Bixin

Gaming Companion Marketplacebxapp.cn

Bixin (比心) is a Shanghai-based mobile gaming companion platform that connects 60 million gamers with 8 million trained game partners for paid coaching and online gameplay across popular Chinese titles, monetizing via transaction fees and supported by pro-esports content partnerships.

Company typePrivate
Founded2016
HeadquartersXuhui, China
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What Bixin does

Bixin (比心) is a mobile gaming companion and coaching platform operated by Shanghai Yitan Network Technology Co., LTD, headquartered in Xuhui, Shanghai. The platform connects casual and competitive gamers with a network of 8 million trained game partners for paid online gameplay sessions, coaching, and companionship across major Chinese titles including Honor of Kings, League of Legends, Game for Peace, and NARAKA: BLADEPOINT. The company positions itself as a vetted marketplace, emphasizing strict quality controls on its game partner supply to address trust concerns in the broader Chinese gaming companion category.

The Bixin product is delivered primarily through a mobile application available on iOS, Android, and Google Play, with an additional PC client and auxiliary engagement channels on WeChat, Weibo, and Tmall for recharge and customer support. The platform monetizes via transaction fees on coaching and companion services booked through the app, and has expanded its feature set beyond matchmaking to include dubbing, music sharing, chat rooms, and consultation services. Distribution is heavily influencer- and partnership-driven, leveraging Douyin (TikTok) creators with follower bases in the tens of millions and content licensing agreements with the League of Legends Pro League plus 11+ professional esports organizations (including Invictus Gaming, FunPlus Phoenix, EDG, and eStarPro) for online friendly matches and youth team recruitment.

The company is privately held, was founded in 2016, and has one disclosed funding round from IDG Capital in March 2018. Operating geographies are limited to China, and no public revenue, headcount growth signals, AI capabilities, or subsequent funding events are disclosed in the available source data.

Bixin firmographics

Firmographics

Name: Bixin
Legal name: Shanghai Yitan Network Technology co. LTD
Website: https://bxapp.cn
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 1–10 employees
Short description: Bixin (比心) is a Shanghai-based mobile gaming companion platform that connects 60 million gamers with 8 million trained game partners for paid coaching and online gameplay across popular Chinese titles, monetizing via transaction fees and supported by pro-esports content partnerships.
Ownership category
akta.pro rank

Bixin industry classification

Industry

Product category: Gaming Companion Marketplace
akta.pro primary industry: Player Support & Community Operations (Customer Support, Moderation, CRM) (MPAFAKAD)
akta.pro secondary industry: Publisher-Run Esports Tournament Circuits (MPAGANAA)

Keywords

Gaming companion platform
Esports matchmaking
Game coaching services
Online gaming marketplace
Mobile gaming app

Where Bixin is headquartered

Location

Headquarters

HQ city: Xuhui
HQ country: China
HQ region: Asia

Offices1 record

Markets served

Bixin business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

Platform commission on coaching/companion services: Platform connects gamers seeking coaching with trained game partners. Revenue likely derived from transaction fees on services booked through the platform.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Bixin product offering

Product offering

Core offering

Bixin operates a mobile and PC gaming companion platform that matches individual gamers with vetted, trained game partners for online play, coaching, and companionship across popular Chinese titles such as Honor of Kings, League of Legends, Game for Peace, and NARAKA: BLADEPOINT. The platform monetizes by taking a commission on coaching/companionship sessions booked between users and the more than 8 million trained partners it lists, with recharges processed through WeChat and Tmall.

Product overview

Bixin is a mobile gaming companion platform operated by Shanghai Yitan Network Technology Co., LTD. The company offers a single unified mobile application (Bixin App) that connects gamers with over 8 million trained game partners for online gaming sessions. The platform also provides skill-sharing services including dubbing, music, chat rooms, and other consultation services. The product portfolio consists of the Bixin mobile app available on iOS, Android, and Google Play, with additional service channels including WeChat Official account, Tmall Official shop, and Weibo.

Differentiator

Problem solved

Functional benefit

Products and services

Bixin App Mobile and PC gaming companion application that matches individual Chinese gamers with vetted trained game partners for online play, coaching, and companionship across Honor of Kings, League of Legends, Game for Peace, and NARAKA: BLADEPOINT; also includes community features (dubbing, music, chat rooms) and recharge via WeChat and Tmall.

Companies that use Bixin

Customer profile

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Bixin technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Bixin partnerships and signals

Strategic signal

Partnerships

13 partnerships are on record, tiered core and minor.

