Bear Mattress
Bear Mattress is a Phoenix-based direct-to-consumer mattress brand owned by Brooklyn Bedding, manufacturing and selling premium, performance, and natural mattresses featuring Celliant®-infused Sleep Recovery Technology™ to athletes, active individuals, and back pain sufferers via e-commerce and 18 Arizona showrooms.
- Company typePrivate
- Founded2014
- HeadquartersHoboken, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bear Mattress does
Bear Mattress is a direct-to-consumer mattress brand owned by Brooklyn Bedding, LLC and headquartered in Phoenix, Arizona. The brand designs and sells mattresses manufactured in the United States from a combination of foreign and domestic components, distributing through its own e-commerce site and 18 Arizona showrooms. Bear Mattress is positioned for athletes, active individuals, hot sleepers, and back pain sufferers, with a product ladder spanning three tiers — Premium Performance (Elite Ultra Hybrid, Elite Hybrid), Enhanced Support (Pro Hybrid, Pro Foam), and Essential Comfort (Original Hybrid, Original) — plus specialty products including Bear Natural (latex), Bear Cub (children), Bear Trundle, and Bear Dog Bed. Pricing ranges from roughly $279 for the entry-level Original to approximately $2,129 for the Elite Ultra Hybrid, with installment financing via Affirm and HSA/FSA eligibility via TrueMed.
The company's core technical differentiator is Sleep Recovery Technology™ incorporating Celliant® infrared fibers, which the FDA has determined to be a medical device, combined with a proprietary CoolForce™ layer for thermal management. The brand has accumulated more than 20,000 customer reviews and holds third-party certifications including GREENGUARD Gold, CertiPUR-US, and eco-INSTITUT (for the natural line), and has received editorial recognition from Good Housekeeping, Forbes, and Oprah Daily.
The business model is omnichannel direct-to-consumer with a B2B hospitality channel operated under the parent 3Z Brands umbrella (hospitality.3zbrands.com). Bear Mattress is privately held, has no disclosed funding events, and operates as a subsidiary within a multi-brand mattress portfolio. Revenue, headcount, and margin metrics are not publicly disclosed.
Bear Mattress firmographics
Firmographics- Name
- Bear Mattress
- Legal name
- Brooklyn Bedding, LLC
- Website
- https://bearmattress.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bear Mattress is a Phoenix-based direct-to-consumer mattress brand owned by Brooklyn Bedding, manufacturing and selling premium, performance, and natural mattresses featuring Celliant®-infused Sleep Recovery Technology™ to athletes, active individuals, and back pain sufferers via e-commerce and 18 Arizona showrooms.
- Ownership category
- akta.pro rank
Bear Mattress industry classification
Industry- Product category
- Sleep Products and Mattresses
- NAICS
- Mattress Manufacturing (33791)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH), Adjustable Beds & Bases Retail (CRAIABAB), Bed Frames, Foundations & Headboards Retail (CRAIABAE)
Keywords
Where Bear Mattress is headquartered
LocationHeadquarters
- HQ city
- Hoboken
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bear Mattress business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Mattress Sales: One-time sales of mattresses including Elite Ultra Hybrid, Elite Hybrid, Pro Hybrid, Pro Foam, Original Hybrid, Original, Bear Cub (kids), Bear Natural, and Bear Trundle. Made-to-order in America using foreign and domestic components.
- Accessories Sales: Sales of pillows (Bear Pillow, Cirrus Cloud, Adjustable Cooling, Talalay Latex, Down & Feather, Knee Pillow, Bed Wedge, Cooling Gel Grid), mattress protectors, sheets, mattress toppers, duvet inserts/covers.
- Bed Bases & Furniture: Sales of adjustable beds, foundations, bed frames (Hudson, Bear Frame), nightstands, and kids bed frames (Leo, Luna, Koda, Teddy).
- Pet Products: Sales of Bear Dog Bed - orthopedic dog bed with CertiPUR-US certified memory foam.
