoolNest Cooling System. Features multi-stage cooling technology including ice silk cover, PCMflux High Resilience Foam, and gel-infused memory foam for temperature regulation and ergonomic support.
• CoolNest Essential Memory Foam Mattress Memory foam mattress launched exclusively at Walmart featuring multi-stage cooling technology, multi-layer support system, and motion isolation. Targets families seeking premium sleep upgrade at accessible price point.
• Twilight Hybrid Mattress Hybrid mattress with pillow top comfort layer delivering exceptional softness and huggable feel, combining spring and memory foam support.
• Dreamy S1 Gel Memory Foam Mattress Gel memory foam mattress with cooling technology and PCM phase-change materials for temperature regulation. Features two-sided design with motion isolation control.
• Prime Memory Foam Mattress Innovative memory foam mattress with flippable design offering four firmness options (soft, medium-soft, medium-firm, firm) by flipping or rotating. Features patented TMContouring Curve technology for natural zoned support.
• Cooling Memory Foam Pillow Cooling memory foam pillow designed for temperature regulation during sleep, available as 2-pack.
• Comfort Support Pillow Comfort pillow providing support for sleep comfort.
• Solid Wood Platform Bed Frame with Adjustable Headboard Wooden bed frame with adjustable headboard, available in multiple colors including Walnut and White.
• Storage Bed Frame with RGB LED Lights & Charging Headboard Upholstered bed frame with RGB LED lights and integrated charging station in headboard, available in White Velvet color.
• Velvet Upholstered Wingback Platform Bed Frame with Headboard Upholstered platform bed frame with wingback design and integrated headboard in Black Velvet finish.
• Corduroy Upholstered Cloud Platform Bed Frame with Headboard Corduroy upholstered cloud platform bed frame with headboard in White color.
• Lamb Wool Upholstered Platform Bed Frame with Charging Station Lamb wool upholstered platform bed frame with LED lights and integrated charging station.
• 4-inch Tri-Folding Mattress Topper Tri-folding mattress topper for additional comfort and support.

Quantifiable outcome

• Sleep surfaces up to 8 degrees cooler than conventional designs
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• WalmartcoreChannel Partner/ Reseller/ Distributor · 22 June 2026Exclusive retail partnership for launching the CoolNest Essential Memory Foam Mattress at Walmart stores nationwide. The launch coincides with Walmart's Summer Deals event (June 22-28, 2026), targeting families seeking premium sleep at accessible prices through major retail platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Purple Innovation: Purple sells its signature hyper-elastic polymer grid mattresses and hybrid models DTC and through retail. Comparable in DTC-to-retail omnichannel strategy and emphasis on proprietary technology for temperature regulation and support.
• Casper: Casper is the original DTC mattress-in-a-box brand offering memory foam, hybrid, and cooling mattresses direct to consumers. Most directly comparable to SweetNight in business model, product category, target customer, and cooling technology positioning.
• Nectar Sleep: Nectar (owned by Resident Home) sells memory foam and hybrid mattresses DTC with strong value-pricing positioning, 365-night trial, and lifetime warranty. Highly comparable to SweetNight's accessible-price, trial-driven DTC mattress model.
• Tuft & Needle: Tuft & Needle (owned by Serta Simmons) sells memory foam and adaptive foam mattresses DTC with simplified product lines and mid-tier pricing. Comparable in DTC mattress model, target demographic, and value-oriented positioning.
• Helix Sleep: Helix offers a broad line of hybrid and memory foam mattresses sold DTC with a sleep quiz personalization tool. Comparable in DTC model, hybrid/foam product mix, and use of personalization to address varied sleep preferences.
• DreamCloud: DreamCloud (also under Resident Home) sells hybrid luxury mattresses DTC at competitive price points with a focus on cooling and pressure relief. Closely comparable in hybrid construction, cooling claims, and aspirational-value DTC positioning.
• Brooklyn Bedding: Brooklyn Bedding is a vertically integrated DTC mattress brand manufacturing its own products and selling directly online. Comparable in DTC mattress model, broad product portfolio, and direct price-to-consumer value positioning.
• Bear Mattress: Bear Mattress sells memory foam and hybrid mattresses DTC with a focus on athletic recovery, cooling, and Celliant technology. Comparable in DTC model, cooling-positioned memory foam products, and value-tier pricing.
• Avocado Green Mattress: Avocado sells organic and eco-friendly mattresses DTC with strong certifications. Comparable in DTC model, strong third-party certifications (similar to SweetNight's ACA and CertiPUR-US), and direct-to-consumer e-commerce model.

Broad incumbents

• Tempur Sealy International: Tempur Sealy is the largest specialty mattress manufacturer (Tempur-Pedic, Sealy, Stearns & Foster) selling through extensive retail. Comparable as a broad incumbent in the mattress category with cooling technology (TEMPUR material) and broad distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SweetNightHome
• Facebookfacebook.com/Sweetnightglobal

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweet Night