Tuwan

What Tuwan does

Tuwan (legal entity: 北京陶乐科技有限公司 / Beijing TaoLe Technology Co., Ltd.) is a privately held Chinese gaming social platform company headquartered in Beijing's Shijiazhuang (Shijingshan) district. Founded in May 2018, the company operates 点点开黑 (Diandian Kaihei), a voice-chat matchmaking platform where Chinese gamers find teammates and play mainstream competitive titles together, including Honor of Kings, League of Legends, PUBG, Teamfight Tactics, and Naraka: Bladepoint. Beyond the core co-playing platform, Tuwan has self-developed the standalone 点点狼人杀 (Werewolf) mobile social-deduction game, embedded a K-song/music entertainment module, and supports an esports tournament center; sub-brands and client applications under the same login include 点点狼人, 乐园杀, 兔小铲, and 兔玩.

The technology stack centers on real-time voice and video communication, image sharing, live streaming, and interactive messaging, layered with a virtual currency economy (钻石/Diamonds, 点点币, 金币, 紫晶), rank/leaderboard systems (charm, contribution, wealth, weekly and monthly lists), and a VIP wealth-tier system. Tuwan publishes an SDK and API, references pre-installation agreements with terminal device OEMs, and provides 24/7 customer support including a dedicated minor-protection queue. The company holds the regulated China-specific licenses required for paid voice, gift-based monetization, and live streaming (Telecom Value-Added Services License 京B2-20192592; Online Culture Operating License 京网文[2019]4777-514号; ICP 京ICP备18042855号-2; Public Security Network Filing 11010702002006; Live Streaming Filing 京ILS备202604020030).

Tuwan monetizes primarily through consumer purchases of platform virtual currencies with RMB, redeemable for virtual items, chat-room gifts, dynamic gifts, messaging gifts, and live-streaming gift rewards; transactions are non-refundable once successful. The company maintains a private, China-domestic-only footprint with no disclosed parent, no public listing, and disclosed equity funding totaling approximately US$1.91M across two rounds from Longyuan Yunteng in 2015 and 2016.

Name

Tuwan

Legal name

北京陶乐科技有限公司

Website

https://tuwan.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Tuwan (北京陶乐科技有限公司) is a privately held Chinese gaming social platform operating 点点开黑, a voice-chat matchmaking and co-playing service for mainstream competitive games, plus a self-developed Werewolf app and K-song entertainment module for Chinese gamers.

Ownership category

akta.pro rank

Product category

Gaming Social Platform

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Gaming & Virtual World Social Platforms (MPACAJAG)

akta.pro secondary industries

Gaming Voice Chat & Party Voice Platforms (MPACAEAF), Social/UGC Game Platforms with Integrated Stores (MPAFACAG), Gaming & Virtual World Communities (BPAMABAE)

Keywords

• Gaming social platform
• Voice chat rooms
• Team matchmaking
• Virtual currency system
• Mobile gaming community

Headquarters

HQ city

Shijingshan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Virtual Currency and Gift Purchases: Users purchase virtual currencies (钻石, 点点币, 金币, 紫晶) with real money (RMB) to buy virtual items, send gifts to streamers/content creators, and access premium features. Content consumption includes chat room gift rewards, dynamic gifts, messaging gifts, and live streaming gift rewards. Revenue is generated through the sale of virtual currencies with no refund policy upon successful transaction.
2. Virtual Item/Virtual道具 Sales: Platform virtual currencies can be used to purchase virtual items displayed on the platform. The company retains rights to adjust, modify, or change the types and quantities of virtual items available for purchase without prior notice.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tuwan operates Diandian Kaihei (点点开黑), a gaming social platform that aggregates players across mainstream competitive games such as League of Legends, Honor of Kings, PUBG, Teamfight Tactics, and Naraka: Bladepoint, providing voice chat rooms, team matching, leaderboards, and social interaction. The company also developed a standalone Werewolf social deduction mobile app and embedded karaoke entertainment features within the main platform, monetizing via a multi-currency virtual goods system.

Product overview

Tuwan operates a multi-product gaming social ecosystem anchored by点点开黑 (Diandiankaihei), a unified gaming social platform that serves as the primary product. The platform connects gamers through voice chat rooms and matchmaking services across major titles including League of Legends, Honor of Kings, PUBG, Jinzhanqi, and Naraka: Bladetide. Beyond点点开黑, Tuwan has developed点点狼人杀 as a standalone Werewolf mobile application, and embedded a karaoke/entertainment module within点点开黑 for music lovers. The ecosystem also includes virtual currency systems (点点币, 金币, 紫晶, 钻石), a VIP wealth tier system, esports tournament center, and various social ranking features. All products are operated under the parent company Beijing TaoLe Technology Co., Ltd. (北京陶乐科技有限公司).

Differentiator

Problem solved

Functional benefit

Brands

• 点点狼人: Werewolf social game application developed by the company, leveraging industry experience to address player needs.
• 乐园杀
• 兔小铲
• 兔玩

Products and services

• Diandian Kaihei (点点开黑) Diandian Kaihei is Tuwan's primary gaming social platform that provides voice chat rooms, team matching, ranking systems, and social features enabling gamers to find teammates and play together across multiple mainstream competitive games.
• Diandian Werewolf (点点狼人杀) Diandian Werewolf is a self-developed Werewolf social deduction mobile game application built in-house by Tuwan, offering voice and text-based social deduction gameplay for the gaming community.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TT Voice (TT语音): Chinese gaming voice chat and social platform targeting mobile gamers (especially HoK, PUBG Mobile); the most direct domestic comparable in terms of product offering, target audience, and virtual gifting monetization.
• Bixin (比心): Gaming companion / e-sports social platform in China offering team-finding, voice chat, and paid 'accompany play' (陪玩) services — directly overlaps with Tuwan's matchmaking and social value proposition.
• PIPI Play (皮皮陪玩): Chinese gaming companion / 'play-with' social platform offering team-finding and paid companionship services; direct overlap with Tuwan's matchmaking and team co-playing positioning.

Broad incumbents

• YY (Joyy): Established Chinese social entertainment platform with voice rooms, gifting, and gaming community components; a much larger incumbent that anchors the same virtual currency + live entertainment model Tuwan operates within.
• Douyu: Major Chinese game live streaming platform with chat rooms, virtual gifting, and esports tournament content — competes with Tuwan's live streaming and esports tournament center modules.
• Huya: Tencent-affiliated Chinese game live streaming and esports community platform; overlaps with Tuwan on streaming, virtual gifting, and competitive gaming social engagement.
• WeGame: Tencent's PC game store and community platform featuring chat, matchmaking, and tournament tools — a publisher-controlled incumbent that constrains third-party gaming social platforms.
• Momo (陌陌): Chinese social discovery and live audio platform with virtual gifting mechanics; adjacent in monetization mechanics (virtual currency, gift to hosts) though broader in audience than gaming-specific.
• NetEase CC: NetEase's gaming live streaming and community platform with virtual gifting and voice room features; competes with Tuwan's live streaming and gaming community modules, particularly among NetEase-published game audiences.

Emerging players

• Discord: Global gaming voice and community platform; not directly competing in China (where it is blocked) but the international benchmark for game-focused voice/social infrastructure that Tuwan's product most closely resembles in feature set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tuwan