- Financing Services: Partnership with Affirm for financing options allowing customers to pay over 3-36 months at 0% APR or 10-36% APR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Elite Ultra Hybrid - Premium cooling mattress with microcoils |
| Unit Pricing | Pay-as-you-go | Elite Hybrid - Most popular balanced comfort |
| Unit Pricing | Pay-as-you-go | Pro Hybrid - Responsive support for couples |
| Unit Pricing | Pay-as-you-go | Pro Foam - All-foam pressure relief |
| Unit Pricing | Pay-as-you-go | Original Hybrid - Value hybrid with coil support |
| Unit Pricing | Pay-as-you-go | Bear Original - Best value everyday comfort |
| Unit Pricing | Pay-as-you-go | Bear Cub - Kids mattress hybrid |
| Unit Pricing | Pay-as-you-go | Bear Trundle - Low profile trundle mattress |
| Unit Pricing | Pay-as-you-go | Bear Natural - All-natural latex hybrid |
| Unit Pricing | Pay-as-you-go | Bear Dog Bed - Orthopedic pet bed |
| Unit Pricing | Pay-as-you-go | Adjustable Flex Bed |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Bear Mattress product offering
Product offeringCore offering
Bear Mattress designs, manufactures, and sells hybrid and all-foam mattresses directly to consumers through its e-commerce website and 18 Arizona showrooms. Core offerings include premium performance mattresses (Elite Ultra Hybrid, Elite Hybrid), enhanced support mattresses (Pro Hybrid, Pro Foam), essential comfort mattresses (Original Hybrid, Bear Original), specialty mattresses (Bear Natural latex hybrid, Bear Cub kids, Bear Trundle, Bear Dog Bed), bed bases, and sleep accessories such as pillows, mattress protectors, sheets, and toppers. All mattresses incorporate Celliant® infrared Sleep Recovery Technology and are assembled to order in Phoenix, Arizona, with a 120-night trial and limited lifetime warranty.
Product overview
Bear Mattress is a direct-to-consumer mattress and sleep products company offering a comprehensive portfolio of sleep solutions. The product lineup spans three tiers: Premium Performance (Elite Ultra Hybrid, Elite Hybrid), Enhanced Support (Pro Hybrid, Pro Foam), and Essential Comfort (Original Hybrid, Original). Additional offerings include specialty mattresses (Bear Natural with organic/latex construction, Bear Cub and Bear Trundle for children), bed bases (Adjustable Flex Bed, foundations, frames including the Hudson Bed Frame), and sleep accessories (pillows, mattress protectors, sheets, and toppers). All mattresses feature Sleep Recovery Technology with Celliant infrared fibers and are certified GREENGUARD Gold and CertiPUR-US, manufactured in Arizona with foreign and domestic components.
Differentiator
Problem solved
Functional benefit
Products and services
- Elite Ultra Hybrid Mattress The company's most advanced 13.5-inch hybrid mattress featuring 8 layers including a quilted Celliant infrared cover, CoolForce PCM cooling layer, copper-infused memory foam, microcoils, and an 8-inch zoned Ascension coil support system. Available in soft, medium, and firm options. Designed for sleepers seeking maximum cooling, recovery, and pressure relief.
- Elite Hybrid Mattress A 14-inch performance hybrid mattress combining quilt foam comfort layers with a zoned coil core for pressure relief and spinal alignment. Features a Celliant infrared cover with an optional CoolForce cooling upgrade. Positioned as the company's best-selling and most versatile mattress for back pain and hip pain sufferers.
- Pro Hybrid Mattress A medium-firm 13-inch hybrid mattress combining gel-infused memory foam with 8-inch TitanCore individually wrapped coils. Designed for couples and combination sleepers with enhanced motion isolation and responsive support.
- Pro Foam Mattress An all-foam 12-inch mattress with enhanced pressure relief featuring extra quilt foam and gel swirl memory foam over a high-density foundation. Medium-firm feel designed for side sleepers with achy muscles and joints.
- Original Hybrid Mattress An affordable 11-inch hybrid mattress combining gel-infused memory foam with a 6-inch Ascension coil system and reinforced edges. Medium-firm feel offering hybrid comfort at a competitive price point.
- Bear Original Mattress An entry-level 10-inch all-foam mattress featuring quilt foam and gel swirl memory foam over a high-density foundation. Medium-firm feel offering reliable everyday comfort and support at an accessible price.
- Bear Cub Kids Mattress A hybrid mattress designed for children featuring a quilted hypoallergenic Tencel cover, gel memory foam, responsive foam, and 6-inch individually wrapped coils. GREENGUARD Gold certified and fiberglass-free with an 8.5-inch profile.
- Bear Trundle Mattress A low-profile 5-inch all-foam mattress designed for trundle beds and space-saving applications. Features a cooling gel memory foam comfort layer and high-density support foam base.
- Bear Natural Mattress An all-natural latex hybrid mattress featuring an organic cotton cover, 100% natural sustainable latex comfort layer, responsive comfort layer, individually encased zoned coils, and EcoFlex fiberglass-free fire barrier. Medium-firm feel with eco-INSTITUT and GREENGUARD Gold certification.
- Bear Dog Bed An orthopedic pet bed featuring CertiPUR-US certified memory foam, a waterproof TPU liner, and a washable faux fur cover. Available in Small (for dogs up to 30 lb) and Large (for dogs up to 70 lb) sizes.
- Adjustable Flex Bed An adjustable bed base featuring head/foot articulation, Zero-G preset, one-touch flat preset, wireless 6-button remote, and silent drive motors. Supports up to 750 lbs with height-adjustable legs and is compatible with all mattress types including Split King.
- Bear Foundation A solid natural wood bed foundation with interlocking glides and pins requiring no tools for assembly. Designed to fit inside any bed frame for optimal mattress support.