Invictus Gaming (iG)coreStrategic or Co-development PartnerProfessional esports organization partnering with Bixin for youth team recruitment initiatives. iG players including Rookie and TheShy are featured on the platform, offering online friendly matches with gamers.
FunPlus Phoenix (FPX)coreStrategic or Co-development PartnerProfessional esports organization partnering with Bixin for youth team recruitment. FPX players including Nuguri and Crisp are featured on the platform for player engagement activities.
Edward Gaming (EDG)coreStrategic or Co-development PartnerProfessional esports organization with partnership for youth recruitment and online friendly matches. EDG players including Clearlove and Meiko featured on the platform.
eStarProcoreStrategic or Co-development PartnerProfessional esports organization partnering with Bixin for youth team recruitment initiatives and online friendly matches with gamers.
DYGcoreStrategic or Co-development PartnerProfessional esports organization with youth recruitment partnership and online friendly match services featured on the platform.
WB (Weibo Gaming)coreStrategic or Co-development PartnerProfessional esports organization with youth recruitment partnership featured on the Bixin platform.
TianbacoreStrategic or Co-development PartnerProfessional esports organization with youth recruitment partnership featured on the Bixin platform.
17 GamingcoreStrategic or Co-development PartnerProfessional esports organization with youth recruitment partnership featured on the Bixin platform.
WE (Team WE)coreStrategic or Co-development PartnerProfessional esports organization with youth recruitment partnership featured on the Bixin platform.
LGD GamingcoreStrategic or Co-development PartnerProfessional esports organization with youth recruitment partnership featured on the Bixin platform.
LNG EsportscoreStrategic or Co-development PartnerProfessional esports organization with youth recruitment partnership featured on the Bixin platform.
League of Legends Pro LeaguecoreStrategic or Co-development PartnerPremier League of Legends esports league that has authorized image and video source material for Bixin platform promotion.
Douyin InfluencersminorGTM or Marketing PartnerGaming content creators on Douyin (TikTok) including Linyan, Buxianxian, Caomeiguodong, and Yaomi who promote the Bixin platform to their combined millions of followers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Bixin competitors and assessment

Company assessment

Others

CoachUp: Two-sided marketplace for booking vetted coaches (sports, esports, life). Illustrates the broader coaching-marketplace model Bixin applies to gaming specifically.

Emerging players

Mobalytics: AI-driven gaming performance and coaching platform covering multiple competitive titles. Adjacent technology overlap in matchmaking and skill-improvement services.
OP.GG: Game stats, community, and coach-finding for League of Legends and other MOBAs. Partial overlap with Bixin's LoL partner matching and analytics use cases.

Broad incumbents

Twitch: Largest live streaming/community platform for gamers; intersects with Bixin's pro-player engagement and influencer-led GTM. Broad incumbent for game-community attention.
Discord: Global gaming community platform with server-based chat, voice, and creator tools. A higher-level incumbent that competes for the same 'find teammates/community' use case.
Activision Blizzard (Microsoft): Top-tier game publisher with IP including Call of Duty, Overwatch, Diablo, Candy Crush. Sets publishing policy on third-party coaching/companionship services that can enable or constrain Bixin's addressable titles.

Direct peers

GamerSensei: Game coaching marketplace connecting gamers with vetted coaches across multiple titles. Most direct Western analogue to Bixin's matchmaking-plus-coaching model.
PlayerAuctions: Marketplace for in-game services including coaching, carries, and currency trading. Same two-sided transaction-fee model as Bixin in the gaming-services category.
ProGuides: Paid game-coaching platform offering pro-player instruction across competitive titles. Direct competitor in the gaming coaching subsegment Bixin dominates in China.

Regional players

GameWith: Japan's leading gaming community/information platform with deep title coverage. Comparable as a gamer community hub but geography-separated from China's market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Bixin financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bixin leadership team

Management profile

Number of profiles

Bixin funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bixin M&A and investment

M&A and investment

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bixin

What does Bixin do?

Is Bixin a public or private company?

Bixin is a private company. It is classified as venture growth investor backed and is currently operating.

When was Bixin founded?

Bixin was founded in 2016. It employs 1 to 10 people.

Where is Bixin based?

Bixin is headquartered in Xuhui, China, in the Asia region.

How does Bixin make money?

One revenue line is on record: platform commission on coaching/companion services.

Who are Bixin's main competitors?

CoachUp is listed as an others. Emerging players are Mobalytics and OP.GG. Broad incumbents are Twitch, Discord and Activision Blizzard (Microsoft). Direct peers are GamerSensei, PlayerAuctions and ProGuides. GameWith is listed as a regional player.

Does Bixin have an API?

No public API is recorded for Bixin.

What industry is Bixin in?

Bixin's product category is Gaming Companion Marketplace. Its primary akta.pro industry code is MPAFAKAD, Player Support & Community Operations (Customer Support, Moderation, CRM), with a secondary code of MPAGANAA, Publisher-Run Esports Tournament Circuits.