Unilever Australia & New Zealand

What Unilever Australia & New Zealand does

Unilever Australia & New Zealand is the regional operating arm of Unilever plc (London Stock Exchange ticker: ULVR), conducting consumer-goods manufacturing and distribution across Australia and New Zealand through two wholly-owned private entities — Unilever Australia Group Pty Limited (New South Wales) and Unilever New Zealand Limited (Auckland). The business sells a multi-category consumer-goods portfolio spanning home care (laundry detergents and fabric conditioners under OMO/Persil, Surf, and Comfort), personal care (deodorants, hair care, and body wash under Dove, TRESemmé, and Radox), and food (Continental). The company reaches general-consumer households in Australia and New Zealand through major supermarket and retail chain partners; no direct-to-consumer or proprietary e-commerce channel is disclosed. The go-to-market is essentially horizontal: high-volume, low-touch consumer-staples distribution via established trade channels.

The operating footprint centers on two manufacturing sites — North Rocks, NSW (operating since 1969, employing over 100 people, classified as high-hazard due to aerosol deodorant production) and Tatura, Victoria (operating since 1947, employing over 125 people, food manufacturing, low-hazard classification) — supported by an Auckland regional headquarters and the Australian head office at North Rocks. Regulatory and emergency-response relationships are formalized with NSW Fire & Rescue, NSW Police, the NSW Environment Protection Authority, the VIC Environment Protection Authority, and VIC Police for incident planning at both manufacturing sites. The company has been a Certified B Corporation since 2022 (administered by B Lab), with ongoing re-certification work against new B Lab standards published in April 2025.

The revenue model is straightforward consumer-goods wholesale: products are manufactured at the Australian sites and distributed to retail-channel partners at prices determined by those retailers; no consumer-facing pricing or subscription model is disclosed. Brand marketing is conducted through organic social channels (LinkedIn, Facebook, Instagram, X) and the corporate website. In March 2024 the company received a small funding commitment from the Australian Renewable Energy Agency (ARENA) toward renewable-energy initiatives. No product pricing, customer concentration data, AI/ML capability, or proprietary technology platform is disclosed for the ANZ subsidiary specifically, and no independent revenue figure is published.

Name

Unilever Australia & New Zealand

Legal name

Unilever Australia Group Pty Limited

Website

https://unilever.com.au

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Unilever Australia & New Zealand is the ANZ regional subsidiary of Unilever plc, manufacturing and distributing home care, personal care, and food products under brands including Dove, OMO/Persil, Surf, Comfort, TRESemmé, and Continental to consumer households through major supermarket and retail chains across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Fabric Softeners & Conditioners (Liquid, Sheets, Beads) (CRADAKAB)

akta.pro secondary industry

Deodorants & Antiperspirants (CRADANAA)

Keywords

• Consumer packaged goods
• Personal care products
• Home care products
• Laundry detergents
• Food products

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Consumer Goods Sales: Unilever Australia & New Zealand generates revenue through the manufacture and sale of consumer goods including food products, home care products (laundry detergents, fabric conditioners), and personal care products. Products are sold through retail channels including supermarkets, convenience stores, and direct to consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Unilever Australia & New Zealand manufactures, markets, and distributes consumer packaged goods across personal care, home care, and food categories in Australia and New Zealand. The company sells well-known brands such as Dove, TRESemmé, OMO, Persil, Surf, Comfort, and Continental through major retail and grocery channels to household consumers.

Product overview

Unilever Australia & New Zealand operates a diversified consumer goods portfolio comprising multiple product categories. The core product offering spans home care (laundry detergents, fabric conditioners, scent boosters) and personal care (hair care, deodorants, body care). The portfolio includes sub-brands Surf, Omo/Persil, and Comfort for home care, and Dove, Tresemme, Radox, and Continental for personal care and food products. These products are manufactured at Australian sites including North Rocks (high-hazard aerosol production) and Tatura (food and low-hazard manufacturing), and sold to consumers across Australia and New Zealand through retail channels.

