Flexing It™
Flexing It is an India-headquartered online talent marketplace connecting 3,000+ organizations with 80,000+ independent consultants and 2,000+ boutique firms for project-based, fractional, and interim engagements across 15+ countries in Asia Pacific and beyond.
- Company typePrivate
- Founded2014
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Flexing It™ does
Flexing It is an India-headquartered online talent marketplace that connects organizations with 80,000+ independent consultants and 2,000+ boutique consulting firms for project-based, fractional, and interim engagements across 15+ countries. The company was founded in 2012 (per firmographic records) / 2014 (per company history) and is led by founder-CEO Chandrika Pasricha. It serves large enterprises and multinationals, consulting firms, high-growth startups, PE/VC funds, and development sector organizations, with named customers including Schneider Electric, Unilever, Axis Bank, and Novartis.
The platform is built on FlexScore™, a patented matching algorithm that categorizes professionals into Perfect Fit, Best Fit, and Good Fit buckets based on skills, experience, and external validation. Supporting modules include FeeBee (a benchmarking database of 700,000+ fee points across 20+ sectors and 150+ skill areas), DIGIT (a change management framework for embedding freelance talent into workforce strategy), FleXpert (on-demand expert phone advisory), FlexExec (fractional/interim leadership), FlexTeams (bespoke multi-disciplinary teams), Remote (cross-border talent access), and FlexCheck/FlexCheck+ (background verification). The platform is ISO 27001:2022 certified by BSI.
Revenue is generated through a tiered model: MyFlex Postpaid (USD 120 flat fee per candidate contact), MyFlex Prepaid (USD 30 upfront per posting), SuperFlex (enterprise managed-service contracts with dedicated account managers), FleXpert (pay-per-call advisory), and FlexCheck background verification. GTM is a hybrid of self-serve for SMEs/startups and enterprise field sales for large organizations, supported by content marketing, thought leadership, and industry events. The company claims 3,000+ client organizations and lists industrial/manufacturing (30% of demand) and consulting firms (20%) as the largest customer segments.
Flexing It™ firmographics
Firmographics- Name
- Flexing It™
- Legal name
- Flexing It™
- Website
- https://flexingit.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flexing It is an India-headquartered online talent marketplace connecting 3,000+ organizations with 80,000+ independent consultants and 2,000+ boutique firms for project-based, fractional, and interim engagements across 15+ countries in Asia Pacific and beyond.
- Ownership category
- akta.pro rank
Flexing It™ industry classification
Industry- Product category
- Online Talent Marketplace
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Employment Agencies (7361), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Gig / On-Demand Generalist Staffing Platforms (BPACACAK)
- akta.pro secondary industry
- IT & Software Engineering Staffing (BPACADAA)
Keywords
Where Flexing It™ is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Flexing It™ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Access Fees (MyFlex Postpaid): Organizations pay a flat fee of USD 120 plus applicable taxes to contact candidates (whether one or ten candidates per role). No charges for posting assignments under this model. Organizations can post roles, receive applications, and search for candidates.
- Platform Access Fees (MyFlex Prepaid): Organizations pay a flat upfront fee of USD 30 before posting an assignment, enabling quick search, identification, and contact with relevant candidates using full platform functionality.
- SuperFlex Enterprise Account Management: Organizations with larger requirements are assigned a dedicated account manager who assists with posting opportunities, shortlisting and sorting applications, social media outreach, and custom searches. Payment is expected at the time of posting given the significantly higher effort and account manager provision.
- FleXpert Advisory Calls: Organizations request specific expert calls; account managers vet and shortlist experts with charge-out rates shared within 48 hours. Pay-per-call model with no yearly subscriptions or retainer fees.
