Kimberly-Clark Australia Pty Ltd

Name

Kimberly-Clark Australia Pty Ltd

Legal name

Kimberly-Clark Australia Pty Ltd

Website

https://kimberly-clark.com.au

Company type

Public

Founded year

1872

Operating status

Operating

Headcount range

1–10 employees

Short description

Kimberly-Clark Australia Pty Ltd is the Australian subsidiary of Kimberly-Clark Worldwide (NYSE: KMB), marketing and distributing branded hygiene, tissue, and personal care products (Huggies, Kleenex, Kotex, Depend, Cottonelle) to Australian consumers through Coles, Woolworths, and Aldi, and to commercial customers via Kimberly-Clark Professional.

Ownership category

akta.pro rank

Product category

Personal Care and Hygiene Products

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Papers & Allied Products (2600), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF)

Keywords

• Personal care products
• Baby care products
• Feminine care products
• Household tissue products
• Professional hygiene products

Headquarters

HQ city

Milton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Products Sales: Kimberly-Clark generates revenue through the manufacture and sale of consumer essential products including baby care (Huggies), facial tissue (Kleenex), bathroom tissue (Cottonelle, Andrex), feminine care (Kotex), and adult care (Depend) through retail distribution channels.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Kimberly-Clark Australia Pty Ltd develops, manufactures, and markets paper-based consumer hygiene products including nappies, baby wipes, facial tissues, bathroom tissue, feminine care products, and adult incontinence products under global brands such as Huggies, Kleenex, Kotex, Cottonelle, and Depend. The company also supplies commercial and institutional hygiene solutions through its Kimberly-Clark Professional division.

Differentiator

Problem solved

Functional benefit

Brands

• Huggies: Baby care products including diapers and wipes
• Kleenex
• Depend
• Kotex
• Poise
• Cottonelle
• Scott
• Viva
• Andrex
• Goodnites
• Pull-Ups
• Thinx
• U by Kotex
• Kimberly-Clark Professional

Products and services

• Huggies® Baby and child care diapers and wipes brand serving parents worldwide.
• Kleenex® Facial tissue and hand wipes brand for personal hygiene.
• Depend® Adult incontinence care products brand.
• Kimberly-Clark Professional Commercial and workplace hygiene products including tissues, wipers, and dispensers.
• U by Kotex® Feminine care products targeting younger demographic.
• Poise® Adult care feminine hygiene and incontinence products.
• Kotex® Feminine care sanitary products brand.
• Cottonelle® Flushable wet wipes and toilet paper brand.
• Goodnites® Nighttime bedwetting protection products for children.
• Pull-Ups® Training pants for toddlers transitioning from diapers.
• Scott® Paper towels, tissues and hygiene products brand.
• Viva® Paper towels brand.
• Andrex® Toilet tissue brand primarily sold in UK market.
• Thinx® Menstrual underwear brand acquired in 2024 as part of period care portfolio expansion.

Quantifiable outcome

• 5.23% reduction in transport emissions in 2024, avoiding 3,544 tonnes of CO₂
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• OfloadcoreStrategic or Co-development Partner · 28 May 2025Data-driven zero-emission logistics partnership deploying first electric freight truck (Volvo FL Electric) on daily freight routes integrated into Brisbane Transport's fleet. Ofload provides Carbon Analytics Platform that enabled Kimberly-Clark to cut transport emissions by 5.23% in 2024.
• TR GroupminorOthers · 28 May 2025Provides Volvo FL Electric vehicle leasing services for the electric freight truck deployment as part of the Ofload-Kimberly-Clark partnership.
• Brisbane TransportcoreStrategic or Co-development Partner · 28 May 2025Government fleet operator integrating the electric freight truck into their daily operations as part of the zero-emission logistics pilot program.
• Global Partnerships for Women and GirlsminorStrategic or Co-development PartnerNew global partnerships announced to advance essential care for women and girls through Kotex She Can Initiative and other social impact programs.

Scale indicators7 records

Direct peers

• Edgewell Personal Care: US-listed personal care company with feminine care (Playtex, Carefree), adult incontinence, and baby care offerings. Closely comparable to Kimberly-Clark's feminine and adult care franchises and competing across similar distribution channels.
• Essity: Swedish hygiene and health company (TENA, Libresse, Tork, Vinda) operating across baby care, feminine care, incontinence, and professional hygiene. Direct global competitor in essentially every Kimberly-Clark product family and a significant Australia/NZ presence through Vinda and Asaleo Care.
• Procter & Gamble: Largest direct global competitor with overlapping branded hygiene and household portfolios (Pampers nappies, Charmin toilet paper, Bounty paper towels, Always feminine care, Gillette). Competes head-to-head with Kimberly-Clark in Australian retail shelves and on private label defense.

Broad incumbents

• Unilever: Diversified consumer goods giant with overlapping personal care, home care, and hygiene brands (Dove, Rexona, Omo). Competes in the Australian market across personal cleansing and household categories that overlap with Kimberly-Clark's portfolio.
• Henkel: German multinational with consumer brands in laundry, home care, and personal care. Competes with Kimberly-Clark in household cleaning and selected personal care categories and shares a global FMCG operating model.
• Church & Dwight: US household and personal care company with brands in feminine care, oral care, and household cleaning. Competes with several Kimberly-Clark sub-categories and shares a similar mass-market retail distribution model.

Emerging players

• Ontex Group: Belgian-based hygiene products manufacturer specializing in baby care, feminine care, and adult incontinence. Strong private label manufacturer supplying many of the same retailers that stock Kimberly-Clark, making it both a competitor and a private-label threat.
• Solaris Paper: Asia-Pacific focused tissue and hygiene manufacturer producing tissue products for both branded and private label channels. Comparable to Kimberly-Clark's import-driven Australian supply model and a relevant competitor in regional private label tenders.
• Cascades: Canadian tissue and paper-based products manufacturer with significant presence in North American and European tissue markets. Relevant comparable for Kimberly-Clark's Family Care tissue business and as a competitor in the professional tissue channel.

Regional players

• WEPA Industrie: European family-owned tissue manufacturer with branded and private label products across household, hygiene, and away-from-home professional categories. Comparable business model to Kimberly-Clark's Family Care and Professional segments, primarily European footprint but expanding internationally.

Market position

Customer concentration

• YouTubeyoutube.com/user/KimberlyClark
• Facebookfacebook.com/kimberly-clark-australia-114887071882908
• LinkedInlinkedin.com/company/kimberly-clark-worldwide-inc-
• Instagraminstagram.com/kimberlyclark
• Xx.com/kimberlyclarkau

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kimberly-Clark Australia Pty Ltd