Eyepetizer
Eyepetizer (开眼视频) is a Beijing-based mobile short video platform that delivers editorially curated videos on technology, science, and lifestyle to Chinese consumers, monetizing via premium articles (3 yuan each) and advertising.
- Company typePrivate
- Founded2015
- HeadquartersWangjing, China
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Eyepetizer firmographics
Firmographics- Name
- Eyepetizer
- Legal name
- 北京牡蛎柠檬科技文化有限公司
- Website
- https://eyepetizer.cn
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Eyepetizer (开眼视频) is a Beijing-based mobile short video platform that delivers editorially curated videos on technology, science, and lifestyle to Chinese consumers, monetizing via premium articles (3 yuan each) and advertising.
- Ownership category
- akta.pro rank
Eyepetizer industry classification
Industry- Product category
- Short Video Content Platform
- akta.pro primary industry
- Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM)
Keywords
Where Eyepetizer is headquartered
LocationHeadquarters
- HQ city
- Wangjing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Eyepetizer business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Content Sales: The platform offers premium articles that users can unlock for 3 yuan per article through WeChat payment scanning. This creates a transaction-based revenue stream for exclusive or high-value content.
- Advertising/Promotion: As a content platform with curated short videos and news content, the platform likely generates advertising revenue from brands seeking to reach its engaged user base.
- App Distribution: Direct APK download for Android and App Store distribution for iOS, suggesting potential revenue from app-based engagement and in-app experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access to curated short videos and most articles |
| Transaction based/ take rate | Pay-as-you-go | Premium paid content articles |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Eyepetizer product offering
Product offeringCore offering
Eyepetizer (开眼视频) operates a mobile-first short video platform that delivers curated high-quality video content covering technology exploration, smart era topics, transportation, environment, and lifestyle. The platform is available on iOS and Android apps, and offers a news/information section with both free and premium articles (priced at 3 yuan each via WeChat payment). An author portal at open.eyepetizer.net enables content creators to publish and contribute to the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Eyepetizer Mobile Platform (开眼视频)
- Eyepetizer iOS App
- Eyepetizer Android App
- Eyepetizer Information (开眼资讯)
- Eyepetizer Author Portal (open.eyepetizer.net)
Companies that use Eyepetizer
Customer profileSegments2 records
Ideal customer profiles2 records
Eyepetizer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eyepetizer competitors and assessment
Company assessmentBroad incumbents
- Youku (优酷): Youku is Alibaba's flagship Chinese video streaming platform. It competes broadly with Eyepetizer for Chinese video consumption time and advertising budgets, though its core is long-form professionally-produced content.
- iQiyi (爱奇艺): iQiyi is a leading Chinese long-form video streaming platform owned by Baidu. It serves a similar Chinese mobile audience and competes for advertising and user time broadly, though its focus is professionally-produced long-form content.
- Tencent Video (腾讯视频): Tencent Video is a major Chinese long-form video streaming service. While primarily long-form SVOD, it increasingly covers short-form and curated content, making it an adjacent incumbent in the same Chinese video market as Eyepetizer.
Direct peers
- Pear Video (梨视频): Pear Video is a Chinese short-form news and video platform focusing on curated, factual content. Like Eyepetizer, it differentiates through editorial selection over algorithmic feeds and targets mobile consumers in China.
- Xigua Video (西瓜视频): Xigua Video, operated by ByteDance, is a Chinese short-to-mid length video platform with a creator monetization program. It competes for the same creator supply and Chinese mobile audience as Eyepetizer.
- Bilibili: Bilibili is a leading Chinese video content platform with curated content, creator community, and mobile apps. It directly competes with Eyepetizer for creator submissions and user attention in short-form video and lifestyle/technology content categories.
- Meipai (美拍): Meipai is a Chinese short-form video and lifestyle content platform from Meitu. It overlaps Eyepetizer in mobile short-video distribution and creator-driven lifestyle/technology content.
- Kuaishou (快手): Kuaishou is one of China's largest short-video platforms with mobile-first apps and a creator ecosystem. It directly overlaps Eyepetizer's mobile app, short-video, and creator-portal model, though at vastly larger scale.
- Douyin (抖音): Douyin is ByteDance's flagship Chinese short-video app and the dominant player in the category. It competes for the same Chinese mobile users and creator ecosystem as Eyepetizer.
- Miaopai (秒拍): Miaopai is a Chinese short-video platform backed by Weibo, with mobile-first apps and creator tools. It targets the same creator-and-consumer short-video niche as Eyepetizer.
Market position
Customer concentration
Eyepetizer social profiles
Digital presenceEyepetizer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eyepetizer leadership team
Management profileNumber of profiles
Profiles2 records
Eyepetizer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eyepetizer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eyepetizer
What does Eyepetizer do?
Eyepetizer (开眼视频) operates a mobile-first short video platform that delivers curated high-quality video content covering technology exploration, smart era topics, transportation, environment, and lifestyle. The platform is available on iOS and Android apps, and offers a news/information section with both free and premium articles (priced at 3 yuan each via WeChat payment). An author portal at open.eyepetizer.net enables content creators to publish and contribute to the platform.
Is Eyepetizer a public or private company?
Eyepetizer is a private company. It is classified as venture growth investor backed and is currently operating.
When was Eyepetizer founded?
Eyepetizer was founded in 2015. It employs 101 to 250 people.
Where is Eyepetizer based?
Eyepetizer is headquartered in Wangjing, China, in the Asia region.
How does Eyepetizer make money?
Three revenue lines are on record. Premium Content Sales are the primary driver. The others are advertising/Promotion and app Distribution.
Who are Eyepetizer's main competitors?
Broad incumbents on record are Youku (优酷), iQiyi (爱奇艺) and Tencent Video (腾讯视频). Direct peers are Pear Video (梨视频), Xigua Video (西瓜视频), Bilibili, Meipai (美拍), Kuaishou (快手), Douyin (抖音) and Miaopai (秒拍).
Does Eyepetizer have an API?
No public API is recorded for Eyepetizer.
What industry is Eyepetizer in?
Eyepetizer's product category is Short Video Content Platform. Its primary akta.pro industry code is MPACAAAM, Interactive/Watch-Party & Social Video Streaming Platforms.