Selva Group

What Selva Group does

Selva Group is a privately held boutique hospitality advisory firm founded in 2017 by Marco Selva, providing strategic partnership services to owners and developers of luxury and lifestyle hotels, resorts, and mixed-use residential projects. The firm operates from Coconut Grove, Miami, Florida, and serves enterprise clients across the United States (Florida, Washington DC, Illinois), the Caribbean, Latin America, and Central America, including markets in Nicaragua. The company has no employees listed in formal headcount records beyond a 1–10 founder/principal-led staffing model documented in firmographics.

The firm's core offering comprises four service lines: Development Advisory Services (vision creation, market research, feasibility validation, concept and operational design, brand and management selection and contract negotiation, and pre-opening support); Asset Management (owner representation, operational diagnostics, profit optimization, repositioning, and capital plan oversight); Product and Services Execution (positioning review, ratings execution, talent practices, brand integrity assessment, food and beverage concept review, and wellness/spa programming); and Executive Recruitment Services drawing on a worldwide talent network. There is no proprietary technology platform; the deliverable is the principal's direct advisory engagement, with Marco Selva personally involved in every project based on the firm's stated operating model.

Selva Group generates revenue through professional services fees tied to individual engagements and ongoing asset management mandates. Pricing is quote-based, tailored to each project, and not publicly disclosed. Documented clients and project references span St. Regis Bal Harbour Resort, St. Regis Washington DC, Radisson Blu Aqua Hotel Chicago, The Raleigh Hotel Miami Beach, Nekupe Sporting Resort and Retreat (Nicaragua), and Aqua Wellness Resort (Nicaragua), alongside founder-track-record engagements at Ritz-Carlton Key Biscayne and Gencom Group. The firm is founder-owned with no parent company, institutional investors, or external equity partners disclosed in the source material, and it operates through direct enterprise advisory distribution with no public marketing channels beyond earned media in luxury travel publications.

Name

Selva Group

Legal name

Selva Group

Website

https://selvagrp.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Selva Group is a privately held boutique hospitality advisory firm that provides strategic development, asset management, and execution services to luxury hotel owners and real estate developers worldwide, with founder Marco Selva directly involved in every engagement.

Ownership category

akta.pro rank

Product category

Hospitality Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAGAG

Hospitality (Hotel) Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Property Management

SECONDARYTHACAMAF

Travel Spend, Data & Performance Analytics (KPIs/BI)

Travel & Hospitality/Business Travel & Corporate Travel Management/Corporate Travel Strategy & Consulting

SECONDARYTHACAGAD

Preferred Hotel Program Design & Portfolio Strategy

Travel & Hospitality/Business Travel & Corporate Travel Management/Corporate Lodging Programs & Hotel Sourcing

Keywords

• Hospitality advisory services
• Luxury hotel consulting
• Hotel asset management
• Hospitality development advisory
• Resort strategic consulting

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Advisory Services: Advisory fees for strategic consulting to hotel owners and real estate developers, including vision creation, market research, feasibility validation, operational design, brand partnership negotiation, and asset management services.
2. Asset Management: Ongoing asset management services including owner representation, operational diagnostics, profit optimization, repositioning strategy, and capital plan oversight.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Selva Group is a boutique hospitality advisory firm providing strategic advisory, asset management, and product execution services for luxury and lifestyle hotels, resorts, and residential projects. The firm partners with hotel owners and real estate developers, offering vision creation, market research and feasibility validation, brand and management contract negotiation, pre-opening support, operational design, F&B and wellness programming, owner representation, and ongoing asset management. Principal Marco Selva is directly involved in every engagement.

Product overview

Selva Group is a boutique hospitality advisory firm offering a unified suite of strategic advisory services for luxury and lifestyle hotels, resorts, and residential projects. The core offering encompasses Development Advisory Services (vision creation, market research, feasibility validation, concept development, operational design, brand negotiation, and pre-opening support), Asset Management services (owner representation, asset strategy, operational diagnostics, profit optimization, repositioning, and capital plan oversight), and Product and Services Execution (positioning review, culture of excellence, star rating execution, talent recruitment, and F&B concept review). These services are delivered through direct engagement of Principal Marco Selva, supported by worldwide executive recruitment capabilities. The company also showcases completed project references including St. Regis Bal Harbour, St. Regis Washington DC, Radisson Blu Aqua Chicago, The Raleigh Hotel, Nekupe Sporting Resort, and Aqua Wellness Resort.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Exceeded 2016 pro-forma projections by 2013 (3 years ahead of schedule) at St. Regis Bal Harbour
• +7 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• St. Regis (Starwood Hotels and Resorts)coreStrategic or Co-development PartnerSelva Group provides strategic advisory and owner's representative services for St. Regis luxury hotel properties. Founder Marco Selva previously served as Managing Director of the flagship St. Regis Bal Harbour Resort, leading Starwood's largest global investment. The firm continues to work with St. Regis properties on positioning, brand alignment, and operational excellence.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HVS International: Global hospitality consulting and valuation firm offering hotel investment advisory, asset management, and operational consulting. Directly comparable to Selva Group as a specialist hospitality advisory serving owners, developers, and investors across the luxury and broader hotel segments.
• Horwath HTL: International hotel, tourism, and leisure consulting network with a strong track record in hotel feasibility, asset management, and operator search. Direct competitor in the boutique-to-mid-market hospitality advisory space where Selva Group operates.
• CHMWarnick: Hospitality-focused asset management and consulting firm providing owner representation, transition planning, and operational advisory to hotel investors. Directly comparable in its focus on luxury and upper-upscale hotel asset management advisory.

Broad incumbents

• CBRE Hotels Advisory: Global commercial real estate services firm with a dedicated Hotels practice offering investment sales, capital markets, valuation, and advisory. A broader incumbent that competes with Selva Group for large hotel owner mandates, with the advantage of integrated brokerage and financing.
• JLL Hotels & Hospitality: Global real estate services firm with a dedicated Hotels & Hospitality group providing investment advisory, asset management, and operator search. A broader incumbent that competes for luxury and lifestyle hotel advisory work, with a much larger bench of advisors.
• Eastdil Secured: Real estate investment banking firm specializing in capital markets and advisory for institutional real estate clients, including hotel owners and developers. Comparable in servicing the same ultra-luxury developer/owner segment where Selva Group operates.
• Hyatt Hotels Corporation: Global hotel operator with a strong luxury and lifestyle portfolio (Park Hyatt, Andaz, Alila). Comparable to Selva Group in the luxury hospitality brand tier, but as a much larger operating incumbent that could alternatively engage or compete with boutique advisors.
• Highgate Hotels: Leading hotel management, investment, and development company with a significant luxury and lifestyle portfolio. Comparable as a broad hospitality platform that competes for advisory and asset management mandates, with operational scale well beyond Selva Group's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selva Group