- Background Verification Services: Organizations or professionals can pay to conduct background verification (FlexCheck+ or FlexCheck) on consultant profiles. Standard fees apply; refunds issued if the professional refuses verification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | MyFlex Postpaid - Self-serve model for Startups & SMEs |
| One time/ perpetual license | Pay-as-you-go | MyFlex Prepaid - Upfront access for faster engagement |
| Subscription | Multi-year contract | SuperFlex - Enterprise model with dedicated account manager |
| Usage-based | Pay-as-you-go | FleXpert - On-demand expert advisory calls |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Flexing It™ product offering
Product offeringCore offering
Flexing It™ operates an online talent marketplace connecting organizations with 80,000+ independent consultants, boutique firms, and interim leaders across 160+ skill areas. The platform uses a proprietary matching algorithm (FlexScore™) to match organizations with project-based professionals, offering self-serve, managed enterprise, fractional leadership, and on-demand advisory engagement models.
Product overview
Flexing It™ is a talent marketplace platform connecting organizations with independent consultants and freelance professionals across India and Southeast Asia. The platform operates on a core platform-plus-modules architecture built around its proprietary FlexScore matching algorithm. The Enterprise Suite serves as the primary engagement platform, supplemented by specialized modules including FeeBee for fee benchmarking, DIGIT for change management, FleXpert for expert advisory calls, FlexExec for interim leadership, Remote for borderless talent access, and FlexTeams for agile team building. Additional support services include FlexCheck background verification, the Return to Work Program for women professionals, and Think Factory for market insights. Pricing is tiered through MyFlex and SuperFlex plans offering different levels of service and support.
Differentiator
Problem solved
Functional benefit
Brands
- FeeBee: Fee benchmarking tool providing consulting fee insights across industries and skill areas
- DIGIT
- FlexScore
- FleXpert
- FlexTeams
- FlexExec
- Flexing It Return to Work
- MyFlex
- SuperFlex
- FlexCheck
- FlexCheck+
Products and services
- Enterprise Suite End-to-end platform that helps organizations access, manage, engage, and deliver flexible projects at scale, including custom talent pools and analytics to support freelance talent strategy decisions.
- FlexScore™ Patented talent matching algorithm that categorizes professionals into Perfect Fit, Best Fit, and Good Fit buckets based on custom skill architecture, intelligent matching heuristics, and external validation inputs.
- FeeBee Fee benchmarking tool providing detailed budgeting insights for freelance talent with 700,000+ unique fee benchmarks across 20+ sectors and 150+ skill areas.
- DIGIT Change management framework helping CXOs and Talent Leaders develop a metrics-driven playbook to embed freelance talent into organizational people strategy.
- FleXpert On-demand phone advisory service connecting organizations with vetted subject matter experts for strategic initiatives, due diligence, industry benchmarks, and time-bound advisory support.
- Remote Borderless talent access solution offering assisted search, verified consultants, and support with contracting, payment, compliance, and pricing benchmarking for remote talent needs across geographies.
- FlexTeams Agile consulting team solution that builds bespoke multi-disciplinary teams of independent professionals in days for fast, flexible solutions beyond traditional talent strategies.
- FlexExec Fractional and interim leadership solution providing 14,000+ vetted interim experts for roles including CTO, CFO, CHRO, CMO, CEO, and Chief of Staff to support organizational transitions and critical leadership gaps.
- Think Factory Research and insights platform providing data on professional gig economy trends, talent strategy, and market intelligence, including Professional Gig Economy India reports.
- FlexCheck / FlexCheck+ Background verification service providing employment and reference checks for professionals, with FlexCheck+ covering both employment and reference (gold badge) and FlexCheck covering one (blue badge).
Quantifiable outcome
- 290% increase in professionals registering as independent consultants since 2022
- +5 more outcomes
Companies that use Flexing It™
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Flexing It™ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Flexing It™ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HiTalentregional expansionFlexing It partnered with HiTalent to expand its presence in Japan, connecting Japanese organizations with top freelance talent from Flexing It's network. The partnership aims to tackle workforce challenges in Japan while driving innovation and growth across APAC with cutting-edge project delivery solutions.
Scale indicators21 records
Recent moves6 records
Expansion highlights6 records
Flexing It™ competitors and assessment
Company assessmentDirect peers
- Toptal: Toptal is a global freelance talent marketplace focused on the top 3% of freelance professionals including consultants, designers, and engineers. It is a direct competitor to Flexing It's premium senior-consultant positioning and competes for the same enterprise buyer of specialized talent.
