Pzizz - Sleep, Nap, Focus

What Pzizz - Sleep, Nap, Focus does

Pzizz is a London-based mobile sleep technology company that develops audio-based applications for sleep, power napping, and daytime focus. The company's flagship product applies psychoacoustic principles — including binaural beats, 3D audio, and a patented Hybrid Music System — to modulate brainwave states and deliver personalized audio sessions intended to help users fall asleep faster, stay asleep longer, and wake refreshed. The company was founded in 1999, but the current product and strategy were established under CEO Rockwell Shah from around 2015, who oversaw a ground-up product rebuild completed in 2016.

Pzizz monetizes primarily through a freemium consumer subscription model priced at $7.99 per month or $49.99 per year, distributed across iOS and Android app stores. The company has expanded distribution beyond direct-to-consumer into healthcare and enterprise channels, including a reported integration into the NHS prescription pathway in England (with 58% of GPs able to prescribe the app), and partnerships with Cedars-Sinai, Sun Life, and Lumino Health. The user base is reported at over 1 million, and the team is small — on the order of 11-50 employees, including PhD-level sleep specialists on the clinical research side.

The company holds US Patents on its underlying audio-modulation technology and has recently broadened its product surface beyond the original Pzizz sleep app to include Mesmerize (meditation), Soundly (bedtime stories), and a Doze/Focus module for daytime focus and power naps. Strategic emphasis in the 2019-2023 period has shifted toward clinical and institutional channels, where regulatory acceptance (NHS prescribing) and employer/insurer partnerships provide a differentiated go-to-market vs. direct-only consumer sleep competitors.

Name

Pzizz - Sleep, Nap, Focus

Legal name

Pzizz

Website

https://pzizz.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Pzizz is a London-based mobile app company that uses patented psychoacoustic audio technology to deliver sleep, nap, and focus sessions to consumer subscribers (over 1M users) and clinical channels including the NHS prescription pathway.

Ownership category

akta.pro rank

Product category

Sleep & Wellness Mobile Apps

NAICS

Sound Recording Industries (5122)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Yoga Nidra & Deep Relaxation Practices (HSADAJAE)

Keywords

• Sleep assistance app
• Power nap audio
• Focus productivity app
• Digital sleep therapy
• Meditation wellness app

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Pzizz Pro Subscription: Subscription-based access to full app features and content. Available as monthly ($7.99) or annual ($49.99) plans. The subscription includes all Dreamscapes, Focuscapes, Narrations, app features and updates. Cross-platform access (iOS, Android, Web) with single account.
2. Freemium (Classic Pzizz): Free tier providing access to Classic Pzizz content and basic features. Serves as acquisition funnel for premium upgrades.
3. In-App Purchases: Pzizz Pro available as in-app purchase through iOS App Store and Google Play in addition to website subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Pzizz develops and operates a mobile and web application that delivers personalized audio-based sleep, power nap, and focus experiences. The product combines psychoacoustic principles with clinical sleep interventions to produce algorithmically generated 'Dreamscapes' that help users fall asleep, stay asleep, and wake refreshed. Core modules (Sleep, Nap, Focus) are offered via a freemium app with a Pzizz Pro subscription tier, distributed through iOS App Store, Google Play, and pzizz.com.

Product overview

Pzizz is a suite of wellness apps focused on sleep, naps, and focus. The core offering is the Pzizz mobile app (iOS/Android) which provides Sleep Module, Nap Module, and Focus Module. Content includes Dreamscapes (sleep audio) and Focuscapes (productivity audio). The subscription (Pzizz Pro) also includes access to Mesmerize Visual Meditation, Soundly (functional music), and Doze - all included at no additional cost. The app uses psychoacoustic principles, clinical sleep interventions, and algorithmic audio generation to deliver personalized sleep and focus experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Mesmerize: Visual meditation app using hypnotic visuals to help users achieve deeper relaxation and reduce stress and anxiety. Part of Pzizz subscription.
• Soundly
• Doze
• Bliss

Products and services

• Pzizz App The flagship Pzizz mobile and web application for individual consumers that delivers personalized audio experiences for sleep, daytime power naps, and focus. It uses psychoacoustic principles and clinically-tested sleep interventions, including Dreamscapes music, voice narrations, and personalization algorithms, to help users fall asleep fast, stay asleep, and wake feeling refreshed. Distributed via iOS App Store, Google Play, and pzizz.com.
• Mesmerize Visual Meditation Standalone visual meditation app for individual consumers that uses hypnotic visuals, visual breathing exercises with pinch-to-zoom speed control, guided meditations, and psychoacoustic-backed music to reduce stress and anxiety. Available on iOS as a separate app and bundled into the Pzizz Pro subscription.
• Doze Standalone sleep-focused iOS app for individual consumers, distributed as part of the Pzizz ecosystem and included in the Pzizz Pro subscription. Featured as 'App of the Day' by Apple editorial.
• Soundly Standalone functional music app for individual consumers with a library of sounds, music, stories, and meditations, plus customizable breathing exercises. Built by Pzizz's research and audio teams and included with the Pzizz Pro subscription.
• Bliss Breathing app within the Pzizz ecosystem that uses visuals to guide individual users through resonant frequency breathing exercises. Included as part of the Pzizz Pro subscription offering.

Quantifiable outcome

• Pzizz demonstrated statistically significant improvement over other relaxation solutions in randomized controlled trial by Indiana State University
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MetronapscoreStrategic or Co-development PartnerPzizz partnered with Metronaps to power the audio experience in their nap pods. This workplace wellness partnership brings Pzizz's sleep technology to corporate nap environments.
• Cedars-SinaicoreStrategic or Co-development PartnerHealthcare partnership with Cedars-Sinai medical institution to deliver Pzizz's sleep technology in clinical settings.
• Sun LifecoreChannel Partner/ Reseller/ DistributorPartnership with Sun Life to deliver great sleep through healthcare/wellness benefits. Pzizz is available as part of Sun Life's health offerings.
• LeaguecoreChannel Partner/ Reseller/ DistributorPartnership with health benefits provider League to bring Pzizz to the workplace through employee wellness programs.
• Lumino HealthcoreChannel Partner/ Reseller/ DistributorPartnership with Lumino Health to deliver Pzizz sleep solutions through healthcare benefits ecosystem.
• Weight Watchers (WellnessWins)minorStrategic or Co-development PartnerPzizz partnered with Weight Watchers over their WellnessWins program, integrating sleep wellness into broader wellness offerings.
• Parkinson's UKminorStrategic or Co-development PartnerParkinson's UK selected Pzizz for their new 'Apps and Devices Library', indicating clinical/personal health application.
• Pitch at the PalaceminorGTM or Marketing PartnerPzizz participated in Pitch at the Palace startup competition, gaining visibility and potential investment/partner connections.
• Milken ConferenceminorGTM or Marketing PartnerCEO Rockwell Shah presented at the Milken Conference, a prestigious business and policy conference.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pzizz
• YouTubeyoutube.com/channel/pzizz
• Facebookfacebook.com/pzizz
• LinkedInlinkedin.com/company/pzizz
• Instagraminstagram.com/pzizz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pzizz - Sleep, Nap, Focus