GreenThumb
GreenThumb AI operates a self-serve, AI-powered gardening assistant that turns natural-language descriptions of a user's space and goals into personalized planting plans with seeds, supplies, and seasonal calendars, targeting US home gardeners via a freemium web and mobile product and is a subsidiary of KEYTO Group.
- Company typePrivate
- Founded2024
- HeadquartersBend, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What GreenThumb does
GreenThumb Market, Inc., operating as GreenThumb AI, is a United States-based software company that operates an AI-powered gardening assistant platform at gthumb.ai. The product accepts natural-language descriptions of a user's growing space (e.g., 'sunny Portland balcony') and objectives (e.g., 'Salsa garden', 'Cut flowers all summer', 'Microgreens under a grow light') and returns a customized planting plan comprising seed recommendations, a supplies list, and a season-long calendar. The underlying capability combines natural language processing of user inputs with generative AI to produce structured gardening outputs, and the product is delivered as a self-serve web tool at gthumb.ai alongside native applications on the Apple App Store (Green Thumb AI) and Google Play.
The business model is a freemium, product-led consumer play targeting horizontal segments of home gardeners, with a free Basic Service tier offering limited functionality and a paid Premium Service subscription tier that unlocks enhanced features under a recurring billing model. Specific tier pricing is not publicly disclosed. Go-to-market is fully self-serve through the website and app stores, with top-of-funnel awareness generated via a blog and active profiles on Instagram, Facebook, X, Mastodon, and Bluesky. The company is restricted to US users aged 18 and over, is incorporated in the United States under Missouri governing law, and has no disclosed named customers, partnerships, certifications, or patents.
In June 2025, GreenThumb Market, Inc. was acquired by KEYTO Group, a Nordic-based home services operator pursuing global leadership in home-related services, making it a subsidiary of a larger strategic platform. The company has disclosed $200,000 in initial funding and operates with a team of 1-10 employees. Post-acquisition operating and integration plans are not disclosed in the available data.
GreenThumb firmographics
Firmographics- Name
- GreenThumb
- Legal name
- GreenThumb Market, Inc.
- Website
- https://gthumb.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GreenThumb AI operates a self-serve, AI-powered gardening assistant that turns natural-language descriptions of a user's space and goals into personalized planting plans with seeds, supplies, and seasonal calendars, targeting US home gardeners via a freemium web and mobile product and is a subsidiary of KEYTO Group.
- Ownership category
- akta.pro rank
GreenThumb industry classification
Industry- Product category
- AI Gardening Assistant Software
- NAICS
- Landscaping Services (561730)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD)
Keywords
Where GreenThumb is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GreenThumb business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription Services: The platform operates a freemium model with a free Basic Service tier offering limited functionality, and a Premium Service tier providing enhanced features and capabilities. Premium users pay recurring subscription fees for access to advanced AI features and full platform functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic Service - Free limited version |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
GreenThumb product offering
Product offeringCore offering
GreenThumb operates an AI-powered planting assistant (GreenThumb AI) that converts natural-language descriptions of a user's garden space and goals into personalized planting plans. Outputs include seed recommendations, required supplies, and a season-long calendar. The service is delivered as a self-serve web application at gthumb.ai and as mobile applications on iOS and Android, offered under a freemium model with a free Basic Service tier and a paid Premium Service tier.
Product overview
GreenThumb offers GreenThumb AI as its core product, an AI-powered planting assistant that generates personalized planting plans based on user-provided garden space descriptions and goals. The service operates on a freemium model with a Basic Service (free, limited version) and a Premium Service (paid subscription with enhanced functionality). Users interact with the AI through text-based conversations to receive customized recommendations for seeds, supplies, and seasonal gardening calendars.