- Catalant (Braintrust): Catalant is an on-demand talent platform connecting enterprises with independent consultants and boutique firms for project-based work. It is a direct peer to Flexing It's SuperFlex/FlexTeams offering for consulting engagements at large organizations.
- Outsized: Outsized is a freelance consulting talent marketplace focused on emerging markets (India, SEA, Middle East, Africa) connecting enterprises with independent consultants. It is a near-direct competitor to Flexing It, particularly in India and Southeast Asia.
Broad incumbents
- Upwork: Upwork is the largest publicly listed global freelance marketplace with millions of freelancers across all skill levels. While broader and lower-tier than Flexing It, Upwork directly overlaps in freelance talent marketplace mechanics and competes for enterprise and SME buyers in India and SEA.
- GLG (Gerson Lehrman Group): GLG is the world's largest expert network providing on-demand phone advisory and short-term consulting engagements with subject matter experts. It overlaps with Flexing It's FleXpert offering and enterprise buyer segment for expert calls and short-term advisory.
- Guidepoint: Guidepoint is a global expert network serving investment, consulting, and corporate clients with on-demand expert consultations. Comparable to Flexing It's FleXpert advisory offering and competes for the same enterprise buyer for expert insights.
- Indeed: Indeed is the world's largest job and talent marketplace with a growing freelance/contract segment. While primarily a job board, Indeed's contract and 'Indeed Flex' offering overlaps with Flexing It's marketplace model for SMEs and high-volume hiring.
Emerging players
- Maven: Maven is an online platform connecting learners and organizations with vetted experts for cohort-based courses and 1:1 advisory. It is comparable to Flexing It's fractional/advisory offerings, particularly for SME and startup buyers.
- WorkGenius: WorkGenius is an AI-driven freelance talent platform matching enterprises with vetted creative, tech, and marketing freelancers. It is comparable to Flexing It's enterprise matching and project-based engagement model.
Regional players
- Catenon: Catenon is an international staffing and headhunting firm operating across emerging markets including Asia, Africa, and LATAM. It is comparable to Flexing It on cross-border professional talent placement for mid-senior roles, though Catenon is more traditional staffing than marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flexing It™ social profiles
Digital presenceFlexing It™ compliance and trust
Trust signalCompliance1 record
Flexing It™ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flexing It™ leadership team
Management profileNumber of profiles
Profiles1 record
Flexing It™ funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flexing It™ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flexing It™
What does Flexing It™ do?
Flexing It™ operates an online talent marketplace connecting organizations with 80,000+ independent consultants, boutique firms, and interim leaders across 160+ skill areas. The platform uses a proprietary matching algorithm (FlexScore™) to match organizations with project-based professionals, offering self-serve, managed enterprise, fractional leadership, and on-demand advisory engagement models.
Is Flexing It™ a public or private company?
Flexing It™ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flexing It™ founded?
Flexing It™ was founded in 2014. It employs 11 to 50 people.
Where is Flexing It™ based?
Flexing It™ is headquartered in New Delhi, India, in the Asia region.
How does Flexing It™ make money?
Five revenue lines are on record. Platform Access Fees (MyFlex Postpaid) is the primary driver. The others are platform Access Fees (MyFlex Prepaid), superFlex Enterprise Account Management, fleXpert Advisory Calls and background Verification Services.
Who are Flexing It™'s main competitors?
Direct peers on record are Toptal, Catalant (Braintrust) and Outsized. Broad incumbents are Upwork, GLG (Gerson Lehrman Group), Guidepoint and Indeed. Emerging players are Maven and WorkGenius. Catenon is listed as a regional player.
Does Flexing It™ have an API?
No public API is recorded for Flexing It™.
What industry is Flexing It™ in?
Flexing It™'s product category is Online Talent Marketplace. Its primary akta.pro industry code is BPACACAK, Gig / On-Demand Generalist Staffing Platforms, with a secondary code of BPACADAA, IT & Software Engineering Staffing. Its NAICS code is 541511 and its SIC code is 7361.