Differentiator

Problem solved

Functional benefit

Brands

• Surf: Laundry detergent powders, liquids, and capsules for various fabric care needs.
• OMO/Persil
• Comfort
• Hive
• SERS

Products and services

• Dove
• TRESemmé
• OMO
• Persil
• Surf
• Comfort
• Radox
• Continental

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and support.

• B LabcoreOthers · 1 January 2022B Lab is a non-profit organization that administers the B Corporation certification. Unilever ANZ joined the B Corp community in 2022, demonstrating commitment to meeting high standards of social and environmental performance, transparency, and accountability across five impact areas: governance, workers, communities, customers, and environment.
• NSW Fire and Rescue ServicesupportOthersEmergency services partnership at the North Rocks manufacturing site. NSW Fire and Rescue Service is included in the site's emergency response plan for incidents that may affect neighbours.
• NSW Environment Protection Authority (EPA)supportOthersRegulatory oversight body that has reviewed safety and environmental standards at Unilever's North Rocks site.
• VIC Environment Protection Authority (EPA)supportOthersRegulatory oversight body for the Tatura manufacturing site. The site's emergency plan has been shared with VIC EPA and is subject to regular tests.
• NSW PolicesupportOthersEmergency services partner for the North Rocks site. NSW Police would undertake evacuation of neighbouring properties in the unlikely event of a major incident requiring evacuation.
• VIC PolicesupportOthersEmergency services partner for the Tatura site. VIC Police would undertake evacuation of neighbouring properties in the unlikely event of a major incident requiring evacuation.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Goodman Fielder: Major ANZ-based packaged food company (brands include Helga's, Wonder White, Praise, Meadow Lea), directly comparable to Unilever ANZ's Foods business and a direct competitor of Continental in the ANZ grocery channel.
• Lion (Dairy & Drinks): Leading ANZ food and beverage company (brands include Dairy Farmers, Pura, Berri, Solo, and James Squire), a regional peer of Unilever ANZ's Foods business and competitor for ANZ supermarket shelf space and foodservice contracts.

Direct peers

• Procter & Gamble Australia: Australian arm of global CPG giant P&G, directly competing with Unilever ANZ across laundry detergents, fabric care, deodorants, hair care, and body care with brands such as Ariel, Lenor, Gillette, Pantene, and Head & Shoulders.
• Henkel Australia: Australian operations of Henkel, a direct competitor in laundry and home care with brands such as Schwarzkopf, got2b, and Loctite-adjacent personal care offerings, overlapping with Unilever ANZ's fabric care and hair care lines.
• Reckitt Australia: Reckitt's Australian subsidiary competes with Unilever ANZ in fabric care, surface cleaning, personal care, and health with brands including Vanish, Dettol, Finish, and Nurofen.
• SC Johnson Australia: ANZ arm of SC Johnson, a direct peer in home care with brands like Raid, Glade, and Pledge, plus competing in air care and household cleaning alongside Unilever ANZ's fabric and home care range.
• Colgate-Palmolive Australia: Australian operations of Colgate-Palmolive, a direct competitor in personal care — particularly oral care, body wash, and deodorants — with significant overlap in personal care categories served by Unilever ANZ's Dove and Radox brands.
• Kimberly-Clark Australia: ANZ arm of Kimberly-Clark, a direct peer in personal care, hygiene, and tissue categories with brands such as Kleenex, Huggies, and Kotex, competing with Unilever ANZ for personal care shelf space and consumer share of wallet.
• Essity Australasia (formerly Asaleo Care): Australasian operations of Essity, a direct peer in personal care, hygiene, and tissue products with brands such as Sorbent, Libra, TENA, and Tempo, competing for the same ANZ retailers and consumers as Unilever ANZ.
• Church & Dwight Australia: Australian arm of Church & Dwight, a direct competitor in home and personal care with brands including OxiClean, Arm & Hammer, and Batiste, overlapping with Unilever ANZ's fabric care and personal care ranges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Unilever
• Facebookfacebook.com/Unilever
• LinkedInlinkedin.com/company/unilever
• Instagraminstagram.com/unilever

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unilever Australia & New Zealand