- Bear Bed Frame A sturdy bed frame made from injection-molded fiberglass-infused resin with smooth lower contours. Designed for easy 5-minute assembly with no tools required.
- Hudson Bed Frame A platform-style wooden bed frame with headboard crafted from knot-free New Zealand pine. Available in Pecan, Walnut, and Blonde finishes. GREENGUARD Gold Certified with central metal support bars.
- Bear Pillow A supportive cooling foam pillow described as the company's best-selling pillow, featuring Celliant infrared technology for overnight recovery support.
- Bear Pro Topper A 3-inch mattress topper providing high-quality comfort foam layer for enhanced sleep surface.
- GlacioTex Mattress Protector An advanced cooling mattress protector with GlacioTex technology for temperature regulation and protection.
Quantifiable outcome
- Up to 4 degrees cooler sleep for 12 hours with CoolForce Layer technology
- +2 more outcomes
Companies that use Bear Mattress
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles6 records
Bear Mattress technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Bear Mattress partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
Bear Mattress competitors and assessment
Company assessmentDirect peers
- WinkBeds: DTC mattress brand offering handcrafted hybrid and all-foam options targeting recovery/performance consumers, with direct overlap to Bear's athlete-and-recovery persona.
- Avocado: DTC eco-focused mattress brand selling organic and natural-latex mattresses through direct channels; competes with Bear Natural directly in the growing green-sleep segment.
- DreamCloud: DTC-direct hybrid mattress brand with luxury feel positioned at the value-premium price band (~$1,000 queen), directly comparable to Bear's Elite and Pro Hybrid tiers.
- Saatva: Premium DTC mattress retailer offering luxury innerspring/hybrid mattresses, adjustable bases, and physical showrooms in major US metros, comparable to Bear's Elite tier and omnichannel approach.
- Leesa: DTC mattress brand offering foam and hybrid products through an online quiz and risk-free trial, comparable to Bear's quiz-driven funnel and tiered product strategy.
- Casper: Original DTC mattress-in-a-box brand offering foam and hybrid mattresses direct online with risk-reversal trial and warranty; competes head-to-head with Bear on the same channels and customer profile.
- Purple: DTC-direct hybrid/foam mattress brand with proprietary Purple Grid polymer technology; shares the DTC, technology-led, sleep-health positioning and competitive customer segments with Bear.
- Helix Sleep: DTC mattress brand offering multiple firmness/configurability tiers via online quiz, similar to Bear's tiered approach and quiz-driven purchase funnel.
- Nectar Sleep: Value-oriented DTC memory foam mattress brand with aggressive promo pricing and lifetime warranty, directly comparable to Bear's Essential tier and promotion-driven model.
Broad incumbents
- Mattress Firm: Largest US specialty mattress retailer with a multi-brand omni-channel footprint; relevant as the dominant offline distribution channel and pricing benchmark for premium DTC brands like Bear.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bear Mattress social profiles
Digital presenceBear Mattress compliance and trust
Trust signalCompliance5 records
Bear Mattress financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bear Mattress leadership team
Management profileNumber of profiles
Profiles1 record
Bear Mattress funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bear Mattress M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bear Mattress
What does Bear Mattress do?
Bear Mattress designs, manufactures, and sells hybrid and all-foam mattresses directly to consumers through its e-commerce website and 18 Arizona showrooms. Core offerings include premium performance mattresses (Elite Ultra Hybrid, Elite Hybrid), enhanced support mattresses (Pro Hybrid, Pro Foam), essential comfort mattresses (Original Hybrid, Bear Original), specialty mattresses (Bear Natural latex hybrid, Bear Cub kids, Bear Trundle, Bear Dog Bed), bed bases, and sleep accessories such as pillows, mattress protectors, sheets, and toppers. All mattresses incorporate Celliant® infrared Sleep Recovery Technology and are assembled to order in Phoenix, Arizona, with a 120-night trial and limited lifetime warranty.
Is Bear Mattress a public or private company?
Bear Mattress is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bear Mattress founded?
Bear Mattress was founded in 2014. It employs 1 to 10 people.
Where is Bear Mattress based?
Bear Mattress is headquartered in Hoboken, United States, in the North America region.
How does Bear Mattress make money?
Five revenue lines are on record. Mattress Sales are the primary driver. The others are accessories Sales, bed Bases & Furniture, pet Products and financing Services.
Who are Bear Mattress's main competitors?
Direct peers on record are WinkBeds, Avocado, DreamCloud, Saatva, Leesa, Casper, Purple, Helix Sleep and Nectar Sleep. Mattress Firm is listed as a broad incumbent.
Does Bear Mattress have an API?
No public API is recorded for Bear Mattress.
What industry is Bear Mattress in?
Bear Mattress's product category is Sleep Products and Mattresses. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of IMAOAKAE, Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors). Its NAICS code is 33791 and its SIC code is 5712.