Differentiator
Problem solved
Functional benefit
Products and services
- GreenThumb AI
Companies that use GreenThumb
Customer profileSegments1 record
Ideal customer profiles1 record
GreenThumb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
GreenThumb partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
GreenThumb competitors and assessment
Company assessmentEmerging players
- GardenTags: GardenTags is a gardening community app with plant care reminders and shared journals. It is comparable to GreenThumb as a consumer gardening planning and tracking product, but is less AI-centric and more social/community-driven.
- iNaturalist: iNaturalist is a citizen-science biodiversity platform with AI species identification. It overlaps with GreenThumb on the AI identification and plant intelligence layer for consumers, though it is community-driven rather than a consumer gardening plan builder.
Broad incumbents
- Burpee: Burpee is a heritage seed and gardening brand serving home gardeners. It is comparable to GreenThumb as a broad incumbent in the home gardening category with the customer base and brand trust to bundle or compete with an AI planting planner.
- Scotts Miracle-Gro: Scotts Miracle-Gro is a major lawn and garden products company with consumer-facing digital initiatives. It is comparable as a broad incumbent in the home gardening space with the resources to launch or acquire AI gardening assistants like GreenThumb.
Direct peers
- PictureThis: PictureThis is a widely-used AI plant identification and care guidance app for consumers. It overlaps directly with GreenThumb on AI-driven plant intelligence aimed at home gardeners, though GreenThumb focuses more on full planting-plan generation rather than identification.
- PlantNet: PlantNet is a citizen-science AI plant identification platform with broad plant species coverage. It overlaps with GreenThumb on AI-assisted plant intelligence for consumers, though it is research-backed and non-commercial where GreenThumb is a consumer subscription product.
- SmartPlant: SmartPlant is a digital plant care app offering plant identification, care schedules, and expert guidance. It competes with GreenThumb in the AI-enabled personal gardening assistant category, with comparable consumer value propositions.
- Planta: Planta is a consumer AI plant-care app that delivers personalized care reminders and recommendations for houseplants and gardens. It is the closest direct competitor to GreenThumb's AI-powered personalized planting assistant in the consumer gardening AI category.
- From Seed to Spoon: From Seed to Spoon is a gardening planning app that gives users customized planting calendars and plant recommendations. It is a direct competitor to GreenThumb's seed/supply/season-long calendar output for home and small-plot growers.
- Seedtime: Seedtime is a garden planning tool that helps users schedule planting and harvesting based on frost dates and goals. It is directly comparable to GreenThumb's AI planting-plan generator for hobbyist and small-scale gardeners.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
GreenThumb social profiles
Digital presenceGreenThumb financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenThumb leadership team
Management profileNumber of profiles
GreenThumb funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenThumb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenThumb
What does GreenThumb do?
GreenThumb operates an AI-powered planting assistant (GreenThumb AI) that converts natural-language descriptions of a user's garden space and goals into personalized planting plans. Outputs include seed recommendations, required supplies, and a season-long calendar. The service is delivered as a self-serve web application at gthumb.ai and as mobile applications on iOS and Android, offered under a freemium model with a free Basic Service tier and a paid Premium Service tier.
Is GreenThumb a public or private company?
GreenThumb is a private company. It is classified as corporate owned and is currently operating.
When was GreenThumb founded?
GreenThumb was founded in 2024. It employs 1 to 10 people.
Where is GreenThumb based?
GreenThumb is headquartered in Bend, United States, in the North America region.
How does GreenThumb make money?
One revenue line is on record: premium Subscription Services.
Who are GreenThumb's main competitors?
Emerging players on record are GardenTags and iNaturalist. Broad incumbents are Burpee and Scotts Miracle-Gro. Direct peers are PictureThis, PlantNet, SmartPlant, Planta, From Seed to Spoon and Seedtime.
Does GreenThumb have an API?
No public API is recorded for GreenThumb.
What industry is GreenThumb in?
GreenThumb's product category is AI Gardening Assistant Software. Its primary akta.pro industry code is AFAGALAD, Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders). Its NAICS code is 561730 and its SIC code is 7372.